Showing posts with label How To Make Money Online. Show all posts
Showing posts with label How To Make Money Online. Show all posts

Thursday, April 30, 2026

Social Media Tools For Physicians?


Whether you are an avid tweeter, write a blog, or are a novice to professional social media, your online presence has the power to connect you with potential patients just down the street or colleagues working on similar research across the world..


Having a strong online voice is part of your brand. 

Any communication by or about you, such as your name being listed on your practice's website, is part of your brand.

Taking control of how you are perceived by others helps to build your professional reputation. Whether you want to expand your practice, find colleagues to collaborate with, or are looking for career opportunities, your reputation is key to achieving your goals.

In a recent article on branding, we brought you tips on how to define and establish your brand. Here, we delve deeper into how to capitalize on the most useful professional social media platforms for physicians.


LinkedIn: Bringing The World To You

LinkedIn is the world's largest professional network, with more than 500 million registered users worldwide.


Half of these users are college graduates, and 45 percent report household incomes of $75,000 or more per year.

Kevin Pho, M.D. - an internal medicine physician and co-author of the book Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices - sees several benefits from having a LinkedIn profile. "LinkedIn is a low-threat, low-resource, high-yield action," he said.

Unlike physician rating sites, a social media profile offers more control over how you are presented, Dr. Pho explained. Also, LinkedIn profiles are ranked highest out of all social media platforms, reducing the impact of negative news or physician rating sites.

After registering at LinkedIn.com, create the most thorough profile possible, recommended Jeffrey Benabio, M.D., in an article published on Medjobnetwork.com.

The more complete your profile is, the higher it ranks. The basic information to share is your education, medical expertise, areas of interest, professional experience, the address and phone number of your practice, and links to your website (if you have one).



To make the most of your LinkedIn profile, follow these simple steps:
  • Upload a picture of yourself looking professional but approachable.
  • Personalize your headline.
  • Add keywords, including the name and location of your practice.
  • List at least five of your strongest skills as a physician.
  • Search for colleagues already on LinkedIn and invite them to connect.
  • Join LinkedIn groups that match your interests.
  • Be active by commenting on others' posts and sharing articles of interest, including your own.
  • Finally, customize your profile URL, and include it in your email signature.
LinkedIn allows you to build up a substantial network of connections, communicate directly with other members, post updates, share stories from other outlets, and importantly, track who has viewed your profile.

Doximity: Catering to HCP's

While LinkedIn is low in physician resources, Doximity is high.


Similar to LinkedIn but exclusive to healthcare professionals in the United States, Doximity connects more than 800,000 of them - 600,000 of which are physicians.

"Doximity has emerged as the core professional profile for doctors and one that's totally within the physician's control," said Bryan Vartabedian, M.D. - director of community medicine for the Division of Gastroenterology, Hepatology and Nutrition for Texas Children's Hospital in Houston - in his blog. "It's the first place I go to update my professional status as it changes."

Creating your profile is easy; you can automatically upload your CV. Conveniently, Doximity keeps your CV updated by scanning the web for information about your latest achievements.

It doesn't stop there. Doximity profile updates are also immediately reflected in U.S. News & World Report physician profiles.

Including your clinical interests allows you to receive the most relevant referrals and news from their DocNews newsfeed. The site also lets you know when your work is being discussed in online conversations.

In addition to connecting physicians with job offers, the site offers CME/CE credits, a residency navigator, and an annual salary survey.



For communicating with your patients, a free digital fax and messaging service provides HIPAA-secure communication from any mobile device. Another tool displays your office number when you call patients from your cell phone.

Between its far-reaching network and well-conceived resources, Doximity expands your influence while boosting your practice on the most practical levels.

Twitter: Big Impact in Small Bites

The microblogging site lets you make an impact in 140-character posts called "tweets." Quotes and attached media are excluded from the character count. While anyone can read tweets, only registered users can post them.

Tweets often include photos and links. Hashtags (such as #cancer) identify terms and help to organize information. The names, or "handles," of other users are preceded by the @ symbol (such as @mnt).

Physicians usually follow other physicians, allowing them to interact with colleagues interested in the same news, advances, or advocacy.



"On Twitter you can follow thought leaders in any area of medicine and healthcare," Dr. Pho explained. "I have a Twitter list that has 40 healthcare thought leaders that I follow dozens of times a day. To me it's one of the most powerful ways to stay up to date in my area of medicine and healthcare."

Twitter can also bring you the latest news from major medical journals, including pre-published articles as well as policy updates and educational events.

The platform is especially useful for getting insight into patients' perspectives, as many patients and advocacy groups tweet regularly.

