Showing posts with label Millennials. Show all posts
Showing posts with label Millennials. Show all posts

Friday, December 7, 2018

How To Get Millennials To Buy From YOU?


How to use social media to get millennials to buy from you.

By following these tips, you'll be sure to create a digital presence that captivates millennial consumers..



Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year -- and millennials are historically a driving force in the ever-increasing growth of online shopping.

What's better, they are currently the most valuable target demographic for modern businesses.

But, with a plethora of digital marketing tactics, remarketing campaigns, email campaigns and more inundating consumers, how can brands capitalize on this digitally inclined demographic to boost their own bottom line?

Target them on social media, of course!



Young target audiences flock to social media in droves.

A study from the Pew Research Center examined U.S. adults' use of social media. All in all, the overwhelming majority of Americans regularly use social media. In fact, a whopping 68 percent alone frequent Facebook.

However, it seems that the younger the user, the more prominent the social media use. The research found that 88 percent of 18- to 29-year-olds and 78 percent of 30- to 49-year-olds use at least one social media channel -- which almost perfectly aligns with millennials' age group of 22 to 37.

Studies show that social media platforms influence ecommerce shopping experiences with millennials.



My company DesignRush conducted a study that analyzed 219 millennials' ecommerce behaviors on social media platforms. We found:

1. Thirty percent of millennials purchase products directly on Facebook.
2. Facebook, Instagram and Pinterest foster the most brand trust and help young adults find discover products they would actually use.
3. Snapchat is irrelevant for ecommerce and branding -- only 5 percent of millennials believe it creates the most trustworthy relationship.
4. Sixty-one percent of millennials trust a friend's endorsement the most, followed by their own experience with a brand (51 percent) and website reviews (48 percent).
5. Thirty-one percent of respondents said social media influences their purchases. However, they complete the transaction elsewhere.

The survey's key findings show that social media marketing has a direct effect on brand visibility, awareness and conversion rates. These results also reinforce the ideas that the best platforms are those that are robust, ever-evolving and user-centric -- such as Facebook.



Here's how to integrate your ecommerce and social media marketing strategy.

The findings of millennials' social media shopping habits can be used to improve your own brand's strategy.

After all, if brands were left to guess which platforms would appeal to a younger demographic, they might find themselves going all-in on Snapchat. However, despite boasting a hefty 300 million active users, Snapchat lacks the finesse, brand discover-ability factor and website traffic capabilities to truly inspire meaningful purchases or build long-term brand growth.

Therefore, businesses shouldn't leave themselves to guess which social media channels will inspire a millennial audience, but instead look at more specific insights when formulating a strategy.

Luckily, the survey's findings outline a few simple fixes that can drastically improve ecommerce conversions through social media, including:



Invest in Facebook initiatives.

Millennials audiences (and, frankly, all demographics) overwhelmingly rely on Facebook for their social media needs. Luckily, there are plenty of tactics that can improve your brand identity, customer services' and even direct purchases right on the platform. Try strategies such as:

--Organic and sponsored posts
--Retargeting advertisements
--Advertisements targeting a custom audience
--A fully functional ecommerce store, embedded directly into the social platform

There are several programs to help you achieve the latter. These include WooCommerce, WP-eCommerce and Ecwid. By creating a separate Facebook shop, you can target potential consumers with ads and products that might love and make it easier for them to complete a purchase, which increases conversion rates.



Utilize user-generated content.

A younger target audience trusts real people as opposed to influencers and celebrities (although influencers do historically perform better than traditional famous people). Therefore, whenever possible, humanize your brand by including user-generated content.

Repost real people's photos on Instagram, ask for personal testimonials or even try a social media video featuring real consumers. This will foster an honest brand-to-consumer relationship that is proven to grow brands and increase revenue. Warby Parker, SoulCycle and Aerie, respectively, are all great examples of these user-generated content tactics in action.

Plus, don't forget website reviews! Make it easy for customers to leave reviews on your website -- and give them a few options for rating the product, such as star ratings, images, recommendations and paragraph descriptions. Not only will this build credibility with new customers, but it will make your returning consumers feel as though their voice is welcome and will be heard by your brand.



Build an authentic, well-branded online community.

Although integrated ecommerce shops and targeted advertisements are crucial for reaching millennials on social media platforms and transforming them into regular customers, taking the time to create a community that represents your brand will result in longevity. To achieve this:

--Ensure you also publish non-paid social media posts.
--Respond to comments and customer service requests.
--Create campaigns that engage consumers.
--Ensure your imagery and messaging.
--Don't just promote your products -- add some informative posts and information to your social channels, too.

These strategies can still add business value by driving traffic to your website, showcasing your area of expertise or promoting your brand's core values. However, going the extra mile and incorporating these tactics will cultivate a well-rounded and comprehensive social media presence that will appear genuine to consumers and add validity to those oh-so-important ads and ecommerce promotions.



Social media and ecommerce strategies can work together to grow your business.

It's undeniable that social media marketing strategies directly influence conversions and revenue. However, it can be difficult to understand how to leverage social media platforms to ensure success.

