YOUR Artificial Intelligence Social Media Marketing?

Artificial Intelligence and Social Media: Will AI Transform Social Media Marketing?

If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional advertising methods.

Related Article: 9 Marketing Trends To Look For In 2018?

How are Artificial Intelligence and Social Media Changing Marketing?

Marketing is one of the fields that is highly impacted by technology and changes in the world. A marketer needs to be updated with the latest trends and technologies to keep on performing.

With recent statistics showing more than 2.4 billion active social media users, businesses will bear a huge loss if they are not getting involved in social media marketing.

On the other hand, AI is impacting both personal and professional aspects of a person’s life. A study shows that the growth in external AI investments is 3X, and the AI technology is rapidly improving. The businesses that leave AI behind can also be missing out on the enormous benefits of AI.

Related Article: Blockchain - The Next Social Media Revolution?

Six Transformative Artificial Intelligence and Social Media Integrations in Use Today

AI is one of the most influential technologies that has ever been developed in human history. It’s now impacting social media marketing in many different ways. Here are some of the ways that AI is transforming social media marketing.

1. Slack Bots

The use of slack bots has helped social media marketers in many different ways. All the guesswork that social media marketers used to do in the past is not needed now, thanks to slack bots.

Modern social media marketers can develop effective posts to promote their products and services, and now they do not have to make guesses to create content that works.

Related Article: YOUR Social And Digital Transformation?

These slack bots are equally important in content marketing as well. The slack bots help with the in-depth analysis of all the posts that are promoted on social media platforms that are related to your niche.

The slack bots also help in predicting the chance of success of various posts on different social media platforms, by comparing the posts with other similar posts that are promoted across these platforms.

Avoid the headaches of guesswork with the use of slack bots, and enhance your chance of creating an effective social media marketing campaign.

2. Customer Service

The customer service of a company is highly impacted by the introduction of AI. According to this study, around 42% of customers who complain in social media platforms expect an answer from brands within 60 minutes.

Related Article: Leveraging YOUR Social Media Reviews?

It’s practically impossible for human beings to provide 24/7 customer service to their customers. This is where AI is playing a crucial role for brands in enhancing their customer support.

The AI is still in its early phase, and is not yet ready to solve every problem of customers on its own, but it is enhancing the quality of customer service.

Another survey shows that a large number of customers want to send a text message to the brand instead of calling the customer support team for their problems!

Some brands are already using AI to detect what customer problems should be prioritized. The use of chatbots can help in filtering spam posts and fake social media accounts, which saves the customer support team a lot of time.

The use of AI for customer support can help you generate leads and boost conversion rates via social media marketing.

Related Article: Growing Social Media Trends?

3. Text Mining and Marketing Automation

Text mining and marketing automation is now a reality in the 21st century, and it’s happening due to machine learning and AI.

Text mining means the analysis of both structured and unstructured data across various social media platforms to discover buyer tastes and preferences – which helps in predicting customer behavior.

All the vital information that can be extracted from text mining can be used in developing a personalized marketing strategy.

The targeted marketing automation is possible with the information that can be extracted from text mining, and it can be utilized to help get the maximum out of your marketing campaigns.

Plus, you can do a lot more with marketing automation combined with AI and machine learning. There is no need for you to think long and hard about your audience.

Related Article: YOUR Social And Digital Transformation?

The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns.

4. Facial Recognition in Facebook

Facebook is just one of the technology giants that are massively investing in artificial intelligence. Because Facebook is emphasizing AI so much, it has made the tagging function easier (with the help of AI).

Facebook Facial Recognition saves a lot of time for users who want to tag the people on an image, as Facebook automatically recognizes the person on the image with the help of its facial recognition technology, powered by AI.

In the future, Facebook may even utilize the history and preference of users to recommend right offers, shopping places, and products.

Related Article: Social Selling To Build YOUR Client Relations?

5. Pinterest and Kosei

Pinterest is certainly not lagging behind regarding the use of AI. Kosei (a data software company) was acquired by Pinterest and is now working to allow Pinterest the ability to provide the personalized recommendation feature. So now, Pinterest can provide recommendations based on user-specific searches and interests.

6. LinkedIn and Bright

LinkedIn and Bright have also worked together to improve the features of LinkedIn. Bright is a job search company acquired by LinkedIn that makes use of AI and machine learning to provide right recommendations to both job seekers and companies.

