Showing posts with label Marketing Trends. Show all posts
Showing posts with label Marketing Trends. Show all posts

Sunday, September 20, 2026

YOUR Artificial Intelligence Social Media Marketing?


Artificial Intelligence and Social Media: Will AI Transform Social Media Marketing?

If you’re involved in marketing, you must be somewhat familiar with both artificial intelligence and social media. Both technologies are significantly impacting the world of marketing. Gone are the days when businesses only focused on pamphlets, TV ads, newspaper ads, and other forms of traditional advertising methods.



How are Artificial Intelligence and Social Media Changing Marketing?

Marketing is one of the fields that is highly impacted by technology and changes in the world. A marketer needs to be updated with the latest trends and technologies to keep on performing.

With recent statistics showing more than 2.4 billion active social media users, businesses will bear a huge loss if they are not getting involved in social media marketing.

On the other hand, AI is impacting both personal and professional aspects of a person’s life. A study shows that the growth in external AI investments is 3X, and the AI technology is rapidly improving. The businesses that leave AI behind can also be missing out on the enormous benefits of AI.



Six Transformative Artificial Intelligence and Social Media Integrations in Use Today

AI is one of the most influential technologies that has ever been developed in human history. It’s now impacting social media marketing in many different ways. Here are some of the ways that AI is transforming social media marketing.

1. Slack Bots

The use of slack bots has helped social media marketers in many different ways. All the guesswork that social media marketers used to do in the past is not needed now, thanks to slack bots.

Modern social media marketers can develop effective posts to promote their products and services, and now they do not have to make guesses to create content that works.



These slack bots are equally important in content marketing as well. The slack bots help with the in-depth analysis of all the posts that are promoted on social media platforms that are related to your niche.

The slack bots also help in predicting the chance of success of various posts on different social media platforms, by comparing the posts with other similar posts that are promoted across these platforms.

Avoid the headaches of guesswork with the use of slack bots, and enhance your chance of creating an effective social media marketing campaign.

2. Customer Service

The customer service of a company is highly impacted by the introduction of AI. According to this study, around 42% of customers who complain in social media platforms expect an answer from brands within 60 minutes.



It’s practically impossible for human beings to provide 24/7 customer service to their customers. This is where AI is playing a crucial role for brands in enhancing their customer support.

The AI is still in its early phase, and is not yet ready to solve every problem of customers on its own, but it is enhancing the quality of customer service.

Another survey shows that a large number of customers want to send a text message to the brand instead of calling the customer support team for their problems!

Some brands are already using AI to detect what customer problems should be prioritized. The use of chatbots can help in filtering spam posts and fake social media accounts, which saves the customer support team a lot of time.

The use of AI for customer support can help you generate leads and boost conversion rates via social media marketing.



3. Text Mining and Marketing Automation

Text mining and marketing automation is now a reality in the 21st century, and it’s happening due to machine learning and AI.

Text mining means the analysis of both structured and unstructured data across various social media platforms to discover buyer tastes and preferences – which helps in predicting customer behavior.

All the vital information that can be extracted from text mining can be used in developing a personalized marketing strategy.

The targeted marketing automation is possible with the information that can be extracted from text mining, and it can be utilized to help get the maximum out of your marketing campaigns.

Plus, you can do a lot more with marketing automation combined with AI and machine learning. There is no need for you to think long and hard about your audience.



The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns.

4. Facial Recognition in Facebook

Facebook is just one of the technology giants that are massively investing in artificial intelligence. Because Facebook is emphasizing AI so much, it has made the tagging function easier (with the help of AI).

Facebook Facial Recognition saves a lot of time for users who want to tag the people on an image, as Facebook automatically recognizes the person on the image with the help of its facial recognition technology, powered by AI.

In the future, Facebook may even utilize the history and preference of users to recommend right offers, shopping places, and products.



5. Pinterest and Kosei

Pinterest is certainly not lagging behind regarding the use of AI. Kosei (a data software company) was acquired by Pinterest and is now working to allow Pinterest the ability to provide the personalized recommendation feature. So now, Pinterest can provide recommendations based on user-specific searches and interests.

6. LinkedIn and Bright

LinkedIn and Bright have also worked together to improve the features of LinkedIn. Bright is a job search company acquired by LinkedIn that makes use of AI and machine learning to provide right recommendations to both job seekers and companies.

LinkedIn analyzes hiring patterns, job description, job location, account info, and other important information to make accurate suggestions and recommendations for recruiters and job seekers to find their match.



Use Artificial Intelligence and Social Media Strategies to Reap AI Benefits and Avoid Possible Negatives

Many people are going to lose their jobs due to the revolution of AI. This is not my prediction; this is what the results of this study indicate.

It predicts that around 38% of American jobs may be lost due to AI, and many have already lost their jobs due to AI. Why? It’s because the nature of jobs will be completely transformed by AI.

Businesses may have to think out of the box in the future about how to use AI technology to have a competitive advantage in their industry.

Guest Authored By Stevan Mcgrath. Stevan is a marketing professional and a freelance writer. His specialties include digital marketing, SEO, and social media. Need a specialist writer to write on these? You just found the right person. Follow Stevan on Twitter.




