It's the hottest ticket in town for car lovers. The Chicago Auto Show is in full swing at McCormick Place. Social media is playing a big role in this year's show..
Justin Ehlers snapped pictures of the cars - well, maybe just the models in front of the cars - to send out of on Snapchat. The 17-year-old from Fort Wayne, Ind., says he had no interest in coming to the auto show before seeing some of his friend's posts..
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That's the kind of marketing organizers of the country's largest auto show simply can't buy. And that's one reason they are encouraging as much social media as they can get.
Everywhere you look around the auto show, people are snapping pictures on their smart phones. And the auto show folks are encouraging them to share those pictures by offering prizes..
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Perhaps nowhere are the cameras in use more than on the test tracks. Nearly everyone snaps a shot of the see-saw ramp on the Mercedes track..
Guest Authored By Diane Pathieu. Diane joined ABC 7 Chicago, the Number One station in the market, as a reporter in December, 2011. She reports for the ABC 7 weekend morning newscasts and fills-in throughout the week with news and traffic reports. Prior to joining the ABC 7 team, Diane was a reporter/anchor at WTMJ4 in Milwaukee, Wisconsin. She reported for their morning show, "Live at Daybreak" and also served as anchor of "Live at Noon." Diane got her start at KFXB-TV in Dubuque, Iowa after graduating Columbia College Chicago in 2001, and has worked at various stations in the Midwest over the years. She even dabbled in radio, both on-air and behind the scenes! Diane is a native Chicagoan, born and raised in Rogers Park. She is a first-generation American; her family comes from Lebanon and Syria, and they are all fluent in the Assyrian language. Diane is happy to be back home and looks forward to helping serve her community. Follow Diane on Twitter.
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"At the Jeep track, they take photos of you during the ride and email them to you later, encouraging you to post them to social media. Not only does it promote the brand, but it encourages more people to come to the show.."
Authored by:Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends. My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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