LinkedIn analyzes hiring patterns, job description, job location, account info, and other important information to make accurate suggestions and recommendations for recruiters and job seekers to find their match.

Related Article: How Social Media Fits Into YOUR Hiring Plan?

Use Artificial Intelligence and Social Media Strategies to Reap AI Benefits and Avoid Possible Negatives

Many people are going to lose their jobs due to the revolution of AI. This is not my prediction; this is what the results of this study indicate.

It predicts that around 38% of American jobs may be lost due to AI, and many have already lost their jobs due to AI. Why? It’s because the nature of jobs will be completely transformed by AI.

Businesses may have to think out of the box in the future about how to use AI technology to have a competitive advantage in their industry.

Guest Authored By Stevan Mcgrath. Stevan is a marketing professional and a freelance writer. His specialties include digital marketing, SEO, and social media. Need a specialist writer to write on these? You just found the right person. Follow Stevan on Twitter.

Related Article: The Exponential Growth Of Social Media?

“If you want to be in business, it’s better that you start implementing AI technologies now because soon, AI could be a basic necessity for a business to stay in the competition.

The combination of social media marketing with the creative use of AI can help take businesses to new heights.." -Stevan Mcgrath

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Powerful Social Media Campaign Ideas To Steal?

Social media is now evolving at a faster pace than ever..

As a result, many small businesses fail at social media marketing. Because you can’t succeed unless you always adapt to latest trends to make your brand relevant in different social networks.

Related Article: YOUR Social Media 2.5 Billion User Reach?

According to Brandwatch, 71% of people who talk about brands on social networks don’t actually follow the pages of those brands on social media.

Why? Because you can’t expect people to find your profile and content on their own. You need to reach out and make your content discoverable.

Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention.

1. Add Two-Spoons Of Humor

Deadpool made history when it premiered in 2016, making it one of the highest grossing R-rated movies ever made. The marketing team behind the movie is actually the true force behind that success.

The creative social media campaigns were the main reason this movie became such a huge success. The dark, twisted, and bold humor used in their content is what got people’s attention. Every video clip, poster, and even the billboards they’ve created went viral on social media.

Related Article: Comedy In Your Social Media Marketing?

This funny emoji billboard actually received more attention on social media than it did in real-life.

There’s no greater superpower than making someone laugh. Add some humor to your social media posts to make your followers fall in love with you.

2. Build Hype With Behind The Scenes Content

There’s a reason why movie makers release behind-the-scenes footage of their movies before the movie release. People love to see how movies get made and how their favorite actors work. This help build more hype for the movie.

This is also a clever strategy used by many brands. Taking people behind-the-scenes of a product creation is a brilliant way to show people the human side of your company and also show how much work and quality goes into producing your products.

Related Article: Fixing YOUR Boring Social Media Brand?

L’Oreal is one of those companies that leverage this strategy.

The company encourages its employees to share their work experiences on social media using the hashtag #LifeatLoreal.

As a result, the company managed to built trust by showing the world that there are actual humans working at their offices.

3. Take Advantage Of Current Trends

Keeping your business pages updated with fresh and timely content is another great strategy to engage with your audience. ALS ice bucket challenge is one of those popular trends that took over the internet in 2014.

Related Article: Powerful Gen Z Marketing Tips?

Many companies, including McDonald's, Samsung, Energizer, and Old Spice took advantage of this trend to develop videos and social media posts to promote their brand and to raise awareness for ALS.

4. Take A Stand

Most businesses like to play it safe when it comes to important issues. Because taking a side often means you lose business from the other side.

Not necessarily. Sometimes, taking a side can help generate more buzz for your business and boost sales. By showing the world that you care about important causes, your brand will build more trust and recognition.

Related Article: Master Marketer Social Media Stratagies?

Feminine product company, Always took a bold stand to stop the bullying of girls with their Always #LikeAGirl campaign.

After 3 years, this campaign is still being shared and talked about in social media.

5. Team Up With Influencers

Working together with influencers is an effective way to reach and promote your business to new and target audiences. Getting your message across to people by someone they already trust will make your campaigns even more successful.

This is the main reason why influencer marketing is considered one of the most effective social media promotional strategies available today.

