Showing posts with label YouTube Marketing. Show all posts
Showing posts with label YouTube Marketing. Show all posts

Thursday, September 20, 2018

The Future Of YOUR Social Media Marketing?


What is the future of social media marketing?

The games of the rule might change, the players might change, but the game is here to stay.



Isn’t social media a recent buzzword?

Or is the social media era waning off?

Technically the buzzword social media or social media marketing is the most hyped ‘in’ thing. A career in this field is yet the most sought after one. Even today a new brand or product needs extensive social media marketing to show its existence to maximum potential consumers. But hold on! Is the fad of social media plummeting? Do you feel the world of social media is a thing of past?

If you reach a conclusion now, it will be invalid as the future is highly unpredictable. With the volatility in the market structure and the ease of promoting content, social media apps- Facebook, LinkedIn, Twitter, Ello, Instagram are the rage among youngsters and entrepreneurs alike. Rajat Bhatia, the founder of Geekay Bikes, quotes, “When I had to launch the new E-Bikes, all that was needed was the right social media channel to create awareness among the youth and bike-enthusiasts. Instagram and Facebook publicity along with the services of a social media marketer helped in building a good market for the bikes in its first year.”



Yes, entrepreneurs do swear by the name of social media. Even for the youth of today, who clamors for instant publicity and fame, social media is an integral part of their life.

From the morning gym to what they eat and whom they meet, all is judiciously posted to stay swanky and reaching out to the social network. Khushi Dawar, MD of Bright India Corp. Pvt. Ltd. says, “I have been learning video making and editing to establish my own Youtube Channel. It would be a boost to my product as well as a boost to my own creativity.” Who wouldn’t want those 10 minutes of fame, when it is so easily possible with social media!

“Social media has become a steady source of income for millions of bloggers and marketers and a blessing in particular for those who wish to opt for work from home. With the new revenue streams social media is here to stay,” adds Ashish Gupta, CEO of Reva Enterprises.



The Flip-Side Of The Coin

Another school of thought says the era of social media is gradually retrograding. With stringent privacy policies and laws regarding safety, the craze and ease of accessing social media are dwindling. “Whenever I surf on Google, what irks me the most is the influx of unwanted advertisements flashing in the forefront. With the technology getting smarter, the ads of my recent surfing start popping up, which gives me a feeling of being spied on,” says Ankur Gupta, CEO of Shori Chemicals.

Millennials and Gen-X are gradually deleting their Facebook and SnapChat accounts to stay grounded and focus on work. Dhruv Trehan, MD at Shree Ram Wood Industries says, “I was too overwhelmed with whatever was posted by my peers. It was intriguing as well as time-consuming to keep a track of latest updates. I felt like I was being pushed into a rat race. So deleting my FB account saves a lot of constructive time to focus on my work.”



Moreover, with pro-privacy policies, the social media is restricting the incessant promotions.

Clients who do not wish to receive random advertisements and un-requisite e-mails are being paid a heed to and the norms of promotions are getting stricter. WhatsApp, restricting the forwards to maximum five people, is a step in this direction. You can easily streamline the notification settings of your phone and e-mail to prohibit mails gatecrashing through.

The games of the rule might change, the players might change, but the game is here to stay. Social media is the buzzword and is a table-turning game of future. You need a channel to showcase your work to customers, you need a channel to create demand and you definitely need a channel to prove your mettle. This media will serve it all on a single platter.

Guest Authored By Sania Gupta. Sania is Founder and CEO of Digital Kangaroos, an author, entrepreneur, marketer and blogger. And as a career coach at My Study Destination, she has helped thousands of students realize their dreams. Follow Sania on Twitter.





"The games of the rule might change, the players might change, but the game is here to stay. Social media is the buzzword and is a table-turning game of future.

You need a channel to showcase your work to customers, you need a channel to create demand and you definitely need a channel to prove your mettle. This media will serve it all on a single platter.." -SaniaGupta


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Draper, UT 84020, USA

    Monday, August 20, 2018

    YOUR Social Media Video View Count?


    What counts as a video view on social media?

    We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever.



    But what counts as a video view on social media? The answer depends on the platform.

    The Media Rating Council (MRC) viewability standard for a digital video minimum view is when 50 percent of the video pixels are in view for two consecutive seconds, although they are currently considering whether to up this to 100 percent pixels in view, a change that could come by the end of 2018.

    Facebook and Instagram used to count views at the three second mark, but Jason Hsiao, co-founder and chief video officer of Animoto, predicts they are shifting to adopt the current MRC standard, along with Twitter and LinkedIn. Facebook began offering two-second ad bids on videos in March 2018.

    “It sounds like most of them are trying to standardize,” said Hsiao. “Facebook, Instagram, Twitter and LinkedIn all say they report a video view the same way which is two continuous seconds, or at least 50 percent of the video pixels, the real estate of the video, is actually in view.”



