Showing posts with label Millennial Social Media. Show all posts
Showing posts with label Millennial Social Media. Show all posts

Friday, December 7, 2018

How To Get Millennials To Buy From YOU?


How to use social media to get millennials to buy from you.

By following these tips, you'll be sure to create a digital presence that captivates millennial consumers..



Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year -- and millennials are historically a driving force in the ever-increasing growth of online shopping.

What's better, they are currently the most valuable target demographic for modern businesses.

But, with a plethora of digital marketing tactics, remarketing campaigns, email campaigns and more inundating consumers, how can brands capitalize on this digitally inclined demographic to boost their own bottom line?

Target them on social media, of course!



Young target audiences flock to social media in droves.

A study from the Pew Research Center examined U.S. adults' use of social media. All in all, the overwhelming majority of Americans regularly use social media. In fact, a whopping 68 percent alone frequent Facebook.

However, it seems that the younger the user, the more prominent the social media use. The research found that 88 percent of 18- to 29-year-olds and 78 percent of 30- to 49-year-olds use at least one social media channel -- which almost perfectly aligns with millennials' age group of 22 to 37.

Studies show that social media platforms influence ecommerce shopping experiences with millennials.



My company DesignRush conducted a study that analyzed 219 millennials' ecommerce behaviors on social media platforms. We found:

1. Thirty percent of millennials purchase products directly on Facebook.
2. Facebook, Instagram and Pinterest foster the most brand trust and help young adults find discover products they would actually use.
3. Snapchat is irrelevant for ecommerce and branding -- only 5 percent of millennials believe it creates the most trustworthy relationship.
4. Sixty-one percent of millennials trust a friend's endorsement the most, followed by their own experience with a brand (51 percent) and website reviews (48 percent).
5. Thirty-one percent of respondents said social media influences their purchases. However, they complete the transaction elsewhere.

The survey's key findings show that social media marketing has a direct effect on brand visibility, awareness and conversion rates. These results also reinforce the ideas that the best platforms are those that are robust, ever-evolving and user-centric -- such as Facebook.



Here's how to integrate your ecommerce and social media marketing strategy.

The findings of millennials' social media shopping habits can be used to improve your own brand's strategy.

After all, if brands were left to guess which platforms would appeal to a younger demographic, they might find themselves going all-in on Snapchat. However, despite boasting a hefty 300 million active users, Snapchat lacks the finesse, brand discover-ability factor and website traffic capabilities to truly inspire meaningful purchases or build long-term brand growth.

Therefore, businesses shouldn't leave themselves to guess which social media channels will inspire a millennial audience, but instead look at more specific insights when formulating a strategy.

Luckily, the survey's findings outline a few simple fixes that can drastically improve ecommerce conversions through social media, including:



Invest in Facebook initiatives.

Millennials audiences (and, frankly, all demographics) overwhelmingly rely on Facebook for their social media needs. Luckily, there are plenty of tactics that can improve your brand identity, customer services' and even direct purchases right on the platform. Try strategies such as:

--Organic and sponsored posts
--Retargeting advertisements
--Advertisements targeting a custom audience
--A fully functional ecommerce store, embedded directly into the social platform

There are several programs to help you achieve the latter. These include WooCommerce, WP-eCommerce and Ecwid. By creating a separate Facebook shop, you can target potential consumers with ads and products that might love and make it easier for them to complete a purchase, which increases conversion rates.



Utilize user-generated content.

A younger target audience trusts real people as opposed to influencers and celebrities (although influencers do historically perform better than traditional famous people). Therefore, whenever possible, humanize your brand by including user-generated content.

Repost real people's photos on Instagram, ask for personal testimonials or even try a social media video featuring real consumers. This will foster an honest brand-to-consumer relationship that is proven to grow brands and increase revenue. Warby Parker, SoulCycle and Aerie, respectively, are all great examples of these user-generated content tactics in action.

Plus, don't forget website reviews! Make it easy for customers to leave reviews on your website -- and give them a few options for rating the product, such as star ratings, images, recommendations and paragraph descriptions. Not only will this build credibility with new customers, but it will make your returning consumers feel as though their voice is welcome and will be heard by your brand.



Build an authentic, well-branded online community.

Although integrated ecommerce shops and targeted advertisements are crucial for reaching millennials on social media platforms and transforming them into regular customers, taking the time to create a community that represents your brand will result in longevity. To achieve this:

--Ensure you also publish non-paid social media posts.
--Respond to comments and customer service requests.
--Create campaigns that engage consumers.
--Ensure your imagery and messaging.
--Don't just promote your products -- add some informative posts and information to your social channels, too.

These strategies can still add business value by driving traffic to your website, showcasing your area of expertise or promoting your brand's core values. However, going the extra mile and incorporating these tactics will cultivate a well-rounded and comprehensive social media presence that will appear genuine to consumers and add validity to those oh-so-important ads and ecommerce promotions.



Social media and ecommerce strategies can work together to grow your business.