Related Article: Entrepreneur Social Media Influencers?

Hallmark is one of the many brands that use influencer marketing to promote its product campaigns. In 2022, the company ran a successful social media campaign partnering with family-friendly influencers to promote its new line of holiday-themed products.

6. Build A ChatBot

Facebook Messenger chatbots offer an easy and an engaging way for small businesses to connect with their customers and followers. Instead of waiting for a real person to come online and answer customer questions, bots provided instant and effective customer support.

Lyft, Spotify, Mastercard, Whole Foods, Starbucks, and many others use chatbots to engage with their followers. HealthTap also has a chatbot that provides instant health tips to its followers.

Related Article: How To Brand Your Business And Make Money Online?

You don’t need any programming experience to create a Facebook chatbot. You can easily create one for free using a service like ChatFuel.

Related: With Mobile Monkey you can build powerful chatbots for Facebook Messenger easy and FREE with no coding required.

7. Host Giveaway Contests

Running a giveaway contest is another easy way to get people to share your content and generate buzz for your business at low cost, even when you don’t have a lot of followers on your page.

Women’s fashion brand, Stella & Dot occasionally run giveaway contests through its social media channels to grow their following and build awareness for their products.

Guest Authored By Syed Balkhi. Syed is an an award-winning young entrepreneur and a public speaker. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He is the founder of WPBeginner, the largest WordPress resource site as well as List25, a popular entertainment site with over 2.2 Million YouTube subscribers and over 500 million video views. Syed also co-founded several popular softwares including OptinMonster, Envira Gallery, SoliloguyWP, WPForms, and MonsterInsights. Follow Syed on Twitter.

Related Article: Social Media Secrets To Going Viral?

Over To You

When it comes to social media, it’s unlikely for one successful strategy to work again.

Many people tried to follow Deadpool and create humorous social media campaigns. Several other organizations and celebrities tried to copy ALS ice bucket challenge, none of them made an impact.

You need to find your own innovative ideas to make a true impact. So, take inspiration from these examples and craft your own viral social media campaigns. Who knows, maybe your campaign will get featured in one of our future posts.." -Syed Balkhi

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Chatbot Marketing Strategies for YOUR Business?

Social media marketing is a way to level up your brand. 

Learn how to implement these 10 social media marketing strategies for success.

Whether you own a small business or manage a large corporation, no matter how big or small a company is, it cannot grow without social media and a digital marketing strategy.

Having a social media marketing plan is vital to stand out in a crowd competing for attention. Your strategy should be strong enough to boost your brand awareness above and beyond the competition.

Social media is so much more than memes and Instagram stories; it's about using each platform to post the kind of content that is authentic to your brand, tells the story of your campaigns, and connects to the lives of your consumer.

Using social networks to drive traffic toward your target demographic takes time and requires you to set goals and commit to social strategy. However, the 10 steps below can have you well on your way to increased brand awareness and a whole new social media presence.

Related Article: 5 Top Brand Social Media Strategies?

1. Start Using Chatbots

You may have already heard, but chatbots are in. This is no surprise, as they are the one social media management tool that can communicate and resolve customer problems without the potential need for human interruption.

In addition to the above, chatbots integrate with the social media platforms consumers now feel most comfortable interacting through. Platforms like ChattyPeople make integrating an AI-powered chatbot into your social media strategy easy.

These tools allow you to create a chatbot that: 

• Doesn't require any coding knowledge.
• Can answer customer questions.
• Can take orders directly from Facebook Messenger and comments.
• Integrates with all the major payment systems.
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2. Create a Personalized Experience for Your Customers

Chatbots are a great way to automate specific everyday tasks, and if implemented correctly, your chatbot can allow you to create more personalized experiences for your customers.

High-quality SEO content coupled with all the above can help you bring in the right customers at the right time. Good content marketing can help attract an organic audience; moreover, it can be free.

Related Article: Why Social Media Influencers Prefer Instagram?

Linking ads to your chatbot will:

•  Break the traditional views customers have of you only trying to sell to them.
•  Make your customer's experience more personal.
• Boost your sales.
• Create a loyal fan base.

3. Create an Efficient Content Marketing Strategy

Quality is crucial, and content is no exception. Content marketing has long been a prominent form of marketing and will likely be around for a while. Many brands are not linking quality content with the proper posting schedule and the correct frequency of posts.

