YOUR Mobile Marketing Strategy?

The Beginner’s Guide to Mobile Marketing Strategy

Mobile-optimized websites and marketing methods are vital to business success in the modern market. Whether you wish to increase the bottom line for your brand or improve customer engagement at multiple touchpoints, your online marketing skills should include a knowledge of the mobile marketing realm to help enhance your marketing strategies. In this blog, you'll find out how to implement the key components of a stellar mobile marketing strategy targeted to the right audience, at the right time. Related Article: Instagram Tips For YOUR Small Business? What Is Mobile Marketing? In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally. In addition, Flurry reported that the average American spends around 5 hours per day on their mobile device. Marketing teams are taking advantage of the amount of time the average person spends on a mobile device. Because we’re on our phones every single day, it only makes sense that marketing campaigns be specialized for mobile viewers across various digital platforms. Why Mobile Marketing Strategies Matter? From a business perspective, it’s important to realize that the way in which their customers are consuming digital content has changed from desktop-based to mobile-based. In 2015, mobile use surpassed desktop use, with 51% of internet time being spent on mobile and smartphone devices. Related Article: 4 Steps To YOUR Social Media Brand? For marketers, online marketing skills that complement mobile marketing strategy optimization are an actively sought after skill for businesses around the world. No matter the size of your organization, it’s time to level-up your mobile marketing strategy by being a digital marketer with high-value mobile marketing skills. Examples of Best-In-Class Mobile Marketing Strategies Over the years, many brands and organizations have invested in high- quality mobile marketing strategies to make the most out of their marketing budget, including: National Geographic: In a bold move, the National Geographic Channel created a mobile marketing campaign that was aimed only at tablet users watching on their home’s Wi-Fi network. The campaign provided them with relevant information on their tablets for a co-viewing experience while a program played on their television. Related Article: YOUR Video Content Is King? Ford: During the release of new Taurus and Escape vehicle models, Ford created a future-forward mobile marketing strategy that connected mobile viewing and texting capabilities. If individuals were curious about either vehicle and wanted more information, they simply needed to send a one-word text to a short number. Once a prospect sent the text, they’d be contacted, provided the relevant information, and asked for their names and zip code. This information was then sent to their closest dealership, from where a sales professional reached out. Setting Up Your Mobile Marketing Strategy If you’re a newcomer to the world of mobile marketing, we’ve compiled the information you need to create a well-rounded mobile marketing strategy with ease. As with all marketing endeavors, your campaign must be customer-centric. Traditional marketing methods of selling features of your product or service area gone. Instead, customers are looking to invest in brands that they believe will provide a solution to a specific aspect of their life. Related Article: Should YOUR Business Advertise On Instagram? When it comes to skills required for digital marketing, understanding how to effectively market to mobile-based customers is key. This begins by making sure that you have an airtight strategy for making a customer want to invest in your product or service. The content that customers are shown is what will develop their brand awareness, and ideally pull them into your sales funnel. Because mobile users are often using their device in short bursts – during a commute or short work break – mobile marketing strategy content should be as succinct and clear as possible. When a user can quickly access and understand information that may be of use to them, the more likely they are to stay engaged. Optimize Your Web and Landing Pages for Mobile The first step in creating a best-in-class mobile marketing strategy for your brand is making sure that any content or information you’re marketing to a target audience can be seen accurately on their mobile device. For example, optimizing your web pages requires a specialized “design” for tablets and smaller screen sizes. This allows a prospect to browse the content on a web page similarly to how they would on a desktop. Related Article: The Future of YOUR Social Media Platform? High-converting landing pages often include well-placed visual aspects to share a message with an audience quickly. However, as some mobile devices notoriously take more time to load image-heavy web pages, try to keep