“If you want to be in business, it’s better that you start implementing AI technologies now because soon, AI could be a basic necessity for a business to stay in the competition.

The combination of social media marketing with the creative use of AI can help take businesses to new heights.." -Stevan Mcgrath


    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Friday, October 19, 2018

    Social Media Marketing Trends YOU Should Use NOW?


    These are the social media trends and tactics Europe-based startups are using now..

    Follow these social media marketing trends for the year ahead.



    Social media was, and still is, one of the best possible channels if you need to market a startup, grow awareness of a new brand and launch it in a market.

    European startups have used it as a gateway to an audience and consequently, a gateway to success since its beginnings. They also use it in order to build and entertain a community around their projects.

    And, if the product is valid in today's context, social media can help you get from zero to hero in less time than traditional advertising.

    A valid product is a product or service that satisfies a need, solves a problem or gives solutions to it. And people using the internet and social media are always seeking to satisfy one of these needs. They are most likely to connect with brands and companies that are transmitting a direct and personalized message and who engage in active communication with them.



    The Power Of Social Media

    We know that at least 44 percent of the total global population uses social media. This is a huge number considering that some of the most popular social media platforms are relatively new, compared to the history of digital communication and the internet itself.

    Social media is, however, a constantly changing universe. And, in order to thrive in this universe, one has to stay up to date with the latest trends and developments.

    If you own a European startup or if you are about to start marketing for one, I have compiled a short list of the most important trends for the year to come. Let's have a look:



    1. Create A Personalized Instagram Feed

    Social media is all about communication and individuality. People share their lives, their joys and sorrows and expect to engage actively with their peers. Therefore, they will highly regard a brand that personalizes its feed and delivers true-to-its-nature social media posts.

    Here's an example that comes from Lelograms, a startup that has a lot to gain from Instagram and its communities. It offers us a colored Instagram feed to look astonishing and at the same time, professional and neat.

    Here's A Screenshot:




    Observe how each set of images has a different color background.

    If you browse the company's account, you will notice the attractive, personalized and inspirational palette of colors they share with us.



    2. Engage With A Community Using Facebook Groups With A Community Using Facebook Groups

    Facebook groups are also a great way to promote your startup, considering that here, people who share the same interests gather and discuss issues, problems and information.

    To be in line with this trend, you have two options:

    --You can create your own group.
    --You can search for relevant groups and engage with peers.

    Posting in other people's groups implies that you have to abide to their rules and guidelines, so creating your own group may be more beneficial on the long run. This is a tactic a lot of companies are using now. Moreover, people in your group are basically your main audience when it comes to marketing. Why? By joining your group, they let you know that they are interested in your brand and/or company and therefore, they are more valuable than a random demographic group.



    If you need an example, take a look at the Facebook group for my company, Bannersnack.

    Fans have access to exclusive information and news related to the app and the latest trends in design and all related domains of interest for them.

    Why Facebook Groups?

    There are already 1 billion people using Facebook groups worldwide as of this year. Moreover, business owners with Facebook pages are able to instantly create dedicated groups and advertise them among the relevant communities.

    3. Create Vertical Content
    On June 20, Instagram launched its dedicated video platform, which was supposed to be mobile based and of course, mobile friendly. And, it is. Unlike other counterparts such as YouTube, IGTV is based on vertical content, the type of content that is most suitable for mobile users since most of these people are reading, playing and watching content vertically on their devices, which is also the natural position for a smartphone or a tablet.


    Who's using IGTV?

     Well, there are a lot of brands and companies that have already set up their IGTV accounts and that are constantly updating their audience with new content. One of these brands is SocialBakers (full disclosure: I have written articles for SocialBakers), a company that also advocates for this channel and has been using it since its first days.


     Related Article: YOUR Video Content Is King?


    4. Create Content Just For LinkedIn

    LinkedIn is a social media platform that has become increasingly popular during the last few years among professionals, recruiters and companies. It's good to know that you can also use this channel for content marketing. You get instant access to a peer-based community and as a consequence, depending on what you are promoting, a dedicated and aware social group.

    Vlad Calus, co-founder of Planable, told me he mostly focuses on LinkedIn for his marketing strategy, and he's been able to connect with more than 3,000 people a month.

    "LinkedIn is the best channel if you're into B2B market and Eastern European is significantly lacking the expertise in this field. That's why, if you're trying to sell a product in this region, you'll have a very great success in a very short time because of very low competition," he said.

    Guest Authored By Robert Katai. Robert is Digital Marketer and Content Marketing Manager at Bannersnack. Follow Robert on Twitter.





    "Social media succeeds because it is a fluid vehicle that can quickly effectuate changes and updates to enhance the user experience and facilitate the sales funnel to achieve a brand’s business goals. Whatever users demand and require for their loyalty, savvy brands will turn to social media to deliver.."


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA

      Sunday, July 22, 2018

      Social Media Trends To Keep YOUR Eyes On?


      5 Social media trends CMOs need to keep their eyes on..

      CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show..



      The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs of social media, or understand the power of high-converting digital marketing funnels.

