Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Friday, June 13, 2025

Health Care Leader Social Media Marketing?


11 Things health leaders need to know about social media & marketing..

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion.



Indicating that both marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing.

But in the U.S., hospital identity and health branding are paramount for success in a community. By listening to patients, getting feedback on wants and needs, and creating new incentives to engage individuals, increased revenue, greater trust and improved health might be achieved.

Here are 11 surprising things to keep in mind when health care and hospital leadership plan marketing efforts for 2019:

1. The brain processes visual data 60,000 times faster than text. Additionally, 90% of information transmitted to the brain is visual. Whether it’s growing your brand identity or improving medication adherence through instructions, visuals are a key to interacting with and empowering patients.



2. Surprisingly, Grandparents love Twitter so much their presence on the platform doubled last year. They are also replacing young people who are choosing to leave Facebook. Not only does this indicate they are here to stay for some time, but they are a great place to target our aging population who consume a majority of our health care services.

3. An estimated 31 billion eCoupons will be redeemed in 2019. That means almost 60% of U.S. internet users have redeemed digital coupons or codes at least once. With so many new retail clinic and other hospital services that can use coupon-like strategies for patient cost-savings, this is a must in the new year.

4. Voice search on devices like Alexa, Siri and Google Search already account for 20% of searches on the product or service in question, voice search via virtual assistant is certain to play an increasing role in consumer purchasing.

5. In 2017, it was estimated that 62% of emails were opened on a mobile device. Checking email is the top mobile activity among smartphone and tablet users. So be sure those emails are appealing and informative, as they’ll be consumed on the go.



6. The number of devices connected to the Internet now exceeds the number of humans on earth. This means health companies and hospitals need to be intentional about marketing on multiple platforms and for many different devices.

7. Social media influences 74% of shoppers final purchase decisions. Further, 90% of consumers indicate that they trust peer recommendations. Therefore, previous patients and reviews like those on Amazon are your greatest allies.

8. Instagram has 500 million viewers every single day. And 71% of those are millennials. While plastic surgeons and fitness experts have driven the health trends on this platform, there is a significant opportunity to appeal to and educate the under 35 crowd as they begin making life-long health decisions.

9. More than 78% of U.S. Internet users research products and services online, and every month, there are more than 10.3 billion Google searches. What your top hits say about your product, organization, or providers will influence your bottom line.



10. Content marketing costs 62% less than traditional marketing, and, per dollar spent generates about 3X as many leads. When creating a marketing strategy for particular service lines, services, or physician groups, think about exactly who needs to see that ad.

11. 70% of people surveyed claim they would rather learn about a hospital or company through articles or reviews rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies, community reviews, and visual or print articles. It will pay to make sure your company is being written and talked about.

Guest Authored By Nicole Fisher. Nicole is the founder and CEO of HHR Strategies, a health care and human rights-focused advising firm. She is also a senior policy advisor on Capitol Hill and expert on health innovation, economics, technology, and reform - specifically as they impact vulnerable populations. Fisher contributes to Forbes, highlighting ideas and advising companies and people that are changing the health landscape, and curates a monthly international dinner series, “A Seat at the Table,” bringing together thought leaders for an off-the-record discussion of moving health policy and planning forward. Follow Nichole on Twitter.





In the U.S., hospital identity and health branding are paramount for success in a community.

By listening to patients, getting feedback on wants and needs, and creating new incentives to engage individuals, increased revenue, greater trust and improved health might be achieved...

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Thursday, June 12, 2025

    YOUR Travel Business Social Media?


    If your business is in the travel industry or benefits in any way from it, you need a strong social media presence..




    As we're in peak vacation season, it may actually not be too late to reach vacationing families right now before the end of summer.

    New data shows that vacationing consumers are likely going to check out social media about their destination. They're going to do other travel-related research online, too.

    According to data from the Global Web Index, nearly 1 in 4 people (23 percent) going on vacation use social media to research products to buy ahead of their trip. That figure goes up for vacationers with children. A family on vacation heads to social media to do pre-trip research 31 percent of the time.

    A further dive into the numbers shows how these vacations are using social media to find what they want. And it also shows what they're doing when they get online.



    Social Media for the Travel Industry

    Here's how you can get your social media presence in shipshape to appeal to vacationers:

    Set Up a Page

    It sounds simple and in most cases, it is. Make yourself a checklist of things you'll need to complete your profile and start posting things about your brand and the products you sell. According to the data, 27 percent of vacationing families visited a brand's social media page in the last month.

    And 25 percent of families going on vacation "Liked" or followed a brand they clearly connected with on social media.



