Showing posts with label Social Media Videos. Show all posts
Showing posts with label Social Media Videos. Show all posts

Tuesday, April 29, 2025

YOUR Crucial Social Media Video Advertising?


Here's why video advertising on social media is crucial for small business..

Mark Zuckerberg said last year that video is a "mega trend" — and results from a new Animoto survey are proving him right.

Related Article: YOUR Video Content Is King?


Animoto, a video creation service focusing on small business marketing, released its consumer and marketer trends report today after interviewing over 1,500 consumers and marketers.

For small businesses, investment in social media and video is specifically—46% of consumers watch more video ads on social media than on TV and 73% of consumers have been impacted by a brand's social media presence when making a purchase decision.

Video ads are the top way that consumers find out about a new brand before purchasing, with Instagram standing out as a purchase driver this year. The social media giant is showing the biggest increase year over year of any platform. However, consumers still rate Facebook and Youtube as the first and second best platforms for watching socials videos from brands.

"The foundation of all these amazing studies and stats and results is that video is how people want their information. What we as businesses need to make sure we’re doing is delivering our message and content in a way people actually want information. That’s why we see video everywhere," says Jason Hsiao, cofounder of Animoto. "People recall six times the amount of information from a video than from text. Video gets three times as many shares as text and images combined."



While video is quickly becoming consumer's favorite kind of branded content on social media, there are still reasons for marketers to be weary of it.

Video creation from scratch is time-consuming, with prior knowledge necessary to operate the complex tools and software. Animoto, which has 120,000 subscribers paying annual fees ranging from $100 to $500, has pivoted their business model to help small businesses speak the language of video.

"Our aim in this world is how do we help empower businesses of all sizes to speak in this world that is video first?" says Animoto CEO Brad Jefferson. "How do we give small business a voice in the intimidating area of video."

In just the last three years, the landscape has changed dramatically — and the challenges that prevented small businesses from investing in video aren't there anymore. Small business has become Animoto's bread and butter, with the development of a pre-made template that allows customers to easily drag and drop content into the software.



"As technology is evolving and there are more DIY tools that are available to small businesses, they're able to hop on this trend of video," explains Hsiao.

In order to succeed on social media, small businesses need to be doing more than just creating brand awareness campaigns — they need to show people the products and services they have to offer.

Over 30% of consumers look at a brand's presence on social media before going to their website, meaning social media can make or break a decision to buy.

Guest Authored By Rebecca Lerner. Rebecca recently graduated from the University of Michigan with degrees in English and Screen Arts and Cultures. Follow Rebecca on Twitter.





"With social media, there’s no hoping people find you. You have the opportunity to take your message to where the conversation is actually happening," says Hsiao.

"Your dollar goes a lot further when you know all your content is being seen by people who should be interested in it.." -RebeccaLerner


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Thursday, June 7, 2018

    Boost YOUR Other Marketing With Social Media?


    How to use social media to boost your company's other marketing efforts..

    It will elevate all your other efforts and improve your ROI by a hefty margin!



    While social media is a solid path for expanding and deepening brand awareness, it’s unlikely to be your company’s only marketing strategy.

    Other avenues—from content marketing to corporate events to traditional tactics—can take up significant portions of your advertising budget.

    A 2016-17 study from Gartner illustrates that the average company spends 12 percent of its annual revenue on marketing. And while 92 percent of marketers agree that social media is important to their business, that doesn’t mean your social efforts must exist in their own silo, separate from your company’s other campaigns.

    Instead, elevating every campaign in a way that allows them to work together will help you get the most out of your limited budget.

    Rather than looking at each arm of your company’s marketing as its own distinct effort, try these methods to link them with your social media approach and make the whole greater than the sum of its parts:



    Experiential Event Marketing

    Events are a great way to make a positive impression on potential customers, and marketers across the board have taken notice.

    According to the U.S. Bureau of Labor Statistics, the event industry is predicted to experience 44 percent growth from 2010 through 2020, which exceeds the growth predictions for most other industries.

    While it would certainly seem obvious to connect events with social, EventTrack reports that a full 11 percent of brands apparently fail to use social media in conjunction with their in-person events.



    Utilizing social media to broaden the reach of your event marketing doesn’t have to be complicated.

    According to Darren Wilson, president of bluemedia, it could be something as simple as a photo booth: “All you need is the booth itself and a way to link it to social media so customers can share their pictures. Choose tech elements that fit both your team and your event.”

    According to the Event Marketing Institute, 74 percent of event attendees leave an event with a more positive opinion of whatever was being promoted, whether it was a company, brand, product or service. Linking this boost with a well-orchestrated social media blitz can extend the positivity to consumers at large, even if they didn’t experience the event firsthand.



    Word Of Mouth

    64 percent of marketing execs believe word of mouth is the most effective form of marketing. They have good reason to think so, as this form of marketing drives around $6 trillion in annual customer spending, with research suggesting that it accounts for as much as 13 percent of all consumer sales.

    While marketers can’t force customers to sing their praises on social media, they can make it much easier by providing the tools for them to do so. Sandbox VR is doing just that. The company provides an immersive, all-encompassing virtual reality experience to its users, using its technology and location-based capabilities to drop its participants into zombie rumbles and pirate standoffs. Players are given a shareable video showing a side-by-side comparison of their personal Matrix-like VR experience and what an outside observer would see looking at the green screen.

