Showing posts with label How To Make Money Online. Show all posts
Showing posts with label How To Make Money Online. Show all posts

Friday, August 21, 2026

Master Marketer Social Media Stratagies?


Most people who have their businesses' on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand..


While great social media strategies don't simply fall off a truck in front of your doorstep, you don't have to make it any harder than it should be.

Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hard core marketer because he wasn't looking for someone else's answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media.

1. Stop Being A Robot

There's a program and an app for everything you want to do with your social marketing, from analytics data to auto posting and direct messaging. While these are important aspects to your digital marketing business, at some point you need to make sure these robots aren't the primary source of your social media activity.


One thing Pirtle is direct in announcing is his approach to being personal with people on social media. Sure, your auto-posting social media tool is helping you stay relevant and seen, but it's not replying to people, nor is it responding to someone's questions in real time. In short, these are mistakes which can share negative messages to your audience.

People want conversation and engagement from your brand -- from the real you. Don't allow your brand to be controlled by these automated sources because it doesn't portray your true personality. Don't get me wrong, it's okay to use these tools because you're a smart marketer. However, because you are a smart marketer, you will understand when to pull back on the reins and allow a more personal touch.

2. Provide Real Content

Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis. He also advises the best way to attract more people with real content on your social account is by keeping your house (your social account) clean and orderly. If it is, people will want to stick around and listen to what you have to say.



The rule of sharing is 80/20. This means 80 percent of the time, you're sharing content to either help, entertain and/or motivate your audience. The 80 percent has nothing to do with your brand at all. It's all about your customers and what they enjoy.

If you're having a hard time finding out what your audience is into -- let's use Facebook for this example -- you can take a look at Facebook Audience Insights. Simply type in a couple of interests you're looking for, and it will supply you with other brand pages, like yours, who are killing it with real content. Take some tips out of their playbook, and offer some similar posts on your page.

3. Learn To Follow In Order To Lead

Most people want to have a million followers, but they don't want to follow multiple people or accounts. It just doesn't work that way. To create a large social media following with real results, you need to be both a leader and a follower of people. "You have to know how to follow in order to be able to lead, so follow everyone who is relevant to your business," Pirtle said.



Don't reject the idea of engaging with people. This is going to help your business in the long run because people will always remember a helpful conversation. Once you learn to follow the most relevant people to your brand, and you consistently give them help and guidance, you will soon find yourself leading these people. Don't be shy to follow.


4. Measure Success From Engagement

There are lots of ways to measure your success on social media. Stats from analytics to learn different things about your social media accounts is a great way to build your business. However, Pirtle always measured his success based on the social engagement his brand was acquiring every day on social media.

How many people are interacting with you on a consistent basis? Learn who the key players are and who always seems to be there when you share. Anytime anyone likes, comments, retweets, etc., you should take notice, and respond to those people.



One great way to measure success within each campaign is to set a specific goal within your brand. Perhaps you want to set a goal of 50 signups on Facebook or Twitter. You also would like to see 25 comments and at least 15 shares. These are personal engagement goals you should make for each update your brand does.

KISSmetrics shares a very helpful article on how you can measure each step of your engagement, and they include metrics of engagement like awareness, engagement, drive traffic, finding advocates and fans, and your brand's voice measurement.

It's important to understand and establish a set of goals in which you can measure your engagement success on your social platform of choice. Not all social networks are the same. The people may be the same, but their behaviors on each platform are different. You want to understand the behaviors of each person on your social platform of choice. It will help you provide the best possible content for them in the future.



5. Build The Relationship

There is no social marketing tip any stronger than this -- build the relationship. This is pretty much self explanatory, and while it seems pretty hard to do, most people are susceptible to your brand on social media, providing you're not trying to hard sell them right out of the gate.

