Showing posts with label Online Presence. Show all posts
Showing posts with label Online Presence. Show all posts

Friday, August 3, 2018

Is Social Media For Physicians?


Social media for physicians: What's to gain, what's to lose?

Social media is not overrated. Some professionals may think that the power of social media is overvalued or that their industries will not benefit from online platforms, but I think that is far from the truth. Social media is free for all, and its advantages are available to everyone, but only if they know how to use them efficiently.



Health Care And The Internet

The internet has given birth to the proliferation and continuous growth of health care in society. Today, there are over 100,000 health and fitness mobiles apps with millions of daily downloads. According to Greatcall, as of 2017, weight loss mobile health apps account for 50 million downloads, while exercise apps have 26.5 million downloads. 85% of those who’ve downloaded these apps also use social media for health.

In the same way, physicians have also been using the internet to learn more about their field as well as share information with patients and clients. As the same source reveals, 80% of physicians use smartphones and medical apps. 30% of mobile health users are caregivers and 93% of physicians also believe that health apps improve health, while 40% say mobile health services — be it via apps or social media — may reduce the number of visits to doctors.



Physicians have also been using social media for professional research, to share their knowledge and to engage with patients.

According to PM360 Online, the use of social media by physicians is divided into three levels: content production, content commenting and curating, and passive content consumption.

Sadly, of all levels, the one that will benefit the industry the most has the least number of participants. Only 1% of all health care professionals use social media to be content creators — publishing original content via blogs, forums and websites.

What's more, only 9% of physicians engage with patients and other health care providers -- this includes physicians who reply to comments, join group discussions or share helpful information and links on social media platforms.



The biggest chunk of online users is passive content consumers.

Ninety percent of doctors on social media just read relevant information about their patients and their practice without engaging or sharing their knowledge. These statistics are what health care professionals can take advantage of today.

If you’re a physician, you can start building an online presence by using social media platforms.

Moreover, you can join the 1% of physicians who have used the internet as thought leaders. Here are some of the benefits of social media for physicians:



What To Gain

Build online presence: Marketing yourself is a lot like marketing a product — you highlight your best asset so that people will prefer your service over others. Today, people turn to the internet for almost everything, including looking for health care information. Social media is one of the best platforms to help you establish your brand.

Having a presence online will help people learn more about you and your service and what makes you stand out from the rest. When patients want to search for the physician nearest them, your profile should pop up on their searches. If your profile has the right content and positive reviews, clients will choose you over other physicians.



Establish Yourself As A Thought Leader

Patients have spent more time researching health information online than visiting doctors. In a year, the average American visits a doctor three times while spending 52 hours on the internet searching for health information.

Moreover, Health Union (registration required) reports that by 2016, Facebook was the second most used online resource for health information at 65% — a jump from 2009’s 39%. A study by Wego Health also reveals that the site is the top platform used by people who are sharing health information. Eighty-seven percent say they share health information on Facebook via posts.

With social media’s importance in health information dissemination, it would be wise to join the 1% of physicians who provide medical content to users. By publishing in-depth, original content on important and pressing health matters, patients will see you as a source of valuable information. Eventually, they will see as a thought leader and will value the information you publish.



What To Lose

Hard to monitor return on investment: Monitoring the returns of social media campaigns is not as easy. Over the years, there have been new studies and formulas established to monitor the return on investment of social media campaigns. While tools are available on platforms to monitor post reach and likes, its correlation to sales is complicated. Things get even more complex if you will try to record patient referrals.

However, while concrete figures are hard to produce, seeing yourself as a thought leader that people use as a resource is often enough of a return. As more and more people visit your profiles, they’ll see you as an expert in your medical field, which may lead to more clients for you.

Time: Obviously, handling social media isn’t a walk in the park. It requires a lot of time for planning strategies, writing content and analyzing data. Social media marketing isn’t just about posting articles or photos. Each piece of content should be well thought out and will work around your strategy.

Guest Authored By Irfan Jafrey. Irfan is the CEO and Founder of Roosterly, a social media A.I. and marketing platform that’s changing how executives interact online. Follow Irfan on Twitter.





"To reach the most prospect clients, your social media should be carefully calibrated. This will require much of your time.

Sadly, for physicians flushed with patients and meetings, this is something you may not have. However, I think when it comes to social media, the good outweighs the bad. -IrfanJafrey


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Saturday, February 10, 2018

    Successful Social Media For YOUR Small Business?


    How to successfully use social media for business..



    The core of any business revolves around the right marketing strategy to gain leverage over competitors.

    And knowing how much time, effort and money are spent making a sustainable business, choosing to use social media as one of the vehicles in expanding any company's reach is no longer ignored these days.

    Social media, however, is more than just being connected to the internet and having a spot in the virtual world.

    A business would not have a successful online presence without putting all these factors into consideration: audience targeting, writing, designing, budgeting, time, resources, and analyzing all data.


    Here are 3 simple steps for successful social media advertising:


    Knowledge

    It is a known fact that no one can prosper in anything that he has started without having enough knowledge of what he wants to offer to the consumer and being able to identify how to get to them. Additionally, as social media advertiser, before you can actually ask them to purchase anything from your business, you need to establish a connection that could stir their minds so they would consider to purchase from you.

    A very important reminder when using social media is to help increase audience awareness of your brand by focusing on organic social media posting and strengthening your top performing content. The reaction of your virtual audience serves as your guide on how to tickle their minds about what you offer.

