Maximum Engagement Social Media Strategy?

3 social media strategies for maximum engagement..

I get more questions about social media than virtually any other topic.

So today I want to share three social media strategies you must use.

Related Article: Crucial Social Media Strategy For YOUR Brand?

Make Your Posts #StopWorthy

Think about your behavior when scrolling through your Facebook or Instagram feeds. Are you stopping and looking at every post, or simply scanning until something catches your eye?

Yeah, same here. We don’t have time to read every post.

We’re looking for something out of the ordinary. Something that punches us in the face, something interesting, provocative, entertaining, something that creates emotion or begs us to engage with it, something stop-worthy!

Related Article: Top CEO Social Media Strategy?

Hot Tip

Post after post of house pictures is not stopworthy.

So, let’s look at what types of posts are stopworthy:

--Things that promote engagement. For example, you could post a photo of a home and conduct a poll asking, “Guess what this home sold for?"

--Posts that play to people’s fears, worries and doubts. Put yourself in your clients’ shoes and do some brainstorming. What’s on their minds? What scares them about buying or selling a house? What are their worries? What do they doubt? Break down those fears and provide answers.

Related Article: Social Media Posts YOU Should Share?

Always Remember

We solve problems for a profit. The more you can view your business from the perspective of the customer and speak to their fears, the more you’re going to win.

Going “Live”

I’ve said it many times, but I’ll say it again: Facebook doesn’t care whether or not you like the way you look on video.

If you want to use Facebook as the valuable business tool it can be, you need to “Go Live” regularly.

Related Article: What Other Peoples Advertising Can Teach YOU?

Get Over Your Fears, Be True to Yourself and Just Do It!

Facebook’s algorithm ranks live content higher than any other format. Also, people receive notifications when you “go live.” This all means you’ll get more reach by going live, and you’ll also receive more engagement if your content is valuable.

That doesn’t mean you should go live all day every day. Be strategic and provide content meaningful to your audience to promote engagement!

If you feel like you don’t have enough followers to make going live worthwhile, reach out ahead of time and inform people you’ll be going live. Continue that process and build your audience, reach and engagement.

It may take time, but it’s essential in today’s video-first environment.

Related Article: YOUR Local Business Social Media Marketing?

Schedule It!

Making the most of social media starts by creating a schedule to follow instead of simply posting whenever you get around to it. Two great free scheduling tools to look into are Hootsuite and Buffer.

Download this poster for my recommendation for The Ideal Weekly Social Media Schedule.

Keep in mind these optimal posting times for various platforms:

--Facebook: During work hours.

--LinkedIn and Instagram: Before work and after work.

--Twitter: Noon and after work.

Related Article: Social Media Mistakes YOUR Company Makes?

Bonus Tip

It’s all about engagement! So engage!

Engagement is paramount in today’s social media world. Getting others to comment and reply to your posts will do wonders for your ranking. But it doesn’t end there!

The cardinal sin of social media is failing to reply to comments on your posts! Find the time, reply to every comment you get and elicit longer comments and a real dialogue.

Guest Authored By Tom Ferry. Tom is the CEO of Tom Ferry International, a Real Estate Coaching and Training Company whose mission is to hold professionals accountable to fulfill their greatness. Tom is named the #1 Real Estate Educator by Swanepoel Power 200 and is the bestselling Author of Life! By Design, and Mindset, Model and Marketing books. In his nearly 30 years of service to the industry, Tom has influenced well over half a million real estate professionals to increase their inner and outer wealth. Follow Tom on Twitter.

Related Article: Social Media Secrets To Going Viral?

"It’s all about engagement!

So engage!"

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

YOUR 2018 Real Estate Marketing Strategy?

Must-know social media strategies for real estate agents in 2018..

Without tools, human would have ended up in the same graveyard as dinosaurs. Instead, we put footprints on the moon. And I have to hand it to real estate agents — they’ve been pretty good at utilizing a variety of tools. I know they’ve broken in their share of cellphones.

Related Article: Marketing Strategies To Transcend YOUR Industry?

When computers came along, the good agents put lead management software to work for them.

Now there’s another tool that can take agents to untold home-selling heights: social media. Why? That’s easy: Real estate has been — and always will be — a people business and social media couldn’t be more about people. So, agents need to be on social media as much as they need to be on oxygen.

Social media is so important because that’s where the eyeballs are. In 2017, 81% of Americans had a social media profile, and over 200 million people in the U.S. alone are estimated to be on social media by 2020. What’s more, American social media usage is highest among people who live in the suburbs, people who earn over $75,000 a year and the most educated.

But that’s not all. Professional marketers are sold on social media, too. A recent survey of 271 marketing pros found that 41% say they’ll boost their social media marketing budgets “significantly” this year.

It's clear that social media makes plenty of sense for real estate agents. But the key is to use it wisely. When you hold a wrench by the wrong end, well, you’ll be at the job for a while. The same is true with social media: Done right, it can increase your trips to the bank. Done poorly, it can drive you to the poor house.

Here are my best tips on tapping social media for your real estate business:

Related Article: Real Estate Agent Social Media Marketing?

1. Understand Your Options

The social media outlets I recommend for real estate agents are Facebook and Twitter (the main staples that seem to get the most press), Instagram and Pinterest (both primarily visual, which is good for agents who like to show off their spectacular listings) and finally LinkedIn (mostly a business-to-business outlet, which could lead to referrals from other agents).

