Showing posts with label Social Media Management. Show all posts
Showing posts with label Social Media Management. Show all posts

Monday, December 10, 2018

YOUR AI-Driven Social Media Marketing?


How social media marketers are getting ready for AI-driven networking and branding..

Social media marketing is growing by leaps and bounds, what with Artificial Intelligence taking center stage. As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer experience.



Back in the day, social media platforms were a fun place where we would share photos or find an event or follow a friend.

But connecting with brands or businesses required a proper phone call or to visit their respective website.

Fast-forward to the present date; the scenario has experienced a mega-shift, what with consumers now connecting with brands directly on social media platforms. Studies show that consumers are more inclined towards those brands who are taking the lead in resolving issues real-time and in a thorough manner. Infact, 42% of respondents in an Edison Research Study reported of expecting a reply from a brand within an hour.

Chatbots are stealing the limelight in this, by answering customer queries instantly using natural language. This is not just helping in keeping the interested lead in the loop and triggering a sense of priority but is also giving human marketers time to build a better content and social media marketing strategy.



The focus of social media marketing has shifted from mass engagement to personalized interaction.

Today, brands have a massive amount of data about their customer base, thanks to big data. Their need of the hour is to engage each lead with relevant content or information.

Thus, the primary challenge in social media marketing is to segment this large chunk of data to do targeted content marketing based on lead behaviour and engagement.

While an advanced marketing automation tool is enabling marketers to do dynamic segmentation, social media marketers are all set to leverage the potential of AI in social networking and business branding.



Why do marketers need to turn to AI for social media marketing?

One of my fellow marketers said, "It's because the whos-who of digital industry is doing it". Sadly, that reason is not good enough or does justice to the enormous potential AI has brought in for social media marketers. To get a clear idea, let's start from the start!

You see, social media networks are dominating our lives. We spend almost 80% of our time on these networking sites. What with video-based social media marketing taking the cup this year in terms of consumer engagement on social platforms, marketers are exploring newer ways to connect with their ideal prospects. While all these read rosy, the problem is the huge amount of unstructured social data that marketers have, clubbed with a myriad of social influencers influencing consumers' buying decisions. Marketers are not left with many choices but explore AI-based tools to leverage the full power of social networking.



Quoting Lux Narayan, the CEO of Unmetric, an AI-powered social media metrics company -


According to Narayan, there are six core areas where AI is leaving a strong impact on social media marketing; an impact that is hard to ignore in this customer-centric-marketing-era.

1. Content creation
2. Consumer intelligence
3. Customer service
4. Influencer marketing
5. Content optimization
6. Competitive intelligence

There is no doubt that Narayan has himself revealed the reasons why social media marketers are getting inclined heavily towards AI-based marketing and branding.



So, how are social media marketers are exploring the impact of AI on social networking and branding?

Doing data-driven social marketing merged with creative ideas will help you get the attention of your target prospects. And yes, Social media is where you can build your brand image. There are about 3.2 billions of people active on social media platforms. You don't need to shout out to your target audience but let them find you and connect with you on-the-go. The more personalized your social strategy will be, the better will your ideal buyers connect with your brand. So, put your creative hats on and let's get ready for the future.

Machine learning and artificial intelligence are two ideas that marketers are breaking down into bits and pieces to make use. But the essential question is how it will come into use in social media marketing? The answer is social media networking and social ads.

Let's be honest here. Despite various arguments, no other marketing channel has grasped AI better than social. AI defines the content you see, the ads you get, and monitors how you connect with your contacts. This is one primary reason why you should be cautious while building content for social platforms.



Social media giant, Facebook, is the living proof of this.

It does not need to optimize the time of the day or do elaborate keyword research, but run an algorithm that is individual customer-specific.

When you run an ad on Facebook, you must know that AI is at play in deciding who will see your ads and when and how. Infact, learning to sync your Facebook ads is very crucial for all marketers.

Create Facebook ads with your ideal specifications and leave the rest to the algorithm.

I am asking you to believe me blindly. For one, you can test yourself and see. Otherwise, trust this update from Facebook's business news portal where Facebook ad relevancy score is as high as 7 on an average.



What is Ad Relevance Score and why it should matter?

Relevancy score is calculated based on the reviews your brand receives, both positive and negative, to your ads. The more your ad receives positive feedback, the higher is the relevancy score. It is usually defined between 1-10, 10 being the highest.

The sole reason why relevancy score is important is that it helps in reducing your cost of reaching your target audience.

This testifies the fact that Facebook ads, when set up properly, can give you more reach to your target audience and that too lot faster. However, negative reviews can bring down your relevancy scores drastically. Infact, social media is one place where things escalate real fast - be it good or bad. For instance, remember the Samsung Galaxy Note 7 Scandal where the company had to recall all the Note 7 handsets after various reports of batteries exploding. The news spread like fire on the brand's social media page, bringing a 30-point drop in its BrandIndex rating.



Such incidents like that of Samsung’s is accidental, but the whole point here is, your social brand image can get largely impacted by a single negative review, giving way to trolls and memes.

