Why Social Media Influencers Prefer Instagram?

As of last September, the Facebook property had 800 million monthly active users..

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In recent years, the popularity of social networks has seen the emergence of the social media influencer.

Influencers have large followings on social networks, and are often hired by companies to promote their brands.

This type of advertising, which is similar to a product placement in a show or movie, is considered more personal and less invasive than traditional advertising. Influencers use a wide variety of social platforms, but a recent survey by influencer platform Zine found that Facebook's (NASDAQ: FB) Instagram was still the favorite.

Instagram, which had 800 million monthly active users as of last September, offers a simple and visual way for influencers to deliver messages via single photos and short videos. The total number of influencer posts on Instagram also nearly doubled annually to over 1.5 million posts in 2017, according to influencer marketing firm Klear.

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Traditional blogs remain surprisingly relevant, thanks to their dedicated followings.

However, the three other platforms -- YouTube, Facebook, and Pinterest -- aren't attracting influencers. That's likely because YouTube videos require more time to produce, Facebook's News Feed prioritizes family and friends, and Pinterest is more frequently used for pinning personal interests than following influencers.

Guest Authored By Leo Sun. Leo is a Technology Specialist at The Motley Fool who focuses on IoT, Cloud, Big Data, Mobile and Gaming. Follow Leo on Twitter.

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"Traditional blogs remain surprisingly relevant, thanks to their dedicated followings. However, the three other platforms -- YouTube, Facebook, and Pinterest -- aren't attracting influencers.." -LeoSun

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)