Relationship marketing creates brand loyalty and an avenue for other people like the one with whom you just built a relationship with. You spend the time, build the relationship, and establish the trust. In turn, this builds a bridge between someone who doesn't know you and your brand with the person you just created this with. You see how important it is? The reach of relationships is powerful marketing within your social community, and you should be taking advantage of it every day.

Guest Authored By Jennifer Spencer. Jennifer is a serial entrepreneur and founder of Energent Media, a digital branding agency focused on helping entrepreneurs share their stories on top podcasts. She is a passionate storyteller, online marketer and social media specialist. Follow Jennifer on Twitter.





There are all kinds of social media strategies you should want to try out, but these five are the most important ones to always remember to do consistently.

You have a brand name to protect and an audience who wants to learn all they can about you.

Just like Pirtle, when you invest your time, money and knowledge into your audience, you will reap superb results with these strategies.."

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Tuesday, July 7, 2026

    YOUR Social And Digital Transformation?


    10 questions about social media and digital transformation - When you don't have time to answer everything at a conference..



    At a Tribal SITS Conference in Wales, the digital transformation panel received more questions than it had time to answer. Receiving a plethora of queries from conference attendees via the web.

    Eric Stoller joined Jayne Aldridge, Executive Director of AMOSSHE / Director of Services for Students Kingston University and Andrew Meikle, Head of Corporate Information Systems at Lancaster University, to answer a variety pack of questions pertaining to all things digital plus higher education.

    As you might expect, my remarks for the digital transformation panel were focused around social media, digital capabilities/literacy, employability, and critical thinking. Whilst we divvied up the panel questions so that all three of us were able to share equally, there remained several unanswered questions that related to my presentation.

    Presented in no particular order, here are some of the questions that I wasn't able to answer due to time constraints. I've provided short-form answers just like I would had I answered them during the panel Q & A: by Eric Stoller



    Any tips on getting senior management to believe that digital transformation projects are essential/important?

    It's always interesting to figure out how to get senior leaders on-board (if they aren't already) a digital transformation project. I'd start with showing why the project matters.
    • What will it do to help enhance the student experience? 
    • How will it benefit the university?
    • Also, have other universities implemented this type of project?
    Use those case studies to help make the case that this digital transformation initiative is important. And, if you can get someone from a university that has successfully implemented an equivalent project, who is a peer of one of your senior leaders, to share their experience, that can be very helpful in moving things along.



    Do you think that the social apps have become an electronic version for the "garden shed"?

    The garden shed reference is presumably a British expression and I'm not sure I know what that means. (Were I on the panel, this is when I would turn to my fellow panelists and ask for help.)

    However, if the shed reference means that their are too many apps and things can get muddled, I'd start with asking what it is that you are trying to accomplish via social media and then pick a couple of apps that match up with your goals / expected outcomes.

    Is it possible to create a truly personal digital experience for students?

    There's a lot of talk these days about personalized learning via digital technologies. Whilst data sets, algorithms, machine learning, etc. can be used to feed customized information to students, I'm not yet sold on the idea that a bespoke experience can be achieved at the individual student level.

    I think that Amazon does a good job of personalizing the customer experience based on user patterns, prior purchases, search history, etc. but that doesn't mean the experience is still really all that personal. It's a lot of "best guesses" using the best tech of the day.



    Why is not using Snapchat an issue about digital literacy? I think a lot of people choose not to use some of these apps as some seem rather silly.

    There can be a lot of fear and resistance to using an app like Snapchat. I suppose it's more about overcoming the perception that an app can't be useful in the context of whatever someone is doing in their role at a university. Snapchat stories are used by universities all over the world to share curated, ephemeral messages about orientation/induction, graduation, study abroad experiences, athletic events, etc.

    Would you agree that when it comes to using digital transformation, there should be a framework for students to educate the educators?

    In one way or another, we're all learners. No one is a digital native and no one is a digital immigrant. I think in some instances, students can educate educators. However, it's vital that the digital capacity of students is not assumed to be exceptional simply by default.



