5 Proven tips for making social media work for your company..
Advice from the founders of America's fastest-growing businesses.
Inc. 5000 honorees tell us how they would tackle a common business challenge. This month: How did you figure out your company's voice on social media?
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Sarah Dusek
Co-founder, Under Canvas (travel and hospitality)
No. 573 2017 rank | 791% Growth| $8.6M Revenue
"Through trial and error, we've figured out a balance between aspiration, for people who aren't ready to travel with us; inspirational, for people actively planning an Under Canvas trip; and helpful.
We have agents who make bookings and plan itineraries, and it made sense to continue that dialogue on social. We want to be an expert that also helps you dream about where you might go next."
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Chris Gathright
Founder, Sportique (retail)
No. 3,164 2017 rank | 103% Growth | 4.7M Revenue
"When we started, we focused on informing folks about outdoor brands. But as we expanded into fashion, home, and beauty, it became more about letting people know that we're trying to curate amazing products in general.
We're simple. Our tone is fun and playful.
We know we're not curing cancer."
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Tom Gimbel
Founder, LaSalle Network (human resources)
No. 4,450 2017 rank | 56% Growth | $55.5M Revenue
"Because we're both a B2B and a B2C business, LinkedIn is the most important platform for us. And we use LaSalle's social networks to entice college graduates to come work for us.
On Instagram, we'll post pictures of a party for an employee's work anniversary, and we'll get 80 to 100 likes and comments from their friends."
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Ann Oleson
Founder, Converge Consulting (education)
No. 2,037 2017 rank | 183% Growth | $3.1M Revenue
"We try to serve as a narrator that brings people in the higher education world together.
We answer questions in LinkedIn groups and started a Google group that has more than 500 members, where people pose questions and we try to engage everyone in answering them."
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Kristy Sammis
Co-founder, Clever (advertising and marketing)
No. 1,706 2017 rank | 229% Growth | $7.4M Revenue
"The most important thing, which a lot of businesses skip, is to know what you want.
Even though social media is casual and conversational, think of it as marketing.
You would never start a marketing campaign not knowing what you're trying to achieve."
Guest Authored By Sheila Marikar. Sheila writes about business, popular culture, and lifestyle trends for publications including Inc., The New York Times, Fortune, and InStyle. Follow Sheila on Twitter.
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"The global and national scope of this data gives you a solid grasp on current social media trends, but know that your own social media strategy should first rely on the presence of your specific audience on each social media network.
Know the community data points, even memorize them, but take action on your audience data points.." -ChristineWarner
Post Crafted By:Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends. My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