Through Twitter, you can even attend medical conferences virtually, by following attendees' tweets. Sharing research findings is easy and can lead to new collaborations.

In 2015, the California Association of Family Physicians (AFP) took to Twitter for vaccine legislation.

Up for debate was a bill that would end personal belief exemptions for vaccines. Going up against thousands of Twitter comments opposing the bill, the California AFP formed a coalition with pediatricians and public health officials, tweeting to educate patients and the media.

The result saw California become the third state to ban personal belief exemptions for vaccines.



To add your voice to Twitter, sign up for a free account on Twitter.com. Then, create a profile that includes your name, credentials, and a picture. Search by using hashtags to find the topics most pertinent to you.

Begin by following the physicians and thought leaders who interest you, and "retweet" the most insightful ones. Once you start tweeting your own thoughts and links to original articles, be ready to field the responses.

A record of all your tweets is conveniently stored on your home page.

YouTube: Patients See You in Action

While Twitter plugs you into the latest research and gives you a forum to share yours, YouTube can be even more personal.

A short video introducing yourself allows potential patients to start getting to know you before even making an appointment.

YouTube videos can also be a way to educate patients about your services, without any overt marketing.

Orthopedic surgeon C. Noel Henley, M.D., uses YouTube videos to put patients at ease about their upcoming surgeries.



On his blog, he said, "This week, my patient requested a specific procedure. We agreed it should be done, and [...] I fired up my iPad in the office and showed him a 2-minute video of the procedure I created and uploaded to YouTube using free software [...] He was crystal clear on the procedure and prepared for what will happen in a few weeks."

In addition to educating and reassuring existing patients, a YouTube channel can also bring new clients to your door. Using video clips, you can explain illnesses, perform exercises, or demonstrate early detection techniques.

Dr. Henley wrote, "YouTube sends my practice website a large percentage of my best monthly traffic. Last month, the visitors from my YouTube channel stayed on my website longer than most people, and viewed more pages than average."

"This makes sense: a person who watches one of my videos is already interested in my information and wants to know more - before they arrive on my website. If you want to be found by patients, you need to be on YouTube before your local competition figures this out."

To get started, sign up for a free YouTube account. Search for channels relevant to your field, and see what the competition is doing.



Once you're ready to try your hand at it, invest in a high-quality camera. Ensure that you have enough lighting and excellent audio. Choose a setting appropriate to the topic. Videos can be edited with a free tool such as iMovie or Windows Movie Maker.

To get the most out of your channel:
  • Add a professional profile picture to help legitimize your channel.
  • Link back to your practice website, to your other social media accounts, and to similar YouTube channels.
  • End the video by encouraging viewers to subscribe to your channel and directing them to your website.
  • Take advantage of YouTube's free tracking tool to see which videos are most popular. This shows you what additional videos and web pages your viewers might like.
Hootsuite: Tying it All Together

When using multiple social media platforms, one simple tool can make you much more efficient: Hootsuite.

While both free and paid versions are available, the free version allows you to manage three social media profiles and track follower growth.



It also shows you which content you post is most popular, lets you schedule content to post, and integrates two RSS feeds that find and share content from sources you choose.

Dr. Pho turns to the tool to monitor Twitter conversations, as well as any mentions of his handle and his name, and to manage pages and posts on various social media platforms.

"The free version is powerful enough for the majority of physicians," said Dr. Pho. "It's an essential social media tool and I highly recommend it to any physician using social media."

As you ease into social media, start small. Dr. Vartabedian noted, "It doesn't take much. Share your successes and tell some stories on a LinkedIn page and a Twitter account, and you're off to the races."

Guest Authored By Lisa Chontos. Lisa is a Freelance Medical Writer specializing in marketing and consumer health, and French & Spanish translation into English. Follow Lisa on Twitter.





"Having a strong online voice is part of your brand.

Any communication by or about you, such as your name being listed on your practice's website, is part of your brand.

Taking control of how you are perceived by others helps to build your professional reputation.

Whether you want to expand your practice, find colleagues to collaborate with, or are looking for career opportunities, your reputation is key to achieving your goals.."

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Friday, April 10, 2026

    YOUR Social Media Sales Targets?


    Sales is a lucrative career option everywhere including the UAE, but meeting targets takes continuous evolvement and growth. 

    That is where social selling comes across..



    The question is no longer, “Should I adopt social selling?” but “How can I be the best social seller I can be?”

    So what is 'social selling'? Social selling is changing the workflow of traditional sales by giving priority to long-term conversations in comparison to starting with a pitch.

    Being able to use social media for these conversations is key for this process and our social media insider, Stefanie Fernandez, Head of Sales Solutions at LinkedIn MENA, has some tips for achieving your sales target effectively and efficiently through social media.