    How can we police the use of social media in our institutions and ensure usage is not damaging?

    I guess I'd ask how we police the use of telephones, email, etc. Social media can be used in a variety of educationally relevant ways...and it can also be used in extremely hyperbolic and damaging ways.

    I don't think there's a way to "police" social media, nor would I advocate for such a thing. Teachable moments happen online and in-person. How is your university leading the way in terms of teaching digital citizenship and role modeling community, empathy, listening, and care via digital channels?

    If you created an app for HE, what would it look like?

    That's a great question. I honestly have no idea because I've never thought about making an app for higher education. Maybe I'd do something around the curation of ideas / thought leadership for anyone who's interested in digital transformation and using social media for engagement.

    How do you join all the interactions up? We might be good at talking to students but if we can't measure or share the impact what's the point?



    Some of the best measurement/analytics work pertaining to all things digital plus engagement happens within university communications, marketing, and recruitment.

    I would talk to those areas within your institution to see what types of tools and measures they are using and see if you can join up with their efforts. Also, sometimes digital engagement mirrors in-person interactions...and most of those brick-and-mortar conversations aren't necessarily measured.

    Do you think there is a fear that the use of social media could negatively impact on university reputation?

    The benefits of using social media far outweigh the perceived risks. "Fear is the mind-killer." Universities use social media for admissions/recruitment, teaching/learning, marketing/communications, alumni relations, etc. Don't let fear impede your creative tendencies.

    Guest Authored By Eric Stoller. Eric is a higher education thought-leader, consultant, writer, and speaker. He frequently gives keynotes on how educators can use social media strategically and is a proponent for teaching students about digital identity development. With a background in student affairs, academic advising, wellness, technology, and communications, Eric focuses his energies on educating clients and captivating audiences. As the Student Affairs and Technology blogger for Inside Higher Ed, he generates conversations, answers questions, and provides insight about a variety of "tech topics."  He has given presentations on social media and technology at multiple Student Affairs events (AACRAO, ACPA, ACUI, ACUHO-I, NACADA, NACAS, NACCU, NACS, and NASPA) and is a former regional chair of the NASPA Technology Knowledge Community. Follow Eric on Twitter.





    The benefits of using social media far outweigh the perceived risks. "Fear is the mind-killer."

    Universities use social media for admissions/recruitment, teaching/learning, marketing/communications, alumni relations, etc.

    Don't let fear impede your creative tendencies..

      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Tuesday, June 2, 2026

      The Art Of Winning Social Media Conversions?


      Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers..

      And, in fact, social media has evolved into the go-to solution for helping users locate niche products and be persuaded to take the plunge (convert).



      Some of the biggest platforms -- X, Facebook, YouTube, Instagram, -- are associated with some of the biggest and most consistent of these conversions.

      One big reason for social media's success in this regard is its similarity, in today's digital age, to the marketing and sales procedures that ruled the traditional pre-internet era: In those years, the best salespeople commonly focused on building a relationship and trust with customers first before they began dropping hints about their product in the context of an "advisory" role.

      In short, these salespeople didn't suddenly jump from making a contact to selling the product outright. So, the argument could be made that social media continues this tradition. It too builds a relationship and trust in an audience or clientele as a way to prime them for conversion.

      Studies support this notion: According to Instagram's own reports, 80 percent of people who use the platform already follow a business. Also, those that already follow a brand or business are more inclined to be engaged with, and increase awareness about, that business. What's going on here is people's trust in "social proof": It's something customers look for in order to make decisions.

      How can your business make use of this psychology? Here are some of the easiest ways to capitalize on it and get more conversions via social media:



      1. Create unique content for each specific platform you target.

      Much the way applicants submit supplementary essays when applying to multiple colleges, you should create content for, and gear it to, the specific audience expectations of the media platform you're targeting. Writing content that is native to a platform greatly increases the chances that its audience will accept it.

