Showing posts with label Lilach Bullock. Show all posts
Showing posts with label Lilach Bullock. Show all posts

Tuesday, April 22, 2025

Blogs YOU Should Know?


5 Social media blogs that you need to know about..

Social media marketing is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features or new algorithms, or whether it’s educating yourself on new social media strategies and emerging statistics and data, digital marketers and business owners need to constantly keep up to date and educate themselves.


And the best way to do this? By reading the best blogs and news sources, religiously.

In this blog post, I’m going to share five social media blogs that you need to know about.

Tip: Get an RSS reader like Feedly to subscribe to multiple social media and digital marketing blogs so that you can easily check them whenever you have a spare moment.

All you need is either your smartphone, tablet or laptop/desktop computer to read the latest articles.


Social Media Examiner

Social Media Examiner is one of the best known and popular social media marketing blogs in the world and for good reason: their content always provides value.

With articles from social media experts like Michael Stelzner and Lisa D. Jenkins – as well as a collection of other social media specialists who contribute regularly – beginners and experts alike can learn all about social media marketing strategies.

As a beginner, you can use Social Media Examiner to learn with step-by-step instructions how to leverage social media marketing and how to use various social networks to your advantage.

As an experienced marketer, you can use their blog to learn new strategies and improve on your knowledge.

And for both beginners and experienced users, you can check Social Media Examiner for information on the latest features and developments you need to know about, as well as for keeping up to date on the latest findings in social media marketing (relevant research and statistics) and the best social media marketing tools that you need to know about.

Frequency: They usually publish about an article a day, forsaking weekends.


Social Media Today

Another top social media marketing blog that should be bookmarked is Social Media Today; this immensely popular blog is an impressive library of social media marketing content, whether it’s news or tips.

The blog relies on a huge network of regular contributors who post content on any and all social media topics you can think of.

One of the biggest reasons why it’s such a great source of social media marketing content is that they’re constantly reporting on the latest news and developments in social media so that you can stay abreast of the latest features, algorithms and releases that you need to know about when planning your social media strategy.

Furthermore, you also get other useful content, such as tips from top social media experts, listicles with useful social media marketing tools that can help you implement your strategy more effectively and opinion articles from specialists and experienced marketers.

Frequency: They usually update with new content several times a day, every day.


Convince and Convert

Convince and Convert is a content marketing blog – and one the most popular ones of its kind – but it also hosts some of the best content on social media marketing. Written by founder Jay Baer and other top social media experts, their social media marketing blog offers new content regularly, with a focus on value: how to guides, useful tips, case studies, opinion pieces and useful tools.

While beginners can certainly learn a lot from this blog, it’s better-suited to those who have some experience with social media marketing already; there aren’t as many articles written specifically for beginners – their articles are usually about very specific topics that require some existing knowledge and experience with social media, such as how to create an influencer marketing agreement that protects you and how to leverage different psychology strategies as part of your social media campaigns and strategies.

Frequency: While on the main blog you get several articles a week, social media articles usually come at least weekly, although he frequency does oscillate.

Related Article: YOUR Video Content Is King?


Social Media Lab, by Agorapulse

Social Media Lab is a social media marketing blog powered by social media management tool Agorapulse that’s all about case studies and experiments.

The premise is simple: every month, they invest $15k of their profits into creating various interesting experiments for all major social networks. In most cases, they look at popular and lesser-known social media strategies, as well as social media myths and rumors and test them for an extended period of time in order to find out whether they actually work or not.

You can browse through their experiments easily by selecting the social network you’re interested in (Facebook, Instagram, LinkedIn, Twitter) or whether you’re interested in organic versus paid strategies.

There is quite a bit to learn from these experiments; not just finding out which strategies work and which don’t, but also understanding how to create such types of tests (if you want to try experimenting by yourself), as well as discovering new strategies that you might not know about.

To give you a few examples of the type of experiments that you can find on the platform, you can learn whether using emojis to your tweets actually helps improve your impressions and engagement, whether Facebook has a problem with 3rd party scheduling apps and whether it’s worth investing in Twitter Promote or not – among many others.

Plus, if you prefer listening to podcasts, you can also listen to their experiments and findings via iTunes, Google Play and other popular podcasting platforms.

Frequency: They usually post new content weekly, or a few times a month.