    One of the biggest opportunities for many brands with restricted time and resources is to boost top performing posts from their Facebook page. It is not only the inexpensive form of social media advertising, but also provides the business with a way to reach a new customer segment that has not been tapped by traditional ads.

    Making organic social media content is a powerful catalyst that helps increase word-of-mouth marketing. It is unlikely for people to share an advertisement that feels like an advertisement within their social circle.



    Recognition

    This is the stage where your brand needs to have that "umph" which can be easily distinguished from other competitors. This is the stage where consumers are either familiar with your product or recognize that they have a pain point and are researching options.

    Using Facebook ads, targeting the correct audience can lead to higher conversions and lower costs. You can target users based on age, location, mobile device, interests, income, job title and tons more. But the greatest success is targeting users who like pages similar to yours.

    Remember, successful content at this stage depends so much on the value and perceived value that you're providing. There are important things that you should consider:

    1. You want to let people know what makes your brand different from other similar brands.
    2. You want to make a compelling advertisement that can encourage them to click.



    Transformation

    This stage, also known as the conversion stage, means that people have already become familiar with what you offer and are ready to purchase from you or that they have identified a solution to their problem and are ready to purchase a product. This is the stage where you can say that you have converted a non-believer into a believer.

    The success of this stage is due to the following critical components:

    1. The quality of the targeting audience that you chose.
    2. The quality of ads created.
    3. The ability to track results from the ads created.

    Guest Authored By Armando Bartolome. Armando is an ABS CBN Columnist, Business Mentor and Professional Speaker. Follow Armondo on Twitter.




    "15 mistakes startups make on social media that yours can easily sidestep..

    Too many platforms being used? Lack of visuals? Misuse of hashtags? No social media manager? The list goes on.." -AJAgrawal



      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Laporte, CO 80535, USA

      Monday, November 27, 2017

      Social Selling To Build YOUR Client Relations?


      What is social selling and how can you use it to build your client relationships?

      "I don't connect with clients on social media."



      That's the response many investment advisers give when I ask what they're doing around social. It can feel uncomfortable to risk messing up and getting it wrong, and finance is an industry where compliance rules abound. Yet my advice is to focus on what can go right with social media, not on what can go wrong.

      You need to be using social media. Call it social selling. It is not a replacement for traditional, proven selling practices, but in today's world, you have no choice but to incorporate it into your daily life as an adviser.

      What Is Social Selling?

      Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. It's the modern way to develop meaningful relationships with potential customers that keep you --- and your brand -- front of mind, so you're the natural first point of contact when a prospect is ready to buy.

      Think of an active social media presence as an effective and persuasive extension of your personal brand.



      Who are the financial customers of the future?

      Generation X and Millennials. Over the next 30 to 40 years, $30 trillion in financial and non-financial assets is expected to pass from the baby boomers to their heirs.

      Women. From the RBC Wealth Management Women and Wealth Transfer Report 2017: Women are the critical decision-makers in matters of family wealth and educating their children about money. They take a collaborative approach to financial knowledge and management, looking to a broad range of sources for advice and support.

      How can social selling help secure relationships with the customers of the future?

      Social media is a client attraction tool. Your brand reputation is the draw. A strong brand reputation is attractive. Personal brands are becoming as powerful as corporate brands. Influencers are carrying more and more weight due to the viral nature of social media.



      The business of wealth management has become similar to the business of luxury brands.

      David Dubois, INSEAD Assistant Professor of Marketing, wrote: "The digital world has levelled the playing field and given these individuals sometimes more sway and energy than an entire brand.

      Their followers can count in the millions. By pushing their own content and speaking in their own name, influencers appear more authentic and trustworthy than corporate brands.

      Social media is a communication tool to meet people where they are. The customers of the future embrace modern communication. And social media lets advisers know how these customers think, what their interests are, and what scares them.

      This can help us to educate our clients on their terms, their preferred platforms, and on their own devices.



      Social Media Is A Network Tool







      How has social media changed the game?

      Social media has changed how customers inform themselves about investment opportunities, how they find people to manage their money, and how they communicate with their investment advisers.

      Social Selling Is Real

      Salesforce's recent blog "The Biggest Differences Between Cold Calling and Social Selling" has some great tips: "On social media, you're playing the long game -- offering ideas, sharing insights from others, and offering feedback that proves you're genuinely relevant to the person you're trying to attract."

      April Rudin, global wealth management strategist and founder of the Rudin Group, said: "There is no right way and there is no wrong way to use social media. You have the grand opportunity to put forth ideas that are unique to you. This gives prospective clients a chance to get to know you before they meet you in person."



      The Bottom Line: Don't Just Lurk

      As Rudin eloquently explained in her recent blog post, The Forgotten Generation X, "Embracing technology and communicating your unique value proposition are winning strategies no matter your target generation."

      Guest Authored By Barbara Stewart. Barbara is a researcher and author on the issue of women and finance. She recently released the seventh installment of her "Rich Thinking" series of monographs.

      Previously, Barbara worked as a partner and portfolio manager with Cumberland Private Wealth Management. She's a frequent interview guest on TV, radio, and print, both financial and general interest, as well as a former columnist for Postmedia newspapers in Canada and the Mrs. R website. Follow Barbara on Twitter.




      “Social selling works.

      Having a strong online presence will make you more of a draw.

      Especially with the customers of the future. -Barbara Stewart


        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA
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