2018's Best Social Media Marketing Hacks?

With statistics suggesting that more than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit..

Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money -- thanks to the advanced metrics in this domain that now help marketers understand their audience's preferences and purchasing behavior much better.

Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?

Related Article: Trends YOU Should Be Using In 2018?

1. Video Will Be Everything

With there being an increasing desire to focus on churning out engaging content using interactive methods, video is slated to be the next big thing for digital campaigns. With a growing mobile user base and lowered attention spans, one of the most effective ways to win at the social media game is with captivating videos.

Where would you even start? How can video drive leads for your company? Ryan Peña, Social Media Strategist, Be the Match, will share how his scrappy efforts at this February’s Social Media Strategies Summit. Use code MARTECH15 at checkout and save 15% on your registration.

That brings in another question: How can B2B marketers ensure that their videos are a hit with viewers? Just creating video content is not enough. Focusing on creating video content that works is more important. Here’s your answer to the question, Should your B2B have its own YouTube Channel?

Related Article: Promote YOUR Brand With Social Media Videos?

2. Meaningful Messaging

Facebook’s recent newsfeed policy tweaks suggest there will be a shift in the digital marketer’s mindset too. Why would a leading social media platform that earned an impressive revenue through ads revise their ad feeds?

But on the one hand, this also suggests the changing needs of a typical consumer.

The social media connect over the years that have allowed brands and customers to have more interactive and meaningful exchanges. Consumers want more of this. Superficial messaging that simply sounds good won’t cut it anymore.

Remember, for 2018, content is not just king. Context is!

Related Article: Social Media Secrets To Going Viral?

3. Hyper-Personalization

Hyper-personalization is where the big money in digital marketing is at. With more and more consumers using customization as a tactic to win and retain customers, it will be important than ever to center strategies around this. As tools and technology evolve, and as the consumer mindset changes, it is important for businesses to use these markers as insights to build a far more capable social media strategy.

Social media marketers, you’re invited to join the growing discussion on how to effectively leverage social media for your brand. We’ve partnered with the Social Media Strategies Summit - San Francisco to give you access to a diverse conversation about the best social media marketing practices. Use our code MARTECH15 at checkout and save 15% on your registration.

Guest Authored By Paroma Sen. Paroma is Senior Features Writer at MarTech Advisor. Paroma, aptly nicked ‘Alice in Wordland’ by her peers for her enthusiasm to explore the world of words, crafts compelling features around the fast-growing marketing technology space. As General Assignments Editor, she focuses on the vision of the key players in this industry even while highlighting the interesting side stories around martech companies. With over a decade of dabbling with various forms of writing and working closely with award-winning advertising agencies to launch premium brands in the Travel, Luxury and Real Estate space, she’s now keen to explore all the technology that helps put all this CX interface into place. A music and dance aficionado, Mademoiselle Paroma is as conversant with French as she is with numbers thanks to her five-year stint as an investment banker. She counts ‘Gone with the Wind’ as her fave rainy-day-cuppa-coffee read and ‘Into the Wild’ as the movie she can cozy up on her couch with. Follow Paroma on Twitter.

Related Article: YOUR Local Business Social Media Marketing?

"#SMSSummit will feature 6 ultra-focused tracks designed to deliver in-depth insights into strategy development, content creation, ROI growth, paid social and much more!

This is a must-attend for any marketing professional looking for practical takeaways to help address a spectrum of social media marketing challenges.."

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  Authored by:

  Fred Hansen Pied Piper of Social Media Marketing at YourWorldBr@nd.com & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)