How YOU Blow Up On Social Media?

Gary Vaynerchuk: How to blow up on social media..

If you don’t know who Gary Vaynerchuk is, it’s not because he’s hard to find. Vaynerchuk has been creating daily content since 2006, when he launched his Wine TV series on YouTube. Because of his online marketing, he grew his family’s wine business from $3 million to $60 million.

Related Article: Growing YOUR Business On Social Media?

In 2011, he walked away from the business to start VaynerMedia, a social media focused digital agency. The company provides social media and strategy services to Fortune 500 companies.

In the midst of running a company, that grosses over $200 million in sales annually, he somehow finds time to create content on every available platform: He’s written New York Times bestselling books, he hosts a successful podcast, he has a popular YouTube channel, and he obsessively posts on social media.

I had a chance to chat with Gary at ComplexCon, a hip hop and sneaker convention, where he was promoting his own line of sneakers, The Gary Vee 003.

Since Gary has been successful on social media for over ten years, I asked him for some advice on how to grow an audience on social media:

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Obsessively Create Content

“What I’ve done well is documenting my day-to-day. I’ve done such a good job of creating content because when I’m in between meetings, and I go to the bathroom, I can go on Twitter. I can reply to a DM. Tonight, when I’m on a flight back to New York, I can go live for seven minutes. I can reply to 84 DMs. I can send three tweets. I am in constant motion,” Vaynerchuk said.

Give, Don’t Take

Gary focuses on giving first, before he asks for something. He stated, “For me, it’s give, give, give, ask. Giving with expectation is manipulation. Giving without expectation is letting karma be practical. I think the more talented you are, the more capable you are at giving. I’ve always known how to make money. So, I don’t need anything from anyone else. So, my ability to give is easy.”

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Don’t Take Your Audience For Granted

“Say you’re a great tattoo artist. You’re teaching people, creating value, etc. Then all the sudden you’re hawking every tattoo t-shirt out there. Your audience is going to care less and follow the next girl or guy who’s giving. Giving and taking is a delicate balance and I’d rather be on the giving side,” Gary said.

Be Yourself

Gary Vaynerchuk is an entrepreneur, a Jets fan, a YouTuber, a hip hop head, an investor, and a million other things. Many experts would say that’s confusing to an audience. They’d suggest focusing on one subject to create content around. Gary disagrees. He said, “I think everyone can do it successfully (showing multiple sides of themselves online) as long as you’re true to yourself. If I went to a surfing conference, and tried to be in it, it wouldn’t work. If you’re not about it, you’re finished. I think anyone can be anything they want, as long as it’s their truth.

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Don’t Focus On Follower Count

Vaynerchuk said, “If followers are your KPI, then you’re finished. You have to love your process. I did WineTV for 18 months because I loved making wine videos. No one gave a fuck. I was losing money on the wine business. No one gave a shit. But I kept doing it, while I was honing my craft. I liked it. And even the one nice comment (on the video) fulfilled me. You’ve got to love your process and not focus on getting something from your process. If you’re trying to get something out of your process, you’ll always lose because you won’t be patient. You’re like, ‘Why don’t I have a fat watch or a million followers yet?’”

Be Patient

“Everyone out there has ‘lottery ticket’ mentality. They think that they’re going to make a single YouTube video and it’s going to go viral and Will Smith’s going to DM them and life’s going to change,” states Gary. Life doesn't work like that. Slowly growing an audience is the way to become successful.

Guest Authored By Tom Ward. Tom writes about Influencer Marketing for Forbes and Entrepreneur Magazines. He connects brands with some the biggest influencers in the world. Follow Tom on Twitter.

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"Put In The Work

“You should be putting content out every day, for seven years, without worrying about one vanity metric. People are like, 'But Gary that’s hard.’

No shit it should be hard.

If you don’t want to do it, go work at Walmart. Why should something remarkable be easy? You want people to pay you to go to Bali and take a picture on a beach? That’s remarkable. So, don’t focus on the 13 people that are doing that. Pay attention to the 30 trillion that aren’t, and realize the ratio, and go put in the work and be patient,” advises Vaynerchuk.."

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

7 Gary Vaynerchuk Social Media Tips?

7 Game-changing social media tips from Gary Vaynerchuk to grow your business. Looking to get more followers?

Here's where to start..

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With more than 3 billion global social media users in 2018, businesses can't afford to ignore the opportunity to build an audience online.

