Showing posts with label Social Media Followers. Show all posts
Showing posts with label Social Media Followers. Show all posts

Friday, November 2, 2018

30 Days To A Million Social Media Followers?


I built a social media following of 1 million in 30 days. Here's how you can, too.

By applying these social strategies you can build a huge following with high levels of engagement..



Many people want to share messages with the masses to gain exposure for their brand, product or service on social media.

But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost in the noise. For the last 10 years I've worked on improving online strategies for people like Taylor Swift, Rihanna and Disney. I've learned how to optimize analytics, data and paid media to help companies achieve massive growth.

When I set out to gain my own One Million Followers, I was aware that the people I work with had the advantage of fame and influence. But, I wanted to see if I could use what I'd learned to build an audience for someone unknown -- someone building a following from scratch. That way I could gain validation and credibility for anyone that wanted to achieve their dreams. So, in June of 2017 I put into practice all my tools and by July of 2017 I had a million Facebook followers.



The experience changed my life and now hopefully it can impact yours. If, as an unknown digital strategist, I can create this type of social following so can you.

By applying the social strategies below you can build a huge following with high levels of engagement.

For the purposes of this article, I'll focus on strategies for Facebook, but many of the tactics can be applied to the other social channels as well.

1. Hypothesize And Test

Aim to create shareable content with your audience. Do research about what gets people to share and come up with a hypothesis about the type of content to create. Identify a format or theme that will engage your audience around a specific message. Then create a low-cost proof and test it.

When I built my following, I used a lot of picture quotes. They are fast and easy to create and are highly shareable. However, if you have the means to create short videos, between 30 seconds and four minutes, they usually perform the best.



2. Learn From Your Tests And Pivot When Necessary

My ability to learn from the tests I conducted was essential in reaching a million followers. Take the time to understand why certain content works and why other content doesn't.

Be very specific with your tests -- I tested thousands of variations of content and segmented out as the variables to truly learn what was optimizing performance. I also didn't waste time; as soon as I saw that something wasn't getting the engagement I desired I pivoted.

For example, I posted viral videos of dogs and kittens performing cute and funny actions as well as prank videos. Although they all performed really well, I decided to pivot because they didn't align with my brand's theme of thought leadership.

Analyze the results from your tests and allow them to drive both your short and long-term content strategy. Test until you find a format or theme that truly works.



3. Find A Hooking Headline

Imagine walking by a newsstand in the supermarket. What is it that makes you stop and stare at an article in a magazine?

Usually it's a headline that communicates the story's hook-point in a succinct and exciting way.

It's a short sentence or phrase that stands out, grabs attention and leaves your audience wanting more. A good headline helps communicate what makes your brand, message or content different and valuable to your customers.

When creating the headline be specific and find relevancy to your audience's lives. Linking content to celebrities or current events is a great way to grab people's attention.



4. Target The Right Audience

You can have great content, but without reaching the right audience you won't develop a following or find the people who will champion your message for you.

As Nike's CEO Mark Parker explains, "It's our obsession with serving the consumer that sharpens our focus and drives our growth."

One of the benefits of using the Facebook ad platform is the level of niche targeting it provides to find your ideal consumer.

When creating ads, segment out your targeting by: gender, age, location, interests, lifestyle (married, single, occupation, yearly income and products or brands they like) and target some of your competitors' fans.



5. Invest The Time And Money Necessary To Reach Your Goals

Reaching a million followers has gotten me opportunities to speak at conferences, but getting to a million isn't necessary for everyone. Gaining a following requires an investment of time and money. Where you put your energy depends on how quickly you want to grow.

To determine how much you need to invest, analyze the benefits you want to receive from building a large following -- the return on investment (ROI). Imagine your end goal and work backward. Sometimes the ROI isn't a dollar amount -- instead, it's more validation or credibility that gets you into a meeting with a casting director, modeling agency a music producer or an investor. Ask yourself how many followers you truly need and invest what's necessary to reach those goals.

Guest Authored By Brendan Kane. Brendan is is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend. Follow Brendan on Twitter.





We live in a digital world and social following numbers matter. Hope to see your content on Facebook soon.." -BrendanKane


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Tuesday, December 26, 2017

    Social Media Secrets YOU Can Use To Make Millions?


    Tai Lopez reveals the secrets he used to make million's from social media -- it's easier than you think to transform your social media profile into a lucrative business..

    Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach thousands - even millions - of qualified customers?