      What was once considered “niche knowledge” in the world of marketing has become essential to building a well-rounded marketing mix. And for CMOs, specifically, this means taking the time to master (or at least become proficient) in all types of marketing.

      With so many new marketing trends emerging in today’s digital landscape, I sat down with Jonathan Foley, the founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, to discuss where CMOs should be focusing their efforts. Foley has extensive experience building massive social audiences, and says CMOs need to pay attention to the following five trends:



      1. The “free exposure” social media window has closed and brands have to accept it.

      In order to market your brand, product, or service, you’re going to need a marketing budget. The question, however, is how much to spend.

      Foley pointed out that when social media first grabbed hold of the masses, many brands and savvy business leaders saw it as a way to get “free promotion.” Facebook and Twitter hadn’t changed their algorithms yet, which meant that people who followed you truly saw what you shared and posted with them.

      “Today, Facebook and just about every other social media platform has become pay to play,” said Foley. “And it’s safe to assume this trend will continue in the same direction. So, why wait? Brands and thought leaders need to start investing in building social pages for themselves — or even acquiring and building a variety of social pages so that you can own as many audiences as possible.”

      To Foley’s point, if you are operating on a slim budget, you need to focus on gaining traction now, while the playing field is still somewhat level.



      2. Influencer marketing is here to stay.

      We are already seeing the significance of influencer marketing.

      According to Forbes writer Clare O’Connor, “An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand.” And that’s on the low end of the spectrum. YouTubers with several million subscribers, on the other hand, can command a healthy six figures for a video partnership.

      “Using someone who has an influential and strong presence to market your product is a great way to gain traffic and engagement,” said Foley — who has used this tactic to grow his Instagram page, @Positivity, to over 130,000 followers in less than 30 days. “The key is to make sure you work with someone who has a similar voice as your brand. You want their audience to identify with your company, and vice versa.”

      However, Foley pointed out that CMOs need to acknowledge how influencer marketing, although still fairly new, is already changing. With Instagram and Facebook offering label-sponsored ads, it’s fair to say that transparency is going to continue to be a hot-button issue for influencers. Partnerships will continue to increase, but influencers are going to have to be open and honest about who they are representing, when, and why.



      3. Outdated tactics like billboards have no ROI.

      “I truly believe that TV and billboards are the most over-hyped forms of marketing,” said Foley. “Everyone is always on their phones. And as a brand looking to convert people into paying customers, it doesn’t make sense to spend exorbitant amounts of money to reach these people, only to be left wondering if they became a customer or not. With digital marketing, that’s not a question — it’s an important part of the equation.”

      Foley went on to explain that CMOs need to be aware of whether these outdated tactics are going to remain worth investing in. “Just because it has been part of your marketing mix for the past 30 years, doesn’t mean it should still be there,” he said. “Social media and digital mediums where you can actually track conversations is where you want to be.”

      I don't necessarily agree with Foley on this one. I think billboard advertising is on the cusp of a comeback in many ways. Take for example Reddit founder Alexis Ohanian's recent decision to invest over $2 million in Adquick, which according to TechCrunch is "a new service that’s looking to bring billboard advertising into the Internet age."



      4. Data should inform how you market to your customers.

      The data you can obtain from the profiles of your customers and followers is incredibly powerful; especially with tools like Microsoft Dynamics, Tableau and Domo, to name a few.

      “CMOs need to realize the amazing opportunity that’s right at the tip of their fingertips,” said Foley. “When you have data, you can better understand what’s working, what’s not, and how that impacts your strategy as a whole. Too many brands capture data, and even say they’re capturing data, but they don’t use that data to change anything.”

      Of course, two things come to mind here: Zuckerberg testifying in front of Congress recently to discuss the fraudulent use of user data, and The General Data Protection Regulation (GDPR) regulation by the European Union that governs consumers’ private information. These should be news events that CMOs keep top of mind, remembering that the digital landscape is still very new — and the rules brands play by today won’t remain the same forever.



      5. Diversify your efforts across a variety of social platforms.

      One of the biggest debates in marketing, and digital marketing specifically, is whether you should be on every platform or not.

      Based on his own experiences, Foley said, “We’re at a point now where you have to be leveraging multiple challenges. When you’re first starting out, it’s great to go all-in on a single platform, but you should always be looking for ways to start capitalizing on your successes and expanding your reach to other platforms — whether that means hiring someone to manage it for you, or hustling to do it all yourself.”

      He went on to explain that in order to make a massive impact, you have to be willing to change your content to fit each and every social platform. What works on Instagram won’t work on Facebook, or Twitter, or YouTube. But elements of the content will.

      Guest Authored By Steve Olenski. Steve is among the most influential writers in the space. Dubbed The CMO Whisperer & Distiller of Truth, he writes about marketing/advertising/branding in way, shape or form. Follow Steve on Twitter.





      "As the marketer, it’s up to you to figure out what the “core message” is, and then replicate that same feeling on each platform — but cater the content to fit the wants and needs of that particular audience. -SteveOlenski


        • Post Crafted By:
          Fred Hansen Br@nd Alchemist at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA
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