Showing posts with label Social Media Marketing Strategy. Show all posts
Showing posts with label Social Media Marketing Strategy. Show all posts

Tuesday, February 19, 2019

YOUR Complete Guide To Outsourcing?


The Complete Guide To Outsourcing

In late 2009, 3-time bestselling author, Tim Ferriss released a book called The Four Hour Work Week.



It was one of the first concerted efforts to bring business process automation (BPA) and outsourcing down to a smaller scale for everyday businesses and individual consultants.

That book has been both the best and worst thing to happen to remote work. Ferriss’ book started a trend that many companies, consultants, small business founders, and lifestyle entrepreneurs have been trying to implement since.

This has produced the unfortunate result of a significantly large amount of customers "trying out" outsourcing without having any serious background on the sourcing process, remote interviewing, remote team management and operational procedures needed to become successful with remote employees.

This in-depth article will show you how and where to find the right resources you'll need to properly start outsourcing within your organization and formulate processes for outsourcing in an effective manner.



Table of Contents

--What Is Outsourcing?
--What Should You Outsource?
--Specific Jobs You Can Outsource
--What Are The Pros and Cons of Outsourcing?
--How To Avoid Common Outsourcing Mistakes

Becoming More Productive

--Double Your Own Productivity
--Setup Rituals
--Effective Planning
--Determine Goals
--Set Milestones
--Get Into A Flow State Focus

How To Source Talent

--Where To Find Talented Freelancers
--Where To Find Virtual Assistants
--Top Countries To Outsource
--The Process of Hiring A Freelancer
--How To Write A Job Post



The Selection Process

--3 Qualities To Look For
--Stages Of The Interview Process
--Interview Questions
--Trial Stage
--Common Hiring Misconceptions

The Training Process

--Hold Video Conference
--Create A Training Manual
--Assign Knowledge Building Tasks

Communicating With Freelancers

--Create A Wiki
--Sending Effective Emails And Messages
--Leveraging Project Management Tools
--Other Important Tools
--Create Common Chat Rooms - Slack



Paying Your Freelancers

--How Much Should You Pay?
--How To Send Payments Overseas

How To Scale Your Outsourced Team

--Have A Selective Hiring Process
--Use Multiple Recruiting Methods
--Create An Onboarding Process
--Prioritize Communication
--Streamline Productivity Tools

Process Design

--How To Build Your Process
--Refining Your Process
--Virtual Training Is Different

Building Redundant Processes

--The 4 Main Types of Redundant Processes
--Effective Forum Posting
--Generating Leads Through Twitter
--YouTube Lead Generation And Optimization
--Check That Work Is Done



How To Use This Guide

This smart guide is meant as a starting point for you and your business to use as a baseline framework. It's the framework I've used to build numerous businesses like Staff.com.

Depending on your product/service and industry you will need to add to this guide and can take personalized notes along the way.

It can and should serve both outsourcing newcomers and veterans as a great reference guide and as you work through the process time and time again.

This guide starts with Outsourcing Basics. This section will define what is outsourcing, list the pros and cons of hiring freelancers for certain tasks of your business and identify specific tasks that could be ‘good’ to outsource.

The next section, Becoming More Productive, will focus on an often ignored aspect of outsourcing: your current productivity and organization levels. Just as larger companies organize and streamline their activities and business processes before automating and outsourcing, you too have to better define different areas of your business and personal outputs. This will save you time, money, and set a solid foundation for outsourcing successfully.



The third section, How To Source Talent, will introduce you to the newest and most trustworthy platforms that have been developed and used by millions of businesses since Tim Ferriss first wrote his book. I'll show you how to define your company needs, how to craft a compelling job description to attract world-class talent and what the overall (recommended) process should be when looking to hire.

The fourth section, The Interview Process, will dive deeper into the nuts and bolts of how to run effective interviews. Since you'll most likely be interviewing someone over the phone or through a video service, I'll point out what qualities you should be looking for, what questions to ask, and how to set up a trial phase to make sure both parties are satisfied before anything becomes permanent (if this is what you're looking for. The same process can apply to temporary freelancers).

The fifth section, The Training Process, will provide details on how to ensure that your outsourced team understands and completes tasks within a specific deadline and to required specifications.

The sixth section, Communicating With Freelancers, will walk you through tools and processes to ensure that your remote team delivers high-quality work and that you remain well-connected. Communication often makes the biggest difference in performance and final output.



