Showing posts with label Visual Content. Show all posts
Showing posts with label Visual Content. Show all posts

Monday, November 5, 2018

Visual Content In YOUR Social Media Marketing?


19 Reasons you should include visual content in your marketing..

Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers?



Marketers

Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.

Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.

19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing

1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

2. 40% of people will respond better to visual information than plain text. (Source: Zabisco)

3. 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

Related Article: YOUR Video Content Is King?


4. Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex)

5. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

6. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement. (Source: Simply Measured)

7. Facebook's new AI image search system makes it easy for users to discover visual content based on the content of the photo. (Source: CNET)

8. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)

9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber)



10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

11. Pinterest drives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)

12. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore)

13. Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube)

14. 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)

15. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

16. Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)



17. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)

18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)

19. Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Guest Authored By Amanda Sibley. Amanda is the Campaigns manager at HubSpot and handles promotion of new content for lead generation. Previously, Amanda managed co-marketing relationships and paid lead generation garnering thousands of leads monthly. Follow Amanda on Twitter.





"Have you had success using visual content? Share the ways you're integrating visual content into your marketing strategy in the comments!

For more visual marketing insights, check out our full collection of content marketing statistics.." -AmandaSibley


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Sunday, February 12, 2017

    Free Apps For Stunning Social Media Visuals?


    Visual content is indispensable for every digital marketer today. Not only is visual content more appealing to viewers, it's also 40 times more likely to be shared on social media than any other type of content..


    Catchy graphics and images have the added advantage of propagating information in a quick and concise manner as compared to, say, blog posts which are time consuming to read.


    Nowadays, marketers don't need to rely exclusively on designers to create such visuals. A plethora of online applications, replete with pre-existing design templates and graphics, are enabling design novices to create engaging visuals with minimum effort.

    Here are five such free online tools which you can use to create stunning visuals for social media sites:


    Canva is probably the most versatile free design tool a marketer can use. You can create visuals ranging from simple image posts and banners to detailed posters and blog graphics. It comes pre-loaded with a variety of pictures, vector images, and fonts, most of which are free to use. Canva also offers its users a multitude of templates which can be tweaked and personalised with ease, courtesy of a stellar UI. Once you're done creating what you need, you can download it in Instagram, Facebook or Twitter specific sizes with the click of a single button.




    Using Adobe Photoshop requires a fair amount of practice from the user. Understanding the need for a simpler photo editing software, Adobe launched a toned-down version of the Photoshop known as Pixlr. The online-only app, despite being completely free, does not miss out on Photoshop's most commonly used features which suffice for all but the most serious designers. In case you find using Pixlr to be a bit complicated, there's an even more scaled-down version called Pixlr Express for basic photo editing like adding filters, adjusting brightness, and creating collages, among others.



    Sharing famous quotes has become quite the rage on social media, with posts bearing hashtags like #MondayMotivation and #WanderlustWednesday flooding Facebook and Twitter every week. Recite is a free online tool that caters only to those who want to create engaging quote-bearing visuals. Extremely simple to use, Recite uses a no-nonsense format that requires you to simply enter a quote and select a design template. You can't edit the visuals or upload your own background images, but, with the multitude of different templates Recite offers, you'll never need to.



    Sometimes, all you need to create an engaging piece of visual content is a captivating image with text overlaid on it. Pablo is a free online software that enables users to create such visuals with unbelievable ease. You can either upload your own photo or select one from its vast cache. After that, adding text, filters, and even your brand's logo, is an effortless task. You can also resize the images in an instant to suit your needs. And since Pablo is a tool by Buffer, a popular social media management app, you can post your creations directly to various social media sites directly.


    Infographics, out of all the different types of image content, are the most useful for sharing a large amount of information in an easy-to-consume manner. They are also far more likely to be shared on social media than other content formats. Piktochart is a highly-rated online tool that lets you create captivating infographics with ease. The tool gives you freedom to create your own infographic from scratch in addition to ten varied templates that cover the most common infographic types. Piktochart can also be used to create visually engaging presentations and printables, like reports and posters.

    Guest Authored By Tarun Mittal. Tarim is a fervemt Bibliophile and reads everything he can get his hands on. Tarun's idols are Orwell, Watterson and Kafka. Follow Tarun on Twitter.





    "These tools can be used by marketers to create social graphics and images for advertisements, announcements, blog headers, and a lot more.

    And not only do these online apps eliminate the need for a designer, they are extremely intuitive and simple to use as well.."


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram
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