Showing posts with label Target Audience. Show all posts
Showing posts with label Target Audience. Show all posts

Saturday, May 24, 2025

Powerful Gen Z Marketing Tips?


Social media is one of the most effective marketing channels for companies of any size..

In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year..



Generation Z is at the forefront of social media -- they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.

Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.

However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.



The fast growth of Moreira’s recording company and the success of its artists is a result of several factors, with a solid social media marketing strategy leading the way. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.

1. Test Multiple Social Platforms

According to Moreira, you aren’t going to know which social networks will provide value unless you test them. He says, “You have to think like your target customer, and determine what networks they are more than likely to be active on. Then you need to become active and put out a serious effort. It’s not something you can just play with for a day or two and expect to have a concrete answer.

It’s important to experiment with as many social networks as possible and think beyond just dollars when evaluating their value. “You might find that Twitter posts aren’t converting into immediate sales, but it’s a great source for driving new followers to your Instagram page, which does convert at a high rate,” Moreira notes.



2. Measure Everything With Scaling In Mind

Moreira suggests that all social media efforts should be designed and executed with scaling in mind.

“Social media gives you the opportunity to connect with the world, and when you identify a winning strategy, it can easily be scaled as high as your budget will allow. This is why you read so many stories of startups quickly scaling to millions of dollars in revenue in a short period of time. Social media gives you that unlimited reach ability.”

As the youths’ behavior is changing on these platforms, advertisers need to integrate themselves into their lifestyle. Moreira says, “Consumers are becoming very savvy when it comes to social media, and they are becoming immune to ads and promotional posts that lack creativity. You have to offer something of value if you expect to capture even a second of someone’s time on social media.”



3. Recognize Who Your Target Market Is

“Not knowing precisely who your target market is will lead to an epic fail,” according to Moreira. He suggests that you take the time to properly identify your target market and then utilize all of the targeting options available, with a focus on Facebook to start.

“Facebook has the most targeting options, allowing you to laser-focus your efforts. I see a lot of campaigns make the mistake of focusing on the reach rather than the target. Placing your offer in front of 1,000 highly targeted prospects is going to perform much better than showing it to 500,000 untargeted prospects.” Moreira notes that the smaller targeted audience will not only convert higher, but the overall ad spend will be lower since you are targeting a much smaller pool.

Though Facebook can be a great first test run for targeting, be wary of using it as your primary channel. According to the survey from SCG above, Generation Z’s usage is down, with only 66% using it daily.



4. Realize That You Have To Spend Money To Make Money

This is the point that Moreira really focused on. “Far too many brands think that they can post organically and that the business should roll in. Social media has become a pay-to-play platform and anyone complaining about that needs to re-evaluate the situation. These social networks are no different than the companies using them -- everyone is in it to turn a profit.”

Moreira suggests starting with a small budget and then increasing it once you find ad copy and ad formats that perform well. “You also need to realize that it’s going to require a testing budget before you should realistically expect results. You can’t load up $20 and then become discouraged when you don’t find immediate success.”

Guest Authored By Deep Patel. Deep is the Founder of Owl Metrics, a serial entrepreneur, marketer and bestselling author of A Paperboy’s Fable: The 11 Principles of Success. The book was dubbed the #1 best business book in 2016 by Success Magazine and named the best book for entrepreneurs in 2016 by Entrepreneur Magazine. Also recognized as a top 25 marketing influencer by Forbes, He has worked with VC-backed startups to Fortune 500 companies. He's am also a contributor at Forbes, Entrepreneur, The Huffington Post and Success Magazine. Follow Deep on Twitter.




When marketing to Gen Z on social media, it can be tough to find the quantitative levels of success you’re after.

However, by sticking with a plan that is telling a genuine, relatable story, you can reach not just fans, but followers for years to come.

And if anyone knows how to do this, it’s the man who will probably have a bust of himself in Cleveland someday soon..

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Friday, April 11, 2025

    Finding YOUR 'Warm' Ecommerce Customers?



    Four Simple ways to use social media to find 'warm' ecommerce customers..

    These 'warm' customers are just like Goldilocks' -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.



    Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book.

    Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in.

    What a different world we have today: Many businesses don't have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings.

    As the world of commerce continues to change, the role of social media in that world has only become bigger. The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct from social media sites continues to grow. Already, companies without a social media presence are starting to seem irrelevant.

    Of course social media platforms are packed with all kinds of people, but as the leader of an ecommerce business, you probably know that most of those people shouldn't concern you. Instead, your main source of growth is going to come from the golden and sometimes elusive "warm" customer.



    You know who these people are: people with whom you already have at least a fledgling relationship.

    They know about your brand; they may follow you on social media; they just haven't bought anything -- yet. Though other customers have their good points, "Goldilocks" should be your focus when you're building up your customer base. Aim for the porridge that's not too hot (current customers who have already bought), not too cold (people with no knowledge of or interest in you), but just right.

    The problem is, it can be tricky finding these warm customers. Sure, you're checking your follower lists and website traffic. But what exactly do you look for? What can you do to help them take the next step and buy?

    Here are a few ideas to help you find them among the social media crowds:



    1. Take advantage of all of Facebook's nifty tools.

    Though most companies have a Facebook page and use the platform for paid advertising, few have taken the time to figure out how useful some of the platform's analytic tools actually can be.

    If you set up a Facebook pixel to track your website traffic (and online store purchases), you can later use that data to target your social media advertising directly at the people using your site.

    You can also use Facebook to create lookalike audiences, where you take an audience you already know (people who have already purchased from your store, for example) and set Facebook to target users most similar to that audience. This means people of a similar age, interests and demographics; these are the audience members already "warmer" to you than the average Joe.

    Last, you can create audiences on Facebook based on their engagement. Target people who have interacted with your Facebook page or Instagram business profile before, and you'll be able to catch those leads who find your brand attractive enough to have checked out your social media presence.



    2. Make impulse buying easier on Pinterest and Instagram.

    Very often, "warm" customers are already following your social media channels or looking at your posts; they just haven't committed enough to take the plunge and buy.

    Platforms like Pinterest and Instagram, used in the typical fashion, add lots of steps to the buying process and make it difficult. If your potential customers have to click through a generic link in your Instagram bio, then search up the item they want on the site itself, odds are they aren't going to make the effort.

    Luckily, new features on both Pinterest and Instagram enable customers to buy products straight from the app. So, start using product pins on Pinterest, and make sure that your website is optimized for the Pinterest buy button. Instagram's equivalent feature, Shopping on Instagram, lets followers buy straight from the feed.

    If you use these tools right (and don't overuse them), your "warm" customers will find it much easier to give your company a try.



    3. Get people to engage by running a promotion or contest.

    Amazon CEO Jeff Bezos once famously said, "Your brand is what people say about you when you're not in the room." In that light, your goal on social media should be to get your customers to do the talking for you -- in a good way.

    One of the most effective ways to engage current (and prospective) customers is by running a promotion or contest on your channels. Followers may share this with their friends, who'll share with their friends; and before long you'll have a long list of referrals -- of "warm" customers.

    Lance Essinos, online marketer and host of The University of Adversity podcast, said you get bonus points if you expand your promotion to include other businesses. When I reached out to him for comment, he replied in an email: "People are much more likely to act on advice or recommendations from friends they trust.

    "That applies to normal referral situations, but it also applies to cross-promotions with other businesses," Essinos wrote. "In effect, the other business has a big group of friends that like them and follow them, and they're recommending you and your business to that friend group. It's a total win-win for creating good relationships with customer leads"



    4. Become a thought-leader in your customers' sphere.

    One of the biggest characteristics "warm" customers can offer you is that they're often looking for information and answers, but not products.. at least yet. As Facebook's Mark Zuckerberg once said in an interview with Time magazine, "Advertising works most effectively when it's in line with what people are already trying to do."

    "Already trying to do" are the operative words here; they describe "warm" customers trying to find answers to their problems. These are people willing to go to a little effort to find the information they need -- so you need to be there with the answers.