      2. Use more than just links to promote your content.

      When you post on platforms like Facebook or Instagram, you cannot rely only on a stream of links to boost your conversion rates. As noted before, hard-selling customers quickly turns them off to a business. To avoid giving your audience this negative impression on social media, you should promote your business by providing meaningful, interesting content users think is fun and genuine.

      3. Keep track of your traffic.

      As a basic rule of thumb, know which links and outlets are attracting the greatest amounts of traffic to your business's commercial pages. There are a ton of resources that can help you simplify this monitoring process, like Google's URL builder, which helps you capture important data about a specific link in the name of the link itself.



      4. Know whom to target.

      There are a number of ways to do this. Keep in mind that these methods should be designed to fit one platform, to produce the best results. Look at the sample platform, Instagram. In order to track the prime influencers in your niche, you might use a service like Ninja Outreach. Ninja Outreach specializes in finding influencers based on data associating certain keywords and their relevance and popularity on the platform of certain influencers.

      5. Leverage existing professional relationships with marketers and influencers.

      If you have a good working relationship with a number of marketers and influencers already, you can easily ask them to throw you a bone every now and then through a Twitter post or Facebook tag. First, think of relatively inexpensive things that marketers and influencers can do. Then, just reach out and ask them to mention your business in a tweet or tag back to your business in a relevant Facebook post.

      While that may appear like a small gesture, it actually makes a huge difference in helping promote lead generations for your business.



      6. Provide an easy, discreet log-in system.

      So, users have begun clicking on your promotional link: Now, what? If you're thinking ahead a few steps, you should realize that making them feel welcome and providing a convenient medium for them to purchase through is key to increasing conversions. The easiest way to do this is to set up a social login system which lets users sign-up with a Facebook or Google+ account. Make it a point to not slam the login request in the face of a user with an involuntary pop-up or fade, as this may drive away inquisitive users with low commitment.

      7. Make your checkout process simple.

      If you make a checkout process too complex or long, you may find that users who'd intended to buy a product will change their mind halfway through. You want to keep their enthusiasm and interest for your product going strong as they fill in credit card details or a PayPal address. Having a payment system in place that can process a number of different mediums while being clean and efficient will greatly expedite the payment process. The less time that users spend in the waiting line, the less time they'll have to reconsider or second-guess a purchasing choice.

      What can your site do to help you improve the conversion rates for your business?

      Guest Authored By AJ Agrawal. AJ He is CEO and Co-Founder of Alumnify, an alumni-engagement platform. He's a Growth Marketer, Entrepreneur and Content Creator for Entrepreneur, Forbes, FastCompany and Fortune Magazine. Follow AJ on Twitter.





      There are two main actions to consider when you're trying to get more conversions through social media:

      The first is tracking social analytics; and the second is ensuring that your website and landing pages have strong calls-to-action and smooth account systems in place to attract and retain new customers..


        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Thursday, April 30, 2026

        Social Media Tools For Physicians?


        Whether you are an avid tweeter, write a blog, or are a novice to professional social media, your online presence has the power to connect you with potential patients just down the street or colleagues working on similar research across the world..


        Having a strong online voice is part of your brand. 

        Any communication by or about you, such as your name being listed on your practice's website, is part of your brand.

        Taking control of how you are perceived by others helps to build your professional reputation. Whether you want to expand your practice, find colleagues to collaborate with, or are looking for career opportunities, your reputation is key to achieving your goals.

        In a recent article on branding, we brought you tips on how to define and establish your brand. Here, we delve deeper into how to capitalize on the most useful professional social media platforms for physicians.


        LinkedIn: Bringing The World To You

        LinkedIn is the world's largest professional network, with more than 500 million registered users worldwide.


        Half of these users are college graduates, and 45 percent report household incomes of $75,000 or more per year.

        Kevin Pho, M.D. - an internal medicine physician and co-author of the book Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices - sees several benefits from having a LinkedIn profile. "LinkedIn is a low-threat, low-resource, high-yield action," he said.