mobile-friendly landing pages and web pages to minimize loading time. The Aberdeen Group found that just a one-second loading delay: Decreases customer satisfaction by 16% Causes a 7% loss in conversions Produces 11% fewer page views To keep your landing and web pages as mobile-friendly as possible, make sure that any photos or videos are made for mobile, and that they’re regularly updated to communicate a new message, streamlining your mobile marketing strategy. Find The Right Audience The most effective mobile strategies are those targeted to drive connection with a targeted audience. Chances are, your brand or business has already developed ideal client profiles (ICPs) and target buyer personas. Related Article: Crucial Social Media Strategy For YOUR Brand? To take these pre-developed strategies to the next level, these ICPs and personas can be used to guide the types of platforms you base your mobile marketing campaign on. For example, by knowing what social media channels your target buyer spends the most time on, you can create mobile content optimized for these channels. Some social media channels – like Instagram – are designed to be most effective on mobile devices, so do your research as to what content has high levels of engagement on these platforms. Make Your Call to Action Accessible for Mobile Users An integral part of any marketing strategy includes calls-to-action (CTAs) throughout your content. These short bursts of information invite a viewer to make the next logical step in a way that feels natural, pulling them further into your online sales funnel. However, on mobile devices, it’s vital that digital marketers create CTAs that don’t require too many steps to be completed. For example, make sure that any link to connect with your brand can be clicked on, prompting an email box to open, or a phone call to begin. Related Article: Social Media For YOUR Local Business? However, on mobile devices, it’s vital that digital marketers create CTAs that don’t require too many steps to be completed. For example, make sure that any link to connect with your brand can be clicked on, prompting an email box to open, or a phone call to begin. Use Mobile Capabilities to Your Advantage In an above example of best-in-class mobile marketing strategies, we discussed how Ford enabled texting capabilities to connect with audiences and increase their conversion rates. Because a customer’s phone is almost always on them, allowing them to opt-in to a text subscription can help you share service or product promotions quickly. For example, users can share their contact information with your brand online and be signed-up to receive mobile notifications when your brand has a sale or promotion for a limited time only. This prompts a user to act with urgency, with the average SMS marketing click-through rate sitting at 36%. Related Article: What Other Peoples Advertising Can Teach YOU In addition, brands can create coupons and codes that are mobile-friendly for quick customer access. Many major brands actively take advantage of this option, creating mobile barcodes that can be scanned at the point-of-purchase to access discounts. Optimize Your Email Marketing for Mobile In the same way that links contained in your CTAs on web pages and other forms of marketing content should be clickable and interactive, so should the links contained within email marketing content. Whether they connect to a phone call for a free consultation or a landing page designed to be high-converting, mobile-friendly email marketing should be a priority in any mobile marketing strategy. Embracing Your Mobile Marketing Capabilities By using the above tactics to create and optimize your mobile marketing strategy, you’ll be enabling your brand you interact with a larger population. In fact, according to Global Web Index, it is predicted that mobile usage will soon exceed the use of all other types of devices combined this year. To make it in the digital market, your brand must have a mobile marketing strategy to be successful. With individuals checking their smartphones and mobile devices anywhere between 150 to 200 times each day, your business's marketing process will be brought to the next-level when you focus on delivering high-quality mobile marketing materials. Related Article: Should YOUR Business Advertise On Instagram? Whether you’re an online brand or storefront-based business, now is the time to make sure that your marketing attempts are reaching the mobile devices of your target audience. Of course, like any other marketing process, you should constantly be conducting market research, redesigning your marketing materials, and optimizing your sales funnel. By staying on top of the latest mobile marketing strategy innovations, your brand can begin to generate new leads, increase conversion rates, and help your business thrive. Post Crafted By: Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