Regardless of the growth in users, few have achieved as much success on social media as Gary Vaynerchuk. He is famous for taking his family's wine business from $3 million in annual sales to upwards of $60 million. He credits YouTube for much of his fame and wealth, particularly a channel that he started called Wine Library TV.

Eventually, he began his own marketing agency, VaynerMedia, and is now a world-renowned thought leader in the digital marketing space.

These seven tips from Vaynerchuk will help entrepreneurs leverage social media to get their business massive amounts of attention.

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1. Think Like A Media Company

Thinking like a media company requires putting out content that will either inform or entertain your audience. Vaynerchuk is extremely active in putting out informational videos, articles, quotes and audio clips for entrepreneurs across all the major social media platforms.

Similarly, Kylie Jenner, the CEO of Kylie Cosmetics, mixes up her product photos with a range of beauty, fashion and lifestyle posts. This creates a highly engaged audience that helps Jenner sell out of her makeup within minutes.

Entrepreneurs often make the mistake of only posting about their products or services, but thinking like a media company requires creating content that is both creative and relevant without being overly promotional at all times.

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2. Get Creative With Repurposing Content

Vaynerchuk repurposes his long-form content, especially his keynotes and videos, into micro-content that can be shared across a variety of platforms. There was one keynote in particular that his team repurposed to create more than 30 pieces of social media content, which resulted in more than 35 million views. Business owners are busy, so taking the time to create quality content can sometimes be difficult. By repurposing content, however, they can save both time and effort.

3. Provide Massive Value Before Asking For Anything In Return

Entrepreneurs can provide value in the form of free content to build trust with potential customers, which Vaynerchuk discusses in his book Jab, Jab, Jab, Right Hook. Similarly, Tim Ferriss, the author of five bestselling books, gives away much of his knowledge for free before asking for book sales in return. He provides value to his audience through content on his blog, social media accounts and podcast. This helps him grow his following, build trust with his audience and establish authority as a self-development expert.

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4. Stay As Authentic As Possible

There can be pressure to compete on social media. People and corporations often showcase the highlight reels of their life or business online to make it look like they have it all, but Vaynerchuk encourages authenticity. "You have to understand your personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it," Vaynerchuk said. With a commitment to authenticity, entrepreneurs get a chance to display what makes them and their business different from the rest.

5. Reply To As Many Comments And Messages As You Can

The volume of comments and messages that some influencers receive can be overwhelming. Despite this, Vaynerchuk often replies to his audience. Similarly, Lewis Howes, a bestselling author, entrepreneur and athlete, has built a sizable following on social media. On Instagram, he has more than 700,000 followers, but he replies to many of the comments he receives. Entrepreneurs can reply to the comments and messages they receive as a form of high-quality customer service.

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6. Hustle Harder Than Your Competition

Vaynerchuk has become synonymous with hustle as he showcases his everyday life on DailyVee. There are many factors in business and social media that entrepreneurs cannot control, but the one thing that they are completely responsible for is the work that they put in. Many entrepreneurs won't put in the time and effort necessary to become influential online. It takes a significant amount of work to create content, distribute that content across multiple platforms and engage with other social media users every day. This is where entrepreneurs who are willing to hustle can succeed.

7. Play The Long-Term Game

Business owners must make sure to stay committed to their long-term vision despite the distraction of opportunities that may arise online.

Jay Shetty, a viral content creator, once said no to a $1 million deal. He was offered a position to host a show that would encourage its viewers to gamble, but Shetty decided that it did not align with his long-term goal to promote wisdom. Though he lost out on $1 million in the short term, his popularity has continued to rise since the incident.

Guest Authored By Sania Khiljee. Sania helps entrepreneurs start and grow their business with social media through coaching or agency services. She runs @SaniaKhiljee and @LoserstoLegends on Facebook and Instagram and has over 1.4 million followers.

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"Know that building a brand on social media takes time, patience and consistency.

Vaynerchuk has been active on social media for more than a decade. If you haven't already, start growing your business with social media today using these seven game-changing tips.." -SaniaKhiljee

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  Post Crafted By:

  Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)

Long Lasting Social Media Success?

Six lasting principles that drive social media success..

Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly evolve, many struggle to build and maintain a loyal following. Social media mavens and members of The Oracles share the tactics they use to grab attention, nurture engagement and attract conversions.

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1. Give, Give, Give

The No. 1 social media principle applicable to everyone is this: You have to give to get. That means producing content for your audience, not yourself.

Social media is not about blasting out marketing messages. You may have a million followers, but if you don’t benefit or connect with them, they won’t care about you — which means they’re useless. And with today’s social media algorithms, they probably won’t see your messages either.

