Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Sunday, September 20, 2026

YOUR Artificial Intelligence Social Media Marketing?


Artificial Intelligence and Social Media: Will AI Transform Social Media Marketing?

If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional advertising methods.



How are Artificial Intelligence and Social Media Changing Marketing?

Marketing is one of the fields that is highly impacted by technology and changes in the world. A marketer needs to be updated with the latest trends and technologies to keep on performing.

With recent statistics showing more than 2.4 billion active social media users, businesses will bear a huge loss if they are not getting involved in social media marketing.

On the other hand, AI is impacting both personal and professional aspects of a person’s life. A study shows that the growth in external AI investments is 3X, and the AI technology is rapidly improving. The businesses that leave AI behind can also be missing out on the enormous benefits of AI.



Six Transformative Artificial Intelligence and Social Media Integrations in Use Today

AI is one of the most influential technologies that has ever been developed in human history. It’s now impacting social media marketing in many different ways. Here are some of the ways that AI is transforming social media marketing.

1. Slack Bots

The use of slack bots has helped social media marketers in many different ways. All the guesswork that social media marketers used to do in the past is not needed now, thanks to slack bots.

Modern social media marketers can develop effective posts to promote their products and services, and now they do not have to make guesses to create content that works.



These slack bots are equally important in content marketing as well. The slack bots help with the in-depth analysis of all the posts that are promoted on social media platforms that are related to your niche.

The slack bots also help in predicting the chance of success of various posts on different social media platforms, by comparing the posts with other similar posts that are promoted across these platforms.

Avoid the headaches of guesswork with the use of slack bots, and enhance your chance of creating an effective social media marketing campaign.

2. Customer Service

The customer service of a company is highly impacted by the introduction of AI. According to this study, around 42% of customers who complain in social media platforms expect an answer from brands within 60 minutes.



It’s practically impossible for human beings to provide 24/7 customer service to their customers. This is where AI is playing a crucial role for brands in enhancing their customer support.

The AI is still in its early phase, and is not yet ready to solve every problem of customers on its own, but it is enhancing the quality of customer service.

Another survey shows that a large number of customers want to send a text message to the brand instead of calling the customer support team for their problems!

Some brands are already using AI to detect what customer problems should be prioritized. The use of chatbots can help in filtering spam posts and fake social media accounts, which saves the customer support team a lot of time.

The use of AI for customer support can help you generate leads and boost conversion rates via social media marketing.



3. Text Mining and Marketing Automation

Text mining and marketing automation is now a reality in the 21st century, and it’s happening due to machine learning and AI.

Text mining means the analysis of both structured and unstructured data across various social media platforms to discover buyer tastes and preferences – which helps in predicting customer behavior.

All the vital information that can be extracted from text mining can be used in developing a personalized marketing strategy.

The targeted marketing automation is possible with the information that can be extracted from text mining, and it can be utilized to help get the maximum out of your marketing campaigns.

Plus, you can do a lot more with marketing automation combined with AI and machine learning. There is no need for you to think long and hard about your audience.



The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns.

4. Facial Recognition in Facebook

Facebook is just one of the technology giants that are massively investing in artificial intelligence. Because Facebook is emphasizing AI so much, it has made the tagging function easier (with the help of AI).

Facebook Facial Recognition saves a lot of time for users who want to tag the people on an image, as Facebook automatically recognizes the person on the image with the help of its facial recognition technology, powered by AI.

In the future, Facebook may even utilize the history and preference of users to recommend right offers, shopping places, and products.



5. Pinterest and Kosei

Pinterest is certainly not lagging behind regarding the use of AI. Kosei (a data software company) was acquired by Pinterest and is now working to allow Pinterest the ability to provide the personalized recommendation feature. So now, Pinterest can provide recommendations based on user-specific searches and interests.

6. LinkedIn and Bright

LinkedIn and Bright have also worked together to improve the features of LinkedIn. Bright is a job search company acquired by LinkedIn that makes use of AI and machine learning to provide right recommendations to both job seekers and companies.

LinkedIn analyzes hiring patterns, job description, job location, account info, and other important information to make accurate suggestions and recommendations for recruiters and job seekers to find their match.



Use Artificial Intelligence and Social Media Strategies to Reap AI Benefits and Avoid Possible Negatives

Many people are going to lose their jobs due to the revolution of AI. This is not my prediction; this is what the results of this study indicate.