Brands can find themselves in sudden nightmares if product hoax stories or product disasters or trolls from competitors make way into social media. Luckily, AI is on its way to curating conversation flows and content to manage such fiascos. Using various filtering systems, AI systems are capable of monitoring millions of user comments across a large range of platforms and predict an emergency long before it occurs in real-time.

Lesson 101: Ethical companies do not usually vet comments that are offensive or inappropriate. When they get intimidation of an emergency spinning up, social media marketers can immediately work to release official statements addressing the impending issues and bringing forth transparency. This not just offers assurance to consumers but uplifts the brand's image. Infact, social media marketers are using chatbots and machine learning to send personalized messages to consumers who raise a concern.



Effective social media marketing is a pointer to a brand's strength, and social media followers and conversations are telling metrics of that brand's success.

Guest Authored By Pritha Bose. Pritha is the Marketing Content Specialist at Aritic where she writes and edits for their marketing and sales blog. She has an eye for details and likes to do in-depth research for her articles. In her free time, Pritha likes to travel and post pictures of beautiful locales on her Instagram profile. Follow Pritha on Twitter.





While many argue that AI will take away the human element from the conversation, the reality is a lot different.

Bots are adding the much-needed personalization by replicating and automating repetitive functions, allowing human marketers to focus their energy on providing a more holistic and positive customer experience..


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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Location: Loveland, CO 80538, USA

Wednesday, May 9, 2018

Social Media Tools To Improve YOUR Sales?


Social media management to improve your company's sales..

Establishing a social media strategy is the primary way you can work on maximizing what you get out of each social media platform.



Social media is the fastest-growing technology craze of our time.

Allowing people to easily listen, interact, engage and collaborate with each other, the likes of Facebook and Instagram have created an almost clear-cut path straight to our audiences. But as the number of vital social media platforms increase and the conversations get louder, it becomes a more time- and labor-intensive process to effectively track, monitor and manage them.

With social media management tools, you can effectively manage incoming and outbound interactions and engagements, streamline and consolidate how you listen to and participate in relevant conversations within the various different platforms that this chatter is occurring, and amplify your message where you have a social presence.



Develop A Social Media Strategy, Here's How

1. Decide which platforms you're going to focus on. Depending on the size of your company and how long you've been operating, you may already have an online presence on each of the main social media platforms -- Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram -- and that's great.

But most of the companies that attract new customers via social media do so because they are often on a few. This depends purely on what your company offers and how well you understand each of the platforms. For instance, a B2B company may be heavily invested in LinkedIn and Twitter, whereas a consumer-facing company that produces visually appealing products will focus on their Instagram and Pinterest accounts.



2. Then, consider what you know about your audience and what kind of content they like best. You want your social media marketing strategy to reflect your target market's desires and, of course, how you can solve their biggest pain points.

This will determine whether your content will be (mostly) in the form of images to be looked at, articles to read, or videos to watch. Every piece of content needs to be engaging and speak to your audience's needs and challenges. Here, you also need to decide how you're going to engage with followers -- with calls to action [CTAs], reaching out via email, competitions?

With a social media management tool, you can post, without sweat, across all active social accounts, in whichever format the content is in, from one platform.



Build A Social Media Posting Schedule

Once you have the basics covered, you'll need to decide on a posting schedule. Consistency is key here, and there is no better way to lose a following than to go quiet for long periods of time.

But high quality is paramount -- the only way to achieve both is to invest in a social media management tool that offers a posting schedule.

That way, you can have all your high-quality content planned, and save yourself time, effort and stress by scheduling it to be published automatically.



Although nothing beats organic, social media ads complement your organic reach by targeting audiences and improving visibility.

Facebook, Twitter and Instagram ads, linked sponsored posts and even YouTube's 5-second clips drive sales by allowing you to reach new leads who are similar to your best customers. The different platforms naturally have different layouts, formats, targeting options and pricing, but each of them has the ability to attract new leads.

One of the main advantages that social media advertising has over other media is the power of its targeting options. For example, you can choose to target audiences by age, likes, interests, job title, function, income bracket, location, and other demographics. There are also re-targeting options for people who have visited your website or engaged with your content previously. Make sure you take advantage of these advanced selection criteria to direct your campaign to your target audience and control your budget.



Post To Company Profiles And Respond To Followers

Another challenge of manual social media management is creating and publishing social media content across your company's social profiles. By now there's a good chance you're creating original content in the form of image, text and video, as well as posting third-party curated content from followers, and doing this all to more than one platform. With a social media management tool, you can post, without sweat, across all active social accounts, in whichever format the content is in, from one platform.

Responding to comments, messages and mentions from followers is also a crucial part of any social media marketing strategy. With a social media management tool, you can acknowledge and reply to everything that is said to you or about you. If it's a concern about another department's expertise, just flag it on the system and they'll be notified immediately.

Guest Authored By Philippa Dods. Philippa is Marketing Coordinator at Global Intelligence Company, Meltwater. She is passionate about the digital marketing industry at large and has a fascination with creative innovation and disruptive technologies. Follow Philippa on Twitter.