The seventh section is about Paying Your Outsourced Team. This will give you a great idea of how much you should pay your freelancers. The section will also provide details on some useful online money transfer platforms for paying offshore freelancers.

The eighth section, Scale Your Outsourced Team, will give you the means and the methods to quickly scale up your outsourced team while ensuring a smooth expansion process.

The ninth section is dedicated to Process Design. This will help walk you through the theory of how to design, build, and implement effective business processes to help make your business more effective.

The last section, Building Redundant Processes, will focus on actually applying the theory from the last section to help you create processes that will streamline your operations and make automation of simple or repetitive tasks possible.

Guest Authored By John Larase. John is a Content Marketer/SEO who loves to explore anything under the sun. Follow John on Twitter.




  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Wednesday, November 21, 2018

YOUR Social Media Business Insights?


Three ways to understand and apply social media insights to your business..

The internet has impacted the way most, if not all, industries have evolved. Keeping up with industry trends and available platforms is a job in and of itself. In particular, social media is shaping the way many companies engage with customers and drive sales.

In the education industry, the internet has revolutionized the way people learn and how they interact with their peers.

Based on my experience working with social media influencers to engage students, I’d like to share three tips for entrepreneurs in any industry.



Learn How Your Target Audience Is Using Social Media

You can never stay hot for too long in the world of social media. One minute Snapchat is the app of the hour, the next it’s Instagram, and the cycle continues. Social media has secured credibility in recent years as a trusted source of information not only for news but also as a platform for consumers to engage with companies and exchange information.

My company’s target audience is students, and we have found that students today use social media in ways that are foreign to generations that did not grow up in the digital age. For example, “study with me” videos have become a popular internet sensation among youth. My company decided to capitalize on this opportunity by partnering with YouTube influencers to learn how students are using YouTube to study; we then applied that information to our platform to better help our users succeed academically.



Understanding how your target audience is using and benefiting from social media is critical to success.

This applies to any business. Many companies are under the impression that all there is to social media is a simple press of a button to post content, but that’s not where the value lies. Building your presence is important, but understanding why you have that presence will help you properly utilize your channels and benefit in multiple ways.

To do so, connect with your target audience and customers. Create surveys, send personal emails or even make phone calls to understand how your customers are using social media and in what ways your business can have a valuable impact.

Get a deeper understanding of your audience behavior and which channels you should focus on.



Identify Why Certain Platforms Are Working

When sifting through the social media landscape, a key priority is understanding and identifying why certain platforms are working. What about certain channels make your target audience inclined to use them?

When speaking to one of our YouTube partners, we discovered this community of “study together” videos had been booming for the last few years. We found that there were numerous reasons students were turning to YouTube when it came time to study. Whether it was to have a “buddy” or merely to learn from someone other than a tutor, our target customers were engaging with this platform in a way we hadn’t seen before.

Connecting with partners has enabled us to dig deeper into the world of online learning and helped us further develop features for our own platform. I believe every entrepreneur can learn from this example. Finding that outside party to provide valuable insights is a crucial element to success.

If you're looking to establish a partnership with an influencer, you can be certain they are getting cold emails on a regular basis. To differentiate yourself, provide your potential partner with something that can help advance their career; this is a two-way street. Directly address why you are reaching out to them and how your partnership will be beneficial. Let them know why your goals align and how you can work together to create a successful partnership.



Understand The Trends

Once you have done your homework and established concrete partnerships, it’s vital to understand where the trends are headed. In our case, we saw that not only were students using social media to communicate with one another, but academic institutions were relying heavily on social media to communicate as well.

It’s important to research what others in your industry are doing to reach the same audiences. Various sectors within our industry are using platforms such as YouTube, Facebook and Google Plus to connect with students. Students want to collaborate and have someone available for support. We saw a heavy focus on group communication, which led us to configure a group study function on our own platform.

Guest Authored By Daniel Zhao. Daniel is founder of StudyGate Inc. The online tutoring community dedicated to connecting students and world-class tudors from around the globe. Follow Daniel on Twitter.





"All entrepreneurs can learn from this example by taking the time to see what trends their audiences are following and why these trends tend to be working. Make time on a weekly basis to read your industry and social media marketing publications to understand how the landscape is growing and shifting. Overall, continue to evaluate your social media strategies through the lens of industry trends and your target audience to help you determine the next course of action.." -DanielZhao

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)