Conna Walker knows the game of e-commerce and social media..
What do Beyonce, Gigi Hadid and Jennifer Lopez have in common? They’ve all been seen wearing House of CB. & The ultra-feminine brand created by Conna Walker continues to cut through the e-commerce industry with so many vying for online visibility.
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Walker has learned a lot since launching the brand at age 17 and selling items on eBay. With no business plan, she focused on mastering social media to stand out.
“Everybody is competing to have the best product. People want to see something different all the time.
You need more than just a good product. You need a good brand story,” Walker said. In 2014, Walker did a major rebranding which included changing the name of her company from Celeb Boutique.
She also wanted to incorporate pieces that she created which would later be the task of in-house designers.
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The brand that is known for being ultra-feminine and perfect for women with curves, House of CB continues to thrive off of their social media success. HOUSE OF CB
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With more people shopping online, Walker has used social media to influence her customers and to stay top of mind. “We have a direct connection to our customers, because of social media,” she said.
This is priceless. Having this immediate and direct feedback, whether it is a happy comment on Instagram or pure silence, Walker knows which direction to take. “We will post one good image, and it will cause a whole lot of sells. The imagining has to be really strong, and it has to resonate for them to purchase. The same as when a celebrity tags you,” she explained.
“Social media is a double-edged sword. The same way I started without any training, the next person will as well, and that obviously brings about competition,” she said. It doesn’t stop at keeping up with social media posts. Walker has increased production of her clothing line, dropping 6-10 new items every week.
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Walker introduced feminine and edgy pieces into the collection. House of CB
Walker has several physical locations for House of CB, including a partnership with over 50 TopShop stores. “I don’t think it’s that people don’t shop in person,” Walker said.
“We came from online, so I had to build trust in a different way. When you have a physical presence, they definitely trust you more,” she added. She believes customers like to see and touch the product, and it works much like an omnichannel where it crisscrosses between the two.
Guest Authored By Joresa Blount. Joresa is an author, Head of Content for Creator|Founder, and creator of Brown Girls Innovate too which provides tools and connections for women in tech. Follow Joresa on Twitter.
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"Today, you can find a House of CB in cities across the U.S., Australia and the U.K. She plans to open a new flagship store in London, which promises to be three times the size. Walker plans to do the same in Los Angeles and Dubai. Along with new spaces, Walker plans to introduce a skin and cosmetic line next year.." -JoressaBlount
Post Crafted By:Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends. My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