    Numbers

    Before starting, here are some number from LinkedIn's social selling index - social selling leader are 51 per cent more likely to reach their sales quota and create 48 per cent more opportunities than peers who don't use social media effectively.



    Here Are Her Top Tips For 'Social Sellers'

    1. Strategy Before Action and Tactics

    Most people already have a sales strategy and try to incorporate social selling tactics in to the process or routine. According to Stephanie, while this is a good idea, you will be far more effective when you implement a strategy to back them up. Start by addressing the integration of social activities into your overall sales strategy.

    Who are you trying to reach? What is your core message for them? Which platforms do they use? What kind of content will you share and why? How will you manage the information you receive? What are the ultimate outcomes you seek to measure? Answer these questions and more, then build your social strategy plan (including your tactics) and make sure you execute consistently.

    2. It's Never Too Early

    You will often hear that buyers are already at least 60 per cent through the buying cycle by the time they reach out to a salesperson. This doesn’t mean you should wait around for them. Seek out your prospects sooner rather than later.



    These Are The Benefits an Early Bird Gets:

    1. First off, if you get in early, you can share ideas, insights and information that can help them achieve their objectives. This positions you as a valuable resource than just another self-serving salesperson.

    2. You’ll develop relationships with key people before they start looking, to build a trust advantage.

    3. Finally, by getting in early, you’ll be able to impact the decision criteria instead of just responding to them.

    3. Priority To Engagement Over Sales

    While it is always tempting to pitch the first time you talk or connect with someone on social media, that would be like taking an axe to your relationship then and there. Social media is not an ideal platform for effective sales pitches.

    The best advice is to keep sending them educational material and subtly dropping in something compelling about your company, increasing the likelihood that they will click on it. The rationale behind this is simply to build trust.



    4. Social Selling is a Habit

    Social selling is a process that requires patience and ongoing commitment. You can’t just share one article or favourite one buyer’s tweet and then be done with it. Salespeople must commit to infusing social networking into their daily routines for social activity to have an impact on revenue and sales.

    5. Build Your Brand

    Your online brand is the one asset you have that differentiates you from the competition. Keep it professional whilst making sure you’re maintaining the human element and being authentic. Your social presence across the networks you choose to publish on should be unique, consistent and compelling. People want to buy from people that educate them, not from robots.

    Social selling is an ongoing investment of time and dedication to create relationships, and all sales are soon going to be about just that - relationships and conversations. Start getting social today.

    Guest Authored By Dona Cherian. Dona is a writer/reporter for Gulf News Guides. She is an expert in practical UAE life tips and tricks, guides on lifestyle and travel, and rankings from across the globe. She loves digital analytics and is a closet artist. Follow Dona on Twitter.





    Social selling is an ongoing investment of time and dedication to create relationships, and all sales are soon going to be about just that - relationships and conversations.

    Start getting social today..
    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Sunday, March 15, 2026

    The $7 Million Social Media Marketing Affiliate?



    It's easy to make money with a massive social media following. The hard part is getting the massive following..



    Father's Day is usually a day for celebration. 

    But on this particular Father's Day in 2014, Jason Stone's home was burglarized. It was only a year prior that he had embarked on his social media marketing journey, creating a personal profile that he then built up to 10,000 followers, a number that seemed dizzying to him at the time.

    The criminals knew that he was out of town through his Instagram profile. They cut the power and he received an alert that said his security system had lost its power. Figuring it was just a power outage, he continued to enjoy his mini-vacation to Orlando. Unbeknownst to him, the criminals knew they had about a day to wait before the backup battery in his alarm system ran out. They patiently waited.



    Two days after he returned from his trip, Stone was infuriated by the burglary. It was a massive affront to him. 

    He deleted all his social media profiles, vowing never again to allow people to know his whereabouts. However, a month later, he ditched that notion after seeing a friend making thousands of dollars from a single Instagram post.


    It was then that he knew he needed to get back on social media, but this time to do it differently. That's when Millionaire Mentor was born, the profile that's amassed 2.5 million followers in a very short period. It took Stone just six months to reach 100,000 followers. After that, just six more months to get to 1 million. All authentic. Not one was paid for.

    What ensued after this has been a journey across social media that can be categorized as nothing short of amazing. In my conversations with Stone, although he realized the potential for success and monetary gain on the platform, he never thought that social media marketing would create a lifestyle that would allow him to get rich and afford him the freedoms that he enjoys today.

    Thanks to social media, in the past 12 months alone, Stone, who only posts affiliate marketing offers on his profile that he thinks would appeal to his target audience, has netted a whopping $7 million in sales. That's without ever selling his own product or service.