    "Business owners are bombarded by information about using social media, but have zero idea about how to start and build an audience," says investor and member of The Oracles Tai Lopez.

     Lopez makes eight figures in revenue per year thanks to his colossal social media following. He went from 600,000 to 6 million Facebook fans last year alone, and has over 2.4 million Instagram followers.

    He's trained more than 25,000 people on how to create a social media marketing agency.

    Here are Lopez's tips on how you can build an engaged following and profit from it..

    Take A Time Inventory

    Before becoming a social media influencer, Lopez says the most important starting point is to identify your "authentic interests." "Write down everything you do every 15 minutes, especially when you're not working, he says. "After a day or two, you'll discover what you'd enjoy doing -- even if you weren't paid."

    As Lopez started to ramp up his social media presence in 2013, he took a time inventory. "I discovered that I like to read books while eating. I like to write, and contemplate life and philosophy. So, I decided to write about life by reviewing books I read while eating. The intersection of a few authentic interests was the foundation of what you see today."

    Choose Your Hightly Targeting Niche

    Venture capitalist Peter Thiel famously said, "Competition is for losers." In the classic global bestseller, "Blue Ocean Strategy," the authors argue that cutthroat competition results in a bloody "red ocean" of rivals fighting over a shrinking profit pool. Instead, you can make the competition irrelevant by creating "blue oceans" of uncontested market space. Lopez believes that a highly targeted niche is key to creating your blue ocean on social media.

    "Don't Be All Things To All People"

    Don't be all things to all people. You can serve businesses around your authentic interests -- or at least what you're curious about," Lopez says. "If you like books, approach a book publisher to do their marketing," he adds. "If you love food, work for restaurants. If you"ve had medical issues from a toothache, which a dentist resolved, you might be curious about preventing it and therefore be a good fit to do social media marketing for dentists."



    Define Your Expectations

    To make money, Lopez estimates you need at least 5,000 to 10,000 followers on Instagram; 1,000 on YouTube; 5,000 to 10,000 on Snapchat; 10,000 on Facebook; and 2,000 to 5,000 on Twitter.

    For a podcast and email, the magic number is 5,000 subscribers respectively. But the followers, he cautions, must be "highly targeted." In other words, true fans.

    "It doesn't matter if you have a million followers if they're all ghost followers," Lopez says, citing the importance of audience quality, not quantity.

    "If I had a choice between having 100,000 random followers or 10,000 highly targeted niche followers, I'd pick the latter. You can make $1 per day per niche follower -- about 100 times the revenue possible per follower compared to a broad audience."


    Attract Your Highly Targeted Niche

    Lopez believes that 70 percent of your content must be in common with the audience you want to attract. Younger millennial audiences usually prefer modern, fast-paced, and flashy content on Snapchat or YouTube. But older audiences have different cultural and media preferences (mainly based on ease of use), favoring podcasts, Twitter, Facebook, and then Instagram.

    Lopez recommends starting with Instagram because it straddles between attracting older and younger audiences. Or pick the platform that you're already doing the best on.

    "Build that one central core platform and focus on growing followers from there," says Lopez, who originally focused on YouTube -- remember "Here in my Garage?" Then "radiate out" by asking people to follow you on other platforms.

    "I radiated out on Snapchat for the younger audience, and YouTube for the younger and older audiences. That's how I built my Twitter, Instagram, and Facebook followings."



    Keep Your Audience Engaged

    Lopez has one simple formula for keeping your audience engaged and growing: live a fascinating, authentic, adventurous life and share it through vlogging (video blogging).

    It doesn't have to be fancy or time-consuming. "I've made more money with my iPhone than most people have made in their lives with high-tech equipment," he says.

    "Snapchat is the most authentic mirror to my life because I post so often "behind the scenes" of my everyday life. If I notice too much repetition in my Snapchat story, I think

    "life is getting boring." Instead of trying to change my social media, I just do more in my life."

    "Travel more, read more, go to more events, think more, business network more, and your social media will naturally become twice as interesting and engaging."



    Expand Your Reach

    Lopez recommends "shoutout for shoutout" exchanges as the least expensive way to grow a decent Instagram following of 10,000 to 100,000.

    How it works: repost another user's post and say "Repost" or "Follow my friend."

    "Start with acquaintances who have a couple thousand Instagram followers. Just say, "I love your post. I'm going to repost it on my Instagram and tag you."

    Don't ask for anything in return.

    Many people are happy if you get them only 100 followers. Then you can come back a week later and say, "I have this post, would you mind posting it for me?