        Unlike physician rating sites, a social media profile offers more control over how you are presented, Dr. Pho explained. Also, LinkedIn profiles are ranked highest out of all social media platforms, reducing the impact of negative news or physician rating sites.

        After registering at LinkedIn.com, create the most thorough profile possible, recommended Jeffrey Benabio, M.D., in an article published on Medjobnetwork.com.

        The more complete your profile is, the higher it ranks. The basic information to share is your education, medical expertise, areas of interest, professional experience, the address and phone number of your practice, and links to your website (if you have one).



        To make the most of your LinkedIn profile, follow these simple steps:
        • Upload a picture of yourself looking professional but approachable.
        • Personalize your headline.
        • Add keywords, including the name and location of your practice.
        • List at least five of your strongest skills as a physician.
        • Search for colleagues already on LinkedIn and invite them to connect.
        • Join LinkedIn groups that match your interests.
        • Be active by commenting on others' posts and sharing articles of interest, including your own.
        • Finally, customize your profile URL, and include it in your email signature.
        LinkedIn allows you to build up a substantial network of connections, communicate directly with other members, post updates, share stories from other outlets, and importantly, track who has viewed your profile.

        Doximity: Catering to HCP's

        While LinkedIn is low in physician resources, Doximity is high.


        Similar to LinkedIn but exclusive to healthcare professionals in the United States, Doximity connects more than 800,000 of them - 600,000 of which are physicians.

        "Doximity has emerged as the core professional profile for doctors and one that's totally within the physician's control," said Bryan Vartabedian, M.D. - director of community medicine for the Division of Gastroenterology, Hepatology and Nutrition for Texas Children's Hospital in Houston - in his blog. "It's the first place I go to update my professional status as it changes."

        Creating your profile is easy; you can automatically upload your CV. Conveniently, Doximity keeps your CV updated by scanning the web for information about your latest achievements.

        It doesn't stop there. Doximity profile updates are also immediately reflected in U.S. News & World Report physician profiles.

        Including your clinical interests allows you to receive the most relevant referrals and news from their DocNews newsfeed. The site also lets you know when your work is being discussed in online conversations.

        In addition to connecting physicians with job offers, the site offers CME/CE credits, a residency navigator, and an annual salary survey.



        For communicating with your patients, a free digital fax and messaging service provides HIPAA-secure communication from any mobile device. Another tool displays your office number when you call patients from your cell phone.

        Between its far-reaching network and well-conceived resources, Doximity expands your influence while boosting your practice on the most practical levels.

        Twitter: Big Impact in Small Bites

        The microblogging site lets you make an impact in 140-character posts called "tweets." Quotes and attached media are excluded from the character count. While anyone can read tweets, only registered users can post them.

        Tweets often include photos and links. Hashtags (such as #cancer) identify terms and help to organize information. The names, or "handles," of other users are preceded by the @ symbol (such as @mnt).

        Physicians usually follow other physicians, allowing them to interact with colleagues interested in the same news, advances, or advocacy.



        "On Twitter you can follow thought leaders in any area of medicine and healthcare," Dr. Pho explained. "I have a Twitter list that has 40 healthcare thought leaders that I follow dozens of times a day. To me it's one of the most powerful ways to stay up to date in my area of medicine and healthcare."

        Twitter can also bring you the latest news from major medical journals, including pre-published articles as well as policy updates and educational events.

        The platform is especially useful for getting insight into patients' perspectives, as many patients and advocacy groups tweet regularly.

        Through Twitter, you can even attend medical conferences virtually, by following attendees' tweets. Sharing research findings is easy and can lead to new collaborations.

        In 2015, the California Association of Family Physicians (AFP) took to Twitter for vaccine legislation.

