Showing posts with label Brand Influencers. Show all posts
Showing posts with label Brand Influencers. Show all posts

Tuesday, June 3, 2025

Powerful Social Media Campaign Ideas To Steal?


Social media is now evolving at a faster pace than ever..

As a result, many small businesses fail at social media marketing. Because you can’t succeed unless you always adapt to latest trends to make your brand relevant in different social networks.



According to Brandwatch, 71% of people who talk about brands on social networks don’t actually follow the pages of those brands on social media.

Why? Because you can’t expect people to find your profile and content on their own. You need to reach out and make your content discoverable.

Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention.

1. Add Two-Spoons Of Humor

Deadpool made history when it premiered in 2016, making it one of the highest grossing R-rated movies ever made. The marketing team behind the movie is actually the true force behind that success.

The creative social media campaigns were the main reason this movie became such a huge success. The dark, twisted, and bold humor used in their content is what got people’s attention. Every video clip, poster, and even the billboards they’ve created went viral on social media.




This funny emoji billboard actually received more attention on social media than it did in real-life.

There’s no greater superpower than making someone laugh. Add some humor to your social media posts to make your followers fall in love with you.

2. Build Hype With Behind The Scenes Content

There’s a reason why movie makers release behind-the-scenes footage of their movies before the movie release. People love to see how movies get made and how their favorite actors work. This help build more hype for the movie.

This is also a clever strategy used by many brands. Taking people behind-the-scenes of a product creation is a brilliant way to show people the human side of your company and also show how much work and quality goes into producing your products.




L’Oreal is one of those companies that leverage this strategy.

The company encourages its employees to share their work experiences on social media using the hashtag #LifeatLoreal.

As a result, the company managed to built trust by showing the world that there are actual humans working at their offices.

3. Take Advantage Of Current Trends

Keeping your business pages updated with fresh and timely content is another great strategy to engage with your audience. ALS ice bucket challenge is one of those popular trends that took over the internet in 2014.




Many companies, including McDonald's, Samsung, Energizer, and Old Spice took advantage of this trend to develop videos and social media posts to promote their brand and to raise awareness for ALS.

4. Take A Stand

Most businesses like to play it safe when it comes to important issues. Because taking a side often means you lose business from the other side.

Not necessarily. Sometimes, taking a side can help generate more buzz for your business and boost sales. By showing the world that you care about important causes, your brand will build more trust and recognition.




Feminine product company, Always took a bold stand to stop the bullying of girls with their Always #LikeAGirl campaign.

After 3 years, this campaign is still being shared and talked about in social media.

5. Team Up With Influencers

Working together with influencers is an effective way to reach and promote your business to new and target audiences. Getting your message across to people by someone they already trust will make your campaigns even more successful.

This is the main reason why influencer marketing is considered one of the most effective social media promotional strategies available today.




Hallmark is one of the many brands that use influencer marketing to promote its product campaigns. In 2022, the company ran a successful social media campaign partnering with family-friendly influencers to promote its new line of holiday-themed products.

6. Build A ChatBot

Facebook Messenger chatbots offer an easy and an engaging way for small businesses to connect with their customers and followers. Instead of waiting for a real person to come online and answer customer questions, bots provided instant and effective customer support.

Lyft, Spotify, Mastercard, Whole Foods, Starbucks, and many others use chatbots to engage with their followers. HealthTap also has a chatbot that provides instant health tips to its followers.




You don’t need any programming experience to create a Facebook chatbot. You can easily create one for free using a service like ChatFuel.

Related: With Mobile Monkey you can build powerful chatbots for Facebook Messenger easy and FREE with no coding required.

7. Host Giveaway Contests

Running a giveaway contest is another easy way to get people to share your content and generate buzz for your business at low cost, even when you don’t have a lot of followers on your page.



Women’s fashion brand, Stella & Dot occasionally run giveaway contests through its social media channels to grow their following and build awareness for their products.

Guest Authored By Syed Balkhi. Syed is an an award-winning young entrepreneur and a public speaker. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He is the founder of WPBeginner, the largest WordPress resource site as well as List25, a popular entertainment site with over 2.2 Million YouTube subscribers and over 500 million video views. Syed also co-founded several popular softwares including OptinMonster, Envira Gallery, SoliloguyWP, WPForms, and MonsterInsights. Follow Syed on Twitter.





Over To You

When it comes to social media, it’s unlikely for one successful strategy to work again.

Many people tried to follow Deadpool and create humorous social media campaigns. Several other organizations and celebrities tried to copy ALS ice bucket challenge, none of them made an impact.

You need to find your own innovative ideas to make a true impact. So, take inspiration from these examples and craft your own viral social media campaigns. Who knows, maybe your campaign will get featured in one of our future posts.." -Syed Balkhi

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Saturday, May 10, 2025

    Social Media Fast Fashion?


    When you look at how social media is a part of our lives today, it’s hard to recall life without it.

    Everywhere you go, someone around you is on their phone engaging with some sort of social platform..



    And while some people use social media to share content, some people just use social media to see what their friends are doing.

