Showing posts with label News Media. Show all posts
Showing posts with label News Media. Show all posts

Thursday, October 5, 2017

Digital & Social Media News Trends?


Digital news and social media continue to grow, with mobile devices rapidly becoming one of the most common ways for Americans to get news..


As journalists and media practitioners gather for the annual Online News Association conference, here are 10 key findings from recent Pew Research Center reports about today’s digital news media landscape:

1. The Gap Between Television and Online News Consumption is Narrowing

As of August 2017, 43% of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. The gap between the two news platforms was 19 points in early 2016, more than twice as large.

The share of Americans who often get news from TV – whether from local TV news, nightly network TV news or cable news – has fallen, while the portion of Americans often getting news online – either from news websites/apps or social media – has grown.




2. Use of Mobile Devices News Continues to Grow

As of spring 2017, 45% of U.S. adults often get news on a mobile device</a>, up from 36% in 2016 and 21% in 2013. The use of desktop or laptop computers for news remains steady, with 31% saying they often get news this way. In all, 85% of Americans ever get news on a mobile device, the same proportion who do so on a desktop computer. And, among those who get news both ways, mobile devices are increasingly preferred. Nearly two-thirds (65%) of U.S. adults who get news on both mobile and desktop prefer mobile, up from 56% in 2016.



3. Older Adults are Driving the Growth in Mobile News Use

More than eight-in-ten U.S. adults (85%) now get news on a mobile device, up from 72% in 2016. The recent surge has mainly come from growth among older Americans. Roughly two-thirds (67%) of those ages 65 and older now get news on a mobile device, a 24-percentage-point jump from 2016 and about three times the share in 2013. Mobile news use also grew among those ages 50 to 64, with about eight-in-ten (79%) now getting news on mobile, about double the share from 2013. Large increases in mobile news use also occurred among those in lower-income households.


Related Article: Media Company Social Media?


4. Two-Thirds of Americans (67%) Get at Least Some News on Social Media

This represents a modest increase from 62% in 2016, but similar to mobile, this growth was driven by substantial increases among older Americans. For the first time in Pew Research Center surveys, more than half (55%) of Americans ages 50 and older report getting news on social media sites, a 10-percentage-point jump from 2016. Three of the social media sites measured – Twitter, YouTube and Snapchat – grew their shares of users who get news on their site. Twitter saw the largest growth in 2017 (up 15 percentage points) and had the largest share of users to report getting news there (74%).


Related Article: Vital 2018 Social Media Trends?


5. Nonwhites and the Less Educated Increasingly Say They Get News on Social Media

About three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016. This means that nonwhites (including all racial and ethnic groups, except non-Hispanic white) are now more likely than whites (64%) to get news on social media. Social media news use also increased to 69% in 2017 among those with less than a bachelor’s degree, surpassing those with a college degree or higher (63%).




6. Many Americans Believe Fabricated News is Sowing Confusion, and about a third (32%) Say They Often See Made-Up Political News Online

Nearly two-thirds of U.S. adults (64%) say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events. About a third of U.S. adults (32%) say they often see made-up political news online, while 39% sometimes see such stories and 26% hardly ever or never do. About half (51%) say they often see political news online that is at least somewhat inaccurate – a higher proportion than those who say they see news that is almost completely made up (32%). About a quarter (23%) say they have ever shared made-up news stories themselves, with roughly equal shares saying they have done so either knowingly or unknowingly. A large majority (84%) of Americans say they are at least somewhat confident in their ability to recognize fabricated news.


Related Article: Fake News, Hoaxes and Hate-Monger Social Media?


7. Americans Have Low Trust in Information From Social Media

Just 5% of web-using U.S. adults have a lot of trust in the information they get from social media, nearly identical to the 4% who said so in 2016. This level of trust is much lower than trust in national and local news organizations, and in information coming from friends and family. In fact, in a separate study focusing on science news about twice as many social media users distrust science posts on social media as trust them (52% compared with 26%, 21% of social media users do not see any science posts).


Related Article: Being Smart On Social Media Refresher?


8. Social Media and Direct Visits to News Organizations Websites are the Most Common Pathways to Online News

When asked how they arrived at news content in their most recent web interaction, online news consumers were about equally likely to say they got news by going directly to a news website (36% of the times they got news, on average) as they were to say they got it through social media (35%). They were less likely to access news through emails, text messages or search engines.

While social media is a common pathway to news, when people follow news links, source recognition is lower for news accessed through these platforms than it is when the link comes from a news organization.

When news links came directly from a news organization’s emails, texts or alerts, the individual could name a source for that link 78% of the time. That far outpaced source recall when a link came through social media (52% of such instances) or a friend’s email or text (50%).