        Up for debate was a bill that would end personal belief exemptions for vaccines. Going up against thousands of Twitter comments opposing the bill, the California AFP formed a coalition with pediatricians and public health officials, tweeting to educate patients and the media.

        The result saw California become the third state to ban personal belief exemptions for vaccines.



        To add your voice to Twitter, sign up for a free account on Twitter.com. Then, create a profile that includes your name, credentials, and a picture. Search by using hashtags to find the topics most pertinent to you.

        Begin by following the physicians and thought leaders who interest you, and "retweet" the most insightful ones. Once you start tweeting your own thoughts and links to original articles, be ready to field the responses.

        A record of all your tweets is conveniently stored on your home page.

        YouTube: Patients See You in Action

        While Twitter plugs you into the latest research and gives you a forum to share yours, YouTube can be even more personal.

        A short video introducing yourself allows potential patients to start getting to know you before even making an appointment.

        YouTube videos can also be a way to educate patients about your services, without any overt marketing.

        Orthopedic surgeon C. Noel Henley, M.D., uses YouTube videos to put patients at ease about their upcoming surgeries.



        On his blog, he said, "This week, my patient requested a specific procedure. We agreed it should be done, and [...] I fired up my iPad in the office and showed him a 2-minute video of the procedure I created and uploaded to YouTube using free software [...] He was crystal clear on the procedure and prepared for what will happen in a few weeks."

        In addition to educating and reassuring existing patients, a YouTube channel can also bring new clients to your door. Using video clips, you can explain illnesses, perform exercises, or demonstrate early detection techniques.

        Dr. Henley wrote, "YouTube sends my practice website a large percentage of my best monthly traffic. Last month, the visitors from my YouTube channel stayed on my website longer than most people, and viewed more pages than average."

        "This makes sense: a person who watches one of my videos is already interested in my information and wants to know more - before they arrive on my website. If you want to be found by patients, you need to be on YouTube before your local competition figures this out."

        To get started, sign up for a free YouTube account. Search for channels relevant to your field, and see what the competition is doing.



        Once you're ready to try your hand at it, invest in a high-quality camera. Ensure that you have enough lighting and excellent audio. Choose a setting appropriate to the topic. Videos can be edited with a free tool such as iMovie or Windows Movie Maker.

        To get the most out of your channel:
        • Add a professional profile picture to help legitimize your channel.
        • Link back to your practice website, to your other social media accounts, and to similar YouTube channels.
        • End the video by encouraging viewers to subscribe to your channel and directing them to your website.
        • Take advantage of YouTube's free tracking tool to see which videos are most popular. This shows you what additional videos and web pages your viewers might like.
        Hootsuite: Tying it All Together

        When using multiple social media platforms, one simple tool can make you much more efficient: Hootsuite.

        While both free and paid versions are available, the free version allows you to manage three social media profiles and track follower growth.



        It also shows you which content you post is most popular, lets you schedule content to post, and integrates two RSS feeds that find and share content from sources you choose.

        Dr. Pho turns to the tool to monitor Twitter conversations, as well as any mentions of his handle and his name, and to manage pages and posts on various social media platforms.

        "The free version is powerful enough for the majority of physicians," said Dr. Pho. "It's an essential social media tool and I highly recommend it to any physician using social media."

        As you ease into social media, start small. Dr. Vartabedian noted, "It doesn't take much. Share your successes and tell some stories on a LinkedIn page and a Twitter account, and you're off to the races."

        Guest Authored By Lisa Chontos. Lisa is a Freelance Medical Writer specializing in marketing and consumer health, and French & Spanish translation into English. Follow Lisa on Twitter.





        "Having a strong online voice is part of your brand.

        Any communication by or about you, such as your name being listed on your practice's website, is part of your brand.

        Taking control of how you are perceived by others helps to build your professional reputation.

        Whether you want to expand your practice, find colleagues to collaborate with, or are looking for career opportunities, your reputation is key to achieving your goals.."

          • Authored by:
            Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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