Showing posts with label Social Media Campaigns. Show all posts
Showing posts with label Social Media Campaigns. Show all posts

Tuesday, June 3, 2025

Powerful Social Media Campaign Ideas To Steal?


Social media is now evolving at a faster pace than ever..

As a result, many small businesses fail at social media marketing. Because you can’t succeed unless you always adapt to latest trends to make your brand relevant in different social networks.



According to Brandwatch, 71% of people who talk about brands on social networks don’t actually follow the pages of those brands on social media.

Why? Because you can’t expect people to find your profile and content on their own. You need to reach out and make your content discoverable.

Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention.

1. Add Two-Spoons Of Humor

Deadpool made history when it premiered in 2016, making it one of the highest grossing R-rated movies ever made. The marketing team behind the movie is actually the true force behind that success.

The creative social media campaigns were the main reason this movie became such a huge success. The dark, twisted, and bold humor used in their content is what got people’s attention. Every video clip, poster, and even the billboards they’ve created went viral on social media.




This funny emoji billboard actually received more attention on social media than it did in real-life.

There’s no greater superpower than making someone laugh. Add some humor to your social media posts to make your followers fall in love with you.

2. Build Hype With Behind The Scenes Content

There’s a reason why movie makers release behind-the-scenes footage of their movies before the movie release. People love to see how movies get made and how their favorite actors work. This help build more hype for the movie.

This is also a clever strategy used by many brands. Taking people behind-the-scenes of a product creation is a brilliant way to show people the human side of your company and also show how much work and quality goes into producing your products.




L’Oreal is one of those companies that leverage this strategy.

The company encourages its employees to share their work experiences on social media using the hashtag #LifeatLoreal.

As a result, the company managed to built trust by showing the world that there are actual humans working at their offices.

3. Take Advantage Of Current Trends

Keeping your business pages updated with fresh and timely content is another great strategy to engage with your audience. ALS ice bucket challenge is one of those popular trends that took over the internet in 2014.




Many companies, including McDonald's, Samsung, Energizer, and Old Spice took advantage of this trend to develop videos and social media posts to promote their brand and to raise awareness for ALS.

4. Take A Stand

Most businesses like to play it safe when it comes to important issues. Because taking a side often means you lose business from the other side.

Not necessarily. Sometimes, taking a side can help generate more buzz for your business and boost sales. By showing the world that you care about important causes, your brand will build more trust and recognition.




Feminine product company, Always took a bold stand to stop the bullying of girls with their Always #LikeAGirl campaign.

After 3 years, this campaign is still being shared and talked about in social media.

5. Team Up With Influencers

Working together with influencers is an effective way to reach and promote your business to new and target audiences. Getting your message across to people by someone they already trust will make your campaigns even more successful.

This is the main reason why influencer marketing is considered one of the most effective social media promotional strategies available today.




Hallmark is one of the many brands that use influencer marketing to promote its product campaigns. In 2022, the company ran a successful social media campaign partnering with family-friendly influencers to promote its new line of holiday-themed products.

6. Build A ChatBot

Facebook Messenger chatbots offer an easy and an engaging way for small businesses to connect with their customers and followers. Instead of waiting for a real person to come online and answer customer questions, bots provided instant and effective customer support.

Lyft, Spotify, Mastercard, Whole Foods, Starbucks, and many others use chatbots to engage with their followers. HealthTap also has a chatbot that provides instant health tips to its followers.




You don’t need any programming experience to create a Facebook chatbot. You can easily create one for free using a service like ChatFuel.

Related: With Mobile Monkey you can build powerful chatbots for Facebook Messenger easy and FREE with no coding required.

7. Host Giveaway Contests

Running a giveaway contest is another easy way to get people to share your content and generate buzz for your business at low cost, even when you don’t have a lot of followers on your page.



Women’s fashion brand, Stella & Dot occasionally run giveaway contests through its social media channels to grow their following and build awareness for their products.

Guest Authored By Syed Balkhi. Syed is an an award-winning young entrepreneur and a public speaker. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He is the founder of WPBeginner, the largest WordPress resource site as well as List25, a popular entertainment site with over 2.2 Million YouTube subscribers and over 500 million video views. Syed also co-founded several popular softwares including OptinMonster, Envira Gallery, SoliloguyWP, WPForms, and MonsterInsights. Follow Syed on Twitter.





Over To You

When it comes to social media, it’s unlikely for one successful strategy to work again.

Many people tried to follow Deadpool and create humorous social media campaigns. Several other organizations and celebrities tried to copy ALS ice bucket challenge, none of them made an impact.

You need to find your own innovative ideas to make a true impact. So, take inspiration from these examples and craft your own viral social media campaigns. Who knows, maybe your campaign will get featured in one of our future posts.." -Syed Balkhi

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Thursday, April 10, 2025

    YOUR Restaurant Social Media Marketing?