    Start a blog and focus your content on helping to solve their problems. Boost the exposure of your posts by publishing or sharing on your social channels. The more unique and high-quality your content is, the more awareness and loyalty you'll get from your customers. Soon enough, they'll be buying things on your site.

    Guest Authored By Lucas Miller. Lucas is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling. Follow Lucas on Twitter.





    "So, dive in to building up an impressive social media presence (and marketing to the right customers through it). Yes, it's a process of trial and error. And it takes time and testing to figure out the right way to reach those already looking for what you have to offer. However, with the right tools and know-how, you'll likely find that connecting to the "warm" customers who'll grow your company will only get easier.. -LucasMiller


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Monday, March 31, 2025

    Instagram Tips For YOUR Small Business?


    27 Instagram marketing tips for business..

    Gone are the days when Instagram was just another social platform for sharing photos.

    Today Instagram is one of the fastest-growing social media apps for brand building and marketing. Instagram is an important part of our lives, especially for online businesses. In this article, we uncover 27 awesome Instagram tips for your marketing needs.



    Instagram has already reached over a billion users. Every day over 95 million photos are shared on this app.

    We can’t ignore these facts. Marketers need to use Instagram as a prime place to effectively reach the right audience and establish a positive brand reputation. But you know what? Everyone knows how to create an Instagram account. But the question is: can your business become successful on Instagram? And how? Keep in mind that only having a well-thought-out marketing strategy and a strong brand identity can get real-world results. Let’s unwrap these 27 awesome Instagram tips for your marketing needs.

    1. Build A Killer Instagram Profile

    If you want to use Instagram as a marketing tool, you need to create a great presence on Instagram; this is especially important for small brands. You need to give a clear idea of who you or your brand is to new followers.



    A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. The SE Ranking keyword research tool can help you find the top-performing keywords and phrases. For example, Nathan Chan, the founder of Foundr Magazine, focused on the topic of success, brand and posting informative content for young startup founders and business owners on a regular basis.

    In your bio, include the link into of a landing page that will help increase conversions, promote your e-commerce site, etc. If you want to add any hashtags “#” or profile usernames “@” to your bio, they will become clickable. For example, you can use a personal profile to promote your business profile on Instagram, or just let others know where you work by sharing your company’s username.

    Make it simple for new visitors to capture your contact information or find your location. Add key contact details to your Instagram bio such email, address, phone number, etc. Include the best collections of your Instagram Stories Highlights. This is a great way to tell much more about your brand with new followers than you could do in your Instagram bio. For example, Firas Kittaneh uses Instagram Stories Highlights to share his daily activities, workout routines, and his best travel trips. They help you showcase the best content you want users to see immediately on your page.



    The profile picture matters a lot. It’s the first thing new visitors will see before reading your bio or checking out your posts. The profile picture helps define you as a person and your reputation, and evokes emotion. Having the right profile picture that is in-focus and of high quality is a must.

    2. Keep Up With The Different Types Of Content

    Good content is the key to your Instagram marketing success. Keep an eye on engagement-based content instead of promotional. Experiment with different types of content. You can use a mixture of videos, photos and text, a Carousel feature, a before-and-after sequence in one slideshow post or showcase your most popular products in different pictures. I really love the idea of “Spot the Difference” posts. It is a unique and fun way to focus on your brand without sounding self-promotional and can help to improve your engagement. Here is a good example from Paula Norris that demonstrates a “spot the difference” post. She shows how decreasing or increasing the portion of your food can influence your overall calorie intake.

    Using different content types will maximize your organic reach and stimulate more engagement with your brand on Instagram.

    Related Article: YOUR Video Content Is King?


    3. Create Mind Blowing Videos

    As we know, Instagram is a great visual medium, but sharing a video can attract 3 times more inbound links than written posts. You can’t miss the chance to generate traffic, increase the number of followers and grow your Instagram presence. Moreover, Instagram has super-easy video editing features to create fun and shareable videos.

    You can create different types of videos. Share a pack of images together with a short video, add how-to videos where you can answer a question or just teach how to do something, make funny videos or just create videos around key events and holidays. Here is a good example from Amerisleep that shows an exclusive Variable Pressure Foaming manufacturing process that produces zero emissions.