    Sandbox VR’s proprietary “Demand Generation Engine” builds real-time mixed-reality videos made specifically for social sharing to nurture the word-of-mouth marketing that generates prospective customers.



    On-Site Content

    Social media is a vital component of any well-executed on-site strategy. To generate inbound marketing opportunities, 53 percent of marketers tout blog content as a top priority, and blogs have been rated the fifth-most-trusted source of accurate online information. Social sharing of your blog content will increase engagement on your company website, in addition to building trust in your social platform as a valuable resource.

    94 percent of people who share posts do so because they find them helpful and think others might, too. When you can promote social sharing of your blog posts, the result is increased engagement with not just individual posts, but your entire social media campaign.



    Traditional Media Buys

    Media buying has expanded far beyond TV and radio ads. In an average week’s primetime TV hours, YouTube reaches more people 18 and older on mobile devices than any of the cable networks do on television. In fact, while watching TV, two-thirds of YouTube viewers are watching the platform on another screen—and it’s probably during the TV ads.

    A well-placed hashtag or effort to encourage social sharing goes a long way, and since TV ads often enjoy an extended life on YouTube, those efforts can be extended by including your video ads in social posts. In general, social video generates an astounding 1,200 percent more shares than text and images combined. Complementing your media buys with your social campaign will result in much higher viewership of those ads and much higher engagement on your social accounts.



    Social media receives incredible amounts of attention, and the biggest companies in the world have entire teams devoted to winning customers over with their social media accounts. Still, it isn’t a complete marketing solution.

    Use your position as a social marketer to interact with your customers and encourage them to help you build hype by providing fun, easily shareable content for them to broadcast to their networks. If you use social media in the right ways, it will elevate all your other marketing efforts and improve your return on investment by a hefty margin.

    Guest Authored By Chirag Kulkarni. Chirag is Founder of Taco Agency, chief marketing officer of digital pharmacy Medly, and he has helped companies like Expedia with digital marketing. Follow Chirag on Twitter.





    "If you use social media in the right ways, it will elevate all your other marketing efforts and improve your return on investment by a hefty margin.."


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA

      Sunday, December 17, 2017

      Promote YOUR Brand With Social Media Videos?


      After all of the discussion this year about the pros and cons of social media, you may wonder if it is still a useful tool for promoting your brand?

      If the viral success of a November 29 police recruitment video featuring Chewbacca is any indication, the right social media video can be an effective and useful tool.



      Less than two weeks after the “Wookie on the Force for the Fort Worth Police Department” video made its Facebook debut, the simple yet well-done recruitment effort had more than two million views and garnered national attention. Who knew that a simple video pairing a police officer with Chewbacca the “Wookie Rookie” would go viral?

      As with most successful campaigns, creativity and relevance matter. With the latest installment of the Star Wars movie franchise on the horizon, the Fort Worth Police Department’s recent video was a clever move and served as its own sequel of sorts to an earlier recruitment video featuring “Storm Trooper tries out for police force.”

      From police departments to small businesses, Facebook, YouTube, Twitter, LinkedIn, and other social media platforms continue to engage with video and other features. Facebook currently reigns as the world’s largest social media platform with two billion MAUs (monthly active users), with YouTube a close second with 1.5 billion MAUs (as of September 2017, according to statista.com).



      Studies Show That Video Is Gaining Popularity

      According to Facebook, from Thanksgiving Day to Cyber Monday, more than 130 million people gave thanks, discovered deals and boasted about bargains through social media videos.

      Small Business Saturday also fared well as Facebook stated, “people were inspired to shop local and support small businesses.” Although Black Friday held the most conversation, Small Business Saturday “surprisingly outpaced Cyber Monday,” Facebook noted.

      What Does This Mean For You?

      Decide how social media fits with your brand and your product. To attract holiday shoppers, for example, Facebook recommends starting earlier and ending later because people start their shopping earlier each year.

      In addition, 62 percent of the mobile-first shoppers surveyed will likely continue holiday shopping after the holiday season.



      Use Mobile Video To Attract And Engage Shoppers

      Video is the best way to attract potential buyers. Facebook noted that according to a survey, about one in three mobile shoppers in the U.S. said that video is the best medium for discovering new products.

      Consider Including Video In Your Marketing Strategy

      Use memorable and meaningful content and build feed-first video so that you can achieve more impact.

      Video is not limited to stores and shoppers. Other businesses and their clients can also benefit from video. From testimonials to “how to features” to public service announcements, videos can be effective marketing tools.



      LinkedIn Now Offers A Video Option

      Businesses can now benefit from sharing videos on LinkedIn. According to LinkedIn, its users can share original video in the LinkedIn mobile application and use the site’s resources to learn how to upload and record a video in the mobile app. However, streaming live or recording/uploading on desktop are unavailable at this time.

      Know Your Product And Your Audience

      Be relevant. Choose the right message, quality visuals and social media platforms that are right for your audience. These are crucial steps to help guide your success.

      Guest Authored By Karen Geriner Robertson. Karen is director of public relations and client development at RobMark – Web • Advertising • PR. Follow Karen on Twitter.




      “Be relevant.

      Choose the right message, quality visuals and social media platforms that are right for your audience.

      These are crucial steps to help guide your success.." -KarenGerinerRobertson


        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA
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