Social media is powerful because it’s personal. Like with any relationship, it’s about connections, trust and respect. You have to know who you are and who your audience is. What do they care about? Where do they spend their time? Create quality content and conversations based on that. Be willing to interact and respond to every individual. Then, and only then, do you earn the right to ask for their business. -Gary Vaynerchuk, founder and CEO of VaynerMedia (700+ employees with over $100 million in annual revenue), Four-Time best selling author of Crushing It!

Related Article: Social Media Marketing Steps To Success?

2. Ensure Your Audience Has A Good ROI

When you invest your time, energy and money in social media, remember that your audience is investing theirs too. They want to know that you’re worth all three.

To deliver on their investment, create engaging, informative video content; it relates to people at a personal level because it gives your business a human face.

Keep your message short and sweet. Show your viewers that you know their time is precious and that they matter. -Jason Hall, Founder and CEO of FiveChannels; generated $17m+ in sales revenue for his clients in 2017

Related Article: How To Up YOUR Social Media Game?

3. Go Where Your Audience Is

Social media is a double-edged sword. Used correctly, it can provide priceless feedback as you scale and quickly reach your critical mass of customers. Misused, and it’s a brand-damaging nightmare fraught with zero-ROI activities.

When I launched Kajabi, social media gave us immediate and inexpensive access to our core audience of online marketers. It helped us find beta testers who became our early success stories and provided an excellent resource for our initial launch.

As we scaled, we learned a foundational principle — be where your market is; don’t worry about where they aren’t. If your audience is younger, you’ll go live on Instagram and Snapchat; if they’re over 30, they’re more likely on Facebook. Primarily moms? Pinterest is your jam. Trying to be everywhere all the time is when social media becomes a waste of time, energy and attention. -Kenny Rueter, CEO and co-founder of Kajabi

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4. Give Your Presence A Purpose

Many people use social media to build a community without having a conversion strategy in place. I fell prey to this trap while building my personal brand. I rebuilt my entire website to reach an audience that didn’t serve my brand or business. I was providing too much value without asking my fans to take any action.

To monetize your audience, ask them to participate. It could be as simple as asking them to sign up for emails or getting their feedback on a new product. Posting for the sake of posting is a waste of time. It’s good to have a presence, but your presence should be purposeful. -Sweta Patel, founder of Silicon Valley Startup Marketing who has advised over 200 early-stage startups and high-growth companies; connect with Sweta on Facebook and Instagram

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5. Do These 5 Simple Things

I’ve found that this five-step plan builds loyal followers over time. First, create a posting schedule and stick to it! Life gets busy and social media is work. Schedule your posts ahead of time with pre-determined content. Second, write something interesting. Users like to read catchy captions.

Third, post six or seven times a week. Once daily is just enough to be manageable. Don’t “bleed the feed” and overdo it. Fourth, engage with your followers and comment back. Try to avoid using one-word comments like “amazing.” This comes off as phony.

Finally, be patient. Growing an authentic following doesn’t happen overnight. Yes, you can buy followers — but what does engagement from fake followers do for you? Nothing. Real followers mean real engagement and a lasting impact on your business. -Peter Hernandez, President of The Western Region at Douglas Elliman; founder and President of Teles Properties

Related Article: Surefire Explosive Social Media Engagement?

6. Apply The Pareto Principle

If you apply the famous Pareto Principle to social media, 20% of your output will yield 80% of your results. That means media platforms should be up to 20 percent promotional; the remaining 80 percent should be related to your customers.

Create an “audience profile” for your ideal customer. Measure demographics like age, gender, income, employment, location and education, which are provided on all social media platforms. Then, leverage that data to identify audience trends. Determine what motivates your customers and what they strive for in life. This will help you learn how your product or service helps them achieve their goals. -Vladimir Ninov, co-founder and marketing director of Webcoin, a peer-to-peer social media exchange platform which pioneers the technological dawn of global marketing digitalization

Guest Authored By The Oracles. The Oracles is an invite-only brain trust of the worlds leading entrepreneurs sharing the tactics they use to grab attention, nurture engagement and attract conversions. Follow The Oracles on Twitter.

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"Social media is powerful because it’s personal. Like with any relationship, it’s about connections, trust and respect. You have to know who you are and who your audience is. What do they care about?

Where do they spend their time?

Create quality content and conversations based on that.." -GaryVaynerchuk

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  Post Crafted By:

  Fred Hansen Br@nd Alchemist  & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)