Showing posts with label Video Content. Show all posts
Showing posts with label Video Content. Show all posts

Saturday, June 14, 2025

YOUR Video Content Is King?


6 Social media marketing trends you need to implement, stat!

The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are six of those marketing trends that really make a significant impact – penetration-wise.

We still have one quarter to go this year, and that’s still plenty of time for you to implement these marketing trends and tactics to create better brand impact!



1. Video Content Is King

There’s never been a more effective time to utilize video as one of your premiere marketing tools – especially since businesses and brands that utilized it are up 63% from the previous year. And with over 1.5 billion users logged in to YouTube every month, social networking sites have launched all sorts of new features that will encourage the use and creation of video content. You have Live Videos, 360-videos, instant stories, etc.

Apart from being an enjoyable aspect of consuming social media content, these videos are also high on value. Ad recall is achievable within your video’s first 10 seconds. Video pros suggest creating animated videos as these are more popular than mere explainer videos.



2. Mobile Solutions Count

Smartphone users now number 2.53 billion as of 2022. According to Facebook data, their number of monthly active users on the mobile platform is nearing 2 billion. It’s safe to say that mobile traffic now surpasses desktop, which is why it’s important to tap into the consciousness of these digital natives through prioritizing mobile.

In particular, you can study how you can better take advantage of the call-to-action button on social network mobile apps. These are more able to generate better conversions than their web platform counterpart. Thus, your marketing strategies should be tailor-fit to attract all of these mobile users.



3. Chatbots Are Crucial For CRM Success

Customer Relation Management, or CRM, is an essential element of business success. This is especially true when addressing the social media aspect of your business. On this platform, Chatbots have proven itself to be very capable in creating real-time engagement to address your customers’ needs. Social media sites have already announced chatbot functions on their platform, so its effectiveness has already been measured and deemed worthy of use.

With a Chatbot deployed to deal with your customers’ first line or level of concerns, you have something that works 24/7 without using real-time human effort for customer service. It’s also a cost-effective way to manage some aspects of your marketing strategy. Since chatbots seem to be in its infancy stage, you can surely expect more out of it in the coming years with improvements in AI research.



4. Investing In Influencer Marketing

Influencers have varied backgrounds – celebrities, fashionistas, savvy moms, articulate and engaging children and everyone in between. What they have in common is their amazing ability to convince people to try a particular product or service. Thus, investing in influencer marketing should definitely be something you should consider to generate significant returns out of your social media marketing efforts. The key is in finding that perfect influencer that hits the target for your niche.

The choice isn’t based on popularity alone. Rather, you want someone who has a wide reach and has developed his/her audience’s trust when it comes to things that he/she patronizes. Social media influencers might seem like a steep investment, but the dividends will pay off in the long run. Brands that count on influencers to get the word across enjoy up to 10x more in their conversion rates – a number that’s pretty hard to beat, strategy-wise.



5. Paid Content That's Also Personalized

Paid content such as sponsored ads is a worthy investment if you want your business to have a wider reach on social media. It’s a good way to be better noticed on social media, especially since there are a million other businesses that create a lot of noise on the same platform. However, it is important to factor in personalization to your paid content. People are generally resistant to random ads on social media, and platforms have responded with new algorithms that match ads to the users who are more likely to appreciate seeing it on their feed. This goes for Facebook, Twitter, and Instagram. With this in place, your task is to personalize your content in such a way that your audience immediately sees its relevance in their lives. Social media platforms are already doing you a favor with these new algorithms that bring your target market closer to you, so you’d best focus on crafting your content to capture their attention and create conversions as a result. As a tip, you can also apply the use of analytics to truly understand your data and therefore find out how you can better apply what you know to reach your target users.



6. Automation = Real And Lasting Solutions

With so many competitors all vying for the attention of users numbering in the billions, working smarter is more effective compared to working harder.

In this line, automation presents itself as strategy that does away with manual effort so you can spend more time concentrating on other more important aspects of your business as a digital marketer.

