Showing posts with label Business Strategy. Show all posts
Showing posts with label Business Strategy. Show all posts

Sunday, August 26, 2018

Keeping YOUR Social Media Fresh?


Break the monotony: Keep it fresh on social media..



We'll talk about the strategy to increase social media engagement and improve awareness of your brand.

Variety is, as they say, the spice of life.

No one likes to see the same thing over and over again. With revamping our social strategy and trying out new social media tactics, we have a better chance of increasing the engagement and leave the audience with an impact.

The word "engagement" makes a lot of noise on social media which just isn't easy. It has to be, well, engaging.



Do you know about the "AEIOU" of social media?

It is Answer. Engage. Influence. Offer. Use.

--Are you answering the rights questions asked on social media?
--Are you engaging your audience?
--Do you have an influencer?
--Do you offer reasons and rewards to choose you over others?
--And are you user-friendly?

With techniques that can answer these frequently-asked questions, you are sure to stand out in the era of social media.

From Facebook to Instagram, domains to websites, online shopping to online portals of different brands, everything is online and everyone is busy utilizing the best of the web market. With the snowballing accessible options of promotion, retaining attention is also becoming challenging day by day as competition increases and the attention span decreasing to a mere 8 second.

So, let's look at some new ideas that could make you a force to be reckoned with.



Be a Social Storyteller

Storytelling is the new trend on social media. Facebook stories allow you to post content that disappears after 24 hours is now available for groups and events. Instagram Stories "Highlights" lets your brand showcase your best stories and post them permanently on your Instagram profile. Similarly, Twitter and WhatsApp also give a platform to upload stories, videos and share insights.

Say Hello to Chatbots

Chatbots are the new best friend of the one-click generation. They allow enterprises to deliver proficient service in an exceedingly personalized manner by combining messaging, human support and operations into one holistic experience. Chatbots provide an instant connection with customers from all over the world, solving customer issues almost instantaneously. Today not only chatbots are used as chatting tools but are also used for selling and ordering things with just a click.



#Hashtags Are A Must

Today the generation is all about social media glams with new apps and trends adapted swiftly. If you wish to grow and walk parallel with such trends, then start following them re-utilizing them for brand representation. From Twitter to Facebook, Instagram to Snapchat everyone is using hashtags to make their post popular and highlight them among the sea of other posts. Find out which hashtag is in trend and use it!

Influencers Are Worth It

Today almost every brand is using celebrities, sportsmen, bloggers etc to boost their products and be a face of their brand. Because they know people also buy products when they see influencers using it. Influencer marketing is not something new but due to a clear majority, this option is all the more in a trending curve now. Consumers want authenticity from influencers and the brands who seek to work with them should strive to give a transparent portrayal of their brand as publicized by these influencers.



Just go Live

Meet your audience where they are. Just go live and interact with your viewers in real time. Go online with live video sessions, conduct live talk shows like having chats sessions with doctors, skin experts, beauticians and others to bring in an industry opinion tackling general queries of your customers. People can similarly share their queries and brands can use this idea of live streaming to connect with more people.

Post Small Ads

Make your advertisement content only what it is for. Today we don't want to watch long ads grabbing our mind space as we either skip or use ad blocks. So, keep in mind that your ad has to be to the point.



Try A Poll

Exhausted posting the same types of content over and over? Try a poll. Polls get your customers engaged in active conversations with your business. Platforms like Facebook even offer a built-in poll creator to make it easy!

Guest Authored By Pankaj Rahul Singh. An IIM Dropout, came out with this idea when there were no smartphones or Facebook and people were only using orkut, Pankaj Rahul Singh foresaw the future of the digital media in India 8 years ago. A marketing specialist with 10+ years of experience in the field of Digital & Social Media, Sports Management, Media & Marketing, and Mr. Singh has been an expert in driving Corporate Strategies, Business Development & Marketing. He also oversees all domestic and international operations focusing on the development and execution of a world-class, customer-driven organization. He has previously worked with ICFDS, Brazilian Soccer Schools & FTV. This True Sports Lover is a master in monetization of sports properties, international events and has successfully handled many big sporting campaigns in his career. Follow Pankaj on Twitter.





"Utilize these strategies to increase social media engagement and improve awareness of your brand.

And, above all, Be a Customer-Service Leader! -PankajRahulSingh


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Published by at No comments:
    Labels: , , , , , , ,
    Location: Midvale, UT 84047, USA

    Thursday, March 22, 2018

    Crucial Social Media Strategy For YOUR Brand?


    Strategic social media is essential for driving B2B sales..