    4. Take Advantage Of Instagram Stories

    Instagram Stories are a great tool to tell your story and spark interest in your brand. The advantage is to tell more than you can do through written posts. It looks like a first-class ticket that sits at the top of the feed, so followers can easily notice them. Update your stories once per day if you want to keep your followers engaged with your brand.



    Users are increasingly watching Instagram Stories. Instagram Stories offer a wide range of great features like polls, interactive live broadcasts, etc. You can run ad campaigns, teach how to use your product, give discounts and special offers, create contests and giveaways, highlight new and featured products. That doesn’t take much time and preparation to record your story. You can use a mixture of photos and videos, give a link to certain blog posts, websites or profiles. Just make sure that the URL is short so followers can remember it and visit later on. Make sure that stories are temporary and disappear after 24 hours.

    5. Use Raw Photos

    Instagram was initially built for artists and photographers to share their unique photos. If you want to increase your reach, use raw photos without overlays and Photoshop. As you know, now Facebook owns Instagram and uses special algorithms to review your content. If it looks like spam, your reach will be low. To increase your engagement, you can add relevant hashtags and appealing titles to help new visitors find your content.

    You can periodically post your product images where you can mention the price, some key points, and provide the link so people can purchase the product. It can be a good idea to show your product images in action, e.g. you can show how someone is using your product and how he or she is doing that. This helps your customers visualize using the product which can help influence a buying decision.



    6. Nail Instagram Contests

    Whether you want to sell more products, increase engagement, or gain new followers, running different contests or giveaways is a simple way to have it all. People love different contests, and they work well on Instagram. You can run photo contests, “like” contests, comment contests, sweepstakes and giveaways. To incentivize engagement with your brand, you need to create a unique hashtag contest. It is a great way to get user-generated content and connect your contest to trending topics.

    For example, Starbucks launched a contest that encouraged customers to create Starbucks cup art, take a photo of it and share it through social media using the unique hashtag #WhiteCupContest.

    The results were fantastic; the contest sparked a lot of buzz around Starbucks, generated a ton of blog posts and 3,500 submissions on Instagram alone, and received positive reaction by coffee drinkers. The winner received a Starbucks gift card worth $300.



    7. Share Customer Testimonials

    It’s one thing when you recommend your products to your followers because they are awesome - and it’s totally another thing when your customers recommend your products. Just collect as many testimonials, reviews, stories, videos as you can about your products, and post them on Instagram. Customer testimonials show off how others benefited from your products, and serve as a powerful tool to establish your brand authenticity and make potential customers take action.

    8. Use The Right Hashtags

    As you know, hashtags play an important role in your Instagram success. To reach the target market and increase engagement on your posts, you need to use the right hashtags. There are a few types of hashtags you need to use for your brand: local-related hashtags (#losangeles #brentwood #moscow) and brand-related hashtags. The use of brand hashtags helps you to effectively promote your brand on Instagram. They should be simple, unique and eye-catching. For example, Citywide Law Group uses the hashtag #citiwide in practically every post on Instagram. Brand-name hashtags help customers easily find your brand, gain recognition and build rapport for the brand and its users.



    If you find it difficult, you can check out local hashtags from other local businesses on Instagram, and your competitors with their brand-related hashtags. To make your content more popular, you can use content hashtags. They always look simple and help people find your content. Using the right hashtags will help you to make a lasting impression on a wide Instagram audience.

    9. Collaborate With Influencers

    Influencer marketing on Instagram still earns the most engagement for businesses. Before collaborating with influencers, decide how you want to expose your brand (a product review, a giveaway, a special event or give some tips) and reach new followers. Choose influencers whose values are similar to yours and that have a good connection with their followers. Note that you also need to have a certain budget for this, or offer the influencer the ability to try your products for free in case you cannot afford to pay for a sponsored post that highlights your brand and directs followers to your site.



    For example, BECCA Cosmetics worked with Chrissy Teigen to develop a new beauty highlighter palette. The video received 5 million views, over 140,000 likes and a lot of comments. This collaboration not only helped increase the relationship between the influencer and the brand, but it gained a lot of social media engagement.