"Establishing a social media strategy is the primary way you can work on maximizing what you get out of each social media platform." -PhilippaDods


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Friday, August 11, 2017

    Blockchain Revitalizing Social Media?


    Social media is everywhere. The big players in the industry carry billions of users and boast massive layers of data and content. These days, though, social media may be in for a major change, possibly due to the rise of blockchain..


    After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all. Recent reports about how social media affects psychological well-being reflect a general malaise among former fans, and it seems that even faithful social media addicts are starting to grow discontent with pictures of food and long diatribes about political issues.

    Users who took social media seriously and produced quality content discovered that all their hard work was consumed by the platform itself, leaving them with no financial gain, and just a few million likes and a moment of fame as compensation. Content on social media became the stepping stone to massive financial gain for the platform rather than the creator.

    What’s more, information on social media that had been intended to be private has been made public to governments, advertising companies, and more, making users far less willing to share intimate details of life. Potential violations of privacy abound, with Facebook, Instagram, Snapchat, and the rest being willing to change the order of feed, link users with advertisers, and make information more transparent than users might like.



    In other words, social media is losing its edge. Meet Blockchain - Enter blockchain technology..

    Blockchain is the technology behind the recent media darling Bitcoin, the cryptocurrency built on the decentralized platform. A decentralized database, or decentralized ledger, blockchain technology creates new ‘blocks’ for information that is being stored or processed. For a new block of information to be stored, it must be approved by the entire chain, meaning that the chain is completely ‘decentralized’ and therefore secure and transparent.

    As Ian Khan, one of the TEDX speakers, puts it, “No more missed transactions, human or machine errors, or even an exchange that was not done with the consent of the parties involved. Above anything else, the most critical area where Blockchain helps is to guarantee the validity of a transaction by recording it not only on a main register but a connected distributed system of registers, all of which are connected through a secure validation mechanism.”

    Blockchain amps social media up to a whole new level. The very nature of blockchain technology provides a methodology whereby users can have vastly more control over privacy of information, while at the same time, potentially receiving monetary compensation for the viral content they create. Two companies have seen the potential and are leading the way.



    Privatizing Your Experience

    In the area of privacy, one such company is Nexus, the creator of the Social coin via a coming ICO (initial coin offering - think digital currency token). Nexus is designed to be a social media platform where users are able to post information, send private messages, and create public transactions, sales, and crowdfunding, all through the blockchain.

    The benefits should be immediately apparent. For starters, all the information that’s contained on the blockchain is private, and therefore any instant message could be sent between two people “without anyone, even Nexus, knowing its contents,” says Nexus founder Jade Mulholland. Information sent and received, as well as all data stored on the site and all transactions within the platform, would be completely private, creating a veritable haven for consumers burned by the world of social media.

    Further, Nexus intends to issue its own cryptocurrency called Social, which can be used as monetary device within the platform. Social can be earned and used to purchase goods and services, and all these transactions are also managed on the blockchain and free from prying eyes. Nexus has even linked their Social coin to a debit card, allowing users to spend their Social as fiat currency (dollars, pounds, euros) anywhere Visa is offered.



    Getting What You Deserve

    When it comes to monetizing content on social media, Synereo has produced a stunningly creative system called WildSpark which utilizes blockchain technology to allow users to get paid for what they create. Like Nexus, Synereo has created a cryptocurrency called AMP that can be used by ‘curators’ (those who see good content and distribute it, i.e., ‘like’ or ‘share’ it) as well as by the content creators themselves to distribute content and receive payment.

    Rather than all the financial gain being absorbed by the content middle man - the social media outlet - AMPs provide a means for users to share, enjoy, and get paid for creating and sharing information and content.

    If this sounds complex, it’s not. It’s simply using blockchain technology to allow users to control how their content and shared information is distributed, and help them to make a profit.

    Founder Dor Konforty says, “This way, a new economy is created, enabling users to employ their curation skills to profit from the successful distribution of UGC [user generated content], while granting creators a form of passive income.”



    In other words, creators and curators get paid for making and sharing social content, rather than the platform leveraging content for profit. Named one of the top 5 ‘Cool Vendors in Blockchain Technology’ by Gartner, Synereo is rapidly gaining traction in its Beta phase.

    Moving Forward

    As the heyday for legacy social media begins to wane, these companies, and others like them, are seeing the great potential of blockchain technology to revitalize it. Blockchain promises to move foundational social media to an entirely different level, and has the power to reinvent the very nature of how content and information is privately and profitably distributed.

    Guest Authored By Steve Olenski. Steve writes about advertising, marketing, media and all subgroups therein. He is a Forbes contributor, writer, content marketing influencer, advertising/branding guy, screenwriter, idea generator, massive coffee imbiber and member of the Editorial Board of the Journal of Digital & Social Media Marketing. Follow Steve on Twitter.





    “As the heyday for legacy social media begins to wane, these companies, and others like them, are seeing the great potential of blockchain technology to revitalize it.

    Blockchain promises to move foundational social media to an entirely different level, and has the power to reinvent the very nature of how content and information is privately and profitably distributed.."


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA
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