    Business-to-business (B2B) marketers are often faced with the challenge of communicating the benefits of complex, multifaceted systems to a range of customers and prospects..



    How are these systems best positioned in front of their potential customers? In the age of digital, how do B2B marketers keep up in ways that truly engage?

    The perception is often that social media is a straightforward dialogue. It falls under the purview of consumers that social media, the domain of selfies and memes, is not serious enough to be effective for B2B marketing. But this couldn’t be further from the truth.

    We recently partnered with Researchscape to survey more than 500 decision maker executives of mid- and large-size companies across industries to understand how they assess B2B vendors, consume media and are influenced by marketing channels.



    Your Prospects Are On Social Media

    In our findings, most senior executives use social media for business purposes.

    In fact, 83% of executives use social media in their decision-making, and 92% of that segment says that social media influenced a purchasing decision within the last year, according to our research.

    According to the Content Marketing Institute's 2017 report, 83% of B2B marketers say that social media is the tactic their organizations use most. In fact, we found that they use social more than any other channel on a daily basis. Social media leads to heightened brand awareness, but we found that brand awareness isn’t the only impact of a social media campaign. It is also one of the most effective marketing channels during the vendor selection process. Only industry analysts and web search ranked higher than social media when survey respondents were asked to name the marketing channels that impacted a recent purchasing decision. In other words, it's safe to say that social media is making a direct impact on B2B sales.



    So, which specific social media channels are impacting these sales?

    First of all, Facebook is a top-ranking factor. It’s not just for consumer play and it’s as important as advertising on Google. Our research has found that B2B decision makers spend a lot of time on Facebook for professional reasons and are influenced by the information they find on this platform.

    LinkedIn is just as influential as Facebook among certain segments, so it’s a worthwhile investment to incorporate into your social media efforts.

    Twitter is important as well, but it should be prioritized below Facebook and LinkedIn. With the exception of some rare circumstances, Snapchat is not an effective platform for B2B marketing.



    Use Social Media To Educate And Inform

    Social media must be used strategically and consistently to be effective in influencing B2B sales. Because of the way social media and algorithm preferences are now structured, organic reach alone is not enough. Social media is a paid platform -- to get the most out of it, your budget must be applied thoughtfully.

    Start by establishing a Facebook page and maintaining a consistent presence by sharing a variety of content, including webinars, videos, articles, infographics and such that speak to the business challenges of your prospects. Use sponsored posts to elevate a strong piece of content and use Facebook ads and their targeting capabilities to attract new prospects to your community. The key, as is the case with much of B2B marketing, is to use social media as a way to deliver engaging content, not as an exclusive mouthpiece for your product and service demos.



    This doesn’t mean that advertising on Facebook will automatically result in a direct click and sale, especially for enterprise sales.

    It’s unrealistic to judge a social media marketing campaign based on how many executives buy a $500,000 annual license based on the fact that they clicked an ad, just as one wouldn’t judge the success of an investment in a trade show booth by the number of sales made on the show floor.

    It’s important to underscore that the B2B sales environment is complex and nonlinear since there are several decision makers that need to be engaged at various points in a sales cycle if a sale is to be made. This means that there are multiple touch points that need to be maintained.

    We know that Facebook is a critical one because executives who responded to our survey said that the social network influences their decisions when considering vendors.



    Being included as a vendor in a request for proposal (RFP) or in the vendor selection process is not a simple endeavor.

    To be successful, you must consistently engage these decision makers with targeted thought leadership. It requires a concerted marketing effort, using a marketing mix that’s going to reach the right people in the right ways.

    B2B marketers are taking note of the need for digital content and social media and improving their efforts -- in fact, 62% stated their content marketing has been at least somewhat, if not much more, successful than it was just a year ago. And no matter how you structure your marketing, social media must be part of the mix if you’re going to optimize your digital marketing to drive sales.

    Guest Authored By Elliot Schimel. Elliot is the CEO of Mission Control Marketing, a true agency partner to the CMO at a mid-sized company. Follow Elliot on Twitter.





    "It’s way past time for social media to grow up and become a mature marketing channel. It’s unfortunate that it’s taken a kick in the pants from the social networks to make many realize that (if they have at all).

    But those who see the shifts as an opportunity to shine, rather than an obstacle to gripe about, will probably end up reaping better benefits from social media than they ever have before.." -MarkTraphagen


      • Post Crafted by:
        Fred Hansen Pied Piper of Social Media Marketing at YourWorldBrand.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Published by at No comments:
      Labels: , , , , ,
      Location: Loveland, CO 80538, USA
      Subscribe to: Posts (Atom)