    Consider an Ad Campaign

    If your business is new to social media, you may want to consult a professional or expert before launching a social media ad campaign. It could end up being a costly venture that nets insignificant results if you're headed into uncharted waters.

    But if you have a handle on something like a Facebook Ad campaign, vacationers aren't avoiding this content either. The Global Web Index data showed that 18 percent of the nearly 1,000 vacationing families clicked on sponsored content they saw on social media.

    Guest Authored By Joshua Sophy. Joshua is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 17 years of experience in traditional and online media, Joshua got his start in the newspaper business in Pennsylvania. His experience includes being a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments. Follow Joshua on Twitter.





    If your business is in the travel industry or benefits in any way from it, you need a strong social media presence..


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ.. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Sunday, June 8, 2025

      Marketing Strategies To Transcend YOUR Industry?


      The evolution of social media from an entertainment tool to a powerful marketing weapon has rapidly transformed the relationship between industries and their unique consumers over the last few years..



      With these startling rates of growth, it is more important than ever for brands to understand which social media platforms are most optimal to use within their particular industry.

      However, while agencies and marketers hone in on industry-specific social media marketing trends, they should not overlook the overarching strategies that transcend industry.

      These should define the foundation of any social media marketing plan: the importance of visibility, virality, authenticity and potent storytelling.

      According to entrepreneur, social media personality and renowned music critic, DJ Akademiks who co-stars in Complex's Everyday Struggle, a show that squares off on the biggest current events within hip-hop and pop culture, social media has become just as important for artists within the music industry as it has for brands at large.



      As an expert in the social media terrain (having nearly 700 million views on YouTube alone), DJ Akademiks spoke to me on how the music industry, in particular, has capitalized on the power of social media marketing.

      He shared some of his own wisdom on the strategies artists (along with any brand, agency or marketer) should be using to catapult to success.



      Social Media Marketing And Virality: Which Platforms To Utilize

      For artists and marketers alike, it is important to understand the power social media now has in exposing one’s brand to potential consumers, and thus growing one’s name within their industry. Social media virality has catalyzed the evolution of digital marketing, and, in particular, influencer marketing.

      In our technological era, social media can now drastically expedite the process of going from a startup to a household name. A video that goes viral within hours can transform its creator into a celebrity overnight and suddenly provide them with a sizable platform that, in the past, would have taken months, if not years, to establish.

      "For any rapper starting out, I’d say start with social media,” Akademiks said. “Especially if you’re a rapper whose music appeals to the social media generation, you’ll get popular and sell 50-60 thousand records week one without the mainstream audience even knowing about you.”



      Along with virality, understanding which social media platform can most effectively benefit one’s growth within a specific industry can make or break you.

      Akademiks spoke on how important it is for artists and their marketing teams to discern which platforms are the most fruitful within their industry. His advice for musicians in particular: Leave Twitter alone, and focus on Instagram.

      “Instagram is the best place for feedback. If you’re a rapper, you’ve got to get some music up on Instagram. Through all the BS comments, you’re bound to find some good stuff. Not only that, though, but you can do so much more in terms of promotion as an artist."

      Guest Authored By Jason Goldberg. Jason is President and Founder of Vyrl, a company that creates innovative technology for influencers. Follow Jason on Twitter.





      The evolution of social media from an entertainment tool to a powerful marketing weapon has rapidly transformed the relationship between industries and their unique consumers over the last few years..

        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Monday, May 26, 2025

        Own & Apologize For YOUR Social Media Fail?


        Hootsuite founder and CEO Ryan Holmes is a passionate advocate on the topic of why executives need to be active on social media. But for a brief moment this year, he became a case study in how that can go wrong..

        Since then, Holmes has been trying to be an example of how to respond and recover from a very public embarrassment of his own making. But it turns out that for Holmes, this public pratfall was far from being the most difficult moment during his tenure as CEO.



        During an interview this summer, Holmes said that there have been lots of tough calls he's had to make behind closed doors as he tries to fulfill the lofty expectations facing one of Canada's most notable startups. Chief among them: having to overhaul his entire management team when the company's growth was stalling two years ago.

        "I loved that team that got us to that level," he said. "So it was hard as a leader to say you're not the people to get us to the next level."

        Holmes was in Paris this summer for the Viva Technology conference where he was talking about Hootsuite as well as the publication of his new book, The 4 Billion Dollar Tweet: A Guide for Getting Leaders Off the Social Sidelines.

        The title refers to a tweet from President Trump about cost overruns for new presidential planes that briefly wiped about $4 billion off the market cap of Lockheed Martin. Holmes' message is that executives cannot afford to ignore the conversation happening around their businesses and brands on social media. Rather, they need to be active participants.




