Powerful Social Media Campaign Ideas To Steal?

Social media is now evolving at a faster pace than ever..

As a result, many small businesses fail at social media marketing. Because you can’t succeed unless you always adapt to latest trends to make your brand relevant in different social networks.

Related Article: YOUR Social Media 2.5 Billion User Reach?

According to Brandwatch, 71% of people who talk about brands on social networks don’t actually follow the pages of those brands on social media.

Why? Because you can’t expect people to find your profile and content on their own. You need to reach out and make your content discoverable.

Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention.

1. Add Two-Spoons Of Humor

Deadpool made history when it premiered in 2016, making it one of the highest grossing R-rated movies ever made. The marketing team behind the movie is actually the true force behind that success.

The creative social media campaigns were the main reason this movie became such a huge success. The dark, twisted, and bold humor used in their content is what got people’s attention. Every video clip, poster, and even the billboards they’ve created went viral on social media.

Related Article: Comedy In Your Social Media Marketing?

This funny emoji billboard actually received more attention on social media than it did in real-life.

There’s no greater superpower than making someone laugh. Add some humor to your social media posts to make your followers fall in love with you.

2. Build Hype With Behind The Scenes Content

There’s a reason why movie makers release behind-the-scenes footage of their movies before the movie release. People love to see how movies get made and how their favorite actors work. This help build more hype for the movie.

This is also a clever strategy used by many brands. Taking people behind-the-scenes of a product creation is a brilliant way to show people the human side of your company and also show how much work and quality goes into producing your products.

Related Article: Fixing YOUR Boring Social Media Brand?

L’Oreal is one of those companies that leverage this strategy.

The company encourages its employees to share their work experiences on social media using the hashtag #LifeatLoreal.

As a result, the company managed to built trust by showing the world that there are actual humans working at their offices.

3. Take Advantage Of Current Trends

Keeping your business pages updated with fresh and timely content is another great strategy to engage with your audience. ALS ice bucket challenge is one of those popular trends that took over the internet in 2014.

Related Article: Powerful Gen Z Marketing Tips?

Many companies, including McDonald's, Samsung, Energizer, and Old Spice took advantage of this trend to develop videos and social media posts to promote their brand and to raise awareness for ALS.

4. Take A Stand

Most businesses like to play it safe when it comes to important issues. Because taking a side often means you lose business from the other side.

Not necessarily. Sometimes, taking a side can help generate more buzz for your business and boost sales. By showing the world that you care about important causes, your brand will build more trust and recognition.

Related Article: Master Marketer Social Media Stratagies?

Feminine product company, Always took a bold stand to stop the bullying of girls with their Always #LikeAGirl campaign.

After 3 years, this campaign is still being shared and talked about in social media.

5. Team Up With Influencers

Working together with influencers is an effective way to reach and promote your business to new and target audiences. Getting your message across to people by someone they already trust will make your campaigns even more successful.

This is the main reason why influencer marketing is considered one of the most effective social media promotional strategies available today.

Related Article: Entrepreneur Social Media Influencers?

Hallmark is one of the many brands that use influencer marketing to promote its product campaigns. In 2022, the company ran a successful social media campaign partnering with family-friendly influencers to promote its new line of holiday-themed products.

6. Build A ChatBot

Facebook Messenger chatbots offer an easy and an engaging way for small businesses to connect with their customers and followers. Instead of waiting for a real person to come online and answer customer questions, bots provided instant and effective customer support.

Lyft, Spotify, Mastercard, Whole Foods, Starbucks, and many others use chatbots to engage with their followers. HealthTap also has a chatbot that provides instant health tips to its followers.

Related Article: How To Brand Your Business And Make Money Online?

You don’t need any programming experience to create a Facebook chatbot. You can easily create one for free using a service like ChatFuel.

Related: With Mobile Monkey you can build powerful chatbots for Facebook Messenger easy and FREE with no coding required.

7. Host Giveaway Contests

Running a giveaway contest is another easy way to get people to share your content and generate buzz for your business at low cost, even when you don’t have a lot of followers on your page.

Women’s fashion brand, Stella & Dot occasionally run giveaway contests through its social media channels to grow their following and build awareness for their products.

