YOUR Social Media Platforms Strategy?

A list of popular social media platforms, and how brands and retailers can implement strategies, better reach, and engage with different audiences..

Related Article: How To Build YOUR Brand With Social Media?

Facebook

2 Billion monthly users

75% of users spend 20 minutes on the site every day

500 million people watch facebook videos every day

Facebook Live popularity has risen 330% since launch

Users watch Facebook Live videos 3X longer than non-live videos

Strategy: Drive awareness and engagement with videos and live streams

Related Article: Social Media Secrets To Going Viral?

Twitter

328 Million active monthly users

Daily active users have increased 14% each year

The average user follows 5 businesses

80% of users have mentioned a brand in a Tweet

Companies active on Twitter see a 19% increase in customer satisfaction

Strategy: Prioritize customer service and engagement

Related Article: Leveraging YOUR Social Media Reviews?

Instagram

800 Million monthly users

Monthly users grew 24% in 2017

Half of users use Instagram

Daily Posts tagged with a location have 79% higher engagement

Strategy: Post highly visual, geo-targeted content to boot engagement

Related Article: Getting Your Social Media Content Shared?

Pinterest

200 Million monthly users

50 million more users that October 2016

67% of users visit Pinterest on mobile while shopping in-store

1/3 of users choose Pinterest over Google search

Strategy: Link Pinterest to your website to increase traffic and sales

Related Article: 5 Things Successful Social Influencers Do?

Snapchat

375 Million active monthly users

Growth slowed 82% after Instagram Stories launched

3 Billion snaps are created each day

63% use Snapchat as their primary medium for messaging friends

Users younger that 25 visit more than 20X a day for at least 30 minutes

Strategy: Leverage geo-filters to create interactive content

Related Article: Best Practices For Live Social Media?

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)