9. Online News That Comes Via Emails and Texts From Friends or Family is the Type of News Encounter Most Likely to Result in a Follow-Up Action

Among the five pathways studied, news instances spurred by emails and texts from friends or family elicited the most activity; nearly three-quarters (73%) of these instances were acted upon in some way. That outpaced social media and direct visits to a news organization’s website, where a follow-up action occurred in about half of news instances (53% and 47%, respectively).

Overall, talking with someone offline, whether in person or over the phone, was the most common action taken with digital news.


10. An Analysis of Nearly 2700 Different Search Terms Associated With the Water in Flint, Michigan, Shows That Online Searches Can be a Good Proxy For the Public's Interest, Concerns or Intentions

The data revealed that residents of Flint were searching for information about their water before the government recognized the contamination and before local and regional news media coverage intensified beyond a handful of stories related to the initial switch of the water supply.

While news was the first type of information people searched for, questions about personal and public health implications soon came to the forefront. The politics of the water crisis – which involved the governor of Michigan, the city of Flint and several agencies – did not resonate as a local search topic until President Barack Obama reacted, when the story spread nationally.




Guest Authored By Kristen Bialik & Katerina Eva Matsa. Kristen Bialik is a research assistant at Pew Research Center. Katerina Eva Matsa is a senior researcher focusing on journalism research at Pew Research Center.




“Digital news and social media continue to grow, with mobile devices rapidly becoming one of the most common ways for Americans to get news.."

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA

    Tuesday, September 12, 2017

    Media Company Social Media?


    For years, ad execs and editors at major publishing houses ferociously resisted any sort of relationship with influencers.

    And yet, over the past 18 months, we've seen the exact opposite happen: Publishers are now embracing influencer marketing and integrating influencers into their advertising and editorial operations in a big way.



    Publishers ranging from Hearst to Conde Nast to Univision (full disclosure: Hearst and Univision are partners of Reelio's) and many more are now embracing influencers, and you shouldn't expect the magnetism to stop anytime soon.

    So what flipped? What was the original orientation that created such resistance between the two parties, and what is the new orientation that is generating such pull? From my perspective, after hundreds of conversations with dozens of publishing executives over the past several years, the single biggest shift has been that publishers have moved away from an orientation of quality to an orientation of scale. In other words, publishers have stopped seeing influencers as content creators who can't pass editorial muster at Cosmopolitan and Esquire and started seeing them as scaled distribution channels, ripe for monetization.

    Contributor Models Help Media Companies Keep Up With the Never-Ending Content Cycle

    Advertisers care about engaged audiences. This puts media companies in a position where they must produce enough relevant content to draw attention and keep up with traffic and to ensure that the content earns a high watch or read time. The pressure is on to fulfill quantity and quality demands. Whereas influencers initially didn't meet media companies" quality standards, those companies eventually realized that they themselves were incapable of meeting their audience's quantity standards.



    In today's content-saturated world, producing sufficient content flow can be difficult.

    In order to maintain an influx of readers, many media companies have chosen to adopt a contributor model that relies upon influencers to create content for the publication. In fact, Forbes has built a contributor base where content creators, who have their own individual audiences, are writing content for Forbes and bringing their audiences with them. By doing so, Forbes doubled their audience. While this contributor model is text-based, it can be applied to any kind of media and platform.

    And more content leads us to higher watch/read time, a statistic that lots of advertisers care about. User-generated content in influencer marketing is proven to generate, on average, seven times the watch time -- of content created by advertisers themselves.

    Surprisingly, media companies found that it is through the sheer volume of that content contributor models generate that enables them to create quality content that maximizes watch time. The more experimental content you publish on your site, the more data you'll have around what is retaining audience's attention and what isn't. But of course, once you create the content, then you have to distribute it, and that's where influencers" value to media companies is most important.



    Influencers Provide Additional Scaled Distribution Channels With Incredible Economic Value

    Media companies are more than just the content they create. They also provide the channels through which that content is distributed. Today, that power has been eroded. And the channels through which media companies distribute content are no longer ones that they own or control. The previous dynamic was to fight this shift. Now they're embracing it.

    When you start to think of influencers as not only sources of content, but also as viable distribution channels themselves, then the win-win relationship between media companies (with their massive archives of owned content and other intellectual property like characters, brands, etc.) and influencers becomes even clearer.

    Not only are content contributors more likely to republish the content they make for these media companies on their own channels, but the content they create can be used for various distribution efforts and see a better return on distribution.

    Machine Zone, for example, used gaming influencers to create content around their new app and then used the YouTube video that had the highest watch time in a television commercial.

    It's a simple answer to the question of efficiency. Why try to produce higher watch time/read times on your own instead of using content creators who are already maximizing watch time/read time on the content they're producing?