YOUR Artificial Intelligence Social Media Marketing?

Artificial Intelligence and Social Media: Will AI Transform Social Media Marketing?

If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional advertising methods.

Related Article: 9 Marketing Trends To Look For In 2018?

How are Artificial Intelligence and Social Media Changing Marketing?

Marketing is one of the fields that is highly impacted by technology and changes in the world. A marketer needs to be updated with the latest trends and technologies to keep on performing.

With recent statistics showing more than 2.4 billion active social media users, businesses will bear a huge loss if they are not getting involved in social media marketing.

On the other hand, AI is impacting both personal and professional aspects of a person’s life. A study shows that the growth in external AI investments is 3X, and the AI technology is rapidly improving. The businesses that leave AI behind can also be missing out on the enormous benefits of AI.

Related Article: Blockchain - The Next Social Media Revolution?

Six Transformative Artificial Intelligence and Social Media Integrations in Use Today

AI is one of the most influential technologies that has ever been developed in human history. It’s now impacting social media marketing in many different ways. Here are some of the ways that AI is transforming social media marketing.

1. Slack Bots

The use of slack bots has helped social media marketers in many different ways. All the guesswork that social media marketers used to do in the past is not needed now, thanks to slack bots.

Modern social media marketers can develop effective posts to promote their products and services, and now they do not have to make guesses to create content that works.

Related Article: YOUR Social And Digital Transformation?

These slack bots are equally important in content marketing as well. The slack bots help with the in-depth analysis of all the posts that are promoted on social media platforms that are related to your niche.

The slack bots also help in predicting the chance of success of various posts on different social media platforms, by comparing the posts with other similar posts that are promoted across these platforms.

Avoid the headaches of guesswork with the use of slack bots, and enhance your chance of creating an effective social media marketing campaign.

2. Customer Service

The customer service of a company is highly impacted by the introduction of AI. According to this study, around 42% of customers who complain in social media platforms expect an answer from brands within 60 minutes.

Related Article: Leveraging YOUR Social Media Reviews?

It’s practically impossible for human beings to provide 24/7 customer service to their customers. This is where AI is playing a crucial role for brands in enhancing their customer support.

The AI is still in its early phase, and is not yet ready to solve every problem of customers on its own, but it is enhancing the quality of customer service.

Another survey shows that a large number of customers want to send a text message to the brand instead of calling the customer support team for their problems!

Some brands are already using AI to detect what customer problems should be prioritized. The use of chatbots can help in filtering spam posts and fake social media accounts, which saves the customer support team a lot of time.

The use of AI for customer support can help you generate leads and boost conversion rates via social media marketing.

Related Article: Growing Social Media Trends?

3. Text Mining and Marketing Automation

Text mining and marketing automation is now a reality in the 21st century, and it’s happening due to machine learning and AI.

Text mining means the analysis of both structured and unstructured data across various social media platforms to discover buyer tastes and preferences – which helps in predicting customer behavior.

All the vital information that can be extracted from text mining can be used in developing a personalized marketing strategy.

The targeted marketing automation is possible with the information that can be extracted from text mining, and it can be utilized to help get the maximum out of your marketing campaigns.

Plus, you can do a lot more with marketing automation combined with AI and machine learning. There is no need for you to think long and hard about your audience.

Related Article: YOUR Social And Digital Transformation?

The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns.

4. Facial Recognition in Facebook

Facebook is just one of the technology giants that are massively investing in artificial intelligence. Because Facebook is emphasizing AI so much, it has made the tagging function easier (with the help of AI).

Facebook Facial Recognition saves a lot of time for users who want to tag the people on an image, as Facebook automatically recognizes the person on the image with the help of its facial recognition technology, powered by AI.

In the future, Facebook may even utilize the history and preference of users to recommend right offers, shopping places, and products.

Related Article: Social Selling To Build YOUR Client Relations?

5. Pinterest and Kosei

Pinterest is certainly not lagging behind regarding the use of AI. Kosei (a data software company) was acquired by Pinterest and is now working to allow Pinterest the ability to provide the personalized recommendation feature. So now, Pinterest can provide recommendations based on user-specific searches and interests.

6. LinkedIn and Bright

LinkedIn and Bright have also worked together to improve the features of LinkedIn. Bright is a job search company acquired by LinkedIn that makes use of AI and machine learning to provide right recommendations to both job seekers and companies.

LinkedIn analyzes hiring patterns, job description, job location, account info, and other important information to make accurate suggestions and recommendations for recruiters and job seekers to find their match.

Related Article: How Social Media Fits Into YOUR Hiring Plan?

Use Artificial Intelligence and Social Media Strategies to Reap AI Benefits and Avoid Possible Negatives

Many people are going to lose their jobs due to the revolution of AI. This is not my prediction; this is what the results of this study indicate.

It predicts that around 38% of American jobs may be lost due to AI, and many have already lost their jobs due to AI. Why? It’s because the nature of jobs will be completely transformed by AI.

Businesses may have to think out of the box in the future about how to use AI technology to have a competitive advantage in their industry.

Guest Authored By Stevan Mcgrath. Stevan is a marketing professional and a freelance writer. His specialties include digital marketing, SEO, and social media. Need a specialist writer to write on these? You just found the right person. Follow Stevan on Twitter.

Related Article: The Exponential Growth Of Social Media?

“If you want to be in business, it’s better that you start implementing AI technologies now because soon, AI could be a basic necessity for a business to stay in the competition.

The combination of social media marketing with the creative use of AI can help take businesses to new heights.." -Stevan Mcgrath

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)