Showing posts with label Social Media Jobs. Show all posts
Showing posts with label Social Media Jobs. Show all posts

Sunday, March 11, 2018

Social Media Shape-Up For Job Seekers?


Ready, Set, Switch -- Shape Up Your Social Media

If you're a job seeker who isn't on social media, you might as well not exist.



That's a harsh statement, but in today's technology-based world, there's a basic expectation that you're at least mildly engaged online, especially in the business world.

Clients, employers, network contacts and even social acquaintances want to connect with you virtually.

So if you've been resisting social media, now is the time to get in the game, especially if you're in a job search.

You don't need to go so far as to consult your teenager about the latest Apps, but there are a few foundational things that will help significantly.

First, The "Why"



Working Your Network

Contacts and referrals continue to be the best source for finding new employment opportunities and it's pretty difficult to network if you're not on LinkedIn when over 500,000,000 other people are. While you may be well-connected in your local geography, networking crosses global boundaries now, and the internet enables you to easily access that world. Don't limit your reach.

Information Sharing

Over 9% of companies reported using social media in their recruiting and hiring in efforts. While LinkedIn was by far the top online site, Facebook and Twitter are gaining speed. Some recruiters use the tools to research candidates, while others use them as vehicles for posting openings and sharing updates. If you're not following, you're missing out. Additionally, the Society for Human Resource Management found that 35% of employers were less likely to interview candidates they could not find online.



Getting Recruited

Passive hiring is on the rise according to 2018 hiring trends, and it's hard to be "found" if you're not active online.

To be competitive, you need to go beyond the basic profile. Your online presence needs to be intentional, showcasing your brand and demonstrating qualities that are attractive to your target audience.

The Undercover Recruiter recently reported that passive candidates are 120% more likely to want to make a positive impact on their new organization. With pressure to find stellar talent, recruiters are recognizing this and prefer to find YOU. They can't do that if your profile doesn't exist or reflects who you were five years ago.

Now The "How"



Reconnaissance

Google yourself. Find out what comes up when you search for your name online. Is it a professional, updated LinkedIn profile at the top of the results list, or a DUI mug shot of someone who shares your name?

Also, check your social media sites for questionable content and clean up photos or old posts that are not reflective of your professional brand.

Even if your pages are “private,” chances are one of your contacts is connected to your new employer in some way. The world is getting smaller and that provocative photo at your friend's wedding in Vegas may have been hilarious at the time, but not at all impressive to a potential employer. In fact, 55% of employers admitted to reconsidering a candidate after what they found online.



Rebranding

Dust off your LinkedIn and ensure it reflects your current skills, interests, and accomplishments.

Is it time for a new photo? Have you been remiss in connecting with new people you’ve met in the last few months (don’t forget the power of 2nd level contacts!).

Is your profile linked to an old company you used to work for or do you include dates that make it easy to calculate your age when you’d rather not publicize it? You don't need to, nor should you, include everything about yourself online. However, a few well-placed accomplishments and a descriptive summary will take you far. Bonus: A study by Jobvite showed that 65% of employers who noticed volunteer or charity work on prospective candidates profiles viewed them more favorably.



Repurpose

Create a strategy to get active online to expand your brand professionally. Create a personal webpage, blog, or company page. If you've shied away from these strategies in the past, you might be surprised at how easy (and inexpensive) these things are today. If you're not ready for that, follow influencers online whose work reflects your value and interests, and then repost their content with your network, sharing your insights. Also, check your daily notifications for anniversaries, birthdays or announcements about your network, which are easy ways to stay in touch. Create Google Alerts that do the heavy lifting for you by bringing relevant information directly to your inbox.

Guest Authored By Dr. Dawn Graham. Dawn started her corporate career as a recruiter, and over the past two decades has been helping job seekers attain great roles from the "other side of the desk" as a career coach. A Licensed Psychologist and Career Director for the Wharton MBA Program for Executives, she coaches some of the brightest minds in business, helping them land competitive roles with a focus on career switchers looking to make mid-career industry or functional transitions. On her weekly Sirius XM radio show “Career Talk” (Channel 111), She's privileged to be available live each week to a national audience to answer questions on a variety of career-related topics. Her first book “Switchers: How Smart Professionals Change Careers & Seize Success" is due on shelves in June 2018. Follow Dawn on Twitter.