It's undeniable that social media marketing strategies directly influence conversions and revenue. However, it can be difficult to understand how to leverage social media platforms to ensure success.

Guest Authored by Gabriel Shaoolian. Gabriel is the founder and director of DesignRush, a digital destination for designers to inspire creativity and career growth. Previously, he was the founder and executive director of Blue Fountain Media, a full-service NYC digital agency focused on growing brands online. Follow Gabriel on Twitter.





"By following the tips above, you'll be sure to create a digital presence that captivates millennial consumers. This will empower you to transforms them into life-long users of your brand for decades to come, ensuring a long line of success for your business.." -GabrielShaoolian


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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Location: Loveland, CO 80538, USA

Friday, November 30, 2018

YOUR Social Media Influence Strategy?


Two strategies for millennials to grow their social media influence right now..

In 2018, opportunities to make massive amounts of income are virtually all around us. Within the last decade, we have all witnessed the emergence of new industries that have begun to shape our daily lives.


The most prominent one that comes to mind for me is social media. This digital space has changed my life drastically.

It has allowed me to generate levels of income I never thought imaginable.
My company, Social Revelation, helps hundreds of clients from all around the world grow their social presence.

In this article, we'll take a look at the evolution of social media and how millennials can grow their influence by using smarter tactics to establish their personal brand.



The Rise Of Social

 Social media has become a huge influence all around the world. Walk into any restaurant and look around. You will probably find that most couples having dinner are on their phones. To take it a step further, you can hardly speak to a teenager these days without them being focused on their phone. Why? An educated guess: social media.

This phenomenon is impacting everything we do and see. Businesses, relationships and entire industries are having to adapt to the new influence that comes with living in a socially driven world. Customers are now relying on social media more than ever to help them make a purchase decision.

Looking ahead to 2019, the upward trend of social media influence on the world is only going to increase. There are, however, countless positive takeaways from this social media takeover. A major one is the financial opportunity. Above all generations, millennials probably understand this better than anyone.



In my experience, Instagram is one of the most lucrative platforms to be involved with.

I personally know of countless millennials who leverage Instagram to create six-figure levels of annual income or more. The biggest factor in taking full advantage of this opportunity lies in audience reach.

If you have the knowledge of certain strategies that influencers are using every day to grow their followings faster than ordinary users, then you have the upper hand.

Although there a quite a few ways to monetize the social media space, one of the most common ways is to collaborate with brands. If you have established yourself as an influencer with a real, authentic audience of 100,000-plus followers, then you have a very good chance of making good money from brand collaborations alone.



Brands will pay to get their product or service in front of your audience if you have a large enough reach.

Brands with a marketing budget that's in line with social media marketing strategies will likely pay more.

According to Hopper HQ, Kylie Jenner reportedly makes $1 million per paid Instagram post.

Put that into perspective. Because of the huge financial gain that social media has brought her, she is on track to become the world’s youngest self-made billionaire.

To help kickstart your results, listed below are two valuable tactics you can start using today to improve your social media strategy:



Interact With Your Target Audience Consistently

The easiest way to grow your social media account is through engaging and interacting with your target audience. The key is to do this daily and make time for it in your schedule, even if it's only 10 minutes per day. You can do this by figuring out where your target audience is and then interacting within that community. For example, if you are a baseball player, then you could find success by interacting with active accounts that follow Major League Baseball.

Interaction can mean several different things -- from following, commenting or liking to even sending a direct message. Again, make sure the profiles are active users or you will be spinning your wheels in the mud. Another trick is to only interact with accounts under 10,000 followers. Once an account has a massive following, the odds of them noticing you liking one of their photos drops significantly.

The goal of being proactive with engagement is to bring awareness of your profile to individuals or brands. If you have properly displayed your niche within your posting feed, then an instant connection can take place and the odds of receiving a follow-back is high. In my experience, when you give a like or follow, humans typically develop a sense of reciprocation.



Leverage The Story Feature For More Reach And Engagement

Stories are a great way to connect with your audience daily. Although it may be tough to make a post every day, it takes little time to create a Story. These can be used to give your followers a behind-the-scenes glance into your business or life. Humans love connection. It is much easier for people to become connected to a face versus a brand or logo. People are relatable; it is much harder for a brand to pull this off.

Make it a point to post to your Story at least once a day. I guarantee you will see improvements in your overall reach and engagement. Utilize the various tools that are available as well, like stickers, hashtags, geo-location and polls. Provide call-to-actions and leverage features like “swipe-ups” and “ask me a question” games.

Guest Authored By Ryan White. Ryan is a Digital Entrepreneur | Press Contributor | As seen on Forbes, Inc, Entrepreneur, Business | @SocRevelation: Founder | Managing Media for 7-8 Figure Earners. Follow Ryan on Twitter.





"Follow these two basic strategies to put yourself in a better power position to convert more followers to your page. Be proactive and take action.

Do this correctly, and you will be able to start controlling your account growth. Then, the road to monetization of your social media account becomes much easier.." -RyanWhite

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Friday, January 12, 2018

    Marketing Trends That WILL Shape YOUR 2018?