    The most important part of such a collaboration is to estimate the ROI from a campaign. The practice shows that the ROI is very much determined by the brand’s intention. Many marketers are so focused on creating great content that they overlook what matters most - understanding the purpose of the collaboration, the objectives, and how to measure the ROI.

    10. Post Creative Teaser Campaigns

    Building hype before launching your product can stimulate curiosity within your target audience and make your Instagram marketing campaign more effective. Offer exclusive content to your loyal followers. Post teaser photos, product teaser videos or use Instagram Stories to push your teasers. Reward your followers and let them know the launch date of your new products, events or services. Take a look at this teaser video below. It was posted before the launch of Coldplay’s CD. This kind of preview makes your followers feel inspired and stay tuned to find out more.



    11. Partner With Other Brands

    The number of collaborations between brands are growing every day. Partnering with other brands can help you reach your target audience, get more followers and build strong relationships with other brands. Just find relevant businesses in your industry and create joint marketing campaigns. You can run a contest, giveaway, or create a promotional offer together to generate sales from your partnership.

    12. Cross Promote Instagram Posts

    Cross promotion is one of the most effective ways to increase your following. Promote your Instagram posts on other social media networks (Facebook, Twitter, LinkedIn, etc.), and invite your fans to follow you on Instagram. You can use different ways to cross-promote. For example, you can post your video content on Facebook or LinkedIn and drive more traffic to the intended network, share your Instagram contests on relevant social networks or schedule your posts on other social accounts with special tools.



    13. Include A Clear Call-To-Action

    Adding calls-to-action (CTA) to your post makes your followers take a specific action (contact you, lead to your site or buy a product). It is essential to keep them short, actionable and clear. If you want to increase the number of sales and generate more traffic, get your followers to visit your website. Always follow up on your promises and CTAs. For example, Zaful created a sense of urgency by using the attention-grabbing CTA like “Only 72 hours” in order to make their followers buy right away. Adding urgency to your CTAs makes consumers feel a fear of missing out.

    14. Give GIFs A Chance

    People tend to watch videos to the end that are 15 seconds or less. In this case, GIFs are more attractive than images, and they are shared more than JPEG or PNG formats. So, creating and posting eye-catching GIFs becomes mandatory. Instagram offers a great library of GIF stickers. Adding GIFs on Instagram Stories will help you mark key elements in your story and attract your followers’ attention.



    15. Post User-Generated Content

    Reposting user-generated content periodically is a great way to build your Instagram presence. It looks real and genuine. That rewards and recognizes your fans, and you may see big results in engagement and follower growth. Unfortunately, it is not so simple to repost users’ content. You should use third-party apps to do this. For example, every day Airbnb shares user-generated posts on Instagram. The team features the stories of their guests and those that provide local experiences or that share photos of any sort of Airbnb properties. Before sharing great photos and videos, they always ask for permission to share users’ content.

    16. Offer Discount Codes And Coupons

    If you want to increase sales on Instagram, your followers should engage with your content and become active users instead of passive scrollers. People love to buy something at a discounted rate. Give them a coupon code or any discount by including your product photo and text to explain more about what's happening. Holidays and special occasions can be a great opportunity to promote your offerings and prevent your products from cheapening in the eyes of your target customers. Just ask users to follow your Instagram account, and give them 10% off.



    17. Build Strong Relationships With Customers

    For business owners who want to scale follower growth, it is important to build a strong Instagram community. If a user finds some time to read and comment on your post, take a few minutes to respond and thank them. Try to spend at least one hour on commenting, liking and following people. Ask questions or offer advice to your followers that will add a simple personal touch. If you actively engage with your audience, you can reach out to influencers and ask them to mention you. Making lunch meetings with influencers can also help you get more exposure. Introducing your Instagram profile through a friend will meet less resistance and result in getting new followers.