    Repurposing Old Content And Leveraging Intellectual Property Also Helps Media Companies Scale

    Content creators don't always have to produce entirely original content either. Once you find a theme that has stuck with an audience (by looking at great watch time rates), content creators can work with it to remix and redistribute. This is a bit different than just re-sharing content.

    On a large scale, how do you re-engage new audiences with <em>Star Wars, a well-known classic? And how do you get more viewers to jump on the newest season Game of Thrones? You repurpose licensed content and distribute.

    Media companies (sports networks and entertainment companies in particular) are remixing and leveraging intellectual content to drive more audiences. Take, for example, HBO's Game of Thrones Beginner's Guide video. The idea is to catch up new interested viewers quickly and easily using the original licensed content.



    And it's successful. One comment reads "I didn't know I needed this in my life - but now I do." You can assume this led to a lot more viewers trying out the show.

    The YouTube channel Bad Lip Reading is also a good example of the engagement that can strike when licensed content is repurposed.

    The folks behind Bad Lip Reading are content creators, and franchises like Star Wars and the NFL have both earned shares, likes and comments from old and new fans alike on a remix of the licensed content -- and earned coverage on other sites like SB Nation. That's how you keep relevancy.

    Publishers are embracing influencer marketing and influencers into their advertising and editorial operations in a big way, and you shouldn’t expect the magnetism to stop anytime soon.

    Guest Authored By Pete Borum. Pete is the Co-Founder, CEO of Reelio, a data driven influencer marketing platform that connects brands to the right influencers. Follow Pete on Twitter.




    “If you're a media company, a diverse content creator pool can lead to more content that's more relevant to your audience, more distribution and ultimately more engagement.

    And that's a recipe that will make any advertiser happy.." -Pete Borum

      • Authored by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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      Location: Loveland, CO 80538, USA

      Saturday, March 18, 2017

      Your Social Media Coffee Break?


      In the U.S., 62% of adults receive their news from some social media platform such as Facebook, Twitter or Reddit, according to a 2016 study by the Pew Research Center..


      Benefit industry experts are taking advantage of the popularity to alert their clients to changes of regulatory and legal statuses of employee benefits, and to grow their business and deepen client relationships.

      Related Article: Direct Sales Social Media?

      Jeff Yaniga, chief revenue officer for Maestro Health, sees platforms such as Slack as a place where clients and advisers can pose questions to one another and use the space like a think tank. “When we enroll big groups, you can see on the internal chatter machine that they are asking questions to each other,” Yaniga says.

      Some brokers are using social media as a means to build their clientele. Dave Jackson, owner of Jackson Insurance, used Facebook to engage his community and within three years managed to reap a 4,000% ROI in the process.

      “People began to call my agency because they liked what I did in the community as an individual and the phone just continued to ring,” he says. “We are easily the largest agency in the neighborhood, among any captive agency or independent, and we’ve surpassed about 15% of the market.”


      ‘Trend Jacking’

      Yaniga says Maestro has a presence on many social media platforms, including Instagram, in order to reach millennials. “Social media has become the new smoke break or coffee break,” Yaniga says.


      “With the right hashtag strategy, the right content distribution, engagement and search strategy, I can connect with people I would have never been able to connect with seven or eight years ago,” he says.

      Yaniga adds that having a social media presence for a business allows Maestro to monitor their status as a brand and how they can stay relevant to trending topics. “We use social media to do what we call ‘trend jacking,’” Yaniga says.

      “If there is a trend or a buzz that affects our business we try and insert ourselves into it.”

      Janell Williams, employee benefits attorney for group health plan compliance and consulting at CMC Consulting, says social media helps small firms to compete.



      “You can have a larger firm or a smaller firm that is getting information out to so many people through these social media sources,” Williams says..

      “As long as you have one person clicking and typing I don’t think that it really matters how big your firm is,” she adds.

      Yaniga and Williams agree that Twitter is considered the most frequently used platform to stay connected. “I think you can get information out through Twitter more efficiently with links associated to your post that gets more information to your people,” Williams says.

      Yaniga sees a professional dividing line between sites like Twitter and LinkedIn over Facebook and Instagram.

      “I use my Facebook for more social interaction with friends and family than I do professional,” Yaniga says. “Without a doubt, when we post content on LinkedIn or when I write blogs, it’s the most engaged channel.”

      Guest Authored By Cort Olsen. Cort is an Associate Editor at Employee Benefit Advisor. Follow Cort on Twitter.





      “Jackson, meanwhile, is utilizing his personal relationships on Facebook to boost his business.

      “It has been a significant resource, not just for our neighbors, but for me as an agency owner to help get our name out there and get instant recognition,” he says.

      “I had no intent on doing it this way, but that’s how it turned out..”


        • Authored by:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram
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