Guest Authored By Syed Balkhi. Syed is an an award-winning young entrepreneur and a public speaker. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He is the founder of WPBeginner, the largest WordPress resource site as well as List25, a popular entertainment site with over 2.2 Million YouTube subscribers and over 500 million video views. Syed also co-founded several popular softwares including OptinMonster, Envira Gallery, SoliloguyWP, WPForms, and MonsterInsights. Follow Syed on Twitter.

Related Article: Social Media Secrets To Going Viral?

Over To You

When it comes to social media, it’s unlikely for one successful strategy to work again.

Many people tried to follow Deadpool and create humorous social media campaigns. Several other organizations and celebrities tried to copy ALS ice bucket challenge, none of them made an impact.

You need to find your own innovative ideas to make a true impact. So, take inspiration from these examples and craft your own viral social media campaigns. Who knows, maybe your campaign will get featured in one of our future posts.." -Syed Balkhi

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Chatbot Marketing Strategies for YOUR Business?

Social media marketing is a way to level up your brand. 

Learn how to implement these 10 social media marketing strategies for success.

Whether you own a small business or manage a large corporation, no matter how big or small a company is, it cannot grow without social media and a digital marketing strategy.

Having a social media marketing plan is vital to stand out in a crowd competing for attention. Your strategy should be strong enough to boost your brand awareness above and beyond the competition.

Social media is so much more than memes and Instagram stories; it's about using each platform to post the kind of content that is authentic to your brand, tells the story of your campaigns, and connects to the lives of your consumer.

Using social networks to drive traffic toward your target demographic takes time and requires you to set goals and commit to social strategy. However, the 10 steps below can have you well on your way to increased brand awareness and a whole new social media presence.

Related Article: 5 Top Brand Social Media Strategies?

1. Start Using Chatbots

You may have already heard, but chatbots are in. This is no surprise, as they are the one social media management tool that can communicate and resolve customer problems without the potential need for human interruption.

In addition to the above, chatbots integrate with the social media platforms consumers now feel most comfortable interacting through. Platforms like ChattyPeople make integrating an AI-powered chatbot into your social media strategy easy.

These tools allow you to create a chatbot that: 

• Doesn't require any coding knowledge.
• Can answer customer questions.
• Can take orders directly from Facebook Messenger and comments.
• Integrates with all the major payment systems.
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2. Create a Personalized Experience for Your Customers

Chatbots are a great way to automate specific everyday tasks, and if implemented correctly, your chatbot can allow you to create more personalized experiences for your customers.

High-quality SEO content coupled with all the above can help you bring in the right customers at the right time. Good content marketing can help attract an organic audience; moreover, it can be free.

Related Article: Why Social Media Influencers Prefer Instagram?

Linking ads to your chatbot will:

•  Break the traditional views customers have of you only trying to sell to them.
•  Make your customer's experience more personal.
• Boost your sales.
• Create a loyal fan base.

3. Create an Efficient Content Marketing Strategy

Quality is crucial, and content is no exception. Content marketing has long been a prominent form of marketing and will likely be around for a while. Many brands are not linking quality content with the proper posting schedule and the correct frequency of posts.

High-quality SEO content coupled with all the above can help you bring in the right customers at the right time. Good content marketing can help attract an organic audience; moreover, it can be free.

Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

Related Article: Lessons For YOUR Brand On Social Media?

4. Create a Community for Your Audience

Although social media followers and many other metrics are influential, they are not the "be-all and end-all" to social media success. Social media engagement rates are much more telling.

You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so your audience can relate to your brand.

Social media is all about being social; if your customers see the same types of posts repeatedly, they may lose interest.

Make your communications interactive by:

•  Asking your audience questions.
• Gathering their opinions on some issues.
• Sharing newsworthy information rather than just information about your products or services.
• Liking and sharing some of their posts rather than just the other way around.
• Asking them to interact directly with your posts through "likes" and "shares".  
• Incorporating user-generated content.

Related Article: What Other Peoples Advertising Can Teach YOU?

5. Jazz Up Your Profiles With a Diverse Content Strategy

People respond to good imagery, fun TikTok videos, and some exciting podcasts once in a while. Jazz up your social media content by using this type of media regularly.

