Showing posts with label Social Media Campaign. Show all posts
Showing posts with label Social Media Campaign. Show all posts

Tuesday, June 3, 2025

Powerful Social Media Campaign Ideas To Steal?


Social media is now evolving at a faster pace than ever..

As a result, many small businesses fail at social media marketing. Because you can’t succeed unless you always adapt to latest trends to make your brand relevant in different social networks.



According to Brandwatch, 71% of people who talk about brands on social networks don’t actually follow the pages of those brands on social media.

Why? Because you can’t expect people to find your profile and content on their own. You need to reach out and make your content discoverable.

Have a look and see how some of the big brands and businesses use innovative ways to get the user’s attention.

1. Add Two-Spoons Of Humor

Deadpool made history when it premiered in 2016, making it one of the highest grossing R-rated movies ever made. The marketing team behind the movie is actually the true force behind that success.

The creative social media campaigns were the main reason this movie became such a huge success. The dark, twisted, and bold humor used in their content is what got people’s attention. Every video clip, poster, and even the billboards they’ve created went viral on social media.




This funny emoji billboard actually received more attention on social media than it did in real-life.

There’s no greater superpower than making someone laugh. Add some humor to your social media posts to make your followers fall in love with you.

2. Build Hype With Behind The Scenes Content

There’s a reason why movie makers release behind-the-scenes footage of their movies before the movie release. People love to see how movies get made and how their favorite actors work. This help build more hype for the movie.

This is also a clever strategy used by many brands. Taking people behind-the-scenes of a product creation is a brilliant way to show people the human side of your company and also show how much work and quality goes into producing your products.




L’Oreal is one of those companies that leverage this strategy.

The company encourages its employees to share their work experiences on social media using the hashtag #LifeatLoreal.

As a result, the company managed to built trust by showing the world that there are actual humans working at their offices.

3. Take Advantage Of Current Trends

Keeping your business pages updated with fresh and timely content is another great strategy to engage with your audience. ALS ice bucket challenge is one of those popular trends that took over the internet in 2014.




Many companies, including McDonald's, Samsung, Energizer, and Old Spice took advantage of this trend to develop videos and social media posts to promote their brand and to raise awareness for ALS.

4. Take A Stand

Most businesses like to play it safe when it comes to important issues. Because taking a side often means you lose business from the other side.

Not necessarily. Sometimes, taking a side can help generate more buzz for your business and boost sales. By showing the world that you care about important causes, your brand will build more trust and recognition.




Feminine product company, Always took a bold stand to stop the bullying of girls with their Always #LikeAGirl campaign.

After 3 years, this campaign is still being shared and talked about in social media.

5. Team Up With Influencers

Working together with influencers is an effective way to reach and promote your business to new and target audiences. Getting your message across to people by someone they already trust will make your campaigns even more successful.

This is the main reason why influencer marketing is considered one of the most effective social media promotional strategies available today.




Hallmark is one of the many brands that use influencer marketing to promote its product campaigns. In 2022, the company ran a successful social media campaign partnering with family-friendly influencers to promote its new line of holiday-themed products.

6. Build A ChatBot

Facebook Messenger chatbots offer an easy and an engaging way for small businesses to connect with their customers and followers. Instead of waiting for a real person to come online and answer customer questions, bots provided instant and effective customer support.

Lyft, Spotify, Mastercard, Whole Foods, Starbucks, and many others use chatbots to engage with their followers. HealthTap also has a chatbot that provides instant health tips to its followers.




You don’t need any programming experience to create a Facebook chatbot. You can easily create one for free using a service like ChatFuel.

Related: With Mobile Monkey you can build powerful chatbots for Facebook Messenger easy and FREE with no coding required.

7. Host Giveaway Contests

Running a giveaway contest is another easy way to get people to share your content and generate buzz for your business at low cost, even when you don’t have a lot of followers on your page.



Women’s fashion brand, Stella & Dot occasionally run giveaway contests through its social media channels to grow their following and build awareness for their products.

Guest Authored By Syed Balkhi. Syed is an an award-winning young entrepreneur and a public speaker. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He is the founder of WPBeginner, the largest WordPress resource site as well as List25, a popular entertainment site with over 2.2 Million YouTube subscribers and over 500 million video views. Syed also co-founded several popular softwares including OptinMonster, Envira Gallery, SoliloguyWP, WPForms, and MonsterInsights. Follow Syed on Twitter.





Over To You

When it comes to social media, it’s unlikely for one successful strategy to work again.

Many people tried to follow Deadpool and create humorous social media campaigns. Several other organizations and celebrities tried to copy ALS ice bucket challenge, none of them made an impact.