The good thing about automation being so prevalent these days is the cost has gone down significantly. Having said that, you really have no excuse to avail of it for better success in social media marketing.



Variety Wins in Social Media Marketing

With all these new trends coming out, it is safe to say that a general rule to follow when drafting a solid social media marketing strategy is to have a focus on variety. Nowadays, it is never enough to focus all of your efforts on just one strategy. The gains you can generate by casting a much wider net is hard to ignore, especially in a digital platform wherein all the tools are right there in front of you for you to take advantage of. At the same time, it pays to remember that while everything is about technology these days, the heart of your marketing strategy should be the people you want to reach. Trends come and go, but the people – your target market – will constantly remain the same for the most part.

Guest Authored By Mike Johnston. Mike is the founder and editor of CMS Critic. He consults with vendors and the public to help them find the right products for their websites and businesses. When he's not working here, he's off mixing cocktails for his wife's website, The Kitchen Magpie. You can check out some of his great cocktail shots over on Instagram.





The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute.

Here are six of those marketing trends that really make a significant impact – penetration-wise – this 2018. We still have one quarter to go this year, and that’s still plenty of time for you to implement these marketing trends and tactics to create better brand impact! Video content is king. There’s never been a more effective time to utilize video as one of your premiere marketing..

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Scottsdale,  AZ where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Tuesday, April 29, 2025

    YOUR Crucial Social Media Video Advertising?


    Here's why video advertising on social media is crucial for small business..

    Mark Zuckerberg said last year that video is a "mega trend" — and results from a new Animoto survey are proving him right.

    Related Article: YOUR Video Content Is King?


    Animoto, a video creation service focusing on small business marketing, released its consumer and marketer trends report today after interviewing over 1,500 consumers and marketers.

    For small businesses, investment in social media and video is specifically—46% of consumers watch more video ads on social media than on TV and 73% of consumers have been impacted by a brand's social media presence when making a purchase decision.

    Video ads are the top way that consumers find out about a new brand before purchasing, with Instagram standing out as a purchase driver this year. The social media giant is showing the biggest increase year over year of any platform. However, consumers still rate Facebook and Youtube as the first and second best platforms for watching socials videos from brands.

    "The foundation of all these amazing studies and stats and results is that video is how people want their information. What we as businesses need to make sure we’re doing is delivering our message and content in a way people actually want information. That’s why we see video everywhere," says Jason Hsiao, cofounder of Animoto. "People recall six times the amount of information from a video than from text. Video gets three times as many shares as text and images combined."



    While video is quickly becoming consumer's favorite kind of branded content on social media, there are still reasons for marketers to be weary of it.

    Video creation from scratch is time-consuming, with prior knowledge necessary to operate the complex tools and software. Animoto, which has 120,000 subscribers paying annual fees ranging from $100 to $500, has pivoted their business model to help small businesses speak the language of video.

    "Our aim in this world is how do we help empower businesses of all sizes to speak in this world that is video first?" says Animoto CEO Brad Jefferson. "How do we give small business a voice in the intimidating area of video."

    In just the last three years, the landscape has changed dramatically — and the challenges that prevented small businesses from investing in video aren't there anymore. Small business has become Animoto's bread and butter, with the development of a pre-made template that allows customers to easily drag and drop content into the software.



    "As technology is evolving and there are more DIY tools that are available to small businesses, they're able to hop on this trend of video," explains Hsiao.

    In order to succeed on social media, small businesses need to be doing more than just creating brand awareness campaigns — they need to show people the products and services they have to offer.

    Over 30% of consumers look at a brand's presence on social media before going to their website, meaning social media can make or break a decision to buy.

    Guest Authored By Rebecca Lerner. Rebecca recently graduated from the University of Michigan with degrees in English and Screen Arts and Cultures. Follow Rebecca on Twitter.





    "With social media, there’s no hoping people find you. You have the opportunity to take your message to where the conversation is actually happening," says Hsiao.