"If you still long for a life before texting and Twitter, you’re definitely not alone.

However, these are the rules of engagement in today’s job search, so find a balance that works for you and get in the game.

A job search is tough enough - why not tip the odds in your favor? Happy Hunting!!" -DawnGraham

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Wednesday, November 22, 2017

    YOUR Salary As A Social Media Influencer?


    Job: Social-media influencer, the Role..



    The relatively new label of social-media influencer doesn't have a precise definition, and can be measured in a number of ways.

    Some believe it has to do with the number of followers one has on social media; others suggest it only applies to those who partner with brands to market or advertise to their followers, no matter how many they have; while others believe it applies to those who have committed to building, promoting and marketing their online presences full time.

    Further muddying the definition is the fact that social-media influencers come in many different forms and speak to many different audiences: from fashion bloggers and makeup artists to travel writers, professional athletes, industry insiders, singers, chefs, connoisseurs, entrepreneurs, models, photographers and just about anyone else who has the attention of one or more audience groups via social media.

    "That's the issue: It's very vague and it will remain vague for as long as it's not accredited or institutionalized," said Alen Palander, a Toronto-based photographer, videographer and social-media influencer with nearly 130,000 Instagram followers.



    Different types of influencers will focus on reaching their audiences through different types of content and on different platforms, but most spend a majority of their time creating and promoting content and connecting with brands to partner with for sponsorship opportunities.

    Salary

    Because there is no agreed-upon point when a social-media user becomes an actual influencer, nor when an influencer becomes an actual celebrity, the salary can technically range from nothing to millions. In fact, by some definitions, Canadian pop star Justin Bieber is a social-media influencer, not only because of his significant social-media following, but also because he got his start posting music videos on YouTube.

    You can't just say, "I want to be a social media influencer, and start making money," said Mr. Palander, who built his social following over the past half decade. "The first step is creating that following, and that takes a lot of time; for some, it takes years, and others get lucky and amass that following in months."



    Mr. Palander said what separates those who are making lots of money from those who aren't isn't just a matter of how big their following is. "The people who are making good money off of social media aren't just influencers, they're business people. They understand how to work with an industry, but also lead an industry," he said.

    Mr. Palander added that salary ranges, based on perceived influence, partnerships and relationships with brands, and the type of influencer. For example, makeup, fashion and luxury travel influencers are supported by industries with significant advertising budgets and appetites for partnerships with influencers.

    Education

    While there are no educational requirements for being a social-media influencer, certain educational backgrounds can be of benefit. First and foremost is having an above-average knowledge of a field. For example, attending a culinary school would likely be of benefit to a foodie influencer, but is by no means mandatory.



    "It's very important to have an educational background that teaches organizational and analytical skills," Mr. Palander said. "I came from a design and urban-planning background where we were taught many interdisciplinary skills, like how to create proposals and work with clients, but also manage our own business as freelancers."

    While social-media influencers have a wide range of educational backgrounds, some training in business, marketing, social studies or communication can be beneficial.

    Job Prospects

    Social-media influencer is a very competitive job, and while some will flourish effortlessly, others can struggle to gain traction.

    "It is a very competitive industry for anyone who wants to do it, but it also has a lot to do with luck," Mr. Palander said. "It's calculated luck: It's about following trends, but also breaking trends and starting trends. Those things take time, and sometimes people don't get lucky and do it for years and don't get anywhere with it."



    Challenges

    While some effortlessly fall into being social-media influencers by monetizing popular online presences, others set out to be influencers and ultimately fail to amass significant-enough followings.

    Why They Do It

    Those who are able to earn livings as social-media influencers often feel like they're getting paid to follow their own interests and passions, while cementing themselves as celebrities of sorts among communities they care about.

    Guest Authored By Jared Lindzon. Jared is a Freelance Journalist for The Guardian, Fast Company, The Globe And Mail, Forbes Magazine, Rolling Stone, Politico and many more. Follow Jared on Twitter.




    “One of the greatest misconceptions about social-media influencers, according to Mr. Palander, is that it's not much more work than maintaining any other social-media account.

    "People think that you literally wake up, take a photo, share it and that's it," he said.

    "This is a full-time job, meaning that you spend just as much time on your phone and computer, if not more, than the average person with a nine to five.."


      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Published by at No comments:
      Labels: , , , ,
      Location: Loveland, CO 80538, USA
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