You need to find your own innovative ideas to make a true impact. So, take inspiration from these examples and craft your own viral social media campaigns. Who knows, maybe your campaign will get featured in one of our future posts.." -Syed Balkhi

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale, AZ. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Tuesday, November 7, 2017

    Maybelline - Winning At Social Media?


    Among beauty brands, Maybelline is the master of driving social media engagement..

    The L’Oréal owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to recent analysis from ShareIQ, a social analytics company.

    On Instagram, for example, Maybelline saw a total of over 59 million likes between the start of the year and October 20, compared to L’Oréal’s 27 million likes and Estée Lauder’s 5 million likes during the same period.




    At the same time, Maybelline far outdid the competition on Pinterest, garnering 730,000 repins, compared to L’Oréal’s 167,000 and Estée Lauder’s 28,000.




    These results are all thanks to a combination of frequent, educational posts, savvy influencer relationships and a collaboration with Gigi Hadid.

    “Maybelline has been keeping a baseline of fans engaged and are building spikes of excitement with new and influencer content, earning engagement with new audiences,” said Gardner.

    Indeed, throughout the year, at least every other post on Maybelline’s Instagram account has either featured or mentioned an influencer, ranging from the beauty vlogger Melissa Flores (37,000 followers) to the fashion blogger Nicole Alyse (over 89,000 followers).

    Most of this content -- which includes both pictures and short “get the look” -style videos -- is generated by the influencers themselves and tagged with #mnyitlook, as encouraged by the brand in their Instagram tagline. The best responses have the chance of getting reposted.





    “We know that our customer is looking to beauty influencers to provide beauty trends and education, so it’s important for us to incorporate their amazing content on our channels and partner with them to communicate to their audiences, as well,” said Marnie Levan, Maybelline’s vice president of integrated consumer communications.

    But with so many beauty influencers out there today, Maybelline has a few criteria: "We try to find those who authentically talk about and use the brand’s products regularly," said Levan, "as well as those whose content is not just engaging but also educational for the consumer."

    This past August, the brand took that relationship one step further, launching its first influencer-driven product line with popular beauty blogger Shayla Mitchell, who boasts 2.5 million followers on Instagram. Curated by Mitchell, the “Maybelline x Shayla” collection included a shade extension of the brand’s Colossal Big Shot Mascara and a new rendition of its City Mini Palette. Mitchell’s goal, according to an interview with Refinery29, was to create products that worked for all skin tones.



    The surrounding social media campaign -- which saw posts shared across all of Mitchell’s social accounts, as well as Maybelline’s -- was the brand's most successful to date, said Levan. The collection sold out on Ulta.com within a few days of the launch and is continuing to sell impressively in stores, she said.

    Outside of this influencer-centric content, the brand’s Instagram account features a stream of swatch posts — in which different shades and textures of a certain product are shown on a model’s wrists — as well as staged, artful product shots.

    Another factor in Maybelline's success is how often it's posting: On Instagram, it shares an average of five posts per day, compared to L’Oréal’s average of four and Estée Lauder’s average of two, according to ShareIQ.



    And then, of course, there’s Gigi Hadid. Although she’s been spokesperson of Maybelline for a few years now, Hadid launched her first collection with the bran in early October, soon after her makeup artist, Erin Parsons, became the company’s global makeup artist.

    While relying on a celebrity for influence is by no means a novel idea, Maybelline has been particularly smart about leveraging the opportunity, said Garner. It ensures that Hadid posts frequent Maybelline-centric content to her own Instagram account, where she has over 36 million followers. In the 48 hour period surrounding the lines UK launch on October 12th, she shared 7 related posts.

    What's more, Hadid always mentions Maybelline in the tags and comments, a strategy that helps push her many owned followers to the Maybelline account, said Gardner. After the model announced the first online sale of the line on the Boots UK website, the product sold out in 90 minutes.

    “Paying a spokesperson is one thing,” he said, “but effectively using the channel is another.”

    Guest Authored By Jessica Schiffer. Jessica is a Fashion and Beauty Reporter for Glossy, Who What Where, V Magazine, CherryBombe, Into The Gloss, Man Repeller and Time. Follow Jessica on Twitter.




    “Maybelline has been keeping a baseline of fans engaged and are building spikes of excitement with new and influencer content, earning engagement with new audiences,” said Gardner..

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Monday, May 22, 2017

    Cost-Effective Social Media Advertising?


    Advertising through social media serves two distinct advantages:
    1. Consumers are not always aware they are being advertised to and can be more receptive to ads.
    2. A social media advertising base is concise, often niche and very targeted, unlike traditional advertising.