It predicts that around 38% of American jobs may be lost due to AI, and many have already lost their jobs due to AI. Why? It’s because the nature of jobs will be completely transformed by AI.

Businesses may have to think out of the box in the future about how to use AI technology to have a competitive advantage in their industry.

Guest Authored By Stevan Mcgrath. Stevan is a marketing professional and a freelance writer. His specialties include digital marketing, SEO, and social media. Need a specialist writer to write on these? You just found the right person. Follow Stevan on Twitter.




“If you want to be in business, it’s better that you start implementing AI technologies now because soon, AI could be a basic necessity for a business to stay in the competition.

The combination of social media marketing with the creative use of AI can help take businesses to new heights.." -Stevan Mcgrath


    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Friday, August 21, 2026

    Master Marketer Social Media Stratagies?


    Most people who have their businesses' on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand..


    While great social media strategies don't simply fall off a truck in front of your doorstep, you don't have to make it any harder than it should be.

    Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hard core marketer because he wasn't looking for someone else's answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media.

    1. Stop Being A Robot

    There's a program and an app for everything you want to do with your social marketing, from analytics data to auto posting and direct messaging. While these are important aspects to your digital marketing business, at some point you need to make sure these robots aren't the primary source of your social media activity.


    One thing Pirtle is direct in announcing is his approach to being personal with people on social media. Sure, your auto-posting social media tool is helping you stay relevant and seen, but it's not replying to people, nor is it responding to someone's questions in real time. In short, these are mistakes which can share negative messages to your audience.

    People want conversation and engagement from your brand -- from the real you. Don't allow your brand to be controlled by these automated sources because it doesn't portray your true personality. Don't get me wrong, it's okay to use these tools because you're a smart marketer. However, because you are a smart marketer, you will understand when to pull back on the reins and allow a more personal touch.

    2. Provide Real Content

    Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis. He also advises the best way to attract more people with real content on your social account is by keeping your house (your social account) clean and orderly. If it is, people will want to stick around and listen to what you have to say.



    The rule of sharing is 80/20. This means 80 percent of the time, you're sharing content to either help, entertain and/or motivate your audience. The 80 percent has nothing to do with your brand at all. It's all about your customers and what they enjoy.

    If you're having a hard time finding out what your audience is into -- let's use Facebook for this example -- you can take a look at Facebook Audience Insights. Simply type in a couple of interests you're looking for, and it will supply you with other brand pages, like yours, who are killing it with real content. Take some tips out of their playbook, and offer some similar posts on your page.

    3. Learn To Follow In Order To Lead

    Most people want to have a million followers, but they don't want to follow multiple people or accounts. It just doesn't work that way. To create a large social media following with real results, you need to be both a leader and a follower of people. "You have to know how to follow in order to be able to lead, so follow everyone who is relevant to your business," Pirtle said.



    Don't reject the idea of engaging with people. This is going to help your business in the long run because people will always remember a helpful conversation. Once you learn to follow the most relevant people to your brand, and you consistently give them help and guidance, you will soon find yourself leading these people. Don't be shy to follow.


    4. Measure Success From Engagement

    There are lots of ways to measure your success on social media. Stats from analytics to learn different things about your social media accounts is a great way to build your business. However, Pirtle always measured his success based on the social engagement his brand was acquiring every day on social media.

    How many people are interacting with you on a consistent basis? Learn who the key players are and who always seems to be there when you share. Anytime anyone likes, comments, retweets, etc., you should take notice, and respond to those people.



    One great way to measure success within each campaign is to set a specific goal within your brand. Perhaps you want to set a goal of 50 signups on Facebook or Twitter. You also would like to see 25 comments and at least 15 shares. These are personal engagement goals you should make for each update your brand does.

    KISSmetrics shares a very helpful article on how you can measure each step of your engagement, and they include metrics of engagement like awareness, engagement, drive traffic, finding advocates and fans, and your brand's voice measurement.

    It's important to understand and establish a set of goals in which you can measure your engagement success on your social platform of choice. Not all social networks are the same. The people may be the same, but their behaviors on each platform are different. You want to understand the behaviors of each person on your social platform of choice. It will help you provide the best possible content for them in the future.



    5. Build The Relationship

    There is no social marketing tip any stronger than this -- build the relationship. This is pretty much self explanatory, and while it seems pretty hard to do, most people are susceptible to your brand on social media, providing you're not trying to hard sell them right out of the gate.