        Holmes has always practiced that mantra by developing his own strong presence on social media.

        However, he found himself on the wrong side of this equation in February following the publication of a Bloomberg story that challenged the valuation of Hootsuite.

        Hootsuite was founded in Vancouver in 2008 as the era of social media was coming into full bloom. Hootsuite offered a platform for people and companies to manage their social media presence across the rapidly expanding and evolving landscape of social media services.

        Hootsuite was hot and has raised $246 million in venture capital. Because it was based in Vancouver, it gained extra notoriety in a country hungry for its own startup success stories. Unconfirmed reports had the company riding that momentum toward an IPO, possibly this year.

        Then in February, Bloomberg published an article under the headline "Hootsuite: The unicorn that never was." Hootsuite had a reported valuation above $1 billion after its last round of VC in 2014. The company had neither confirmed nor refuted this. Bloomberg cited sources saying the real valuation was between $700 and $750 million, and implied that Hootsuite executives had been somewhat deceitful about the issue of valuation.



        That prompted this now infamous exchange on Twitter between Holmes and the reporter:


        "I’m not proud of this," he said on stage at Viva Tech. "It was something rash I did."

        Cue social media backlash, made all the more fierce because the culprit, Holmes, was head of a social media company and thus should have known better. "It's an example of what happens when it goes wrong," he said.



        Holmes later apologized for the tweet. He said that was the most important thing he learned from the incident.

        "Own it," he said. "And when you need to apologize, apologize." If there is good news, it's this, according to Holmes: "The news cycle moves on. It does pass."

        If there was another disappointment for Holmes, however, it was that the personal misfire overshadowed the renewed success of Hootsuite. The company has been making big inroads among corporate customers, which has reignited its growth. And it can boast of new partnerships, like the one announced this week to integrate Hootsuite with Adobe's Creative Cloud.



        It's a big turnaround from 2015 when it seemed the Hootsuite growth story had hit a wall.

        Holmes recalled that the company had fallen short for a couple of quarters on its own sales targets. The company was losing out on deals to larger customers and wasn't seeing current customers expanding use of its product.

        "I had an executive team that got us to here in seven years," he said. "It's very few people that could do that. But what I realized after we missed a couple of quarters is that I don't know that we've got the right people at the table. The playbook was used up."

        So he cleared out the executive ranks and started building a whole new team. That also included laying off 65 employees, which led to another brief moment of social media infamy for Holmes.

        On Instagram, he posted a picture of his hand holding a drink with the caption: "Cheers to my homies." What was intended as an homage to the ex-employees was blasted for being insensitive before he took it down.



        Still, the overhaul soon paid off.

        The new executive team included a handful of top names with deep experience in tech and digital media, including a new chief marketing officer who had worked at Juniper Networks and Macromedia; a new chief financial officer from OpenText, Canada's largest publicly traded software company; and a new head of sales who had worked for 20 years at companies such as SAP.

        Hootsuite began ramping up integrations with new services, such as Dropbox. It introduced new pricing packages to target enterprise users. It made some targeted acquisitions. It launched a $5 million developers fund to extend third-party applications for its own platform. And it began focusing even more on international expansion, including opening new offices in Sydney.

        By the middle of 2016, the company said it was cash-flow positive. "We've come out the woods in a really good position," Holmes said.

        That momentum has been helped by the continued shift to digital advertising and the growth of social platforms like Facebook, Instagram, and Snapchat.



        "The industry is growing up and budgets are growing," Holmes said. "Brands" understanding of social has come a long way."

        And that was the main message he had in Paris this summer: Executives and brands need to get in the game.

        In a sign of just how fast things continue to evolve, Holmes has speculated that the title of his book may already be dated by recent events. Last week, in a random rant, President Trump tweeted:




        That temporarily sent Amazon's stock tumbling, wiping out about $6 billion on market value. Bad news for Amazon. But it does nicely serve to emphasize Holmes' message about why the financial impact of social media is only going to escalate from here on out.


        Guest Authored By Chris O'Brien. Chris is based in Toulouse, France, where he is conducting a three-year, government-backed study to determine how much cassoulet, butter and wine a single human can consume on a daily basis. Previously, he covered Silicon Valley for 15 years as a reporter for the San Jose Mercury News and the Los Angeles Times and he still has the talking sock puppet to prove it. Every day, he wonders what would happen if people in Silicon Valley knew how much less expensive it is to live in the south of France.





        “"Own it," Holme's said. "And when you need to apologize.. Apologize!"

        If there is good news, it's this, according to Holmes: "The news cycle moves on. It does pass.."


          • Authored by:
            Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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