Showing posts with label Social Media Apps. Show all posts
Showing posts with label Social Media Apps. Show all posts

Wednesday, May 23, 2018

A Look Into Future Social Media Trends?


5 Social media trends that will be hot in 2018..

Important and happening things on social media in the immediate future and the potential they have.



From a bunch of online platforms that started off merely so that people could remain connected, social media has evolved into an industry of endless possibilities that was worth over 28 Billion Dollars in 2017.

But for one of the fastest growing industries today, social media is still quite the game of cat and mouse with trends that change every year and businesses trying to latch on to these trends at the right moment.

So with 2017 tagged and bagged, what does the year look like on the social media space. Here are five trends I am certain will be hot in 2018!



1. Resurgence of Independent Content Creators and Bloggers

Branded content became mainstream on social in 2016 but 2017 saw the social media space literally exploding with it. Easing off the branded content fatigue this year, bloggers and micro-publishers will be a huge trend and a much-needed relief to say so.

With average engagement rates almost thrice as much as branded content, bloggers and micro influencers are creating content that is certainly at par with content agencies and publishers, and this is certainly the year of their resurgence.



2. The Year of Volatile Content

In just a year of its launch in August 2016, Instagram stories had over 200 million daily active users, and we already know how popular Snapchat is. Adding to the trove of volatile content, Facebook recently announced that they are inches away from launching desktop uploads for their stories.

Sum all of this up and one thing is certain -- 2018 is the year of volatile content and why not.

After all, variety is the spice of life isn't it!



3. VR - Finally!

Virtual Reality has been touted as the next big thing for a while now but 2018 is the year that brands will be able to leverage its power and connect to users on an experiential level.

Social media platforms have already proven how useful they are for content driven campaigns and VR takes the content experience to the next level altogether.

For example: reading about how a university's new campus makes it THE place to be is a great way to connect with prospective students but giving them a VR tour of the campus on their Facebook timeline immerses them in the experience you actually want to provide.



4. Social is LIVE

As the focus of social moves from millennials to Gen Z, a generation notorious for their low attention spans, live streams have become a rage. Besides, with brands investing a lot in video capabilities, live streaming and HERE & NOW content will become one of the most definitive trends on social media this year.

What's really making live content a big rage is the fact that it gives brands a better insight into their audience engagement since it's highly likely that an audience is paying attention to your content if they are willing to spare time and watch it when it's live.



5. Gamification and Leaderboards

Rewarding participatory behavior from audiences is a trend that has been around for a long time and now it's taking the world of social media by storm. The trend of rewarding positive brand interactions and getting audiences to compete for top honors has led brands to social media success in 2017, a trend that's only going to get bigger in 2018. Besides with the advent of connected apps on social media and communities of engaged audiences, gamification and leader boards will be immensely popular in 2018.

Guest Authored By Ankit Khare. Ankit is a digital media specialist with a proven record of success in Online Advertising, Media sales, and Digital marketing.He is well-versed with the emerging E age Media space and have rich experience on various online advertising platforms like Google Adwords, Facebook, Google Adsense, Global Ad exchanges, behavioral Re-targeting, Ad networks, Email marketing, Affiliate Marketing etc. He is currently heading Unipro Education a Digital Media Company, which is set to offer strategic digital media solution to education category advertisers in emerging markets. Follow Ankit on Twitter.





"As the social media industry is poised for yet another year of staggering growth, 2018 promises to be a year of content in motion, with video leading the way.

Indeed, we have a come a long way from the kitten video rage started by 9gag back in the day! -AnkitKhare


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

    Published by at No comments:
    Labels: , , , , , , , , ,
    Location: Loveland, CO 80538, USA

    Monday, November 6, 2017

    A Farmer's Social Media Followers?


    He has 165,000 followers on Facebook and 50,000 on Snapchat, but few know the man behind the success of 'Snapped on the Farm'..

    While studying for his Masters in Architectural Technology at Waterford Institute of Technology three years ago, Wexford farmer James McCormack saw the popularity of social media apps Facebook and Snapchat among young people but never thought anything of it until one of his friend's sent him a photo.




    "I was in college and saw the growing trend of all these apps. Every festival or college seemed to have a page called 'Snapped at something or other'.

    My friend sent me a funny picture of him out on the farm with the cows and that's when I set up the page Snapped on the Farm on Facebook," says the 28-year-old.

    The page receives thousands of snaps each week from farmers out and about on the farm with a funny caption. Whether it's a farmer after getting mud splattered on their face by a cow or a video about herding cattle, it gets a great reaction.




    The page's following reaches the UK and even as far away as Australia and New Zealand, a long way from James's family farm in Ballymitty, Co Wexford.

    "I can't believe how much it has grown. It started as fun. I can't believe how popular it is amongst young people especially. I set up a Snapchat six months ago and that already has 50,000 followers. Sometimes the page would have 300,000 engagements a day. It's crazy," he says.




    Social media often gets a bad reputation but James feels Snapped on the Farm offers farmers a break from busy pressures and to see the lighter side of life.

    "There's good and bad with everything. I've always had an interest in social media and think Facebook is a great way to keep in touch with friends. So many young farmers engage with Snapped on the Farm -- it's mostly 18-24-year-olds and almost an even spread of male and females visit the page, so they enjoy it a lot," he says.

    While James gets no financial benefits from the page and enjoys his day job in the construction industry and work on the family farm, he says that if he was to take Snapped on the Farm to another level that he'd like to do something on farm safety.




    "If I was to do anything with it I'd like to do something on farm safety as it's such a big issue and I do see myself ending up farming full-time in the next five or 10 years so it's something I'd like to promote.

    I know the Keogh family in Wexford who lost their son Martin to a farm accident in September. It's affecting so many, so I'd like to get the message out there."

    Guest Authored By Claire Fox. Claire is a Journalist for Farming Independent, Farm Ireland. She also writes about current affairs. Follow Claire on Twitter.




    “The page receives thousands of snaps each week from farmers out and about on the farm with a funny caption.

    Whether it's a farmer after getting mud splattered on their face by a cow or a video about herding cattle, it gets a great reaction.."

      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Published by at No comments:
      Labels: , , , , , ,
      Location: Loveland, CO 80538, USA
      Subscribe to: Posts (Atom)