    Relationship marketing creates brand loyalty and an avenue for other people like the one with whom you just built a relationship with. You spend the time, build the relationship, and establish the trust. In turn, this builds a bridge between someone who doesn't know you and your brand with the person you just created this with. You see how important it is? The reach of relationships is powerful marketing within your social community, and you should be taking advantage of it every day.

    Guest Authored By Jennifer Spencer. Jennifer is a serial entrepreneur and founder of Energent Media, a digital branding agency focused on helping entrepreneurs share their stories on top podcasts. She is a passionate storyteller, online marketer and social media specialist. Follow Jennifer on Twitter.





    There are all kinds of social media strategies you should want to try out, but these five are the most important ones to always remember to do consistently.

    You have a brand name to protect and an audience who wants to learn all they can about you.

    Just like Pirtle, when you invest your time, money and knowledge into your audience, you will reap superb results with these strategies.."

      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Thursday, July 16, 2026

      Growing YOUR Business On Social Media?


      How to grow a business using social media?

      When Desiree Yazdan first graduated from dental school, she chose to work in several well-established dental practices.



      Each day as she walked into work, all she could see was opportunity!

      To one day have her own business, to refine her skills, to use those refined skills to help people from all over the world.

      About a year and a half after school, she became a partner in what she thought was a very well-established office. Little did she know what a turn the business would take. Shortly after the buy-in, the other partner that was in the office stopped practicing dentistry and I was left without any patients and a staff that expected to be paid. Most of the patients became angry and left, and she wasn’t sure how she was going to make it.

      "At that point, I didn’t have money for marketing, so I turned to social media. I saw it as a way to market myself for free. I figured since everyone was on it, I may as well start showcasing my work. And I’m so glad that I did. Today, my practice looks much different than before. Today I have people traveling from all over the world for me to redesign their smiles. I have plenty of new patients in my office each month. And today, I have built the freedom in my business — and my life — that I had always dreamed of. And it's all because of social media.



      In a world where the internet has taken over, it’s silly to think that a new business would choose to not use social media as a marketing strategy.

      My first step was to start using Facebook and Instagram to connect with people individually about my business.

      I started sharing my passion with the world. Social media is all about the one-on-one connections and recognizing that early on can be a game changer. If you’re on social media, you need to be social. And that is exactly what I started doing — being social."

      So, how do you grow a social media page that brings in new business? It comes down to four simple steps.



      1. Pick Your Niche

      When you niche down, it will be easier for you to grow. Why? Because people are looking for specificity. One mistake I constantly see is trying to have a very broad audience so that as many people as possible notice you. In my experience, that's the wrong approach.

      If you’re trying to establish yourself as a dog-training expert, then you will be marketing yourself to dog lovers and dog owners.

      You should be creating content about training dogs: what type of collar to use, what kind of leash to use, what hand signals to use, what age to start training your dog.

      If you instead created all kinds of content, such as posts about refurbishing furniture, you’re never going to gain a true following. Pick a niche and then create your social media content around that niche.



      2. Edit Your Bio

      Your bio is the first thing people see when they land on your page. Use it to make clear who you are, what you do, where people can find you and how they can reach you.

      3. Nail Down Your Ideal Audience

      You aren’t going to be able to attract everyone, and you shouldn’t want to. It may feel effective in the beginning, but it’s hard to sustain long-term growth with this method. Why? Because when you’re talking to everyone, you’re actually talking to no one. When you are talking to a specific person, they will be drawn to you because it feels like your content was created for them and their needs.

      Let’s say you’re a bride and you’re looking for a wedding photographer. You land on a page that has pretty photos, but they're lifestyle images. You're probably going to keep scrolling. But, let's say you land on a page filled with beautiful wedding photos. You will feel like this page was made for you, and you will likely start to be interested in the content they have created.



      4. Be Consistent

      Your following on social media grows when you are consistent. In order to get people to follow you and engage with you, and in order for you to have opportunities from the platforms, you need to be consistent.

      You can't expect to post 10 photos one day, then disappear for two weeks and still see growth.

      Remember, you're building one-on-one connections. So if you aren't consistently showing up, people won't engage with you. They won't want to see what you are doing next.

      If you want a platform that grows, you need to show up every single day, no matter what.

      Guest Authored By Desiree Yazdan. Desiree is an expert in Reconstructive & Cosmetic Dentistry. Follow Desiree on X.





      Now that you have your four steps, it’s time to put them into action. 

      And remember, social media is about long-term growth. It’s not a get-rich-quick strategy, so stick with it and stay consistent..
      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ, where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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