    According to Jeff Goins, author of The Art of Work, there are two types of social media users: “sprinklers” and “vacuums.” The sprinklers of social media share content, and the vacuums suck it all up. It’s in a way like the food chain, one can’t exist without the other.

    Combined they keep social media alive, as they’ve fueled social influence and discovery and ultimately what we now know today as “social proofing,” which arguably represents the most powerful psychological trigger in marketing.

    Fast fashion is one industry that is reaping the benefits of these habits, and it appears that it will continue to for years to come.

    Before social media, many consumers would spend more on certain fashion items. The adage was often shared in magazines about quality “investment” pieces (you’ve all read the “splurge” or “steal” stories I’m sure). Items in one’s closet simply weren’t as exposed as they are today, and you could carry a handbag for 30 days in a row because no one saw it.



    While high-end items are still a luxurious commodity, now in the world of Instagram, Snapchat and Pinterest—where people post weekly, daily or even hourly—the psychology around wearing that same thing too often has quickly changed. Today, consumers want to display their favorite brands to their network so they can affirm their buying decisions and be part of the crowd.

    Social media encourages the mentality that once an outfit or item is shared with the public, it can never be worn again and photographed. The problem with this psychological shift is that most people can’t afford to buy a high-end item and only wear it once.

    One solution this created was fashion rental sites like Rent the Runway (with the rental model that people can wear high-end clothing and return it after they’re done, and no one on social will ever know whether they rented it or purchased it), but it is also where fast fashion retailers have seen incredible opportunities.

    Because of this change, people are more inclined to purchase low-cost, fashion-forward clothing to stay on trend as they share their latest looks with their social followers more often.



    Fast fashion retailers are seeing the benefits of these trends’ shorter life cycles because it’s resulting in people constantly looking for a product to satiate their moment of inspiration. Today, people don’t walk into a retail store to find their next look—they turn to their social media feeds to see what’s happening around them with friends or people they admire.

    These behaviors support the concept of social proofing and empower the sprinklers of social media to become influencers in their own right and the vacuums to find a way to duplicate the look, before it’s gone (and affordably).

    According to consumer studies, 81 percent of people are influenced by friends’ posts and 85 percent of people are influenced by celebrity endorsements when making a buying decision. Fast fashion retailer Boohoo reported that its profits doubled after paying celebrities to promote its products on Instagram to 16- to 24-year-old fans.

    For retailers, this means social media is carrying more weight than mannequins in their own store windows and, more important, it’s a way into engaging and retaining customers.



    User-generated content used to be images of users’ proudest outfits, and now it’s transformed into brands’ marketing budgeted strategies that provide incentives for customers to evangelize it. The possibilities are endless for fashion brands on social today.

    Looking ahead, this cycle isn’t slowing down, and it’s now easier than ever for inspired shoppers to find their next look online—not to mention items that look suspiciously similar to high-end pieces.

    By converging the act of shopping online with technological advancements like artificial intelligence, social influence and discovery have been supercharged, and retailers can now find consumers at any moment, and vice versa.

    In 2017 alone we’ve seen significant progress with AI being integrated into the online shopping world. Wayfair is the most recent retailer to launch its own visual search engine to help its shoppers find the product they’re looking for and easily make their home decor inspiration a reality.



    The company even claimed that this feature would be most beneficial for discount shoppers who love the look of high-end furnishings but need something more affordable.

    Pinterest also launched Lens for Android and iOS and just recently launched the ability to increase the efficiency of its ads using AI technology.

    While we can’t predict the future, we can use the track records of etailers like Asos and Goxip to see how successful social proofing can be in pushing higher sales and engagement.

    Social media has become the direct path into online shopping baskets, and it’s undeniably connected to how easily people are influenced by others. It doesn’t matter if it’s a family member, friend or celebrity—we’re all affected by what’s around us and we don’t want to be left behind.

    Guest Authored By Oliver Tan. Oliver is co-founder and CEO of visual recognition company ViSenze. Follow Oliver on Twitter.





    "Fast fashion opens doors for people who want to replicate looks but who don’t have the means to purchase high-end items.

    Add social media into the mix, and the fashion industry is constantly evolving with no end in sight.."


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Monday, March 10, 2025

      A World Without Social Media Influencers?


      Imagine a world without social media influencers..

      Is the multi-billion-dollar marketer's dream a castle built on sand?



      The lowest point in  Anil Bhoyrul's career happened around two years ago. He was on a press trip from Jebel Ali to Nurai Island, by boat and sea plane, for the launch of a new luxury brand.

      It was mid-July. The first part of the trip was delayed by 90 minutes, as eight of us waited at marina in 40 degree heat, for the arrival of two “social influencers”.

      When the two women finally arrived (looking like they had spent eight hours in makeup), they asked the captain to delay the trip by another half an hour so they could film an “Instagram story.” After several attempts to hold their IPhones to their faces, they finally spoke: “We’re on a boat! We’re on a boat!” And that was it.

      Bizarrely, the luxury brand in question thought this was fabulous marketing, as it was tagged in the story sent to their 50,000 fake followers.

      The whole experience (and by the way it got a lot worse) left me scarred for life, questioning what on earth social influencers actually did or what the point of their existence was.