Your social media pages will likely look bland if all you post and share is text or infographics, so be sure to use other types of media to catch your audience's eye. Pumping out different types of content can add a level of personality to your brand.

6. Use Brand Advocates

Your best promotional tool is the people who love your brand. Instead of finding new customers, why not leverage your current ones? Make your customers your influencers. In addition to your existing customers, you could use your own employees.

To use your employees as brand advocates, you should:

• Create social media guidelines specific to your brand.
• Tell your advocates about social media best practices.
• Add a leader to each section of your social media advocacy plan.
• Track the correct data to pinpoint areas for improvement and those doing well.

Related Article: Kevin Hart Social Media Branding?

7. Create Profiles on the Relevant Channels

Today, people create social media accounts on every platform available to reach as many people as possible. Unfortunately, you might not reach your chosen target audience with that mindset.

As a result, it is critical that you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.

8. Establish a Social Media Budget

Social media platforms are one of, if not the most important, forms of marketing. Allocating the proper budget to your social media marketing campaigns is crucial to your success.

Not only this, leveraging that budget with the right strategy can be the most cost-effective way to reach your KPIs and chosen target audience.

Because social content is used on a much more personal level, you may also find that it is where you can make a much deeper connection with your customers.

Related Article: Social Media Tips For EVERY Platform?

9. Run Cross-Channel Campaigns

Run cross-channel campaigns across all your social media channels to further engage your customers. Remember that these campaigns are run by virtually every company today, so you may need to give yourself an edge to help you stand out from the crowd.

Add an emotional component to your social media campaigns so your audience can relate to your cause.

An Efficient cross-channel social media campaign will:

• Tell an engaging story.
• Link back to a specific landing page that can give your audience more information about your campaign.
• Have a unique and memorable name coupled with relevant hashtags.

10. Tell A Story By Going Live

Yes, your content tells your brand's story, but why not share with your audience what's happening with your company in real time?

Facebook and Instagram, among other platforms, have created live-streaming features that big brands are not yet using to their full potential. To compete with them, start using these live features before they catch on.

Live stories are a great way to:

• Show your audience you are more than just a money-making machine.
• Engage and inspire your customers.
• Create shareable and memorable content.

Related Article: How To Up YOUR Social Media Game?

Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites.

By following the 10 strategies outlined above, you'll set yourself up to compete with well-established brands and create a social media plan that can withstand the test of time.

Guest Authored By Murray Newlands. Murray’s is an entrepreneur, business advisor and online-marketing professional. In 2013 Murray founded In 2013 Murray founded TheMail.com. He is the U.S. correspondent for  YourStory.com. Follow Murray on X.

When it comes to your business goals, social media marketing must play a role. 

Social platforms can optimize your pool of potential customers, increase brand awareness, and create opportunities for new partnerships with new products.

Keep in mind that tools available to you, like chatbots and automation of content calendars, can be a huge help in streamlining operations.

Remember: your customers are real people, not just social media metrics.

You must create and post content that can stand out to them during mindless scrolling — it means using content strategies to create campaigns they'll connect with and care about. This is what can set your company apart from the rest.

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  Post Crafted By:

  Fred Hansen Brand Alchemist at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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2018 Social Media Trends To Watch For?

‘Twas the week before Christmas, when all through the agency, not a new brief was opened, blame it on post-Christmas party complacency..

The inboxes are tidied and auto-responders set with care, in hopes that no last-minute meetings drop in, but surely they wouldn’t dare?

Related Article: YOUR Brand In The Age Of Social Media?

With a toast to 2017 the year that it was, the astute digital agency executive must look forward, well, a little just because;

A new year of social, with developments ahead,

‘Sigh’ says Mark Ritson while he watches TV ads (all of them in full) from his bed.

Social media is in for a ride and one must attest that this 2018 prediction list is most likely one of the best. Enjoy.

Robots won’t take your job…in 2018. But you’ll engage with one every single day.

Bots and AI won’t replace humans just yet. But they will get better as marketers explore creative options and gain better understanding of the potential of the technology.

Related Article: YOUR Marketing In The Age Of Social Media?

This year we saw an explosion of brands utilizing bots as a communication tool and they were, at best quite primitive but still engaging. Check out Katy Perry’s bot on her official Facebook page – it’s the framework of an exciting future for personalized customer and fan engagement at scale.