High-quality SEO content coupled with all the above can help you bring in the right customers at the right time. Good content marketing can help attract an organic audience; moreover, it can be free.

Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

Related Article: Lessons For YOUR Brand On Social Media?

4. Create a Community for Your Audience

Although social media followers and many other metrics are influential, they are not the "be-all and end-all" to social media success. Social media engagement rates are much more telling.

You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so your audience can relate to your brand.

Social media is all about being social; if your customers see the same types of posts repeatedly, they may lose interest.

Make your communications interactive by:

•  Asking your audience questions.
• Gathering their opinions on some issues.
• Sharing newsworthy information rather than just information about your products or services.
• Liking and sharing some of their posts rather than just the other way around.
• Asking them to interact directly with your posts through "likes" and "shares".  
• Incorporating user-generated content.

Related Article: What Other Peoples Advertising Can Teach YOU?

5. Jazz Up Your Profiles With a Diverse Content Strategy

People respond to good imagery, fun TikTok videos, and some exciting podcasts once in a while. Jazz up your social media content by using this type of media regularly.

Your social media pages will likely look bland if all you post and share is text or infographics, so be sure to use other types of media to catch your audience's eye. Pumping out different types of content can add a level of personality to your brand.

6. Use Brand Advocates

Your best promotional tool is the people who love your brand. Instead of finding new customers, why not leverage your current ones? Make your customers your influencers. In addition to your existing customers, you could use your own employees.

To use your employees as brand advocates, you should:

• Create social media guidelines specific to your brand.
• Tell your advocates about social media best practices.
• Add a leader to each section of your social media advocacy plan.
• Track the correct data to pinpoint areas for improvement and those doing well.

Related Article: Kevin Hart Social Media Branding?

7. Create Profiles on the Relevant Channels

Today, people create social media accounts on every platform available to reach as many people as possible. Unfortunately, you might not reach your chosen target audience with that mindset.

As a result, it is critical that you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.

8. Establish a Social Media Budget

Social media platforms are one of, if not the most important, forms of marketing. Allocating the proper budget to your social media marketing campaigns is crucial to your success.

Not only this, leveraging that budget with the right strategy can be the most cost-effective way to reach your KPIs and chosen target audience.

Because social content is used on a much more personal level, you may also find that it is where you can make a much deeper connection with your customers.

Related Article: Social Media Tips For EVERY Platform?

9. Run Cross-Channel Campaigns

Run cross-channel campaigns across all your social media channels to further engage your customers. Remember that these campaigns are run by virtually every company today, so you may need to give yourself an edge to help you stand out from the crowd.

Add an emotional component to your social media campaigns so your audience can relate to your cause.

An Efficient cross-channel social media campaign will:

• Tell an engaging story.
• Link back to a specific landing page that can give your audience more information about your campaign.
• Have a unique and memorable name coupled with relevant hashtags.

10. Tell A Story By Going Live

Yes, your content tells your brand's story, but why not share with your audience what's happening with your company in real time?

Facebook and Instagram, among other platforms, have created live-streaming features that big brands are not yet using to their full potential. To compete with them, start using these live features before they catch on.

Live stories are a great way to:

• Show your audience you are more than just a money-making machine.
• Engage and inspire your customers.
• Create shareable and memorable content.

Related Article: How To Up YOUR Social Media Game?

Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites.

By following the 10 strategies outlined above, you'll set yourself up to compete with well-established brands and create a social media plan that can withstand the test of time.

Guest Authored By Murray Newlands. Murray’s is an entrepreneur, business advisor and online-marketing professional. In 2013 Murray founded In 2013 Murray founded TheMail.com. He is the U.S. correspondent for  YourStory.com. Follow Murray on X.

When it comes to your business goals, social media marketing must play a role. 

Social platforms can optimize your pool of potential customers, increase brand awareness, and create opportunities for new partnerships with new products.

Keep in mind that tools available to you, like chatbots and automation of content calendars, can be a huge help in streamlining operations.

Remember: your customers are real people, not just social media metrics.

You must create and post content that can stand out to them during mindless scrolling — it means using content strategies to create campaigns they'll connect with and care about. This is what can set your company apart from the rest.

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  Post Crafted By:

  Fred Hansen Brand Alchemist at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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