    "Your dollar goes a lot further when you know all your content is being seen by people who should be interested in it.." -RebeccaLerner


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Monday, August 20, 2018

      YOUR Social Media Video View Count?


      What counts as a video view on social media?

      We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever.



      But what counts as a video view on social media? The answer depends on the platform.

      The Media Rating Council (MRC) viewability standard for a digital video minimum view is when 50 percent of the video pixels are in view for two consecutive seconds, although they are currently considering whether to up this to 100 percent pixels in view, a change that could come by the end of 2018.

      Facebook and Instagram used to count views at the three second mark, but Jason Hsiao, co-founder and chief video officer of Animoto, predicts they are shifting to adopt the current MRC standard, along with Twitter and LinkedIn. Facebook began offering two-second ad bids on videos in March 2018.

      “It sounds like most of them are trying to standardize,” said Hsiao. “Facebook, Instagram, Twitter and LinkedIn all say they report a video view the same way which is two continuous seconds, or at least 50 percent of the video pixels, the real estate of the video, is actually in view.”



      YouTube has never specified exactly how long a video must be played to count as a view, although it’s widely believed to be around 30 seconds.

      Instead, YouTube uses an algorithm to count views, which aims to differentiate between natural human views and those initiated by computer programs.

      The company has been candid about how this reflects in view counts, in January 2018, saying “To verify that views are real and accurate, YouTube may temporarily slow down, freeze, or adjust the view count, as well as discard low-quality playbacks.” The view count freeze is most likely to occur in the few hours after a video is uploaded, as the algorithm cautiously determines which are legitimate views.

      Its refusal to explicitly say how long a video must be watched to count as a view could be seen as an effort to get video creators focused on other, more meaningful metrics, ones that will help bolster videos in terms of suggested viewing, such as the amount of subscribers viewing a video shortly after it is released. That’s not to say that Watch Time is not an important metric to analyze, but the view count alone will not tell a marketer if their video is resonating with audiences.



      “It’s important to understand the goal of each video or video campaign,” said Hsiao.

      “So if a million people are watching it but nobody’s actually buying what you’re trying to sell in the video, then it’s probably not an effective video.” In other words, if viewers are tuning out before the video gets to an important call to action, it matters little if the video had a high view count.

      Hsiao’s advice to marketers to avoid being penalized if a platform suddenly switches up the criteria for counting views is to diversify your portfolio, so to speak, not put all your resources into trying to orchestrate one viral video. “More and more of what we’re seeing is companies are literally starting to make videos every day, so there’s less risk.”

      He suggests focusing on achieving the calls to action in the video, and frequently creating video that is consistently engaged with by your audience through likes, shares, and comments, which algorithms will respond to more than views alone.



      “If you’re producing content that you know is genuinely interesting to your audience, then you’ll win in the long-term because consumers will just flock to wherever they’re finding value.”

      As for how video metrics will progress in the future, view counts may become moot, with platforms in a battle to gain ground over video, and the mediums in which they display it in a constant state of flux.

      “This year we’re literally hearing nonstop about Instagram. We’re even hearing that the feed is going to disappear and it’s all going to move to Stories,” said Hsiao. Stories, incidentally, are counted as a view immediately, as the viewer’s intention by opening them is clear.

      Guest Authored By Alexandra MacRae. Alexandra is a freelance writer. Follow Alexandra on Twitter.





      "Video as a form of communication will transcend whatever the flavor of the month platform is. So I wouldn’t say there’s any risk in a company being great at video.." -AlexandraMacRae


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Midvale, UT 84047, USA

        Thursday, March 1, 2018

        The Art of YOUR Digital Marketing Videos?


        Top tips for using video in your social media marketing strategy..



        In my experience, videos are more memorable than traditional marketing content and more convenient for consumers to engage with.

        Last year, Facebook began favoring longer videos in people's news feeds in order to keep viewers on the platform based on the percent of each video they watch. There is an art to creating the perfect social media marketing video.