Socially Sorted

Socially Sorted is social media expert’s Donna Moritz’s creation, a social media marketing blog that has been named 3 years in a row one of top 10 social media blogs by Social Media Examiner.

Most of the articles on the blog are written by Donna Moritz herself, although there are occasional contributors who bring their own knowledge to the table. As for what type of content you can find on Socially Sorted, the focus is on visual platforms and content (such as Instagram and Pinterest), although any social media marketer/business can get valuable content even if they don’t use the 2 platforms.

Read it to learn about different tools that you can use as part of your social media content strategy, to learn how to create amazing social media content and to download useful resources such as social media holiday calendars, among others. Plus, while there might be a bigger focus on the visual aspect, there is plenty of content on other topics relevant to marketers who use other mediums (blogs, LinkedIn, Facebook and so on).

Frequency: She usually publishes one article a week.


Guest Authored By Lilach Bullock. Lilach is an entrepreneur and passionate blogger for over a decade, during which time She has written thousands of articles on her blog and many other publications.

Her Forbes column is all about helping businesses market themselves, whether entrepreneurs or start-ups, enterprises, and everything in between.

If she's not blogging, she loves speaking at events all over the world, spending time with her daughter, and when time permits, she's also a big fan of Zumba. Follow Lilach on Twitter.






Digital marketing in general – and social media in particular – requires constant learning and self-development.

It’s not just about keeping up to date with news such changes to the Facebook algorithm or new forms of social media content, but also about knowing what tools you should use, what strategies perform best and what digital marketing trends you need to know about.

Ideally, subscribe to several top social media marketing blogs and read them regularly – knowledge is one of the best tools you have at your disposal to help you grow and evolve..

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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Monday, December 17, 2018

Harness YOUR Social Media And Win Clients?


4 Tips for harnessing social media to win clients and grow revenue..

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now.



From a business standpoint, there’s never been a better time to harness the power of this 21st-century medium to gain clients and generate leads.

We’re not talking about showy brand waving: we’re talking about using social media to get clients on the phone and through the door. To leverage apps used by billions to acquire new business and make meaningful connections.

Sounds easy, doesn’t it? But the truth is, while the rewards are great, getting social media marketing right can be a challenge. There are a myriad of powerful management tools and services available, an array of techniques and stratagems which promise to put your brand in front of prospective clients and capture their interest. Social media platforms, lest we forget, are crowded spaces. How can you make yourself heard above the noise? How will you differentiate your brand? And is landing your dream client actually realistic?

Here are 4 actionable tips to ensure your social media strategy gets the results you crave.



1. Build Your Following

It may sound obvious, but growing your audience online is fundamental if you wish to attract real world clients. And not just on one platform either, but across all key channels (Facebook, Twitter, Instagram, YouTube, LinkedIn etc). Do market research, find out where your audience is, and tailor your online strategy accordingly.

Nurturing organic reach is certainly possible but requires time, effort, creativity and consistency. Mainly it demands an appreciation for what constitutes valuable content (Analytics is your friend), as well as an intrinsic knowledge of your audience’s expectations. Few businesses do organic search well, and social media is increasingly becoming a pay-to-play platform, necessitating investment if you want to appear in the feeds of those out of your network. According to a recent study carried out by marketing firm HubSpot, Facebook users now see just 2% of followed organic pages in their feeds, with the rest coming from paid advertising. If your goal is to make introductions, kickstart conversations, generate leads and get referrals, social advertising is a must. Which brings us nicely to Tip #2.



2. Use Ads


Promoting your business via social media can seem overwhelming, but if done correctly you’ll quickly realize the net gains to be made.

By carrying out highly targeted campaigns, you can reach the people you want when they’re most active, and garner a steady stream of likes, comments, shares and sales.

How? By serving them highly relevant advertisements influenced by data, of course. When you throw money into paid promotions and advertisements, you’re essentially purchasing prime digital real estate, an opportunity to impress or otherwise engage with a potential client on their chosen medium.



Russ Ruffino, founder of ClientsOnDemand, sees Facebook ads in particular as an invaluable client acquisition tool.

"The whole idea that you need to spend 6 months or even a year building an audience, creating trust and inspiring loyalty, is somewhat outdated – you don’t need to do any of that stuff if your social media marketing is proper. You can take someone from click to client in less than 48 hours. It’s become the backbone of our business and we’ll do 15 million dollars or more this year using that strategy. It’s the best and most powerful one out there."

