Social media marketing and digital marketing..
Aren’t they one in the same?
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Even though these terms may occasionally be used interchangeably, there are some key
differences to note.
For starters, social media marketing is a type of digital marketing, but there is
more to digital marketing than social media strategy and management.
Knowing the differences will help you understand what you want to focus on.
What Is Digital Marketing?
By using online platforms, digital marketing creates a dialogue with today's modernaudience that builds a community around a brand or organization.
There are various types of digital marketing, including social media marketing,
content marketing, email marketing, mobile marketing, search engine optimization,
pay-per-click campaigns, website management, etc.
The list will continue to grow as digital marketing becomes an increasingly vital
part of marketing.
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Some common types of digital marketing include:
Websites: Establishing an online presence through company websites.
Email Marketing: Engaging with leads and customers through targeted email
campaigns.
SEO (Search Engine Optimization): Optimizing content to improve visibility and
ranking on search engine results pages.
PPC (Pay-Per-Click) Advertising: Placing ads on search engines and websites,
paying only when users click.
Social Media Marketing: Utilizing social media platforms to reach and engage
audienceMobile Marketing: A mix of marketing practices and channels that are unique to
having a smart phone.
What is Social Media Marketing?
The purpose of social media marketing is to leverage social media platforms for
the promotion of brands, products and services.
Using social networks for marketing purposes involves strategically creatingand sharing content, engaging with an audience, and using data analyticsto measure the efficacy of different campaigns.
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Commonly used social media platforms include Facebook, X, Instagram, TikTok,
LinkedIn and more. Some social media marketing strategies include:
Content Creation: Developing engaging content tailored to each platform's
audience and format.
Influencer Collaborations: Partnering with influencers to reach and resonate with
target audiences.
Community Engagement: Building and nurturing communities around brands
through interactions and discussions.
Social Media Advertising: A method of running paid ad campaigns on social
media channels.
It plays a pivotal role in a brand’s overall digital marketing strategy, fostering
brand awareness, engagement and customer loyalty. Understanding the uniquepotentials of different social media platforms is crucial for crafting effective
marketing strategies.
Social media marketing requires social media management, which is the process
of creating, scheduling, analyzing and engaging with content posted on socialmedia platforms.
Key Differences Between Digital Marketing and Social Media
Marketing
All digital marketing efforts require social media strategies to engage
with a brand’s audience. The difference comes from the scope of the role.
Digital marketing encompasses a broad range of online marketing activities
beyond social media, including websites, email, SEO, PPC and more. Social
media marketing focuses specifically on leveraging social media platforms for
marketing purposes.
Another difference comes with audience targeting and engagement. Digital marketing a
specific social media platform and utilizes platform-specific features.
Digital Marketing vs Social Media Marketing: How They Work
Together
While they are distinct, there are interconnected components of a
comprehensive marketing strategy.
Understanding how they complement each other is essential for maximizing
their effectiveness in achieving marketing objectives.
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