    With traditional advertising methods, you may be spending $1,000 for a billboard to advertise to 700 people in a day, with no control over demographic. 

    With social media advertising, you can advertise to those who are most likely to purchase your service or from your brand. The cost is nominal but the outcome is a very specific action to a very specific group of people.


    Cost-Effective Ways To Advertise Through Social Media

    Advertising through partnering with influencers is a key marketing strategy for many retail brands, particularly those in clothing, jewelry, makeup and accessories. Larger brands can typically get away with offering a $400 item in return for a sponsored post from an influencer. If they're smart, they'll also offer a coupon code targeted to the fans of that influencer.

    This method provides a way to track the number of conversions that a particular influencer has generated, quantifying the dollar value or ROI of that particular social media ad. You can find influencers manually on Instagram, through apps or through certain savvy social media management agencies (we offer this service, some others may not).


    Two apps I recently came across make the world of influencer marketing accessible from the outside. They allow you to create a user account as either an influencer or a brand and connect one another based on your market and needs. Collabor8  is a good example of this. I set up an account as an influencer and was offered a collaboration in one day with a handmade jewelry company based out of the U.S. Though brands and influencers that use this app do not have that much social influence, it is likely because they are just starting out.

    The number of followers for influencers on the app tend to be on the startup scale of 1,000 to 2,000 followers, which is around where I fall as well (I'm at about 3,100 followers). At some point, influencers will outgrow this app as their follower numbers grow. At that point, larger brands would then contact them through a direct message on Instagram or through a platform like #paid once they have enough social pull.


    Collabor8 is still a great app option for startups or small businesses that need a push to grow their social channels or to expose their brand to a targeted millennial demographic. I also tried an app called Rep, which is the same concept but has a more complicated user interface, making it a little less desirable.


    The most standard way to cost-effectively advertise through social media is with a targeted social ad campaign, such as Facebook or Instagram Ads. However, beware: 

    If campaigns are not set up correctly, it can end up costing you thousands of dollars.

    Always go with a reputable company to handle your social ads and ask for a case study within your industry to see their cost per impression. You may be tempted to ask for how many conversions occurred during the social campaign, but remember, once the user leaves the realm of social, conversions depend on a few factors: your website design, the offer itself, internal customer service and more.


    Inefficient Ways To Advertise Using Social Media

    A recent trend I've noticed is the rise of low-value, low-stakes social campaigns, such as when companies create ambassador programs that allow influencers to "work" or "invest" in return for products to advertise for that company.


    This business model is severely flawed for a few reasons:
    1. It attracts users who have little social influence.
    2. It invites users who are looking to take advantage of free items.
    3. It creates no real value for the brand of either party.
    To elaborate, I recently saw an ad for an ambassador program and performed a short case study. They offered free items in return for ad sponsorship. But once a user signs up, it's revealed that the user must perform certain actions to receive points, which can be redeemed for items. Five hundred points (equivalent to $10) was offered for ambassadors to include the brand name in their bio, as well as a coupon code. The proof of completion of this action was a screenshot.

    After a 30-second Photoshop job, I was awarded 500 points without adding any of their requirements to my bio. Therein lies the issue: People are able to fake it until they make it.

    Users who have real social influence will not want to jump through hoops or pay in order to receive a product to advertise for a company. It's nonsensical and easy to cheat, and the brand, getting a bad rap, becomes well-known within the networks of influencers as a low-value service or brand.



    I searched Instagram for ambassadors of this particular program and found that many of them had an ambassador account and a separate, real account so as to not spam their personal contacts with these "sponsorships." This negates the influencer aspect of this strategy completely.

    What Is The Value Of A 'Like,' Comment Or Share?

    There is no concrete way to determine the monetary value of a "like," comment or share. The value depends heavily on the audience, as well as the advertising potential corresponding with the number of followers. We can determine a baseline of these values by calculating how much it would cost to advertise to the same amount of people based on the demographic.

    A highly optimized social campaign strategy will involve a very targeted placement, such as offering a Matt and Nat bag from a new line of pastel handbags to an influencer who has a primarily pastel fashion feed. This would help the ad post blend organically with the aesthetic of the influencer's profile. Their followers will be very likely to purchase that product, as well as engage with the post and the brand.

    Guest Authored By Kelly Samuel. Kelly is co-founder and managing director at Qode Media. Follow Kelly on Twitter.





    "With traditional advertising methods, you may be spending $1,000 for a billboard to advertise to 700 people in a day, with no control over demographic. 

    With social media advertising, you can advertise to those who are most likely to purchase your service or from your brand. 

    The cost is nominal but the outcome is a very specific action to a very specific group of people.."

      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram
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      Location: Loveland, CO 80538, USA
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