        You only have seconds to stop someone’s thumb from scrolling and to grab their attention.

        Think of your video like a funnel and you will win. Grab their attention, deliver value, pitch them and then convert. Below is how I lay out my video funnels.



        Use An Attention-Grabbing Thumbnail

        With the speed consumers scroll through their social media feeds, you have to do something that grabs their attention to get them to stop on your video. Some tactics that have worked well for me are banners in video thumbnail that have a question on them similar to: “Do you want to grow your business?” or a banner with a statement like: “Don’t miss this opportunity!” Emojis in banners or an out of the ordinary picture can get people’s thumbs to stop scrolling.

        Understand Why People Are Watching

        When a user clicks to watch your video content, you often have as little as 10 seconds to not only grab their attention but reassure them that your video will live up to their expectations. That’s pretty difficult, considering the number of distractions and competition on social media platforms nowadays.



        When creating a video, it’s important that you understand your audience's goal. Why are they watching your video in the first place?

        Do they have an issue or problem they are trying to alleviate? Do they have an issue they might not even know about, but will?

        Don’t force your product or service on them. Again, knowing the reason they are watching will help you better shape an opening. Whatever you do, you need to connect to their specific needs or issues. So start by introducing the issue or pain point they may be experimenting with direct language like “you” or “your company.” I usually ask them questions or set up a story that capitalizes on human emotion and walk them through the issue.

        Remember that you need to respect the audience’s time, so establish that it will be justified by repeating their issue to them in an engaging way and continue to walk them through to the solution.



        Deliver Value

        Grabbing and holding an audience’s attention long enough to state your value in how your product or service can solve their issue is paramount in any piece of content you create.

        This is especially so in video. Videos already have the benefit of being highly engaging as we are very visual creatures to begin with. So, how can you hold their attention once you have it?

        Deliver value and always use subtitles. Do not be afraid to give away your company's "secret sauce."

        If you can give consumers actionable advice that they can actually implement themselves and it works, then they will trust you. Always deliver as much value as possible to gain credibility and trust.



        Deliver A Pitch

        Your product or service pitch has to tie in flawlessly into your video. It’s important that you do not affect your users' thought process. If you place a product or service pitch in the wrong place or time in the video, you could potentially lose the user’s interest because they weren't ready for it. Always make sure the pitch ties in and is properly placed.

        To pique interest, pitch quickly and to the point. Don’t go overboard with accolades or too much information. You can link that information to in your calls to action or next steps in the video.

        Rather, make sure that your product or service actually solves the user’s issue or problem. Respecting their time by walking them through a problem and offering a solution speaks volumes.



        Finish With A Call To Action

        Always include next steps in your video. Don’t just leave the consumer hanging. If there is a button or link in the ad, have them click it to learn more. If your content is engaging enough and delivered enough value, they will take action. At the end of a video, I like to point to where the link or button is depending on the platform. I believe Facebook is the best platform for marketing and most of the ads have buttons in the bottom right corner that say, “Contact us.”

        At the end of my videos, I literally say: “Click the 'contact us' button below” as I point to the right-hand corner. It makes the video seem even more real.

        Whatever route you decide to take, make sure that you indicate in the video -- whether it’s in your words, annotation or lead forms like those above -- that you are giving a clear next step. A user’s time and attention are sparse, so when you (digitally) take their hand and show them next steps, it greatly increases the chance that they will take that action you want them to take.

        Guest Authored By Chad Keller. Chad is a Serial Entrepreneur and COO/Co-Founder of Growth Stackers. Follow Chad on Twitter.





        Test, test and then test some more.

        Don’t be afraid to try off the wall the tactics to grab attention or go over the top with the value you provide to the consumer.

        Make it memorable, and help them in one way or the other than give your pitch. Remember, you need consumers to trust you before you can ask them to do anything. -ChadKeller

          • Post Crafted By:
            Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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          Location: Loveland, CO 80538, USA
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