      Crunching The Numbers

      "Now I know the numbers are against me here, given Instagram had more than 800 million active users in 2017 and over $1bn was spent on Instagram influencers alone, including 14.5 million sponsored posts.

      Around five billion videos are watched on YouTube every single day, with the most successful vlogger of all, PewDiePie, commanding over 60 million subscribers on his channel, and an estimated $12m a year in earnings.

      Brands clearly love all this stuff. Around $2.38 billion is forecast to be spent on Instagram influencer marketing next year, while the total ad spend on influencer marketing across all platforms could reach $10 billion by 2020.

      Great. But what do these guys actually do? For the vast majority, the answer is not very much. Firstly there is a huge difference between real influencers and wannabee influencers – unfortunately most on the planet fall into the latter category.

      Real ones are the likes of Logan Paul, KSI, Mo Vlogs and Lily Singh. I know the first three of these guys – they are workaholics, hugely talented and produce compelling videos that have rightly garnered millions of subscribers and millions in earnings. Brands pay in excess of $200,000 to be associated with them, hoping their endorsement will result in purchases from their millions of fans. I have huge respect for these kind of guys.



      Huda Kattan has built a billion-dollar beauty empire from scratch, creating wealth and opportunities for so many other people along the way. She deserves nothing but praise.

      Most of them I would call vloggers rather than influencers, because that’s what they are – in the same way Rita Ora is a singer rather than an influencer.

      But the rest? Come on now, what do most of them do? I’ll tell you. They spend the day taking pictures of themselves on Instagram, pretending to be experts in a field they know little about.

      Although most don’t have much cash and have failed in most things in life, they pretend to be living a life of great wealth and privilege. They use tags such as #lovemyjob, #highlife #goodtimes and #lifeisgood.

      The most annoying of these is #aboutlastnight. In most cases, “last night” involved shamelessly ringing various restaurants, nightclubs, hotels, salons and shops, demanding free stuff in return for a post on Instagram. The morning after is equally shameless, with a few more posts on what an incredible night they had, followed by a couple of hours of commenting on their own posts from other accounts.



      You can spot these – they usually say things like “looking gorgeous,” “Wish I was you”, “Please can I come next time” and “Stunning!”

      Often, they add a fake one from a brand saying “Love your posts. Please DM me to see if our brand can hook up with you.” And then by lunchtime, the cycle begins again. It’s dreadful, it’s demeaning, and it is also the world we now live in.

      And the worst part of all this is that many influencers now believe in their own celebrity status, even though they know it’s largely non-existent. One influencer I know once rang a bakery demanding they send him a cake for his birthday. I don’t know if that’s just sad or tragic – or both.

      No wonder a recent study by anti-fraud company Sway Ops found that a single day’s worth of posts tagged #sponsored or #ad on Instagram actually contained 50 percent of fake engagements. Out of 118,007 comments, only 20,942 were NOT made by so called “Bot followers”.



      Instagram Pods (groups of up to 30 Instagrammers who work with each other to comment and like each other’s posts) are another problem.

      Sway found that out of 2,000 posts, an average of only 36 sponsored posts made per day contained no pod activity. There’s a pattern here isn’t there?

      Brands clearly love all this stuff. Around $2.38 billon is forecast to be spent on Instagram influencer marketing next year alone.

      If I ask ten people to tell me I’m brilliant, and I tell all of them they are brilliant, does that make all of us brilliant?

      (If you are in an influencer and you are confused by this last bit, don’t worry, I will be posting an emoji-only version online).


      Influencer Endgame

      There is a wider question on where society and humankind is heading, but that’s not for these pages.

      More pressingly, the question is whether brands and advertisers will carry on throwing more and more cash at them. Or whether, as I suspect, the influencers with massive YouTube followings – who absolutely have to be talented and hardworking to succeed – will get the lion’s share of the spend, while influencer marketing through channels such as Instagram will  decline.

      The increased calls for transparency, and excellent regulations, such as those recently brought in by the UAE, can only be a good thing.

      In the coming months and years, I suspect many of the usual suspects will realize the game is up and try and get a proper job.



      As for the industry, every expert I speak to predicts the real future is micro-influencing.

      We could even see influencers with followings of just 2,000 becoming serious players – especially in niche industries as specific as dry cleaning and renewable energy.

      Even more generic areas like travel and food are, I would think, increasingly likely to veer into the micro influence space. A travel Instagrammer with 8,000 followers, who only ever posts about travel, will be of better value to advertisers than one with 100,000 follows posting about travel, nights out and fashion.

      And consistency – which is in short supply – will be crucial. If I follow a fitness expert, I have no interest in seeing you drive the new car you got last weekend (for free).

      Guest Authored By Anil Bhoyrul. Anil is Writer and Editorial of Arabian Business. Follow Anil on X.





      With a possible $10 billion spend on influencer marketing by 2020, the fact is this is a huge industry.

      But much of it is a car crash. As the industry matures, the vast majority of so-called “influencers” will probably have to jump off the boat when the game is up. 

      And that can only be a good thing...
      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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