AI will continue to drive improved digital ad-serving outcomes and increased ROI – taking out some of the guess work from successful digital strategies.

Augmented reality ends its false starts and it will absolutely change social media advertising.

The AR vs VR battle will be put to bed as both android and iOS platforms are now packing some serious AR capabilities.

Facebook will launch incredibly immersive advertising experiences on their platform and have already partnered with over 700 of the most creative brands and agencies to develop AR-enhanced advertising. We’ll likely see a staggered release to other users in early to mid 2017 which will see advertising experiences blend the digital to the physical world. This may also pave the way for physical advertising assets like outdoor, POS or packaging to tie into rich digital experiences via the Facebook Camera Effects Platform.

Related Article: YOUR Artificial Intelligence Social Media Marketing?

Niantic, the power behind the Pokémon Go craze will be releasing Harry Potter powered by the latest and greatest AR technology.

The success of Pokémon Go took both the world and Niantic by surprise. Now that the potential has been realised there will be greater desire by brands to work in commercial deals here.

Horrendous digital ad creative will begin to disappear – digital inventory prices will rise.

Higher demand will begin to weed out shitty creative attempts – at least on the most popular sites and platforms.

The lead up to Black Friday and Cyber Monday saw advertisers slogged with staggering CPMs and dwindling conversion rates as available inventory was at an all-time premium. Only the best creative that resonates the highest with audiences wins out in these times of advertiser saturation.

Related Article: 9 Marketing Trends To Look For In 2018?

Shoppable social media will see the words ‘social and ‘ROI’ be in the same sentence without ‘f*ck all’ written in it too.

Social will further provide evidence of ROI through shoppable posts, making the path to purchase shorter and more instant.

More platforms will enable sales windows to occur ‘on platform’ which ensures a greater more stable e-commerce experience and a quicker time to checkout for our dwindling attention spans. Instagram’s “swipe up for more” in stories is already testing this user behavior.

AI will continue to further play a role in smart ad-serving and dynamic product offerings better tailored to individual users making the e-commerce experience much more tailored.

Related Article: Blockchain - The Next Social Media Revolution?

Voice Search and the rise of the Amazon advertising marketplace.

Voice search will be an emerging frontier that will further position platforms like Amazon as powerful advertising market places. Amazon has been doing the agency rounds in 2017 in preparation for an all-out assault on 2018. The online market place will become a savage battle-ground for screen space not unlike what we’ve seen in traditional supermarkets. Features like voice search, free, same-day and drone delivery will only make the decision to shop here easier than saying ‘Alexa, let’s get pizza.’

This will see Amazon compete for the lion’s share of digital ad revenue along with Google and Facebook.

RIP Organic Reach

Organic reach will be pronounced dead and the life support will be switched off. Social is pay to play if you’re expecting any measurable results. It’s time everyone got very comfortable with this as social space is at a premium as the major platforms reach advertising saturation point.

Related Article: Creating A Powerful Social Network?

Bad boy digital will clean up.

Digital will clean up its act in 2018 as major platforms work hard to continue to convince major advertisers of high quality inventory, real impressions and proper consumer engagement. Pressure will continue to mount for there to be a standardized system of digital measure-ability and until then it rests on the shoulders of marketers to use their expert judgment.

Digital disruption as the beast evolves.

Social media is a fast-paced industry built on continual and unrelenting change. This online social space is having major real-world impacts influencing everything from our purchasing, behavior and even the outcome of elections. Social media is where we research, discover, choose, fight, discuss, share, learn and play and it’s hard to imagine the world without it.

Digital disruption is a phrase we’ve been using for a few years now but in 2018 the impacts of this will be felt even more than ever before.

Guest Authored By James Towers. James is an Ad Guy, Marketer, Creator, Entrepreneur, Founder of 16K Agency, and lead Facebook ads strategist. Follow James on Twitter.

Related Article: YOUR Social Media 2.5 Billion User Reach?

“Social media is a fast-paced industry built on continual and unrelenting change.

This online social space is having major real-world impacts influencing everything from our purchasing, behavior and even the outcome of elections.."

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)