Guest Authored by Gabriel Shaoolian. Gabriel is the founder and director of DesignRush, a digital destination for designers to inspire creativity and career growth. Previously, he was the founder and executive director of Blue Fountain Media, a full-service NYC digital agency focused on growing brands online. Follow Gabriel on Twitter.





"By following the tips above, you'll be sure to create a digital presence that captivates millennial consumers. This will empower you to transforms them into life-long users of your brand for decades to come, ensuring a long line of success for your business.." -GabrielShaoolian


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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Location: Loveland, CO 80538, USA

Friday, November 30, 2018

YOUR Social Media Influence Strategy?


Two strategies for millennials to grow their social media influence right now..

In 2018, opportunities to make massive amounts of income are virtually all around us. Within the last decade, we have all witnessed the emergence of new industries that have begun to shape our daily lives.


The most prominent one that comes to mind for me is social media. This digital space has changed my life drastically.

It has allowed me to generate levels of income I never thought imaginable.
My company, Social Revelation, helps hundreds of clients from all around the world grow their social presence.

In this article, we'll take a look at the evolution of social media and how millennials can grow their influence by using smarter tactics to establish their personal brand.



The Rise Of Social

 Social media has become a huge influence all around the world. Walk into any restaurant and look around. You will probably find that most couples having dinner are on their phones. To take it a step further, you can hardly speak to a teenager these days without them being focused on their phone. Why? An educated guess: social media.

This phenomenon is impacting everything we do and see. Businesses, relationships and entire industries are having to adapt to the new influence that comes with living in a socially driven world. Customers are now relying on social media more than ever to help them make a purchase decision.

Looking ahead to 2019, the upward trend of social media influence on the world is only going to increase. There are, however, countless positive takeaways from this social media takeover. A major one is the financial opportunity. Above all generations, millennials probably understand this better than anyone.



In my experience, Instagram is one of the most lucrative platforms to be involved with.

I personally know of countless millennials who leverage Instagram to create six-figure levels of annual income or more. The biggest factor in taking full advantage of this opportunity lies in audience reach.

If you have the knowledge of certain strategies that influencers are using every day to grow their followings faster than ordinary users, then you have the upper hand.

Although there a quite a few ways to monetize the social media space, one of the most common ways is to collaborate with brands. If you have established yourself as an influencer with a real, authentic audience of 100,000-plus followers, then you have a very good chance of making good money from brand collaborations alone.



Brands will pay to get their product or service in front of your audience if you have a large enough reach.

Brands with a marketing budget that's in line with social media marketing strategies will likely pay more.

According to Hopper HQ, Kylie Jenner reportedly makes $1 million per paid Instagram post.

Put that into perspective. Because of the huge financial gain that social media has brought her, she is on track to become the world’s youngest self-made billionaire.

To help kickstart your results, listed below are two valuable tactics you can start using today to improve your social media strategy:



Interact With Your Target Audience Consistently

The easiest way to grow your social media account is through engaging and interacting with your target audience. The key is to do this daily and make time for it in your schedule, even if it's only 10 minutes per day. You can do this by figuring out where your target audience is and then interacting within that community. For example, if you are a baseball player, then you could find success by interacting with active accounts that follow Major League Baseball.

Interaction can mean several different things -- from following, commenting or liking to even sending a direct message. Again, make sure the profiles are active users or you will be spinning your wheels in the mud. Another trick is to only interact with accounts under 10,000 followers. Once an account has a massive following, the odds of them noticing you liking one of their photos drops significantly.

The goal of being proactive with engagement is to bring awareness of your profile to individuals or brands. If you have properly displayed your niche within your posting feed, then an instant connection can take place and the odds of receiving a follow-back is high. In my experience, when you give a like or follow, humans typically develop a sense of reciprocation.



Leverage The Story Feature For More Reach And Engagement

Stories are a great way to connect with your audience daily. Although it may be tough to make a post every day, it takes little time to create a Story. These can be used to give your followers a behind-the-scenes glance into your business or life. Humans love connection. It is much easier for people to become connected to a face versus a brand or logo. People are relatable; it is much harder for a brand to pull this off.

Make it a point to post to your Story at least once a day. I guarantee you will see improvements in your overall reach and engagement. Utilize the various tools that are available as well, like stickers, hashtags, geo-location and polls. Provide call-to-actions and leverage features like “swipe-ups” and “ask me a question” games.

Guest Authored By Ryan White. Ryan is a Digital Entrepreneur | Press Contributor | As seen on Forbes, Inc, Entrepreneur, Business | @SocRevelation: Founder | Managing Media for 7-8 Figure Earners. Follow Ryan on Twitter.





"Follow these two basic strategies to put yourself in a better power position to convert more followers to your page. Be proactive and take action.

Do this correctly, and you will be able to start controlling your account growth. Then, the road to monetization of your social media account becomes much easier.." -RyanWhite

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Friday, February 23, 2018

    Who Dominates Social Media In 2018?