    18. Develop Smart Instagram Ads

    Beyond all doubt, social media advertising is important. Instagram has over a billion users, which gives a good reason to consider advertising on it. You can promote your ads to anyone with your target audience. People who don’t follow you can see your ads and probably find interest in your message. Try to post product photos with calls-to-action in the caption. To increase your sales, you can add limited-time offers or discounts to your ads. Compared to other social channels, it doesn’t cost a lot to advertise on Instagram. Make use of this paid advertisement option, and get more potential customers.



    19. Add Locations To Your Posts

    Putting the location tagging has a lot of benefits you should definitely try out. First of all, it helps improve your SEO and geo-targeting. In other words, people can view more relevant posts from a particular location. Secondly, you can increase engagement on your posts which will result in getting more followers. Finally, it lets your friends and family know your location. Once you add a geo-tag to your photos or videos, you can always edit your posts on Instagram. For instance, HelpCrunch promoted their geotag and encouraged users to share content to their location.

    20. Take Full Advantage Of Free Instagram Tools

    Those who use business profiles can easily access analytics and the connect option. You can easily connect your profile to your Facebook account, and better understand how users engage with your content, which posts get more exposure and earn responses. It’s imperative that you focus on this information to improve your engagement. Check out these 5 free Instagram tools every marketer needs.



    21. Don’t Abuse The Direct Message Feature

    Use the Direct Message (DM) feature effectively without being “spammy”. Once people learn about this feature, don’t instantly start sending direct messages like “Hi, you have a great profile! Would you love to buy something?” Surely, it will make you get blocked. If you want to use the DM strategy, create some value in your DMs and send it out to people that really want your product or service. When you build a great connection, say thank you in your message and ask to tag them in your thank you post. Stay real, sincere and grateful. Create more customer value.

    22. Monitor The Right Metrics

    If you want to get online activity success on Instagram, you should track the right metrics (follower growth, likes, comments, top posts, the number of clicks to your URL, posts, etc.). Based on your measurable results, you can figure out what works best for you and what doesn’t work so well, and have more clarity about what you should improve. It is also a good idea to monitor your competitors and adopt new methods. There are a lot of online tools that help get statistics and analytics on Instagram.



    23. Post On Instagram At The Right Time

    Each business has a different audience. Therefore, the activity of your audience can be different on Instagram. Analyze your posts and choose the best time of day when your audience is most active. Keep in mind the target audience’s location and don’t stick to the posting schedule rules from other bloggers.

    24. Find The Frequency Of Your Posts

    Unfortunately, I won’t give you a magic posting formula here. To find your ideal posting frequency, you should test and check out your business’ goals and how much time you want to dedicate to your Instagram marketing efforts. So, find your ideal post frequency, and don’t overwhelm your audience with too much information.

    25. Use Instagram Filters And Third-Party Apps

    Instagram offers a wide range of different filter options to make your images and videos compelling. The WebDam social media report revealed that 60% of the top brands use the same filters every time they post on Instagram. Maybe, some filters can be a catch for your business. To make your Instagram posts truly sing, you can use multiple third-party apps that help you edit your photos and create collages by mixing your photos (PicStitch), make appealing captions for your posts (Captiona), and shoot time-lapse videos (Hyperlapse).



    26. Use A Content Calendar

    A content calendar is a great way to organize your Instagram posts and manage your overall content strategy. The calendar helps you track performance and plan for future posts. Define a timeline of activities you want to post on Instagram, and improve efficiency. You can use tools like Google Calendar or Trello.

    27. Schedule Posts

    If you don’t want to spend chunks of time publishing your posts every day, you should certainly use scheduling tools which can help you schedule and preview Instagram posts in advance. They are really big time savers for bloggers. Such preparation will give you the possibility to focus on other important tasks.

    Guest Authored By Irina Weber. Irina is an active blogger, content marketing enthusiast and brand manager at SE Ranking whose contributions regularly appear in publications related to online marketing, social media, conversion optimization, and business development. Follow Irina on Twitter.





    The Bottom Line

    You know what? Your Instagram journey is never over. If you create an Instagram profile for your business, you will never stop growing and evolving.

    By using these 27 awesome Instagram tips, you can maximize your earning potential and find success on Instagram.

    It can be tricky, but I am sure that these tactics can help you kickstart your Instagram marketing in no time..


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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