    How many customers are you actually getting through social media marketing?

    If you are a restaurant owner and have invested in social media marketing programs in the past, these phrases from “experts” might sound familiar:

    --“I’ll get you a lot of likes on social media!”
    --“We’ll help you grow your followers!”
    --“We promise you’ll get great exposure!”



    What about actual customers, though?

    Although these industry “experts” may get your restaurant’s social media pages more likes, followers, and exposure, will this form of social media marketing get you more customers? That is the question.

    The sad truth is that many restaurants invest their money in social media programs which don’t actually bring them customers because they’ve been led to believe that organic likes, more followers, and more exposure are the only options for marketing online today.

    Now let’s take a second to analyze what most organic social media marketing methods are actually doing for your brand… To learn more, we must take a look at the two top social media platforms:



    Facebook and Instagram

    --Today, Facebook has 2.23 billion active monthly users with an average engagement rate of 0.17%.
    --Instagram has 1 billion active monthly users with an average engagement rate of 2.25%.

    These statistics tell us that although these two platforms have billions of users, there are low engagement rates due to the high competition. With Facebook’s ever-changing social hierarchy and algorithm, it has become increasingly difficult for businesses to reach their customers online.

    A 0.17% engagement rate on Facebook means that a Facebook business page with 5,000 page likes will only get 85 engagements (likes, comments, etc.) on average. A 2.25% engagement rate on Instagram means that a business page with 5,000 followers will only get 125 engagements on average. Additionally, these low engagement rates across both platforms mainly derive from people who are already familiar with the brand… Reaching NEW customers on social becomes infinitely harder to do.



    Posting consistently may be one avenue to re-engage with your current customers and to help your brand look presentable online when people are actively searching for you, but it may not be the best method for attracting new customers to your restaurant.

    The next questions you may want to consider in regard to your current social media strategy is: Are your followers close enough in proximity to your restaurant? At what point in your social media strategy do your followers become customers? How do you even track this? The questions above lead me to my next point..

    Organic social media marketing methods make it extremely hard to track whether or not your efforts are bringing you NEW customers.

    If you can’t track whether the marketing you are doing is effective or not, you can’t trace back to what marketing methods are leading to your success (if you see success), and hence you don’t know where to further allocate your efforts to multiply your successful results.



    Call me crazy, but if you invest your time and money into marketing, wouldn’t you want to see a definitive ROI (Return on Investment)?

    To address the increasingly lower engagement rates, as mentioned above, many “Social Media Manager Experts” have shifted their efforts towards “boosting” posts. A “boosted” post on Facebook or Instagram is a quick way for your post to reach more “People who like your page and their friends” or “people you choose through targeting”.

    Although it may sound like a good idea, boosted posts often lack what most good online ads have, which is: an objective and a KPI (Key Performance Indicator) of success.

    As a professional advertiser, I consider effective advertising to have definitive objectives with measurable indicators of success. In Facebook ads manager, you can set objectives such as: clicks, custom conversions, messages, etc. but you can’t do this with a boosted post. Without an objective and KPI, an ad (or boosted post) is a shot in the dark. I call this form of marketing “Hope Marketing.”



    I describe “Hope Marketing” as marketing that has no real way of measuring success and therefore is a marketing strategy backed with only “hope and prayer” rather than with data and insights.

    In addition to the lack of objectives or KPIs of success, boosted posts do not allow you to “A-B” test different creatives (ads, pictures, videos, etc.) against each other. If you can’t “A-B” test campaigns, you lose the ability to optimize and test different strategies against each other to see which might be yielding better results.

    In conclusion, I bring up these points on organic and “boosted” social media strategies because many restaurant owners believe that these are the only social media options for reaching more customers online. If you are a restaurant owner and are wondering why you aren’t growing, I hope this article has brought you some insight.

    Guest Authored By Brett Linkletter. Brett is CEO and Co-Founder of MISFIT MEDIA. He is a Restaurant Customer Builder. Follow Brett on X.





    Brett Linkletter's Social Media Marketing Takeaways:

    --Clearly define your marketing objectives before you start.
    --Create a system or KPI that allows you to measure results.
    --Test multiple messaging and creative angles against each other.
    --Once you have a clearly defined winner, drop the losers and scale the winner.


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Saturday, March 15, 2025

      YOUR "Innovative" Social Media Advertising?


      The social media marketing field is crowded with businesses and personal brands trying to gain visibility; in fact, Jayson DeMer's "What Works in Online Marketing" survey found that 95 percent of marketers are planning to either increase their social media marketing budgets or keep them the same..

      With that many competitors in the field, your campaign needs to be innovative if it's going to survive - but what exactly makes a campaign "innovative," and how can you achieve it?



      Why Innovation Is Important?

      First, let's take a look at why innovation is important.