    Monetize

    Once you have an audience, it's time to monetize. The easiest way to start small is with Amazon Affiliates.

    "If you know a lot about laptops, start posting "unboxing videos" -- where you unbox a laptop -- on your Instagram.

    If you don't have the money to buy it, you could go to the store and film yourself reviewing it," Lopez says. Or if you have a big enough audience, manufacturers will send it to you for free.

    "Using Amazon Associates, you can get paid between 5 percent and 10 percent for everyone who clicks on your special tracking link and buys. That could be $100 commission on a $1,000 laptop. If a few people buy, suddenly you're making a couple hundred bucks from it."



    Get Paid To Be An Influencer

    As you grow, another way to make money is to attract brands that work with influencers. Even 10,000 engaged followers are highly valuable to companies selling to similar demographics.

    "You can start charging brands to wear their clothing. They might not pay you a ton, but it grows. When I started out, people wouldn't pay me anything. But I just got paid $35,000 to do a 10-second video for one brand."

    Lopez tells of one friend who got free hotel rooms in exchange for a post about the hotel on his travel-themed blog. It was win-win. The hotel reached thousands of qualified people, and Lopez's friend got to travel for low or no cost while building his audience.

    Guest Authored By The Oracles. The Oracles is an invitation-only brain trust comprised of the world's leading entrepreneurs who share their top advice and success strategies to help others grow their business, live a better life, and achieve success faster. Interested in joining? Apply here. Follow The Oracles on Twitter.




    “Businesses that are interested in influencing millennials should certainly use social media to address them.

    That being said, in order to be successful, it is imperative that brands recognize exactly how millennials look to social media for information and feedback.

    It’s not so much promotion and advertising that makes a difference. Instead, this generation values sincerity, peer and influencer recommendations, and values.." -Andrew Arnold

    Tai Lopez is an investor and advisor to many multimillion-dollar businesses; connect with Tai on Facebook, Instagram, Snapchat, or YouTube..


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA

      Monday, November 6, 2017

      A Farmer's Social Media Followers?


      He has 165,000 followers on Facebook and 50,000 on Snapchat, but few know the man behind the success of 'Snapped on the Farm'..

      While studying for his Masters in Architectural Technology at Waterford Institute of Technology three years ago, Wexford farmer James McCormack saw the popularity of social media apps Facebook and Snapchat among young people but never thought anything of it until one of his friend's sent him a photo.




      "I was in college and saw the growing trend of all these apps. Every festival or college seemed to have a page called 'Snapped at something or other'.

      My friend sent me a funny picture of him out on the farm with the cows and that's when I set up the page Snapped on the Farm on Facebook," says the 28-year-old.

      The page receives thousands of snaps each week from farmers out and about on the farm with a funny caption. Whether it's a farmer after getting mud splattered on their face by a cow or a video about herding cattle, it gets a great reaction.




      The page's following reaches the UK and even as far away as Australia and New Zealand, a long way from James's family farm in Ballymitty, Co Wexford.

      "I can't believe how much it has grown. It started as fun. I can't believe how popular it is amongst young people especially. I set up a Snapchat six months ago and that already has 50,000 followers. Sometimes the page would have 300,000 engagements a day. It's crazy," he says.




      Social media often gets a bad reputation but James feels Snapped on the Farm offers farmers a break from busy pressures and to see the lighter side of life.

      "There's good and bad with everything. I've always had an interest in social media and think Facebook is a great way to keep in touch with friends. So many young farmers engage with Snapped on the Farm -- it's mostly 18-24-year-olds and almost an even spread of male and females visit the page, so they enjoy it a lot," he says.

      While James gets no financial benefits from the page and enjoys his day job in the construction industry and work on the family farm, he says that if he was to take Snapped on the Farm to another level that he'd like to do something on farm safety.




      "If I was to do anything with it I'd like to do something on farm safety as it's such a big issue and I do see myself ending up farming full-time in the next five or 10 years so it's something I'd like to promote.

      I know the Keogh family in Wexford who lost their son Martin to a farm accident in September. It's affecting so many, so I'd like to get the message out there."

      Guest Authored By Claire Fox. Claire is a Journalist for Farming Independent, Farm Ireland. She also writes about current affairs. Follow Claire on Twitter.




      “The page receives thousands of snaps each week from farmers out and about on the farm with a funny caption.

      Whether it's a farmer after getting mud splattered on their face by a cow or a video about herding cattle, it gets a great reaction.."

        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA
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