    4 Industries That Will Dominate Social Media in 2018..

    All it takes is the right mix of attention, commitment and effort..



    Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth.

    According to a first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO Survey predicted a 17 percent annual compound growth rate from 2016 through 2021 for social media spend. It estimates that the social media advertising investment will represent 25 percent of total online spend in 2018.

    Yet, there are some who are not convinced that social media can generate revenue. Clearly, the success hasn’t been uniform across all industries—some are raking in billions of dollars, while some are barely active. But based on the recent trends, we’re likely to see more social media activity from some traditionally inactive industries.


    Hospitality

     Much like social media, the hospitality industry is a dynamic sector characterized by constant shifts and evolution. Its adoption of technology over the past couple of years has only added to the rapid change.

    When it comes to social media, however, the industry’s usage is still in its infancy. We’re just now seeing prominent brands starting to utilize it to their advantage as they integrate marketing with services, such as bookings, into social media channels.

    As chefs encourage their customers to post photos of their food on social media and reviews continue to influence buying decisions, mobile pay transactions are taking center stage in the industry. Reports show that 43 percent of restaurants will be adopting mobile pay by the end of the year. The mobile pay industry is expected to hit the trillion-dollar mark in a few years, meaning that hospitality will have no choice but to be part of it.


    In order to quickly adapt to such changes and ensure their effective implementation, the industry needs to first catch up with the new ways of communication—social media being the dominant one.

    As they try to learn about the behaviors and expectations of their tech-savvy customers, these companies will rely on social media.




    Although most of the business-to-business world has been embracing social media, manufacturing has been lagging. This has been mostly due to the accepted assumption that the average customer doesn’t spend enough time on social media. But that’s in the past, and manufacturers have realized it.

    “Now, most manufacturing companies have some kind of presence on social media,” says Raymond Sam of GearScope. “According to an annual report by the Content Marketing Institute, the average number of social media platforms used by manufacturing companies is five, and most manufacturers prefer the big five platforms in this order: YouTube, LinkedIn, Facebook, Twitter and Google+. On the question of the most preferred paid content promotion methods, 85 percent of marketers say their organization uses social promotion.”




    Whether it’s educating customers, boosting brand awareness, enhancing B2B relationships or sourcing customer feedback, manufacturers can benefit from social media in many aspects of their businesses.

    Emphasizing the importance of making use of social media, Michael Del Gigante, president of MDG Advertising, says, “Manufacturers have been slow to integrate social media into their marketing strategies, but it’s an essential tool for content promotion and lead generation.

    Manufacturers that don’t embrace it will find themselves falling behind their social-media-savvy competitors.”


    Pharma

    You can’t talk about compliance issues hindering the adoption of social media without mentioning pharma.

    While the communication lines of pharma are highly regulated, the number of pharmaceutical companies using social media to reach and engage with their consumers, potential hires and other healthcare professionals has been steadily increasing

    How’s pharma navigating the big world of social media? Lux Narayan, co-founder and CEO of Unmetric, tells Forbes of the “four-silo” approach pharmaceutical companies have taken to ensure that they reap the most from social media.

    When conducting research for its report, Unmetric found that pharma has organized itself into four areas to boost its social media presence:

    --Corporate social profiles that typically talk about the company history, overview, and staff.
    --Careers in pharma.
    --Over-the-counter branded pages, discussing products.
    --Community pages, discussing diseases without mentioning drugs (unlike the branded pages).



    As patients get used to going online to find treatment recommendations, emotional support and general engagement with their peers, the industry will need to gear up its efforts on social media to stay connected to its consumers.

    Finance

    The finance industry is heavily regulated. The compliance issues alone have been enough to make would-be social media users in the industry think twice about testing the platform for marketing.

    Speaking to Hootsuite, financial services expert Amy McIlwain said, “In addition to compliance, one of the reasons financial advisors initially held back was the belief that their clients––baby boomers and seniors––were not on social media.” She went on to say that the situation has changed with baby boomers flocking to platforms such as Facebook and Instagram. She continued, “LinkedIn reported in 2014 that more than 5 million high-net-worth people in North America were likely to use social media to assist with financial decision-making.”


    Another important currency in finance is trust.

    When money-in-motion events such as job change, retirement or graduation occur, customers look for trustworthy financial advisors. To build this trust and ensure that they remain on the minds of their customers, financial institutions will have to turn to social media.
    To reach its audience, which now includes avocado-toast-consuming millennials, the finance sector will need to get on with the times and start using social media.

    Industries such as tech, fashion, real estate, retail and marketing have shown that all it takes to see success with social media is the right mix of attention, commitment and effort—and, yes, a budget, too.

    Guest Authored By James Jorner. James is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Follow James on Twitter.

    "With promises of further advancements in technology, faster Internet speeds and generally better connectivity in 2018, social media is likely to be embraced by more brands across many industries.

    No matter how much success they’re having with other platforms, most industries are quickly realizing that social media is no longer optional.

    It’s now an important part of the overall business development
    strategy.." -JamesJorner
    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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