Ruffino isn’t the only one crushing social selling. Cohesive, visually appealing ads are a mainstay for both Fortune 500 companies and small growing businesses. Social advertising has gone from strength to strength in recent years, with increased conversions and reduced cost of acquisition. According to a report by Zenith Media, global social media ad spending rose 21% to $58 billion in 2018 while video ad spending shot 19% to $32 billion.



3. Interact And Engage

While ads are obviously your best bet for sales and leads, overlooking the nuts and bolts of daily social media management would be a huge mistake. Sending content out into the ether, then expecting to relax while the requests or sales roll in, is similarly fanciful. Communication, after all, is a two-way street and particularly on social media, followers expect to partake in a dialogue. This doesn’t mean you observe impeccable etiquette and respond favorably to every single comment you receive, but it does mean cultivating your audience by taking a more active role and driving positive interactions.

Keep the likability factor in the forefront of your mind, and make a concerted effort to stimulate engagement by adding value to conversation. Post consistently, including at weekends, and capitalize on the enthusiasm that greeted previous updates. Avoid simply spamming by showcasing a diverse catalogue of educational or informative content, paying particular attention to tone of voice, and make use of imagery and videos which bolster click-through rate. Follow a schedule that fits into your workflow and doesn’t overwhelm your followers. Lastly, streamline your various endeavours with a comprehensive social media management dashboard such as Agorapulse, Hootsuite or Buffer.

Your responsiveness, friendly manner and suite of interesting, humorous or otherwise share worthy content will ensure that followers remain engaged with what you are doing and will, over time, build both brand loyalty and your own credibility.



4. Become An Industry Expert

Whatever your business, you probably want to be the best. If not the best in the world, the best in your area, the best in your sector, the best among your closest competitors. Conveying that on social media channels is essential if you hope to compel prospective clients to sit up, take notice and buy.

Content, therefore, should exhibit what you can do, explain why you’re different and relate why your experience lends you a distinct advantage over others in the field. This is particularly important in a highly competitive industry.

You can gradually establish yourself as an expert by posting useful, on-topic content such as blogs, webinars, podcasts, e-books, graphics, quotes and YouTube presentations. Content that offers genuine value to potential customers and is crafted in such a way as to reinforce your brand messaging and underline your USP.



Selling a product is one thing, but the old adage about “buying a story” is relevant on social media, which is essentially one long, sustained story unspooling across the vast digital landscape.

Make yours worth hearing..

Guest Authored By Lilach Bullock. Lilach is an entrepreneur and passionate blogger for over a decade, during which time She has written thousands of articles on her blog and many other publications. Her Forbes column is all about helping businesses market themselves, whether entrepreneurs or start-ups, enterprises, and everything in between. If she's not blogging, she loves speaking at events all over the world, spending time with her daughter, and when time permits, she's also a big fan of Zumba. Follow Lilach on Twitter.





"Investing your ad money in social media is a no-brainer. Getting it right requires more thought, both in terms of intelligent targeting and compelling content creation.

The great thing about social selling is that there’s no barrier or limit to impede progress, providing you go about growing your audience the right way. Find your niche and exploit the right platforms: your dream clients are just a click away.." -LilachBullock



  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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Location: Loveland, CO 80538, USA

Friday, November 16, 2018

YOUR Augmented Reality Social Media Marketing?


AR And Social Media: Is Augmented Reality The Future Of Social Media?

Augmented reality (AR) is already impacting social media – and its done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world.



Facebook, Instagram, Snapchat – and new AR technology is introduced all the time.

The big question is though, how will it continue to impact social media? Brands and marketers in particular need to know these answers if they are going to be at the forefront of AR in social media and find new ways to boost their sales.

So, is augmented reality the future of social media? And how will it affect brands and marketers?

What Is Augmented Reality?

Augmented reality is often confused with virtual reality, but the two are quite different technologies. While sure, there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world, whether it’s going back in time to walk with dinosaurs in realistic landscapes, or travelling to an imagined future where nothing feels familiar.



Augmented reality on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences.

Like when you can see the world around you from your phone camera, along with Pokemons running around.

Or when you take a picture of yourself with a virtual top hat and a moustache to share with your friends and followers.

Or when a healthcare professional can better explain their work to their patients with interactive 3D projections.

