Showing posts with label Facebook Live. Show all posts
Showing posts with label Facebook Live. Show all posts

Wednesday, April 23, 2025

Mastering YOUR Live Social Media Marketing?


Social media marketing: How to master the art of going live..

More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live video capabilities have been adopted by multiple social platforms as of late.



Going live is an excellent way to engage with audiences and can open up a business to new opportunities.

Due to its immediate nature, going live allows people to experience what your business is doing and react in real time.

Live video can be a huge asset for companies that know what they’re doing, have a clear brand vision and are prepared. Otherwise, an unintended message, image or event may make its way through to potential clients.

To help you create a successful live video and avoid any pitfalls, we asked 15 members of Forbes Agency Council to share their top tips for creating a masterful live video marketing campaign. Their answers are below:




1. Plan Ahead

Do your research in advance. Time your video when your audience is most active, and promote it ahead of time as if it were an event. Include what you’ll cover in the video and tease an announcement. During the live stream, remember you’re in a two-way conversation; reply in real time to comments users post as you stream. Throughout the video, tease the announcement that will come at the end. -Kathy Broderick Selker, Northlich

Related Article: YOUR Video Content Is King?


2. Give Your Audience Something They'll Value

You're competing with friends, family, celebrity crushes, etc. for attention, so you really want to hook the audience within the first few seconds and make a good first impression. Be prepared. Avoid tech mishaps by testing things in advance, and give the audience an experience they can't get elsewhere or a glimpse into something they want to be a part of. Make it worth their time. -Mae Cromwell, PACIFIC

3. Optimize For YouTube

YouTube is the planet’s second biggest search engine (next to Google) and consistently outperforms other social platforms when it comes to conversions. In addition, YouTube is incredibly cost-effective when it comes to placing video ads. High conversion and cost-effective ad placement are what defines a successful video campaign. -Randy Soderman, Soderman Marketing



4. Repost And Amplify

Delivering your message to your target audience via a "live" video is a great first step. To keep the momentum going, repost the video to your platforms along with targeted ad buys. This ensures that the video is seen by your target audience, and they get introduced to your message in a creative, dynamic form. -Danielle Wiley, Sway Group

5. Make It Worth It

Our most successful live videos have offered viewers one of two things: a big announcement or behind-the-scenes content. When your brand delivers a moment consumers feel is fun, exciting and worth their time, they'll continue to tune in to future live videos. -Jess Cook, TMV Group

Related Article: YOUR Social Media Brand Screenplay?


6. Prebuild An Audience

If you interview an expert or multiple experts like a live summit and they're in a complimentary niche that will provide tremendous benefit to your audience, this would be a great first step to getting traction. Be sure to promote the live stream at least three days in advance. The final tip is to have everyone on the stream like, comment and share it in exchange for a reward. -Imran Tariq, WebMetrix Group LLC

7. Be Consistent

Consistency helps with reputation, search engines and with building good customer relationships. Each video campaign should be consistent with the brand's image and include graphics/sounds that customers identify with the brand. Also, consistency in terms of content schedule can help with loyalty because people know that on that specific day, they will have something to look forward to. -Daniela Pavan, The Ad Store New York



8. Know Your Role

The reality in the live video game is that you need to know the role you play in the conversation with your audience. You need to know what your customer is expecting you to be -- social and fun, corporate and informative, product-focused, culture-focused or maybe just impromptu free-form opinionated. If you choose the wrong path, you won't be able to keep an audience. -Paul E. Benninghove, Phalanx Digital Inc.

9. Give Them A Reason To Keep Watching

Start strong and give them a reason to keep watching. When users join your live feed, they decide in seconds whether or not to continue to watch. To support this, you want the number of people watching to increase, so help them stick around by making your live content engaging. Once you're known for your live content, people will want to catch it every time you go live. -Benjamin Collins, Laughing Samurai



10. Show, Don't Tell

Avoid branded content that comes off as too promotional or self-serving. Instead, use live video to engage with audiences and amplify connectivity through real-time content. Themes like how to, did you know, where to find, what we learned, steps to take, etc. offer solutions to viewers they’re likely seeking. The raw, unrehearsed content is relatable, becomes reliable and is fun to share. -Fiona Bruder, George P. Johnson (GPJ) Marketing Experience

11. Get Live Feedback In Real Time

The voice of the customer is essential in building brand loyalty. There are myriad ways to make the most of reviews. When orchestrating brand experiences in a live setting, the immediacy of customer feedback can be extremely powerful. Social media walls and broadcasting feedback throughout an event can create an authentic and organic buzz about your brand with very little effort or investment. -Chris Cavanaugh, Freeman