      Differentiation

      You need to differentiate your brand from those of your competitors if you're going to stand out. Your prospective followers have dozens of businesses to choose from, and if your posts look the same as everyone else's, you're going to blend into the background as meaningless white noise. Doing something innovative instantly makes you stand out, and sometimes, that extra visibility is all it takes to win a follower's loyalty.

      Novelty

      When you do something innovative, you're also presenting your followers with something novel - something they've never seen before. This interests most people, and makes you more memorable at the same time.

      Leadership

      If you try something for the first time, even if you fail, you'll be seen as a leader in the industry for attempting it. People have a deep respect for pioneers and innovators, so any experiments you conduct will likely be met with interest and appreciation.

      Key Qualities

      At this point, I'd like to outline what I see as the three general qualities that define an innovative social media marketing campaign:



      A Unique Voice

      First, you need a unique brand voice, or at least a unique direction. Your voice should be a culmination of your values as a business, your target audience, and a juxtaposition of your business with competing businesses. Ideally, your voice will be appealing to your customers, different from those of your competitors, and representative of your brand’s personality. Sometimes, a tone is all it takes to differentiate content as belonging to one brand over another.

      A Surprise

      You can achieve novelty by giving your followers a surprise - and therefore triggering cognitive processes linked to memory. Surprises, by definition, deviate from the norm, making them innovative, and you can present them in a number of different ways. You might, for example, surprise your followers by giving your video a twist ending, or by shocking them with a statistic you recently found in your original research. You could also surprise them by posting something your industry does't usually like to talk about.

      An Unmatched Framework

      Innovation in social media is also usually marked by a defiance of traditional formatting. That may include shorter or longer posts than usual, a more or less formal way of phrasing things, or the inclusion of a content type that isn't usually posted.



      Driving Innovation

      So how can you inspire more innovation in your own social media campaigns? It's tough, if not impossible, to force creativity to happen, but you can use these strategies to come up with more innovative thoughts and ideas:

      Remove Yourself From The Game

      I frequently encourage entrepreneurs and marketers to step up their social media game by studying the actions of others, taking inspiration and learning by example. Watching how your competitors post (and how their followers respond), for example, can teach you what types of content do and don't work in your industry. However, if you want to be a true innovator, it may be better to remove yourself from the game entirely. Take a social media break, or spend more time on different platforms, watching different brands than you're used to. Get out of the routine.

      Cross-Reference

      You can also innovate by taking inspiration from other areas. Facebook, Twitter, Instagram, and Tumblr are all very different social media platforms, with very different ways to post and interact, but all of them have thriving fan bases. Drawing formatting or content inspiration from one platform and hybridizing it with formatting and archetypes from another may be a useful way to come up with something novel for your fans.



      Break Some Rules

      There are some informal "rules" for how to post and what to post on different platforms, and for the most part, they work well. However, if you want to distinguish yourself, you're going to have to be okay with breaking some of them.

      Focus On An Emotion

      One of the most important factors for viral content is the ability to strike an emotional chord with readers. You can stand out as a thought leader and innovator simply by evoking the right emotion, in the right way, and at the right time. You can do this, and surprise your readers at the same time, by stirring up controversy, such as by taking a strong stance or taking issue with one of your competitors.


      Avoid Committee Approaches

      Finally, try to avoid the "design by committee" approach to social media management. Multiple voices tend to cancel each other out and produce a vanilla, predictable finished product. Instead, designate one person to be in charge of posting, and allow their voice to stand out through the brand.


      Obviously, being weird or different isn't automatically going to make your campaign a success. Doing something truly innovative is a risk, albeit one that typically pays off over the long term. In addition to your most innovative, groundbreaking content, I encourage you to create a strong foundation with more predictably successful content, including blog posts, whitepapers, and interactions with your most loyal followers.

      Over time, you'll develop a reputation as a thought leader without alienating the rest of your fan base, and your social media campaign will undoubtedly benefit.

      Guest Authored By Jayson DeMers. Jayson is Founder and CEO of AudienceBloom. He "de-mystifys SEO and online marketing for business owners." Jayson graduated from the University of Washington in 2008 with a degree in Business Administration (Marketing), and immediately entered the professional online marketing world. He founded AudienceBloom in April 2010, and has since become a columnist for Forbes, Search Engine Journal, Search Engine Watch, and Huffington Post. Jayson guest lectures for marketing classes at the University of Washington, and currently resides in Seattle, WA. Follow Jayson on X.





      Obviously, being weird or different isn't automatically going to make your campaign a success.

      Doing something truly innovative is a risk, albeit one that typically pays off over the long term.

      In addition to your most innovative, groundbreaking content, I encourage you to create a strong foundation with more predictably successful content, including blog posts, whitepapers, and interactions with your most loyal followers.."

      • Post Crafted by Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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