While many still see augmented reality as a means for harmless fun, whether it’s a cute little game or an exciting photo filter, the potential for this technology is absolutely amazing – it’s already disrupting numerous industries, including healthcare, education, navigation, manufacturing, marketing and so many more. And, of course, it will continue to do so at a very rapid rate as the technology evolves and it becomes more accessible.



When it comes to social media, it’s already quite clear that AR and social work very well together.

The question is, how will this change in the future? Will AR have an even bigger impact on social media as AR evolves?

Even more so…is AR the future of social media?

Augmented Reality And Social Media

AR is already closely intertwining itself within social media, in large part due to Snapchat. In fact, much of AR’s popularity is due to Snapchat, although Pokemon Go has certainly had its own great impact:

--Snapchat users can bring life to their updates with AR filters and lenses, and they can even create their own.
--Snapchat users can play games with other users and friends with Snappables, which are essentially AR selfie games.



--You can turn yourself into a 3D Bitmoji and insert yourself in the real world.
--Plus, Snapchat recently released several features called Shoppable AR which allow brands to promote their websites and sign up pages, to share a video and to get people to install their apps. In other words, to give you a practical example, consumers can try out a brands’ products using a lens and then the retailer will be able to direct the consumers to where they can actually buy that product.

Snapchat has found multiple ways to implement AR in ways that felt organic to its users, instead of forcing AR down people’s throats; and even if in the past year or so Snapchat has certainly had its share of issues and it’s still losing users, it’s not because of the AR technology that it is happening.

In fact, it’s largely because other popular social networks like Instagram are adapting Snapchat's features to their own platforms.

And it’s not just Instagram and Snapchat who are using AR to enhance the user experience, but Facebook too. In fact, the platform recently introduced the so-called Facebook AR Studio, a very powerful tool for developers and artists who want to build their own interactive Facebook camera experiences – and soon, they’ll also have access to other Facebook products like Instagram and Facebook Messenger.



Will AR Take Over In The Future And How Will It Affect Other Brands?

Considering how much AR is a part of social media today, the answer feels very obvious: augmented reality will continue to be a huge part of our everyday lives, including, of course, social media.

And no-one will rejoice in this more than brands and marketers who will have new ways to promote themselves and their products or services in unique, exciting and engaging ways:

--AR virtual stores on social media: consumers can already buy products via social media, but with AR, this could turn into a much more engaging experience. People won’t even have to visit a brands’ physical stores any longer – they’ll be able to step into your virtual store, try out your products and buy them directly online (it will be very interesting to see how many impulse purchases this will lead to!
--AR and live events: what if you could attend an event from the comfort of your own home? Or play AR games with other fans? This technology is already being implemented by different organisations and brands such as the PGA Tour, for example; fans could download the AR app and start engaging with the event and the ShotLink player data in unique ways – all they really needed was their phone, the app and a flat surface:



--AR videos: brands will be able to further engage their audiences by creating interactive AR videos; there are many different ways that they can use these videos, such as to show customers how to use their products or how to make the most of them. Or, if they’re selling a service of any kind, AR videos can help show people what the user experience would be like if they bought the service.
--More brand awareness: a great AR experience is highly shareable. Meaning, if you create amazing AR experiences for your audience (such as lenses, games and other interactive AR experiences), people will want to share the results with their audience – this is incredible news for brands and marketers as it’s basically word-of-mouth and UGC (user generated content) on steroids.

Guest Authored By Lilach Bullock. Lilach is an entrepreneur and passionate blogger for over a decade, during which time She has written thousands of articles on her blog and many other publications. Her Forbes column is all about helping businesses market themselves, whether entrepreneurs or start-ups, enterprises, and everything in between. If she's not blogging, she loves speaking at events all over the world, spending time with her daughter, and when time permits, she's also a big fan of Zumba. Follow Lilach on Twitter.





"Augmented reality already is heavily linked to social media because of Snapchat and more recently, Instagram and Facebook. Plus, these top social networks are very much encouraging people to not only use their AR features as much as possible, but even to create their own AR experiences by giving the tools they need to build AR camera lenses and effects.

Brands, too, are starting to embrace this technology more and more, but the biggest changes will likely come when the technology becomes more accessible – the days when most consumers will try out products using their cameras via a Facebook Page are right around the corner.." -LilachBullock


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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    Location: Loveland, CO 80538, USA
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