    YouTube has never specified exactly how long a video must be played to count as a view, although it’s widely believed to be around 30 seconds.

    Instead, YouTube uses an algorithm to count views, which aims to differentiate between natural human views and those initiated by computer programs.

    The company has been candid about how this reflects in view counts, in January 2018, saying “To verify that views are real and accurate, YouTube may temporarily slow down, freeze, or adjust the view count, as well as discard low-quality playbacks.” The view count freeze is most likely to occur in the few hours after a video is uploaded, as the algorithm cautiously determines which are legitimate views.

    Its refusal to explicitly say how long a video must be watched to count as a view could be seen as an effort to get video creators focused on other, more meaningful metrics, ones that will help bolster videos in terms of suggested viewing, such as the amount of subscribers viewing a video shortly after it is released. That’s not to say that Watch Time is not an important metric to analyze, but the view count alone will not tell a marketer if their video is resonating with audiences.



    “It’s important to understand the goal of each video or video campaign,” said Hsiao.

    “So if a million people are watching it but nobody’s actually buying what you’re trying to sell in the video, then it’s probably not an effective video.” In other words, if viewers are tuning out before the video gets to an important call to action, it matters little if the video had a high view count.

    Hsiao’s advice to marketers to avoid being penalized if a platform suddenly switches up the criteria for counting views is to diversify your portfolio, so to speak, not put all your resources into trying to orchestrate one viral video. “More and more of what we’re seeing is companies are literally starting to make videos every day, so there’s less risk.”

    He suggests focusing on achieving the calls to action in the video, and frequently creating video that is consistently engaged with by your audience through likes, shares, and comments, which algorithms will respond to more than views alone.



    “If you’re producing content that you know is genuinely interesting to your audience, then you’ll win in the long-term because consumers will just flock to wherever they’re finding value.”

    As for how video metrics will progress in the future, view counts may become moot, with platforms in a battle to gain ground over video, and the mediums in which they display it in a constant state of flux.

    “This year we’re literally hearing nonstop about Instagram. We’re even hearing that the feed is going to disappear and it’s all going to move to Stories,” said Hsiao. Stories, incidentally, are counted as a view immediately, as the viewer’s intention by opening them is clear.

    Guest Authored By Alexandra MacRae. Alexandra is a freelance writer. Follow Alexandra on Twitter.





    "Video as a form of communication will transcend whatever the flavor of the month platform is. So I wouldn’t say there’s any risk in a company being great at video.." -AlexandraMacRae


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Midvale, UT 84047, USA

      Saturday, March 24, 2018

      America's Favorite Social Media Platform?


      Survey: YouTube is America's most popular social media platform..

      In a survey published by Pew Research Center at the beginning of March, it was revealed that the number of American adults using YouTube online or on their phones had climbed to 73%— more than Facebook, which came in at 68%. Several other social media platforms including Snapchat, Instagram, Pinterest, LinkedIn, Twitter and WhatsApp also factored into the survey but there was a sheer drop off in people following Facebook, with the third most popular app Instagram coming in at just 35%.



      Over 2000 adults were surveyed about their social media habits over a week in January 2018, spanning different age ranges, genders, ethnicities, education and geographical factors. Unsurprisingly, the average American will use at least three of the mentioned platforms and social media usage was further broken down into 88% of 18-29-year-olds at the highest end versus 37% of Americans aged 65 and older.




      Facebook and YouTube dominated across the board, however, YouTube usage spiked to a whopping 94% in the 18-24 demographic with Facebook trailing behind at 80%. While the total number of Snapchat and Instagram users may not hold a candle to either, they did however capture a large percentage of the 18-24 demographic at 78% and 71% respectively.


      The results completely changed however when people were asked how often they visited a social media platform with Facebook dominating with 71% checking it daily, with 51% hopping on multiple times a day. Snapchat followed with 63% on a daily schedule while YouTube plummeted to last place with just 45% of users checking it daily.




      Demographic of YouTube Users

      An overwhelming 91% of adults aged 18-29 were YouTube users, with 85% of college graduates admitting to using Alphabet's video streaming service. The number dipped down to 65% for high school graduates and there was a fairly even spread of 7% across white, black and Hispanic users. A similar trend emerged across genders, with 72% of women versus 75% of men using the platform.



      Demographic of Facebook Users

      Women (74%) were more likely than men (62%) to use Facebook and it was also the most popular form of social media for Americans aged 65+ (41%). Hispanic people (73%) were most likely to use Facebook in contrast to white (67%) and black (70%) demographics and was the second most popular form of social media for people in urban, suburban and rural environments.