    In recent years, companies have turned to social media and content marketing as powerful tools to gain a broader and more engaged audience..

    With new technologies and apps, social media is now embedded in almost everyone’s daily life, however common or complex your lifestyle may be.



    In the past few years, we have seen some notable changes from social media giants like Facebook, Twitter and Instagram and from relatively new players like LinkedIn and Snapchat. With the influx of even more following suit, these platforms are poised to put an evolving game-face on, with no signs of stopping.

    This year, Apple revealed the iPhone 8 and iPhone X with astounding upgrades like the A11 Bionic, which critics regard so far as the smartest chip making privacy, sharing, gaming, shopping and other processes better compared to its iPhone predecessors. Google is also aiming for its “next billion users” by way of Google Go.

    As these new technological advancements go mainstream, social media companies and businesses are yet again expected to get another facelift, thus making the coming year even more exciting for marketers. As we dive into 2018, new social media and content marketing trends are about to unfold with distinct features we may have never seen before. But before we tackle these trends, let’s take a look at some marketing hurdles most companies face:



    Marketing Challenges

    The ability to keep up: With a growing myriad of tactics and tools without a single rule-book to follow, businesses are becoming overwhelmed, and most companies find themselves fatigued with too long a list of content formats, game plans and tools.

    Understanding which platforms work best for your audience:

    Think of social media as a race where every marketer is geared to have a share of the pie. Even among social media channels, the chase toward which platform has a greater share of influence is an unpredictable battle.

    For example, Twitter failed to grow its numbers considerably in 2017, and though it's closed the year with a steady and positive revenue, its rate of growth in terms of number of followers has slowed down compared to its rivals.



    Measuring ROI

    There's now an added pressure on marketers to prove the effectiveness of the strategies employed thus far and to attest a positive impact on future investments.

    Marketing teams now need to re-evaluate the impact their efforts have on overall business objectives, versus a focus on monetary investments made to bring those campaigns full-circle.

    Over-Saturation

    The increased spending on gaining higher click-through rates both in search and video advertising on social media has grown to new heights but has reached a considerable level of saturation in terms of content quality. The challenge of coming up with relevant but shareable and interesting content among a pool of video ads is now a challenge.

    Now that we have a clear understanding of today's marketing challenges, let's look at what trends will shape the year ahead.



    Heightened Attention To Social Listening

    To better understand and take advantage of opportunities, companies will have a more heightened consideration of social listening, the process of collecting and monitoring data from customers and competitors by way of tracking social mentions.

    A 2017 study shows that there is a considerable increase of searches containing the phrase “Can anyone recommend?” This shows that 2018 will be more about finding the right social media and content tracking tools that can aid companies to come up with more personalized offerings to customers.

    Volatile Content And Social Media Influencers Will Be Bigger

    Short-lived content like Instagram and Snapchat Stories will continue to gain popularity. Why? Ephemeral content is more authentic, and since it is limited to mobile, it is able to reach a wider audience.



    The Same Trend Goes For Social Media Influencers

    For example, statistics show that nearly 40% of Twitter users claimed to have made a purchase as a direct result of a social media influencer’s tweet.

    Its counterparts, like email marketing, paid searches, display advertising, content searches and affiliate marketing, have taken a backseat as the growth of influencer marketing comes at full speed. Companies like Nikon, Mercedes-Benz and even the Super Bowl have reaped the benefits of influencer marketing and reached a bigger audience much to the dismay of other companies that opted for traditional advertising.

    Companies Will Focus More On The Segmented Millennial Market

    Millennials are the driving force of social media as they cover the majority of users who rely heavily on the internet for information and connection. In 2018, the trend points toward Gen Z, the younger millennials born around the mid-90s. The oldest of Gen Z is currently 22 years old, fresh out of college and is starting to work to earn their own money.



    Mobile-Ready Content Will Become The Norm

    In 2018, the number of smartphone users worldwide is projected to be around 2.53 billion. With the world getting busier and apps becoming more accessible, people will be turning to their smartphones to do the tasks that used to only be limited to desktops — say, online shopping or booking flights.

    Facebook, Instagram and Snapchat being the leaders of the social media game right now have noted nearly 80% of their users accessing social media channels through their phones.

    The demand for mobile-ready content has never been more unrelenting. Likewise, social media channels will continue to incorporate new technologies such as providing users augmented reality (AR) experiences, and social video content will likely be more mobile-friendly.

    Guest AUthored By Natalie Norcross. Natalie is CEO of a Design Partnership, a Marketing Agency that serves as an outsourced CMO for Design-Minded Brands. Follow Natalie on Twitter.





    "No matter what industry you belong to, what size your company is, what products or services you sell or how knowledgeable you are with upcoming trends, you always have to put your best foot forward.

    In light of the latest advancements in technology, no one is an exception to the ever-evolving influence of social media any longer.." -NatalieNorcross


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA
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