12. Have A Strong Call To Action

The key to any campaign is the call to action. When we're doing live video streams, it's easy to forget to plug the call to action in at some point. However, be mindful that it doesn't interrupt the users' experience and causes them to drop off. Go live about 15 minutes before your scheduled stream to remind your followers that you're about to go live and ask them to invite their friends. -Danielle Sabrina, Tribe Builder Media

13. Start With The Narrative

Live video storytelling is only as good as the story. When thinking about adding a live video component, first determine what the narrative of this program will be and why video is a good way to share that. A great video narrative is engaging and should fuel a conversation among the audience. It should inspire people to share, comment and invite others to view along. -Daryl McCullough, Citizen Relations



14. Mix It Up

By combining "talking heads" expert commentary with product photo stills and stock photography or video, you can provide the viewer with a richer, multi-sensory experience, while at the same time limiting the time and expense involved with traditional video production. It means being more creative with your storyboard skills, but it is well worth it. -Francine Carb, Markitects, Inc.

15. Use Premieres On Facebook

One of the major challenges for brands using live video is quality control (poor camera angles, potentially incorrect product claims, etc.). But the positives are increased exposure because the algorithms favor video right now. Facebook recently launched "Premieres," which lets brands premiere a pre-recorded video just like they would a live video. It's a great way to share quality work "live."-Jim Tobin, Carusele

Guest Authored By Forbes Agency Council. Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Find out if you qualify. Follow Forbes Agency Council on X.





Get ready to have your best year on social media yet.

Following these tips, not only will you get more likes and follows than ever before, but you'll gain more loyal customers too..

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Friday, May 18, 2018

    Building Trust For YOUR Social Media Brand?


    3 Ways leading brands build trust via social media..

    Without frequent interaction with customers, some organizations face uphill battles.



    One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust.

    For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated.

    When you study certain industries, you’ll notice that there are particularly warm connections between businesses and their consumers. For example, the coffee shop down the street from you—the one that’s been there for decades—has no trouble building trust with customers.

    Then there’s your favorite online retailer, where you shop for shoes multiple times per year. Again, there’s a familiarity that exists and it drives trust.



    But then you have those companies that consumers only interact with every so often.

    And if they happen to be in an industry that’s highly scrutinized, customers approach them with trepidation and skepticism. There certainly isn’t any trust in the relationship.

    The pharmaceuticals industry is a great example. According to one report, just 31 percent of people believe the industry has a great reputation. While there are some reasons to distrust certain companies in the pharma industry, there are also plenty of reasons to believe in them. But without frequent interaction with customers, these organizations face an uphill battle.

    The credit-repair industry is another good example. Credit-repair scams are rampant—so much so that there’s a Credit Repair Organization Act that bans credit-repair companies from misleading clients about their services. But not all of these companies are bad.



    In fact, there are a number of highly rated credit-repair companies that help people get back on track.

    The problem is that most people only interact with these companies once or twice in their lifetime, so a single negative exchange can destroy trust indefinitely.

    If you operate in an industry like this, then you know just how challenging it can be to overcome the negative stigma your business is associated with and build trust with your target market. Thankfully, it’s not impossible.

    With social media, you’re able to interact with your target audience and control your image and voice—even when they aren’t directly engaging with you in a transaction. By no means is it easy, but the channel exists, and you have the chance to utilize it.

    The exact methods you use will depend on a number of unique factors, but here are three specific methods you can use for building trust via social media.



    Publish Honest Content

    For starters, you have to publish honest content. Honest content is content that comes from the heart. It’s stuff that you write and publish without sending it through five or six different departments, where it gets stripped down and generalized by people who want a pristine brand image. Honest content is more like a journal entry and less like a landing page that’s been A/B-tested to the max.

    Directly Engage Followers

    The second piece of advice is to directly engage your followers. Remember that social media is a two-way street and that you have to give as much as you take.

    Ask your followers questions. Respond to their comments. Like and comment on other profiles. All of these actions will show that you’re there to participate, and not just to advertise.



    Host Livestreamed Video

    If you want to kick things up a notch and take your social media efforts to the next level, consider giving livestreamed video a try. Livestreamed video—whether via Facebook Live or Twitter’s Periscope — is extremely popular right now and has been shown to boost engagement by significant levels.

    From a trust-building perspective, it tears down walls and puts you directly in front of your customers. This can help you humanize your brand and establish more meaningful connections. Give it a shot.

    Guest Authored By Larry Alton. Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow Larry on Twitter.





    "Social media isn’t a channel for bombarding people with advertisements and self-serving content.

    While you have the freedom to use it in any way you please, it’s most effective when utilized as a tool for increasing trust—particularly if you’re in a highly scrutinized industry like pharmaceuticals or credit repair.

    Are you making the most out of it?" -LarryAlton


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA

      Thursday, September 21, 2017

      Maximum Impact Social Media Trends?


      With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.



      Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

      Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

      Ephemeral content will provide the best engagement rate

      Snapchat has led to the popularity of ephemeral content. With 10 billion daily video views, no marketer can ignore the platform that Snapchat provides. It is the best way to reach younger millennials and generation Z.

      Ephemeral content is short-lived, and the longest it can last is 24 hours. After that, it disappears forever.

      This might sound scary to marketers, but the considerable popularity it has received so far has forced them to develop strategies for ephemeral content marketing.



      There are several advantages that Ephemeral content offers:
      • Content that is short lived is thought to be more authentic versus sponsored ads or spammy posts that lasts longer and push customers into making purchases.
      • The content is lost within hours, so it effectively raises the potential of FOMO (fear of missing out). As a result, audiences take fast action and marketers gain from it.
      • Users can access content easily with the help of Snap Codes or QR codes.
      • Ephemeral content gives you potential customers’ attention, which is undoubtedly the most prized commodity on the internet today.
      • Have a plan in place to reach audiences with the help of an ephemeral content marketing strategy that essentially revolves around producing content (videos and pictures) that is able to engage audiences in the shortest possible time.
      Related Article: Important Social Media Network Updates?



      Content that engages audiences on a personal level will be liked the most

      84 percent of millennials do not trust traditional advertising, so it does not makes any sense to create content that is written from a selling point of view. People do not like content that is not relevant to them. Instead, content that is personalized and based on user personas is more likely to be read and shared.

      People do not like content that is not relevant to them. Instead, content that is personalized and based on user personas is more likely to be read and shared.


      With buyer personas, you get an exact answer to what your audience wants instead of guessing it. It is much better to prepare content that solves users’ pain points.

      Know your target market and create a user persona based on the person’s age, gender, education level, income, likes, location, etc.

      Adopt a storytelling approach and narrate the story in a manner and language that your audiences understand best.



      Reach out to influencers and ask them to share your brand stories.

      eMarketer predicted that opinions of around 45 percent of people who buy on the internet are affected by the opinions of other people.

      Influencers are people who are connected with your audiences at a personal level and can provide the best engagement, often leading to direct sales, with simple recommendations.

      Platforms like Influence.co can help find influencers related to a particular niche. Moreover, contacting influencers also brings search-engine-optimization gains, as brands are able to reach a much wider audience in the shortest possible time.

      Engage with the audiences on a personal level. Comment on their posts, share their voices, tag them and respond to them when they need you.



      Businesses leveraging the power of social chat bots for customer service will win the game

      Gartner predicted that by 2018, around 30 percent of our conversations will be assisted by machines.

      A chat bot is a software application built to simulate a human-like conversation. It is like a friend to the customer. It assists people 24/7 and helps improve revenue by building lasting relationships with potential customers.

      For businesses that have thousands of followers, adopting a personalized marketing strategy for every customer that requires responding to followers’ comments can be a daunting task. Chat bots can assist by creating one-to-one interactions with each follower and responding immediately to the questions posed by them. They are fast, they initiate timely responses and they are always polite no matter how rude the customer’s replies are.

      Brands that use chat bots for customer service will certainly win the hearts of audiences and ultimately defeat their competitors.



      Livestreaming and interactive broadcasting will be the next big thing

      Facebook already offers livestreaming via Facebook Live, and businesses must use it to reach their niche target audiences.

      Livestreaming requires commitment from audiences, so it will automatically keep the uninterested ones away.

      Moreover, with interactive broadcasting channels like Agora, one-way livestreaming is converted into two-way streaming, which allows people to chat with each other.

      The best part is that your audience is not required to download another app. It integrates with existing apps and allows brands to reach consumers in real-time.



      AI and image recognition have already begun to transform social media marketing

      Social media is no longer a text business for marketers. With around 3.2 billion photos being shared every single day on platforms like Facebook, Instagram and Snapchat, the trend is moving toward visual content.

      With tools like Einstein Vision for Social Studio, brands now have the power to search for pictures related to their brands on social media. This product from Salesforce uses artificial intelligence algorithms like Einstein Image Classification for image recognition, coupled with visual search, brand detection and product identification.

      Brands quickly need to capitalize on this visual phenomenon, as people are more likely to share and comment on posts that contain images. With AI in place, it has become easier for marketers to find visuals that do not have text keyword mentions in them. Moreover, image processing will provide better metrics and accurate data to uncover the minute details that remained inaccessible before AI.

      Guest Authored By Guy Sheetrit. Guy is CEO of digital marketing agency Over the Top SEO. Follow Guy on Twitter.




      “We expect a lot of changes in the social media landscape in 2018, which means that the role of social media marketers is expanding.

      Mobile-first is the strategy to adopt, and you only need to combine the power of inbound marketing with the above discussed strategies in order to take your business to the next level.." -Guy Sheetrit

        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at YourWorldbrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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        Location: Loveland, CO 80538, USA
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