    Simply put, it's an astounding and astonishing number that reveals the allure of becoming an influencer on a platform like Instagram.

    How to Market on Social Media the Right Way

    Stone's social media marketing prowess wasn't something that happened overnight. In fact, in his earliest days, he struggled to gain followers. It wasn't until he joined forces with other Instagramers that his audience really started to skyrocket.

    Forming a bond among 15 like-minded entrepreneurs, Stone and his newfound friends launched a Kik group. The goal? Give shout-outs to each other on a recurring schedule.

    Each day, all 15 members would give a shout-out to one of its members every single day, rotating the schedule until all 15 were marketed on every profile.



    The members included Tim Karskiyev, Joe Duncan from @before5am, Joel Brown from @addicted2success, Steven Mehr from @agentsteven, Mike from @motive8co, Katriel Caledron from @donkarlito, Brad Cameron @buildyourempire, Peter Boone from @achievetheimpossible, Jamie Erogan @bossthings, Farokh Sarmad @mrgoodlife.co, Nathan Chan @foundr and Ruben Chavez @thinkgrowprosper.

    The tactic worked. And it was powerful. Each of the profiles that were in this mastermind-like group saw their follower numbers skyrocket. What ensued afterwards, was a platform for Stone and the others that could be leveraged and capitalized, not just for financial gain, but also for influence.

    Clearly, most people know just how alluring social media platforms like Instagram and SnapChat are. They're avenues for connecting with the masses and spreading your message. However, not many people reach the saturation that's required to ensure high visibility.

    When it comes to marketing anything on social media, without a large footprint, you'll largely fall flat on your face. But getting there is incredible difficult. In my conversations with Stone, there were a few primary strategies that he wielded to build up and amass such a large following. Stick to these strategies, and you'll find success in the social media realm, as long as you don't give up.



    1. Define Your Niche Audience

    Carve out your niche audience. Who are you targeting? Get specific? This is important because you'll be curating your content towards that intended audience. Everything that you do or say needs to geared towards these people. In marketing speak, they call this your demographic.

    The more you can define your demographic, the higher your chances for success. If you ignore you target demo and try to go after and appeal to everyone, you'll be less likely to succeed. Millionaire Mentor is a very specific niche market, targeting people that are interested in business opportunities.


    2. Add Massive Value

    You can't succeed on social media without adding massive amounts of value. Today, that's more important than ever. There's fierce competition in the marketplace, and everyone knows that the stakes are high. For those that can break through the proverbial glass ceiling and build a massive following, tremendous riches and opportunities await.


    Find ways you can share your expertise with others. Find ways you can help the people that follow you in some way, shape or form. The more you focus on this mentality, the more likely you'll be to succeed in the long run. Stone did this with motivational sayings that inspired and pushed people to achieve their goals. How will you add value?

    3. Create Viral Videos

    Stone and many other influencers have leveraged videos to get their message out. Videos, which are done the right way, have the potential for going viral. And, when they acutely appeal to your target audience, they are potent and powerful on many levels.

    Take the time to create videos that will appeal to your audience. Use a video editor or hire someone that can help you. Stone had someone create all his videos, investing a small amount of money little by little to building out his brand. He knew that was the surest way to reach the biggest audience.


    4. Collaborate

    Find like-minded entrepreneurs on social media who you can collaborate with. Reach out to them. Build a group. Join a mastermind. Or find some other way that you can team up with other people who might be in a similar situation as yourself, or with a similar amount of followers.


    There is power in numbers. You can't expect to do this yourself or go it alone. It's called social media for a reason. Do shout-outs and joint ventures with other people if you want to experience explosive growth in followers and fans over time. Just don't expect it to happen overnight.

    5. Leverage Hashtags

    Many of the social media influencers that I've communicated with in the past have leveraged hashtags as a way of getting their message across. Years ago, it was far easier to do this when hashtags were relatively new. Today, it takes more focus and effort to achieve hashtag dominance.

    Take the time to research the right hashtags and ensure that they're applicable to your audience and your content if you're serious about succeeding at the highest levels on social media.

    Guest Authored By R.L. Adams. Robert Adams is a Writer for Forbes, Entrepreneur, and Engaget. He's a blogger, serial entrepreneur, software engineer, and best-selling author of dozens of technology, SEO, online marketing and self-development books, audiobooks and courses. Follow Robert on Twitter.





    Having a strong online voice is part of your brand.

    Any communication by or about you, such as your name being listed on your practice's website, is part of your brand.

    Taking control of how you are perceived by others helps to build your professional reputation.

    Whether you want to expand your practice, find colleagues to collaborate with, or are looking for career opportunities, your reputation is key to achieving your goals..
    • Crafted by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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