Social Media Brand Targets?

Brands that pick targets wisely can connect on social media. How can brands stand out among the growing abundance of misinformation that exists on social media sites, like Facebook, today?

Can brands save social media?

Oddly, with the growing abundance of misinformation and puzzling "fake news," it appears as if this may be the case.

Not too long ago, brands, and the marketers behind them, were the uninvited guests to this virtual cocktail party called social media.

Yet, after being pushed out and scorned for years, brands have polished their act to offer an engaging and entertaining presence on social media.

In fact, their often-used principles of authenticity and relevancy are at the core of what is making brands become example-setters for online etiquette and a legitimate force for uniting online communities.

Related Article: YOUR Social Media Bandwagon?

In a time when social media has become infested with rumors and speculation, the disciplined practice of authenticity expected by brands on social media has created a reliable and trustworthy voice.

An even more important characteristic of brands is the use of relevant messaging to target audiences to deliver communications to only those hoping to receive them in their social feeds.

If only news sites and our personal connections would use this approach in their provocative posts.

So, think about which brands you admire on social media and how they connect individuals around a common cause. Isn't this the fundamental purpose of social media?

Also, pay attention to how eager most brands are on social media to clear up misunderstandings and resolve problems with customers

Guest Authored By Todd Hedberg. Todd is an instructor of strategic social media marketing at the University of St. Thomas Opus College of Business, Executive Education. Follow Todd on Twitter.

Related Article: Attorney Social Media For Business?

Perhaps there is hope for the rest of us to clear up social media confusion and frustrations by following the examples being set by brands today.."

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

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