      Other interesting findings included the fact that WhatsApp had an incredibly strong Hispanic market, beating Instagram and Snapchat to third place (49%). Users who were educated to a high school level or below were least likely to use LinkedIn (9%) compared to half of all college educated people and people who earned upwards of $75,000+ were also highly likely to use it (45%). Instagram, Snapchat, LinkedIn, Twitter and WhatsApp were highly unpopular with people aged 65+ with results of under 10%.



      As far as giving up social media goes, the survey found a 12% increase in people who admitted it would be difficult to give up the platforms since Pew Research Centre’s 2014 survey.

      However, more than half (59%) also said that they could call it a day and hang up their social media hat with 29% saying they could do so very easily.

      Guest Authored By Megan C. Hills. Megan is a digital journalist based in London and Hong Kong covering new media, especially in the YouTube space. She's written internationally for the likes of Marie Claire UK, InStyle UK, VICE, Hong Kong Tatler amongst others. She also has a strong background in women's lifestyle covering fashion, beauty, travel and entertainment. Megan trained as a writer at the University of Warwick where she was taught to write poetry, throw snowballs at walls and sword fights, then more seriously as a journalist at London College of Communication where she focused on the business and ethics of new media. Follow Megan on Twitter.





      "As humans, we're still figuring out how to compute all of this data.


      It's also difficult to disconnect, even when being online feels unhealthy, because there are so many benefits.." -JaneClaireHervey


        • Post Crafted by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA

        Monday, January 15, 2018

        Social Media Marketing Mistakes To Avoid?


        Most companies have social media marketing teams, strategies, and eventual goals. Yet, many don't understand how these best tie in to existing business goals..



        Any company that uses the Internet to drive business will engage in social media marketing. However, many businesses incorporated social media after their businesses reputation and goals were established. This can force a business to reconsider their overall business strategy.

        Avoid this in 2018 by dodging these three basic social media marketing mistakes.

        1. Social Media Should be a Marketing Focus, not an Add-on

        According to eMarketer, almost 90% of U.S. companies are using social media marketing in their business strategies. Despite that, most companies use social media platforms as an add-on to existing marketing strategies. Instead of crafting a strategy for social media marketing in general and for each platform individually, companies often use social media merely as a new medium to spread an existing marketing message.



        Many companies then work in reverse to link relevant social strategies to business strategies. This allows them to prove the ROI of the marketing plan with greater clarity.



        Nevertheless, a CMO survey shows that nearly half of these businesses' marketing teams are incapable of detailing the specific returns of their social media marketing investment.

        Another way marketers lose focus is by getting trapped in the social-media gratification loop. On a given platform, marketers look to gather large numbers of likes, comments, followers, and shares. These numbers look great during presentations, but what do they actually mean?

        If you can't quantify the value of a high number of followers, chances are your social media goals aren't correlating to specific business goals.

        In order to understand the ROI of every social media marketing strategy, you have to be sure to connect overarching business strategies to social media marketing strategies from the very beginning.



        2. Your Business Needs the Right Tools to Manage and Apply Social Media

        Depending on the size and scale of your business, it's important to create a social media presence across the entire company. These days, each department will need to be aware of social media and its ability to expand the scope of any sector. In order to keep standards across departments, you might even need a dedicated social media management team.

        As we've included in pretty much every digital marketing post we've ever made, you must use a robust analytics platform to gauge, study, and improve your marketing strategies. Google Analytics, for example, can give you web traffic numbers broken down by age and geographical demographics, time of day, conversion statistics, bounce rate, and types of devices used to access your page.

        This information gives you the ability to see what's working and what's not. It will tell you what domains and social media platforms are bringing you the most intention a-telltale sign of where you need to invest more time and effort.



        3. Don't Just Focus on the top Social Media Platforms

        Another common mistake social media marketers make is limiting the brand's social media real estate to only the most widely used platforms. While having a presence on many social media platforms increases authority, perception of authority, and overall marketing success, only two-thirds of the top companies are using YouTube. The numbers are even lower for fast-growing platforms like Instagram (under 50%). These numbers are from 2016, but from the chart below you can see that not much has changed since then.



        Failing to represent your company on every available social media platform could potentially cause you to miss out on business opportunities.

        Consider this: if your business wants to increase its marketing reach to the Millennial generation, but it's not using Snapchat, it's missing the mark.

        What social media marketing strategies has your business implemented? Have you ever had to restart a marketing campaign to better understand ROI?

        Guest Authored By William McKinney. William is a Writer for Edgy Labs, an English Teacher, a card carrying Nerd, and he may run for President in 2020. Follow William on Twitter.





        "No matter what industry you belong to, what size your company is, what products or services you sell or how knowledgeable you are with upcoming trends, you always have to put your best foot forward.

        In light of the latest advancements in technology, no one is an exception to the ever-evolving influence of social media any longer.." -NatalieNorcross


          • Authored by:
            Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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          Location: Loveland, CO 80538, USA
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