2. Get Purposeful

Social media can increase awareness and get people talking about you and your services. It can also drive traffic to your website. Heck, if you post just the right thing at the right time, it might even go viral. All of these are worthy goals, but for me, it’s important to remember the primary reason for using social media: It can bring you leads. Keep that five-letter word top of mind with all your social media efforts. Always have a response option — call, e-mail, etc. — so readers can easily follow up with you, and have a strategy to reply quickly to any and all leads.

Related Article: Social Media Secrets To Going Viral?

3. Be Interesting And Helpful

With so much information on the internet these days, actually helpful info stands out and grabs attention like a cup of steaming hot chocolate on a snowy winter’s day. When you write your social media posts, think of yourself as a teacher, not a salesperson. Educate with solid facts and material readers can use. Pledge to improve the quality of your future posts. If you do, you’ll become known as the go-to real estate pro worth spending time with.

4. Go With Video

The next time you’re at a movie, sit near the front and then take a look back at your fellow viewers. More than likely, the word "mesmerized" will come to mind. We love our moving pictures. So put videos of your listings and anything else viewers might find helpful in your posts and you could capture more followers. According to Facebook, one in five videos streamed on the platform is a live broadcast and daily watch time ballooned more than four times over between 2016 and 2017. Consider doing an open house using Facebook Live to interact with various potential buyers.

Related Article: YOUR Local Business Social Media Marketing?

5. Snoop Your Competition

The cool thing about social media is it’s easy to find. Take some time to visit your competitors’ social media sites and see what they’re doing to generate some ideas you might use on your own social media posts.

With social media in your marketing tool belt, you’ll be equipped to grow your business, engage your prospects, build your reputation as a true real estate pro and make 2018 a year to remember.

Guest Authored By Bubba Mills. Bubba is Owner and CEO of Corcoran Consulting and Coaching, Small Business Mortgage & Real Estate Coaching focused on helping clients balance success in business while bringing value in life. Follow Bubba on Twitter.

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"With social media in your marketing tool belt, you’ll be equipped to grow your business, engage your prospects, build your reputation as a true real estate pro and make 2018 a year to remember.." -BubbaMills

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Building Your Real Estate Social Media?

Social media is not your soapbox. If you treat your social media accounts like you’re the only person who matters, it will be like starring on a mid-day soap opera - you’ll lose viewers..

I get asked on the regular, “How do I increase my reach and grow my social media profiles?”

Related Article: 8 Social Media Marketing Success Stories?

The answer is the same every time: Create more relationships with people, and build on your existing relationships. Or breakout the checkbook. I prefer the first option.

Now, you can read a ton of blogs or watch Gary Vaynerchuk videos that preach “giving value” upfront, but if you never do it, it doesn’t matter. You'll never get attention if you don't embrace action.

So in this article, I wanted to show you actionable ways to build relationships with people on social media. Specifically, on Facebook, Twitter and LinkedIn.

Facebook

If you don’t have an audience on Facebook, you need to growth hack using someone else’s. Let me explain.

It starts with identifying five to 10 companies/people on Facebook who share a customer base with you but aren't competitors.

So if you’re a Realtor, looking at local lenders, title companies and news outlets are a great place to start. Once you’ve got your list, you’re going to set up notifications for all of these pages so you will see every time they post.

Related Article: Mortgage Professional Social Media?

If you think is too much work, then stop reading, and go back to spamming listings to everyone - growing an organic following is tough work.

So let's look at what I do. Below is a post Gary Vaynerchuk put out - I am trying to build a similar audience, so I regularly participate in his comments section. My goal is to add value to a discussion he's started and interact/engage with individuals who are adding value to the discussion.

Twitter

Twitter is my favorite place to build an audience. The fast-paced nature of the platform allows for you to engage in back and forth on certain topics, all in a crisp 140 characters.

The strategy is simple: Use Twitter search to find people in your area.

For example, if you're a realtor in Austin, Texas, then head over to Twitter and type something along the lines of "moving to Austin" into the search bar.

After a bit of scrolling I came across Beckie's tweet on how she plans to buy a house in South Austin in the future.

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I would consider this a lead, but it's a delicate one. The key to this strategy is to be friendly, not salesly. So, if I was a Realtor I would tweet something like this (below) to Beckie.

LinkedIn

LinkedIn is a great place to connect with other professionals. Your knowledge of the industry can be shown through several ways, but what I want to focus on is LinkedIn Pulse articles.

Pulse is the blogging platform native to LinkedIn. Every time someone posts an article on LinkedIn, his or her network is notified that they've put out a post.

This is great if your content is up to par. This is bad if you're going to post a shameless self-promoting blog - people will tune you out.

Take your best blog post, and republish it on LinkedIn. If your content is strong, you will gain followers and see a ton of engagement on your content.

Guest Authored By Jordan Scheltgen. Jordan is the founder of CAVE Social, a marketing agency based out of South Florida. He earned his bachelors degree in Political Science at the University of Toronto. Since graduation, Jordan has been a featured contributor on DS News, MadeMan and CAVE Magazine. He's obsessed with everything online marketing, startups and football. Follow Jordan on Twitter.

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"Start being social on social media - spend time daily building one-on-one relationships.

Use the functionality of each platform to maximize your audience size.."

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

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